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LinkedIn Talent Solutions
Q1 2017
Quarterly Product Release
10am GMT
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LinkedIn Talent Solutions
Q1 2017
Quarterly Product Release
Presenter:
Danny Stacy
Customer Success Manager
Unlock new talent in 3 new ways
We’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open
talent pools that will lead to more efficient hiring. The most exciting releases to highlight are:
Open Candidates Apply Starters Contractor Targeting
Focus on candidates who are
open to hearing from recruiters
Tap into more qualified
candidates for your jobs
Quickly identify candidates who
may be open to contract work
2x
response rate
39%
respond in a day
4x
response rate
Learn more at our new Product Updates hub
Go to lnkd.in/productupdates to
learn more about all the new
product updates
Attend our quarterly Product
Updates webcast to get to know
the enhancements in depth
Here’s a summary of all Q1 product updates
● Open Candidates
● Apply Starters
● Contractor Targeting
● ‘Likely to Respond’ spotlight
● New InMail Analytics reporting
● InMail response rate improvements
● LCP updates
1. Top Releases
3. Things You Should Know
Recruiter
● Boolean buttons
● Open to relocate
● Browser support updates
2. Additional Updates
Jobs
● Jobs posting flow updates
● Job targeting improvements
Talent Media
● Custom background spotlight ad
Top Releases
Open Candidates Apply Starters Contractor Targeting
Filter candidates who are ready to make a move.
Use the “Open to new opportunities” spotlight to focus on
candidates with a strong desire to make a move
Boost response rates.
Members who have expressed an explicit interest in a
role are 2x more likely to respond to your InMails
Close reqs faster.
Prioritize candidates who are ready to make a move, and
whose shared career interests match your role
Open Candidates
Focus on candidates who are open to hearing from you
Members
participating
3.5M+ Increase in
response rate
2x
“Open to new opportunities” spotlight
Find open candidates who
match your search criteria in the
‘Open to new opportunities’
spotlight
Hover over the profile card to
see a candidate’s specific career
interests
When candidates in your
Projects become open, you’ll
receive a notification in product.
Find engaged candidates.
3 in 4 candidates that apply on career sites drop off
during the process. Those candidates can now share
their profile with you
Access a larger pool of open talent.
We surface these candidates in Jobs Management &
Recruiter, giving you access to more than double the
number of engaged candidates
Improve response rates.
Apply Starters respond to your InMails four times as often
as the average candidate
Apply starters
Tap into more qualified candidates for your jobs
Increase in
candidates for jobs
>2x Increase in
response rate
4x
Access apply starters in Jobs and Recruiter
View apply starters for a
specific job post in your Jobs
Manager tool.
View apply starters who match
your Recruiter search in the Past
Applicants spotlight.
View which roles they’ve
applied for, and when.
Reach the contractor workforce at scale
See which members have raised their hand for contract
work, or whose profile indicates they're likely interested
Prioritize your outreach in Recruiter
Easily filter by employment type when you perform an
advanced search
Fill contract roles faster
Avoid wasting InMails on candidates who aren't
interested in contract roles
Contractor Targeting
Quickly identify candidates who may be open to contract work
Members
identified
5.8M+ Increase in
response rate*
2x
Respond within
a day*
39%
*Self-identified contractors
Search for candidates who may be open to contract
work and more, with the “Employment Type” filter
We identify contractors 2 ways:
1. Self-reported through Open Candidates
1. Predictive algorithm based on LinkedIn
profile data
Quickly identify candidates who are likely
to be interested in specific types of
employment, including contract roles
To limit your view to self-reported
contractors, use the Employment Type
filter and the ‘Open to new
opportunities’ spotlight together.
Additional Updates
Likely to Respond
Spotlight
New InMail, Jobs and
Custom Reporting
InMail Response
Rate improvements
LinkedIn Career
Pages
Search results optimized for time to hire.
Filter for those candidates more likely to respond and be
hired quickly - especially for those time-sensitive roles.
