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DCPS Recruitment Strategy A  teachers and principals as clients  approach to attracting, selecting, cultivating and retaining top teaching talent to drive student achievement in DC Public Schools NYU – Stern Business School Debra-Ellen Glickstein Catherine Hirschman Vanessa Jackson Cindy Mino
Recruitment Strategy ,[object Object],[object Object],[object Object]
DCPS Recruitment Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment Strategy Key Challenges Recruitment strategy must provide two-pronged value proposition to district: (1) Attracts high-caliber teachers who get great  results  (e.g. marked gains in their students’ achievement); and (2) Promotes high levels of retention of top teachers, who  stay  in district, develop, improve and lead over time. RESULTS x LONGEVITY = MAXIMUM HUMAN CAPITAL NPV Recruit Select Develop Retain
Recruitment Strategy Key Challenges Barriers to Success: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],NEW TALENT VETERAN STARS RETENTION Anemic pipeline for new rising talent Demand > supply for high-performing, experienced talent within DCPS Charters, PG county, affluent suburbs, etc. cherry-picking stars
Recruitment Strategy Key Challenges Attracting and Retaining Top Talent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment Strategy Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],Attracting Great People to the District What is the value proposition that our target market seeks?  That’s the value proposition we have to deliver, and we have to do it BETTER than our competitors !
Recruitment Strategy Value Proposition All decision-making around human capital functions services end goal of ensuring high levels of student achievement. Human Capital Team Teachers/ Principals Students Human capital team’s value chain integrates around teachers and principals as clients and students as end users. Budgeting Compensation Evaluation PD/ Ladders On-boarding Selection Recruitment Student Achievement
Recruitment Strategy Multi-pronged Recruitment and Retention Strategy Core Strategies to Deliver Value Proposition: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment Strategy (1) Human Capital Relationship Management Human Capital Relationship Managers  Teacher Recruitment, Selection, Placement and On-boarding HCRM Principals Teachers Students ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment Strategy (1) Human Capital Relationship Management HCRM Portfolios Structure Each HCRM will be responsible for recruiting, selecting and placing ~ 92 teachers/year. Chancellor: Michelle Rhee Dep. Chan. Human Capital: Director, Human Capital Cluster 1 HCRM Cluster 5/6HCRM Cluster 4 HCRM Cluster 3 HCRM Cluster 2 HCRM Cluster School Type # of Schools 1 Elementary Schools 30 2 Elementary Schools 28 3 Elem/K-8 32 4 Middle School/ SPED  18 5 High Schools 16 6 Other 8
Recruitment Strategy HCRM’s Relationships with Principals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(1) Human Capital Relationship Management
Recruitment Strategy HCRM’s Relationships with Candidates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(1) Human Capital Relationship Management
Recruitment Strategy (1) Human Capital Relationship Management HCRMs’ Ancillary Responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recruitment Strategy (1) Human Capital Relationship Management Bottom line: ,[object Object],[object Object],Compensation: ,[object Object],[object Object]
Recruitment Strategy Multi-pronged Recruitment and Retention Strategy Core Strategies to Deliver Value Proposition: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Recruitment Strategy ,[object Object]
[object Object],[object Object],[object Object],[object Object],Recruitment Strategy (3) Performance pay  Show Them the Money!
[object Object],Recruitment Strategy ,[object Object],[object Object],Barack Obama Fellowship for DC Teaching Excellence Fellowship for high-achieving teachers with at least 2 years experience in DCPS & 5 years overall. The fellowship would provide a $20,000 stipend and 2 years of additional professional development support to 15 teacher each year from a major philanthropic partner. Fellows, in exchange, mentor 2 to 5 new, inexperienced teachers in their school, serving as instructional coaches and mentors. Modeled after Teacher U in NYC, DC Urban Teaching Academy with provide opportunities professional develop for 2-4 yr teachers.  (3) Ongoing support and pathway development  Requirement for new teachers (e.g. TFA/DCTF Corp Members) to team with a veteran teacher in their schools for their first year, in order to ensure (1) quality modeling, coaching and evaluation of new hires, and (2) that new teachers receive the support and guidance they require to feel maximally successful during their first few years in the classroom.
