To expand your talent pools of qualified candidates, we recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
These slides take us through the recent webcast to learn more about these features — along with other recent product enhancements.
How to Integrate Employee Advocacy Into Your Marketing StrategyLinkedIn
Marketers today can achieve more by expanding beyond one channel or approach to reach and engage consumers and prospects. One important tool is employee advocacy: empowering employees to share content with their social networks.
You don't have to start from scratch. Leverage the work you're already doing to set up your employee advocacy program.
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert.
And with LinkedIn Display Advertising, it’s never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content.
In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate:
- How to leverage a variety of onsite and network display ads
- How to use built-in campaign and website analytics to measure your success
- How our own internal demand gen team uses display
LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display.
Discover how you can start reaching the world’s largest professional audience on LinkedIn—and beyond—using display.
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Webinar - Getting It Done: How large organizations achieve social and content...LinkedIn
Does your company have what it takes to execute an effective content marketing strategy?
Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you don’t see in that sponsored update or blog post is all the hard work that has gone on behind the scenes to bring it to life. Content calendars, legal approvals, social publishing tools, reporting, and more… Large organizations in particular are grappling with the best ways to structure their teams to allow them to be effective, always-on content marketers.
We heard firsthand from Visa, a leading global brand, regarding the path to success they have paved. Learn about the various elements needed for an effective social media operation at a large organization.
Watch the presentation:
https://www.youtube.com/watch?v=Nl0OJVwpkMc
How to Integrate Employee Advocacy Into Your Marketing StrategyLinkedIn
Marketers today can achieve more by expanding beyond one channel or approach to reach and engage consumers and prospects. One important tool is employee advocacy: empowering employees to share content with their social networks.
You don't have to start from scratch. Leverage the work you're already doing to set up your employee advocacy program.
Live Webinar: Getting Started wit Display On and Off LinkedInLinkedIn
Getting in front of the right prospects early and often enables you to generate awareness, drive traffic, build trust, and effectively nudge your prospects from one stage of the funnel to the next until they convert.
And with LinkedIn Display Advertising, it’s never been easier to reach and engage your high-value prospects in a professional context and wherever they travel on the web with relevant ads and content.
In this presentation, LinkedIn senior manager Andrew Kaplan will demonstrate:
- How to leverage a variety of onsite and network display ads
- How to use built-in campaign and website analytics to measure your success
- How our own internal demand gen team uses display
LinkedIn demand gen expert Cassandra Clark also shares real examples of how LinkedIn uses display.
Discover how you can start reaching the world’s largest professional audience on LinkedIn—and beyond—using display.
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
Now you can deliver more high-quality leads to your sales teams by engaging prospects anywhere online with relevant ads and content at every stage of the buying process.
Join LinkedIn's Head of B2B Marketing Dave Karel and Global Sr. Product Marketing Manager Sudeep Cherian as they walk you through the new Lead Accelerator platform.
You'll learn how to:
- Identify and target your highest value audiences.
- Sequence relevant messaging based on the profile and onsite behavior of your prospect.
- Increase conversion rates on forms using LinkedIn’s Autofill capability.
- Optimize ad creative and nurture stream design through platform-supported A/B testing.
- Measure impact at every stage of the buy process through built-in reporting.
Discover how to reach and engage more of the right people to drive more qualified leads and boost revenue for your business.
Webinar - Getting It Done: How large organizations achieve social and content...LinkedIn
Does your company have what it takes to execute an effective content marketing strategy?
Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you don’t see in that sponsored update or blog post is all the hard work that has gone on behind the scenes to bring it to life. Content calendars, legal approvals, social publishing tools, reporting, and more… Large organizations in particular are grappling with the best ways to structure their teams to allow them to be effective, always-on content marketers.
We heard firsthand from Visa, a leading global brand, regarding the path to success they have paved. Learn about the various elements needed for an effective social media operation at a large organization.