Predictive algorithm.
Relevance is based on relationships, insights and affinity
data.
Boost your response rates.
Generate a list of candidates who are more likely to
respond to you, based on candidate data and insights
around where you’ve seen success before.
‘Likely to respond’ spotlight
Focus on candidates more likely to respond to you
‘Likely to Respond’ spotlight
New spotlight optimizes for an
engaged talent pool tailored to you,
based on:
● Candidate relationships and
affinity with your company
● Your past recruiting activity
Compare to ‘Total Candidates’ view,
which optimizes for relevance matches
based on search criteria
Updated InMail Analytics Report
Deeper insights into the value of your solution
Make strategic decisions with real-time data.
InMail data updates in hours, not days, so you can make
strategic decisions with the most recent information
available.
Boost InMail response rates with personalized insights.
Get visibility into which of your InMail strategies are paying
off to improve your InMail response rates.
Share actionable, visual reports with stakeholders.
Bring your business partners onto the same page with easy-
to-read reports.
Updated InMail Analytics Report
Data updates in hours, not
days
See how you’re trending
over time
Drill down to see what
strategies are working
Get detailed information
about accepts, declines,
and credits used
Test and measure your InMail strategy
InMail Response Rate Improvements
Increase the number of candidates who respond to your outreach
Higher overall response rate
25%
Reduced friction in candidate response process.
We improved the candidate notification experience to
make it even easier for them to respond to InMails.
Updated Recruiter search for more relevant results.
We updated the core relevance algorithm, and added two
new spotlights, to help you find candidates who are a
better fit - and are more likely to respond.
Introduced automated email follow-ups.
Candidates now receive an automated email follow-up
reminder if they haven’t responded in a while.
Next Generation Career Pages
The most authentic, personalized experience of your company culture and jobs
Reach the right talent: Traffic-driving ads & tailored
audience views help you engage high-priority candidates
Share your authentic story: “Life” page provides
candidates invaluable culture insights from you & your
employees
Drive quality applicants: “Jobs” page helps talent hone
in on the right roles & self-assess fit before applying
Measure impact: Robust in-product analytics allow you
to see key recruiting results & insights
Next Generation Career Pages: Key Updates
Redesigned Analytics
allows you to view and
export traffic, growth and
demographics of
company/career page
visitors and company
followers, as well as
engagement metrics for
company status updates
If you have Enhanced Analytics you can
view key recruiting insights, including:
● Talent Attraction: Who is viewing
my company page, viewing or
applying to my jobs?
● Applicant Behavior: Which
company pages are my applicants
viewing, which companies’ jobs are
they viewing or applying to?
Next Gen design
ramped to 100% of
LinkedIn members
on both desktop and
mobile
Things you should know
Recruiter Updates Jobs Updates Talent Media Updates
Recruiter Search Updates
Target your search for the right talent with greater accuracy
Boolean support in search filters
Hover over a search term to apply a ‘NOT’
command and exclude that term from your search.
Find candidates who are open to relocate
When you search for a location, you will now see
candidates who are open to relocate to that area.
Jobs Posting Updates
Get qualified applicants through more precise targeting
Specify required skills in your Job Posts
Get your jobs in front of the right candidates with
precision skill targeting that’s easy to use.
Jobs now get in front of more quality candidates
Targeting algorithm improvements mean that members are
50% more likely to applies to a job they see in JYMBII
Custom Background Spotlight Ad
LinkedIn’s most flexible, customizable ad format now has a great new design
Complete control over how your brand is presented..
The new ad design offers customizable 300x250
background, call-to-action button, logo, and post-click
landing page URL
Easy to use.
Minimal effort is required from the client, as LinkedIn
manages the campaign on their behalf.
Increase engagement with unique visuals.
Clients can reflect their unique style to stand out from the
crowd.