Recruitment Strategy Implementation Plan and Timeline Action item Date ,[object Object],February- August, 2009 ,[object Object],March-May 2009 ,[object Object],March-May 2009 ,[object Object],May-August 2009 ,[object Object],March-August 2009 ,[object Object],March 2009 ,[object Object],August 2009 ,[object Object],Ongoing 2009-10 ,[object Object],Fall 2009 ,[object Object],2010-2011 ,[object Object],September onward
Recruitment Strategy Break-Down of Budget-Forward Projected Fall 2009 Hiring Needs Budget New  teachers Source New teacher hires 2008 Projected new teacher hires 2009 % of new teachers TFA Corp 55 60 13.3% DCTF 110 120 26.6% Traditional Ed School recent grads 291 80 17.8% Experienced teachers TFA Alums from other areas 30 7% DCTF Alums  N/A Experienced Ed School Grads 160 36% TOTAL New Hires Needed 456 450 100%
Recruitment Strategy Proposed Budget 2009-2010 Budget With Director HC/SP  Without Director HC/SP  Director of Human Capital/Strategic Partnerships $  100,000  $  -  HCRM (5) $  300,000  $  300,000  Bonus $  50,000  $  50,000  Benefits $  160,000  $  120,000  OTPS (10% Administrative Costs) $  40,000  $  30,000  Recruitment Collateral Upgrade $  60,000  $  80,001  Reruitment Event Costs $  14,250  $  14,250  Candidate Travel $  42,750  $  42,750  Referral bonus program $  75,000  $  75,000  Upgrade of online recruitment platform $  10,000  $  10,000  TNTP/TFA Recruitment-Selection Fee $  495,000  $  495,000        Total $  1,347,000  $  1,217,001  Avg. Cost/Teacher $  2,993  $  2,704  TNTP/TFA Avg. Cost/Teacher $  3,000  $  3,000  DCPS In-house Recruiting Avg. Cost/Teacher $  2,989  $  2,533
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Recruitment Strategy

  • 1. DCPS Recruitment Strategy A teachers and principals as clients approach to attracting, selecting, cultivating and retaining top teaching talent to drive student achievement in DC Public Schools NYU – Stern Business School Debra-Ellen Glickstein Catherine Hirschman Vanessa Jackson Cindy Mino
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  • 4. Recruitment Strategy Key Challenges Recruitment strategy must provide two-pronged value proposition to district: (1) Attracts high-caliber teachers who get great results (e.g. marked gains in their students’ achievement); and (2) Promotes high levels of retention of top teachers, who stay in district, develop, improve and lead over time. RESULTS x LONGEVITY = MAXIMUM HUMAN CAPITAL NPV Recruit Select Develop Retain
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  • 8. Recruitment Strategy Value Proposition All decision-making around human capital functions services end goal of ensuring high levels of student achievement. Human Capital Team Teachers/ Principals Students Human capital team’s value chain integrates around teachers and principals as clients and students as end users. Budgeting Compensation Evaluation PD/ Ladders On-boarding Selection Recruitment Student Achievement
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  • 11. Recruitment Strategy (1) Human Capital Relationship Management HCRM Portfolios Structure Each HCRM will be responsible for recruiting, selecting and placing ~ 92 teachers/year. Chancellor: Michelle Rhee Dep. Chan. Human Capital: Director, Human Capital Cluster 1 HCRM Cluster 5/6HCRM Cluster 4 HCRM Cluster 3 HCRM Cluster 2 HCRM Cluster School Type # of Schools 1 Elementary Schools 30 2 Elementary Schools 28 3 Elem/K-8 32 4 Middle School/ SPED 18 5 High Schools 16 6 Other 8
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  • 21. Recruitment Strategy Break-Down of Budget-Forward Projected Fall 2009 Hiring Needs Budget New teachers Source New teacher hires 2008 Projected new teacher hires 2009 % of new teachers TFA Corp 55 60 13.3% DCTF 110 120 26.6% Traditional Ed School recent grads 291 80 17.8% Experienced teachers TFA Alums from other areas 30 7% DCTF Alums N/A Experienced Ed School Grads 160 36% TOTAL New Hires Needed 456 450 100%
  • 22. Recruitment Strategy Proposed Budget 2009-2010 Budget With Director HC/SP Without Director HC/SP Director of Human Capital/Strategic Partnerships $ 100,000 $ - HCRM (5) $ 300,000 $ 300,000 Bonus $ 50,000 $ 50,000 Benefits $ 160,000 $ 120,000 OTPS (10% Administrative Costs) $ 40,000 $ 30,000 Recruitment Collateral Upgrade $ 60,000 $ 80,001 Reruitment Event Costs $ 14,250 $ 14,250 Candidate Travel $ 42,750 $ 42,750 Referral bonus program $ 75,000 $ 75,000 Upgrade of online recruitment platform $ 10,000 $ 10,000 TNTP/TFA Recruitment-Selection Fee $ 495,000 $ 495,000       Total $ 1,347,000 $ 1,217,001 Avg. Cost/Teacher $ 2,993 $ 2,704 TNTP/TFA Avg. Cost/Teacher $ 3,000 $ 3,000 DCPS In-house Recruiting Avg. Cost/Teacher $ 2,989 $ 2,533