Watch the presentation:
https://www.youtube.com/watch?v=Nl0OJVwpkMc
Creating Sponsored Content Posts That Earn EngagementLinkedIn
Promoting content on a social platform does not have to be complicated. These 5 examples of top-performing sponsored content posts provide tips you can use to earn engagement in the news feed of a busy (and aspirational) audience.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can HelpLinkedIn
We know it’s challenging for marketers in higher education today. In fact, 63% of admissions directors did not meet their 2016 enrollment goals.*
However, new research from LinkedIn and CarringtonCrisp shows that social media can help drive quality at all points of the student journey — from quality candidates to successful graduates.
Join LinkedIn and our guest speaker from Northeastern University as we share new research and marketing best practices around the following questions:
- What do graduate degree alumni think about the career impact of their degree?
- What does LinkedIn data say about successful graduates that can help you attract more candidates like them?
- What are some real-world best practices for universities to create LinkedIn marketing campaigns that deliver quality leads?
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
Live from LinkedIn: The Secret Sauce to Marketing on LinkedInLinkedIn
They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy
Top Performing Sponsored Updates on LinkedIn (North America, Q2 2014)LinkedIn
Content Marketing on LinkedIn provides marketers with the data that enables them to improve results with each post.
Through analyzing your Sponsored Updates you will be able to glean insights, refine your approach, and increase engagement over time.
To help, we’ve created this quarterly review highlighting the top performing Sponsored Updates and our thoughts on why they did well.
The sky is the limit. We’re excited to see you raise the bar!
- LinkedIn Marketing Solutions
Technology Community Engagement: Hits & MissesLinkedIn
IT & Business Leaders are flocking to social media for robust and deep conversations about technology, but communities are not always meeting their needs. LinkedIn will share feedback from recent research about ITDM expectations and case studies of technology companies who are doing community engagement well.
Presented at TechConnect:13 by Mike Weir, Global Head of Category Development, Technology Industry at LinkedIn and Natalie Malaszenko, Vice President, Global Digital Marketing at Hewlett-Packard
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Live Webinar: Crash Course to Lead Nurturing LinkedIn
Featuring:
Sean Callahan, Senior Manager, Content Marketing, LinkedIn
Justin Gray, CEO, LeadMD
We epically conclude our series with the Crash Course to Lead Nurturing. The landscape of lead nurturing has changed and responsibility now falls primarily on the marketing team. We'll review examples of how today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - including display and social media advertising.
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from DLA Piper and LinkedIn
Currently, only 20% of a candidate’s decision on whether to apply to a company is based on the channels directed by the company itself. How do recruiters influence the 80% of messages outside of their control?
This presentation was from a joint event LinkedIn held with CEB where CEB's Practice Leader, Thomas Handcock, discussed the topic of 'Branding for Influence' from CEB’s research followed by one of LinkedIn's media solutions consultant's, Aoife Morehead, who went into this in further detail using real life examples.
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
How to Create an Effective Inbound Marketing CampaignVIEO Design
The inbound marketing approach is increasing in popularity, frequently delivering better ROI than that of outbound. Yet it can be a challenge to master initially, especially for an in-house marketer who wears many hats.
What can you do to overcome typical hurdles and make the inbound approach succeed for your company? In this presentation developed for the Knoxville Chamber's Digital Marketing workshop series, you'll learn tips and best practices for each of the 6 essential steps to an effective inbound marketing campaign.
Creating LinkedIn Sponsored Content That Earns EngagementPearce Delisle
Learn tips and best practices to help drive engagement with your LinkedIn Sponsored Content posts. See how other brands are achieving top engagement rates across a variety of verticals.
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
Welcome to our Q1 2017 Quarterly Product Release webcast. A new, consolidated approach to how we inform customers of new features and enhancements
All product updates will be available in our Product Updates Hub: https://lnkd.in/productupdates
To increase your reach into and success engaging qualified candidates, LinkedIn Talent Solutions recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
This webcast takes a deep-dive into these features — along with other recent product enhancements, empowering users to start benefiting from them right away.
