The document discusses various recruitment strategies for 2021, including recruitment marketing to create engaging experiences for candidates, evaluating candidate experience to improve branding and the hiring process, conducting video conference interviews to reduce costs, using data analytics to identify effective recruitment strategies, leveraging AI and chatbots to engage candidates, and implementing candidate relationship management to build strong relationships with candidates.

2. The current job market is clearly candidate driven. That means you
don’t pick talent anymore. Talent picks you. Here are some
recruitment strategies to consider in 2021.

3. Recruitment marketing creates an enjoyable, engaging experience
for job seekers and future employees by producing specific branded
content that will increase your Employer Brand perception and
improve your relationship with both active and passive candidates.
Recruitment marketing strategy generates content that will attract
and satisfy candidates, allowing them to participate at their own
pace and readiness.

4. The goal is to interact with candidates during all phases of the
recruiting process until they decide to become one of your
employees. Recruitment marketing is the process of nurturing and
attracting talented individuals to your organization using marketing
methods and tactics.

5. Candidate experience is the perception a candidate has about an
organization’s recruitment strategy. Candidate experience is
increasingly viewed as an important hiring metric. Positive
candidate experience results in improved company branding. A
candidate experience evaluation is similar to a marketing analysis
of potential customers.

6. Candidate experience evaluation helps us understand the attitudes,
behaviors, and feelings acquired during the hiring process. A positive
candidate experience often motivates people to refer other
candidates. Using brief surveys to get feedback from candidates is a
good way to identify needed improvements in the hiring process.

7. Your top candidates can be group interviewed without the travel and
lodging expenses of bringing them in for interviews. Video
conference interviews allow each of the hiring decision makers to
participate in the interview or they can view the interview at their
convenience. Common video conference platforms include: Zoom,
Microsoft Teams, and Webex Interview participants should include
the recruiter, the hiring manager, and the direct report manager.

8. The video recording of the job interview can then be sent to others
who will be collaborating or working with the candidate. We expect
the remote interviewing trend to continue even when the pandemic
is over.

9. Workforce diversity results directly from your recruitment strategy.
12.5% of the US population is Black, yet only 3.2% of senior
leadership positions are held by Black people. Out of the Fortune
500, only 4 CEOs are Black (.08%).

10. In our political system, there have been 1,974 members elected the
US Senate, but only 10 have been Black. 18.3% of the US population
is Hispanic and only 4% of company executives are Hispanic.
Statistics show that businesses with a diverse workforce have better
productivity and profitability. Recruiters need to identify and bring a
wider diversity of qualified candidates into the talent pool.

11. The use of data-driven metrics is clearly an emerging recruitment
trend in 2021. These new analytics enable users to gain insights
about which areas of their recruitment strategies are working well
and which are not. When recruiters can easily identify areas for
improvement, appropriate changes can be made.

12. Some predictive analytics pay big dividends in improving your
recruitment strategy: Time to Fill, Cost Per Hire, Quality of Hire and
Offer Acceptance Rate. Analytics can now predict outcomes such as
estimated time to fill, estimated future performance, job offer
acceptance probability and predicted tenure.

13. AI is being used to discover new ways to source, identify and
engage talent. AI technology can source, screen, sort and rank
candidates to create a pipeline of qualified candidates that are
likely to succeed in various positions. Unlike people, AI doesn’t
have any biases when screening and selecting new hires. But
creating a highly objective recruitment AI does take time to
achieve.

14. It depends on robust machine learning programs to minimize biases
and to assess candidate job fit. The use of conversational chat bots is
becoming more popular in recruitment. These chat bots can
effectively engage candidates at the different stages of recruitment.

15. CRM is an innovative recruitment strategy that was specifically
created to solve one of today’s most serious problems in talent
attraction. Candidate relationship management has been found to be
effective when applied to three types of talent pools: existing
candidates, previous candidates, and potential candidates.

16. Treating candidates as internal customers elevates the hiring
strategy to new heights. Using CRM as a recruitment strategy offers
an adaptive technology solution. CRM helps recruiters build
stronger relationships with active and passive candidates.
Hire Smart provides Recruitment and Staffing Solutions USA for a
variety of businesses throughout the USA.