LinkedIn Talent Solutions
Q1 2017
Quarterly Product Release
Questions & Answers

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EMEA Q1 QPR Webcast Slides

  • 1. LinkedIn Talent Solutions Q1 2017 Quarterly Product Release 10am GMT We will begin shortly
  • 2. Webcast Housekeeping To ensure everybody can hear, audience members are on mute To submit questions, please use the Q&A panel on your webcast page We will leave time at the end for questions
  • 3. LinkedIn Talent Solutions Q1 2017 Quarterly Product Release Presenter: Danny Stacy Customer Success Manager
  • 4. Unlock new talent in 3 new ways We’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open talent pools that will lead to more efficient hiring. The most exciting releases to highlight are: Open Candidates Apply Starters Contractor Targeting Focus on candidates who are open to hearing from recruiters Tap into more qualified candidates for your jobs Quickly identify candidates who may be open to contract work 2x response rate 39% respond in a day 4x response rate
  • 5. Learn more at our new Product Updates hub Go to lnkd.in/productupdates to learn more about all the new product updates Attend our quarterly Product Updates webcast to get to know the enhancements in depth
  • 6. Here’s a summary of all Q1 product updates ● Open Candidates ● Apply Starters ● Contractor Targeting ● ‘Likely to Respond’ spotlight ● New InMail Analytics reporting ● InMail response rate improvements ● LCP updates 1. Top Releases 3. Things You Should Know Recruiter ● Boolean buttons ● Open to relocate ● Browser support updates 2. Additional Updates Jobs ● Jobs posting flow updates ● Job targeting improvements Talent Media ● Custom background spotlight ad
  • 7. Top Releases Open Candidates Apply Starters Contractor Targeting
  • 8. Filter candidates who are ready to make a move. Use the “Open to new opportunities” spotlight to focus on candidates with a strong desire to make a move Boost response rates. Members who have expressed an explicit interest in a role are 2x more likely to respond to your InMails Close reqs faster. Prioritize candidates who are ready to make a move, and whose shared career interests match your role Open Candidates Focus on candidates who are open to hearing from you Members participating 3.5M+ Increase in response rate 2x
  • 9. “Open to new opportunities” spotlight Find open candidates who match your search criteria in the ‘Open to new opportunities’ spotlight Hover over the profile card to see a candidate’s specific career interests When candidates in your Projects become open, you’ll receive a notification in product.
  • 10. Find engaged candidates. 3 in 4 candidates that apply on career sites drop off during the process. Those candidates can now share their profile with you Access a larger pool of open talent. We surface these candidates in Jobs Management & Recruiter, giving you access to more than double the number of engaged candidates Improve response rates. Apply Starters respond to your InMails four times as often as the average candidate Apply starters Tap into more qualified candidates for your jobs Increase in candidates for jobs >2x Increase in response rate 4x
  • 11. Access apply starters in Jobs and Recruiter View apply starters for a specific job post in your Jobs Manager tool. View apply starters who match your Recruiter search in the Past Applicants spotlight. View which roles they’ve applied for, and when.
  • 12. Reach the contractor workforce at scale See which members have raised their hand for contract work, or whose profile indicates they're likely interested Prioritize your outreach in Recruiter Easily filter by employment type when you perform an advanced search Fill contract roles faster Avoid wasting InMails on candidates who aren't interested in contract roles Contractor Targeting Quickly identify candidates who may be open to contract work Members identified 5.8M+ Increase in response rate* 2x Respond within a day* 39% *Self-identified contractors
  • 13. Search for candidates who may be open to contract work and more, with the “Employment Type” filter We identify contractors 2 ways: 1. Self-reported through Open Candidates 1. Predictive algorithm based on LinkedIn profile data Quickly identify candidates who are likely to be interested in specific types of employment, including contract roles To limit your view to self-reported contractors, use the Employment Type filter and the ‘Open to new opportunities’ spotlight together.