Our product experts cover how to increase your InMail response rates, how to reach more candidates on mobile, search enhancements and more.
Learn more: https://lnkd.in/gAdGR9a
Creating Sponsored Content Posts That Earn EngagementLinkedIn
Promoting content on a social platform does not have to be complicated. These 5 examples of top-performing sponsored content posts provide tips you can use to earn engagement in the news feed of a busy (and aspirational) audience.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
Live Webinar: Quality Leads to Successful Graduates & How Social Media Can HelpLinkedIn
We know it’s challenging for marketers in higher education today. In fact, 63% of admissions directors did not meet their 2016 enrollment goals.*
However, new research from LinkedIn and CarringtonCrisp shows that social media can help drive quality at all points of the student journey — from quality candidates to successful graduates.
Join LinkedIn and our guest speaker from Northeastern University as we share new research and marketing best practices around the following questions:
- What do graduate degree alumni think about the career impact of their degree?
- What does LinkedIn data say about successful graduates that can help you attract more candidates like them?
- What are some real-world best practices for universities to create LinkedIn marketing campaigns that deliver quality leads?
comScore and LinkedIn unveil new research showing how social platforms provide a trusted resource for today’s IT purchasing.
Presented at TechConnect:13 by Jake Raroque, Research Consultant at LinkedIn and Roslyn Ku, Vice President at comScore
Live from LinkedIn: The Secret Sauce to Marketing on LinkedInLinkedIn
They say you shouldn’t share your house recipes with the world, but why wouldn’t we? We WANT you to replicate our success!
This deck brings together the minds of LinkedIn Marketing’s content, demand generation and ad operations teams to reveal the tactics the LinkedIn team uses to see a higher ROI from our ads - and how you can too. Discover:
- How we define objectives for marketing on our platform
- How we balance organic and paid
- What we’ve learned about targeting, testing and optimizing campaigns
- Our approach to bidding and budget management
- How we built an always-on content strategy
Top Performing Sponsored Updates on LinkedIn (North America, Q2 2014)LinkedIn
Content Marketing on LinkedIn provides marketers with the data that enables them to improve results with each post.
Through analyzing your Sponsored Updates you will be able to glean insights, refine your approach, and increase engagement over time.
To help, we’ve created this quarterly review highlighting the top performing Sponsored Updates and our thoughts on why they did well.
The sky is the limit. We’re excited to see you raise the bar!
- LinkedIn Marketing Solutions
Technology Community Engagement: Hits & MissesLinkedIn
IT & Business Leaders are flocking to social media for robust and deep conversations about technology, but communities are not always meeting their needs. LinkedIn will share feedback from recent research about ITDM expectations and case studies of technology companies who are doing community engagement well.
Presented at TechConnect:13 by Mike Weir, Global Head of Category Development, Technology Industry at LinkedIn and Natalie Malaszenko, Vice President, Global Digital Marketing at Hewlett-Packard
This is a presentation from our recent webcast 'The Power of Media and Content'. Part II of the Social Recruiting series for Staffing, Search and Recruitment agencies with Alex Charraudeau.
This presentation will provide a five step fail proof guide to put your social media plan into practice, and ideas you can implement immediately to get ahead of your competition using LinkedIn.
Live Webinar: Crash Course to Lead Nurturing LinkedIn
Featuring:
Sean Callahan, Senior Manager, Content Marketing, LinkedIn
Justin Gray, CEO, LeadMD
We epically conclude our series with the Crash Course to Lead Nurturing. The landscape of lead nurturing has changed and responsibility now falls primarily on the marketing team. We'll review examples of how today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - including display and social media advertising.
Live Webinar: How to Increase Your Content Reach and Engagement Through Emplo...LinkedIn
In this webcast, you’ll learn:
- How employee sharing can enhance your marketing goals
- How to launch your own employee advocacy program
- Real life best practices and success stories from DLA Piper and LinkedIn
Currently, only 20% of a candidate’s decision on whether to apply to a company is based on the channels directed by the company itself. How do recruiters influence the 80% of messages outside of their control?
