Shaping Your Internal Hiring Recruitment Strategy

Shaping your Internal Hiring Strategy
Live Webcast

• Market insights
• Building and identifying your target market
• How to engage with this audience
• Using tools to recruit
• Q&A
What we’ll cover in the next hour
©2014 LinkedIn Corporation. All Rights Reserved.

Market Insights | Current Recruitment Consultants
67K Current Recruitment Consultants in Europe
working for staffing companies
Previous positionTop current skills
HR/ Sales
function Staffing
industry
Other
HR
Sales
Customer
Service
PR/ Com/
Marketing
&
Who are these members?

How can you find more candidates?
LinkedIn Confidential ©2014 All Rights Reserved

775K
371K
Market Insights | Potential Recruitment Consultants
775K Potential Recruitment Consultants in Europe
39K Any position
in Staffing industry
(between 1 & 4 years experience)
HR or Sales function
HR, Sales, Customer
Service or PR/ Com/
Marketing skills
x20

Market Insights | Top Skills
775K Potential Recruitment Consultants in Europe
have the skill sets you are looking for

Market Insights | Interactions with Staffing
Potential Recruitment Consultants in Europe775K Potential Recruitment Consultants in Europe need
to be educated about opportunities in Staffing
To interact* with companies in the staffing industry
Current Recruitment
Consultants in Europe
Potential Recruitment
Consultants candidates
Are…
The Average
Europe member
Follow Visit View Jobs
*Based on last 6 months activity on LinkedIn

Market Insights | Employee Value Proposition
30%
40%
36%
43%
47%
40%
42%
42%
47%
52%
Strong employee development
Having a good relationship with your colleagues
Strong career path
Good work/life balance
Challenging Work
Potential Recruitment Consultants
Current Recruitment Consultants
*Source: In Q3 2013, we surveyed LinkedIn members to identify they key attributes that professional want when considering a job opportunity. Sample size: 70,000+ members in Europe
Highlight challenging work and work/life balance, but also the strong
career path they could make in your company when reaching out to
potential Recruitment Consultants candidates
What is important to candidates when considering a job?*

Market Insights | Summary
1. Boost your potential pool of talent by 20x by expanding your
search outside of the staffing industry
2. There is a pool of 775K potential Recruitment Consultants
candidates in Europe
3. Candidates are more likely to interact with staffing companies
than the average European member, but less than current
Recruitment Consultants so you will need to shape the perception
around the staffing industry
4. Highlight challenging work, work/life balance and the strong
career path they could make in your company when reaching out to
potential Recruitment Consultants candidates

Building and identifying your target market

Goal
To identify similarities in your top performers in education, skillsets,
groups and more to help you engage and recruit the best recruitment
consultants in the market.
Target Market | Research top performers

Target Market | Get organised
 Set up a project folder to track talent pools

Target Market | Leverage your own data
 Import your top performers

Target Market | Build a bank of knowledge
 Continue to track successful behavior and add to your projects

Target Market | Find the common trends
Use the top filters that appear to assess the experience of your best
performers and use this information to engage and recruit new talent.

Target Market | Out of the box thinking

Target Market | Top Tips
1. Research your top performers and organise into talent pools
2. Leverage your own data to identify trends for success
3. Think of other industries and roles that demonstrate the same
attributes, skills and motivations

How to engage with this audience

Engage | Candidate Relationship Management

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Careers
71% of members are
interested in updates on
job opportunities from
companies they follow
83% follow 6 or fewer
companies
Engage | Importance of Company Followers
They are your biggest fans, brand evangelists, and potential future hires!

Engage | Talent Updates
 Post updates to the feed of people who follow your company, right
from Recruiter
 Focus on the right talent with powerful targeting
 Instantly build relationships
with interested prospects
 Surface candidates that are
ready make a move
 Capture warm leads in your
pipeline

Engage | Powerful targeting
• Company size
• Industry
• Function
• Seniority
• Geography
• Current Employee/
non-Employees
Updates will be seen by company
followers
Posting an
Update

Engage | Content strategy
Generate Awareness of
Company and Hiring
Build a Community of
Target Candidates
Promote News
or Upcoming Events
Establish Thought
Leadership
Build Reputation as an
Employer of Choice
Ways to build relationships
with target talent
Member News Feed

41% of LinkedIn’s
traffic is on a mobile
device
Engagement rates
can be up to 5x
higher on mobile
Engage | Content in action

27
300M+
(+2 every sec)
Sponsored Updates
reach the entire LinkedIn network
LinkedIn Member Population
Company Updates only
reach your pool of followers
Engage | Amplify with Sponsored Updates

Generates results
 0.50% average engagement rates
 18% higher lift in purchase intent
than display1
Drives conversations
 Better storytelling through content
 Dialogue not monologue
Reaches across all devices
 Seamlessly reach your audience
across desktop, phone, and tablet
 Maximize word-of-mouth with social
sharing
1 IPG Media Lab and Sharethrough
Native Advertising Effectiveness Study
Engage | Measuring success

Engage | Your 5 next steps
1. Manage candidate relationships based on how active or passive they
are.
2. Build and leverage your follower base.
3. Utilise content to build relationships with the right target audience.
4. Amplify your message with sponsored updates.
5. Measure the success of your results.

Using tools to recruit

Talent Direct
Targeted Ads CheckIn
Targeted Jobs Search
Recruit | Tools available to you

Recruit | Target search for passive talent
Sales OR ("Quota Driven" OR "Gym Membership Sales" OR "Customer
Services" OR "Banking Advisor" OR "Mortgage Advisor" OR Broker OR
"Sales Advisor" OR "Business to business sales" OR "call centre" OR
"Advertising Sales" OR "Estate Agent" OR "Travel Agent" OR "Solar
panel sales" OR "Window sales" OR "Car Sales" OR "Pharmaceutical
Sales" OR "Field Sales" OR "Field agents" OR Hospitality OR "Charity
fundraiser" OR "Mobile Phone Sales" OR Telesales OR "Financial
Services" OR "Holiday Rep" OR "Branch Manager" OR "Account
Manager" OR "Business Development“ OR “Inside Sales” OR “Hitting
Targets”) NOT (“Recruitment Consultant” OR “Talent Acquisition”
OR “Talent Advisor”)

(unemployed OR “currently seeking” OR “currently
looking” OR “looking for work” OR “off assignment” OR
“between jobs” OR “actively looking” OR “seeking
work” OR “new opportunity”) NOT (recruiter OR
recruitment OR recruiting) AND skillset
Search
Alert me!
Recruit | Active keyword search

Recruit | Search filters

Recruit | Search alerts

Recruit | Find the right candidate

 Target Market– do your research, leverage your own data and think
outside the box
 Engage - Post updates, build relationships, capture warm leads and
even amplify your content / reach with sponsored updates
 Recruit – leverage your own data and insights to target candidates
with laser precision using Boolean, Filters and Jobs
Summary | Target, Engage, Recruit

Keep an eye out for an invitation to our
Content Marketing Masterclass webcast coming up on 12 June 2014.
Thanks for attending | Shaping Your Internal Hiring Strategy

Shaping Your Internal Hiring Recruitment Strategy

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