  • 14. Additional Updates Likely to Respond Spotlight New InMail, Jobs and Custom Reporting InMail Response Rate improvements LinkedIn Career Pages
  • 15. Search results optimized for time to hire. Filter for those candidates more likely to respond and be hired quickly - especially for those time-sensitive roles. Predictive algorithm. Relevance is based on relationships, insights and affinity data. Boost your response rates. Generate a list of candidates who are more likely to respond to you, based on candidate data and insights around where you’ve seen success before. ‘Likely to respond’ spotlight Focus on candidates more likely to respond to you
  • 16. ‘Likely to Respond’ spotlight New spotlight optimizes for an engaged talent pool tailored to you, based on: ● Candidate relationships and affinity with your company ● Your past recruiting activity Compare to ‘Total Candidates’ view, which optimizes for relevance matches based on search criteria
  • 17. Updated InMail Analytics Report Deeper insights into the value of your solution Make strategic decisions with real-time data. InMail data updates in hours, not days, so you can make strategic decisions with the most recent information available. Boost InMail response rates with personalized insights. Get visibility into which of your InMail strategies are paying off to improve your InMail response rates. Share actionable, visual reports with stakeholders. Bring your business partners onto the same page with easy- to-read reports.
  • 18. Updated InMail Analytics Report Data updates in hours, not days See how you’re trending over time Drill down to see what strategies are working Get detailed information about accepts, declines, and credits used Test and measure your InMail strategy
  • 19. InMail Response Rate Improvements Increase the number of candidates who respond to your outreach Higher overall response rate 25% Reduced friction in candidate response process. We improved the candidate notification experience to make it even easier for them to respond to InMails. Updated Recruiter search for more relevant results. We updated the core relevance algorithm, and added two new spotlights, to help you find candidates who are a better fit - and are more likely to respond. Introduced automated email follow-ups. Candidates now receive an automated email follow-up reminder if they haven’t responded in a while.
  • 20. Next Generation Career Pages The most authentic, personalized experience of your company culture and jobs Reach the right talent: Traffic-driving ads & tailored audience views help you engage high-priority candidates Share your authentic story: “Life” page provides candidates invaluable culture insights from you & your employees Drive quality applicants: “Jobs” page helps talent hone in on the right roles & self-assess fit before applying Measure impact: Robust in-product analytics allow you to see key recruiting results & insights
  • 21. Next Generation Career Pages: Key Updates Redesigned Analytics allows you to view and export traffic, growth and demographics of company/career page visitors and company followers, as well as engagement metrics for company status updates If you have Enhanced Analytics you can view key recruiting insights, including: ● Talent Attraction: Who is viewing my company page, viewing or applying to my jobs? ● Applicant Behavior: Which company pages are my applicants viewing, which companies’ jobs are they viewing or applying to? Next Gen design ramped to 100% of LinkedIn members on both desktop and mobile
  • 22. Things you should know Recruiter Updates Jobs Updates Talent Media Updates
  • 23. Recruiter Search Updates Target your search for the right talent with greater accuracy Boolean support in search filters Hover over a search term to apply a ‘NOT’ command and exclude that term from your search. Find candidates who are open to relocate When you search for a location, you will now see candidates who are open to relocate to that area.
  • 24. Jobs Posting Updates Get qualified applicants through more precise targeting Specify required skills in your Job Posts Get your jobs in front of the right candidates with precision skill targeting that’s easy to use. Jobs now get in front of more quality candidates Targeting algorithm improvements mean that members are 50% more likely to applies to a job they see in JYMBII
  • 25. Custom Background Spotlight Ad LinkedIn’s most flexible, customizable ad format now has a great new design Complete control over how your brand is presented.. The new ad design offers customizable 300x250 background, call-to-action button, logo, and post-click landing page URL Easy to use. Minimal effort is required from the client, as LinkedIn manages the campaign on their behalf. Increase engagement with unique visuals. Clients can reflect their unique style to stand out from the crowd.
  • 26. LinkedIn Talent Solutions Q1 2017 Quarterly Product Release Questions & Answers