This presentation was from a joint event LinkedIn held with CEB where CEB's Practice Leader, Thomas Handcock, discussed the topic of 'Branding for Influence' from CEB’s research followed by one of LinkedIn's media solutions consultant's, Aoife Morehead, who went into this in further detail using real life examples.
Live Webinar: Using LinkedIn for Demand GenerationLinkedIn
We want to enable you to explore new solutions to your current demand generation challenges. Rethink the routine.
In a world governed by leads, conversions, and direct response - you know building and cultivating prospect and customer relationships is ultimately a full-funnel endeavor.
Join Jennifer Agustin, Group Manager, Marketing at LinkedIn and Amanda Halle, Senior Manager, Marketing at LinkedIn as they discuss:
- How to drive more qualified leads, opportunities, and ultimately revenue using LinkedIn.
- Why LinkedIn, with its 400M+ members, is the most effective B2B marketing platform to accomplish all of your demand gen objectives.
- Which products within the LinkedIn portfolio are best suited to your needs.
It’s time to rethink demand generation. Join us by registering for this webcast!
LinkedIn Financial Services Webinar Part 2 - 6-19-12LinkedIn
High Net Worth Investors Pt. 2 - Leveraging Social Media to Reach Affluent Investors.
This deck gives insights and best practices for reaching affluent investors with social media, based on new research from LinkedIn and Cogent Research. By Marie Rice, Cogent Research and Eileen Loustau, BlackRock, Inc.
How to Create an Effective Inbound Marketing CampaignVIEO Design
The inbound marketing approach is increasing in popularity, frequently delivering better ROI than that of outbound. Yet it can be a challenge to master initially, especially for an in-house marketer who wears many hats.
What can you do to overcome typical hurdles and make the inbound approach succeed for your company? In this presentation developed for the Knoxville Chamber's Digital Marketing workshop series, you'll learn tips and best practices for each of the 6 essential steps to an effective inbound marketing campaign.
Creating LinkedIn Sponsored Content That Earns EngagementPearce Delisle
Learn tips and best practices to help drive engagement with your LinkedIn Sponsored Content posts. See how other brands are achieving top engagement rates across a variety of verticals.
Impact of Emerging Technology on Institutional InvestingLinkedIn
Impact of Emerging Technology on Institutional Investing
Daniel Connell, Managing Director, Greenwich Associates
Kerry Ryan, Director, Head of Global Web Services, Legg Mason
Tom Libretto, Managing Director, Global Head of Digital, J.P. Morgan Asset Management
Alyssa Gilmore, Analyst Relations, Bloomberg
Instant access to trusted business networks are empowering Institutional Investors and Asset Managers with unprecedented information to aid investment decisions. We will discuss new LinkedIn research that identifies how emerging technology is being leveraged for insights during the investment process and highlight key opportunities for influence moving forward.
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
Welcome to our Q1 2017 Quarterly Product Release webcast. A new, consolidated approach to how we inform customers of new features and enhancements
All product updates will be available in our Product Updates Hub: https://lnkd.in/productupdates
To increase your reach into and success engaging qualified candidates, LinkedIn Talent Solutions recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
This webcast takes a deep-dive into these features — along with other recent product enhancements, empowering users to start benefiting from them right away.
Our product experts cover how to increase your InMail response rates, how to reach more candidates on mobile, search enhancements and more.
Learn more: https://lnkd.in/gAdGR9a
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions.
Speaker Names:
Lauren Kuemmeler, Senior Customer Success Manager
Tucker Johns, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Look back at the top 10 LinkedIn Talent Solutions' product enhancements that made talent professionals more efficient and job seekers happier in 2017.
Get more information about our solutions at lnkd.in/ltsindiacontact
This edition of the Quarterly Product Release Webinar explores LinkedIn Talent Insights Integration, Talent Hub, and Social Profiles, now in Recruiter.
Presenters:
Delisha Yang, Senior Customer Success Manager
Allison Macur, Senior Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Top Hacks to Prepare Your Employer Brand for a Hiring SpikeLinkedIn Europe
Slides from our recent webinar presented by Priyanka Malik and Julian Constance talking through their top tips to help companies get prepared for a surge in hiring.
Stand out, stay ahead, and showcase your expertise with LinkedIn Recruiter Ce...LinkedIn Talent Solutions
Craig Ringland, LinkedIn
Do you want to stand out in the recruiting crowd? LinkedIn Recruiter Certification is the only credential that differentiates you as a LinkedIn Recruiter expert to your network. Join our session so we can walk you through what learning steps you will need to take to prepare for Certification which will serve to validate your enhanced skills in finding, engaging and managing talent effectively with LinkedIn Recruiter!
Key highlights:
Why it is important as a recruiter to have that competitive edge that will allow you stand out among your peers.
Knowledge of the learning tracks that are available to you to enhance your LinkedIn Recruiter skills to prepare for Certification.
The options available to you to take the LinkedIn Certified Professional - Recruiter exam.
Success stories of how some of our clients have aligned LinkedIn Certified Professional - Recruiter to drive success across their recruitment teams.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
Sankar Venkatraman, Product Marketing expert for LinkedIn Talent Solutions, will go over each stage in a candidate journey and reveal specific touchpoints where effective recruitment campaigns will work.
LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more. bit.ly/contacttalentsolutions
Learn about the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more: https://lnkd.in/gC3hSiP
Get an in-depth look at all the new features rolling out this quarter.
New Features: Learn about the most exciting features released this quarter, designed to help you get work done faster and deliver more intelligent results.
Live Demos: Get an in-product demonstration of the updates with our product experts.
Presenters:
Maridawn Lamb, Customer Success Manager
Brad McIntyre, Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
Learn how to get the most out of their free LinkedIn account, and how to use our paid recruiting tools to become a hiring ninja!
This crash course will walk you through the full suit of LinkedIn hiring tools you can use to quickly find quality candidates for your open roles. You'll learn how to overcome top hiring challenges most department managers face and how you can make the most out of your existing LinkedIn account. Become a pro at using LinkedIn and learn about all of the available hiring and recruiting features available to you.
We’ll uncover how to:
1. Master LinkedIn’s free and paid marketing features to promote your company and attract top talent
2. Use the most effective tools to find highly qualified candidates for your open jobs
3. Build your own personal brand as a credible hiring manager
4. Plus more!
Learn more: https://lnkd.in/gNGGrEW
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Our product experts cover the latest quarterly product updates for May 2018 to help you target smarter with jobs, attract quality candidates at scale, and more.
Watch the full recording here: https://lnkd.in/gB8SUTZ
Check back through the slides we shared during this webinar around the 6 tips to prepare for a hiring surge, and what you can do to drive your employer brand to the right audience.
Designing for Diversity - Global Recruiter SummitLinkedIn Europe
Presenter: Sophie Mitchell, Global Solutions Consultant, LinkedIn
Building diverse teams is of the utmost importance for today’s businesses.
These businesses aren’t just ticking a box, saying the right thing or trying to burnish their brand with a sense of purpose. They’re responding to hard data and a growing body of evidence that shows diversity to be one of the most vital sources of competitive advantage.
However, the evidence is also growing that no business, large or small, can simply decide to be more diverse. As recruitment businesses seek to hire more diverse teams for their clients and for their own organisations, the reality is these initiatives are hard work. Achieving diversity requires deliberate design – and it requires the right types of actionable insights to drive that design.
Event: LinkedIn Talent Insights launch, Staffing
Speakers: James Osborne & Phil Edwards
Every day you’re asked to answer complex questions that shape the future of your business, such as how do I find and win my next big client?
You’ve needed reliable, accurate data to answer these questions and to enable your organisation’s success. Now it’s here.
We’re excited to officially launch LinkedIn Talent Insights – a self-service tool that gives you direct access to rich data on talent pools and companies.
https://business.linkedin.com/talent-solutions/talent-insights
The Era of Talent Intelligence: SIA Executive Forum SlidesLinkedIn Europe
Event: SIA Executive Forum Europe 2018
Speaker: Darren Connolly
As today’s talent landscape is rapidly changing and becoming increasingly complex, we believe the next wave of recruiting lies in the use of data-driven insights to create competitive advantage. This is the idea of talent intelligence.
In this presentation, we dive into the themes shaping the future of work and discuss how staffing firms can harness data and insights to reinvent and improve every step of the recruitment process, to drive business outcomes, and to stay ahead of the competition.
How to use data and insights to become more socially engaged [webcast] LinkedIn Europe
This webcast was run on the 3rd October 2018.
The presentation covers:
- Importance of data and insights in the recruitment industry
- Using insights to create an effective engagement strategy
The Era of Talent Intelligence: Bullhorn Engage SlidesLinkedIn Europe
Event: Bullhorn Engage London 2018
Speakers: Phil Edwards & Darren Connolly
Over the last few years, the recruitment industry has been adapting to increasingly complex challenges when it comes to attracting and placing talent. As the market becomes more and more competitive, LinkedIn believes the next wave of recruiting innovation lies in the use of data-driven insights to power talent and strategic business decisions. This is the era of talent intelligence.
Hear about the changes in the recruitment industry, trends in the new era of work, and how recruiters can make data and insights actionable.
The Era of Talent Intelligence: ReImagine HR SlidesLinkedIn Europe
Event: ReImagine HR London 2018
Speaker : Annmarie McCormack
Talent strategy is getting smarter and faster. The era of Talent Intelligence has begun, driven by the combination of unprecedented market forces, data signals, powerful insights unlocked by AI, and your instincts to make people your competitive advantage has begun.
Hear how talent intelligence is driving LinkedIn’s next wave of product innovation and discover new ways and means of accelerating your business with LinkedIn Talent Insights.
Content marketing for search and staffing webcastLinkedIn Europe
Slides from the webcast that took place on the 11th October 2017. Content:
1. Importance of Content Marketing
2. 3 Core Audiences (Client, Candidates, Consultant)
3. Anatomy of a Great Post
4. Curate vs. Create
Recruiters: How to win at social engagement webcast slidesLinkedIn Europe
This presentation was used for the LinkedIn webcast held on the 26th September 2017. The content was created with the Search & Staffing industry in mind.
Do you prefer to Watch Video with the Sound On or Off?LinkedIn Europe
Proof that B2B video works best when it targets the eyes rather than the ears. New research from LinkedIn shows that video content works best when it doesn’t rely on sound.
More than half of today’s professionals consider that a break from work isn’t a break from work unless it’s also a break from connected devices. Our data shows digital detox could become a regular part of professional life:
Is Wearable Technology part of your Daily Life?LinkedIn Europe
The world’s professionals are driving the adoption of wearable technology as part of daily life.
More than a third are heading out to work with devices such as smart watches or fitness trackers as part of their outfit. However, it’s not necessarily hip young millennials that are driving the adoption of wearables in the workplace. The most enthusiastic users of the devices are actually their department directors and VPs.New research from LinkedIn shows that only 26% of those aged 18-24 use a wearable device on a daily basis. However, this jumps to 37% amongst those aged 25-34 and then leaps again, to 40% amongst those aged 45-54. The seniority level of those adopting wearables provides more evidence that this is a trend led by those in leadership roles. The most likely groups to use a wearable as part of daily life are directors (42%) and VPs (40%), with enthusiasm levels very similar amongst men and women.In every country in our study, at least 30% of professionals say that they use wearables on a daily basis, demonstrating how rapidly such technologies have entered the mainstream. However, there are big gaps between the most enthusiastic markets and those less convinced by the value that smart watches and fitness trackers can add. In Brazil, in particular, nearly half
of all professionals (46%) use a wearable daily. In Hong Kong, it’s 40%, and adoption levels are
also significantly higher than average in The Netherlands and the UAE. In the UK and US meanwhile, only 31% of professionals are using wearables regularly.
Will you purchase a self-driving car when they become available?LinkedIn Europe
Almost a quarter of professionals worldwide would consider buying a self-driving car – but the countries with most enthusiasm are those least likely to get the chance
Those cutting-edge, early adopting programmatic cats have developed some pretty confusing lingo for buying and selling ads automatically. Have no fear: we’ve decoded the jive talk so it’s easy to make smart, strategic decisions about programmatic.
According to the Content Marketing Institute’s latest trends report, 89% of B2B content marketers use LinkedIn to boost their effectiveness. Sponsoring content on our platform enables them to reach more of their target audience – and it’s a big step towards improving content marketing ROI. However, it’s the style, format and creativity of their Sponsored Content on LinkedIn that decides just how engaging and effective it is.
2. Webcast Housekeeping
To ensure everybody can hear, audience members are on mute
To submit questions, please use the Q&A panel on your webcast page
We will leave time at the end for questions
4. Unlock new talent in 3 new ways
We’ve been listening to your feedback and are doubling down on new features in an effort to unlock new, open
talent pools that will lead to more efficient hiring. The most exciting releases to highlight are:
Open Candidates Apply Starters Contractor Targeting
Focus on candidates who are
open to hearing from recruiters
Tap into more qualified
candidates for your jobs
Quickly identify candidates who
may be open to contract work
2x
response rate
39%
respond in a day
4x
response rate
5. Learn more at our new Product Updates hub
Go to lnkd.in/productupdates to
learn more about all the new
product updates
Attend our quarterly Product
Updates webcast to get to know
the enhancements in depth
6. Here’s a summary of all Q1 product updates
● Open Candidates
● Apply Starters
● Contractor Targeting
● ‘Likely to Respond’ spotlight
● New InMail Analytics reporting
● InMail response rate improvements
● LCP updates
1. Top Releases
3. Things You Should Know
Recruiter
● Boolean buttons
● Open to relocate
● Browser support updates
2. Additional Updates
Jobs
● Jobs posting flow updates
● Job targeting improvements
Talent Media
● Custom background spotlight ad
8. Filter candidates who are ready to make a move.
Use the “Open to new opportunities” spotlight to focus on
candidates with a strong desire to make a move
Boost response rates.
Members who have expressed an explicit interest in a
role are 2x more likely to respond to your InMails
Close reqs faster.
Prioritize candidates who are ready to make a move, and
whose shared career interests match your role
Open Candidates
Focus on candidates who are open to hearing from you
Members
participating
3.5M+ Increase in
response rate
2x
9. “Open to new opportunities” spotlight
Find open candidates who
match your search criteria in the
‘Open to new opportunities’
spotlight
Hover over the profile card to
see a candidate’s specific career
interests
When candidates in your
Projects become open, you’ll
receive a notification in product.
10. Find engaged candidates.
3 in 4 candidates that apply on career sites drop off
during the process. Those candidates can now share
their profile with you
Access a larger pool of open talent.
We surface these candidates in Jobs Management &
Recruiter, giving you access to more than double the
number of engaged candidates
Improve response rates.
Apply Starters respond to your InMails four times as often
as the average candidate
Apply starters
Tap into more qualified candidates for your jobs
Increase in
candidates for jobs
>2x Increase in
response rate
4x
11. Access apply starters in Jobs and Recruiter
View apply starters for a
specific job post in your Jobs
Manager tool.
View apply starters who match
your Recruiter search in the Past
Applicants spotlight.
View which roles they’ve
applied for, and when.
12. Reach the contractor workforce at scale
See which members have raised their hand for contract
work, or whose profile indicates they're likely interested
Prioritize your outreach in Recruiter
Easily filter by employment type when you perform an
advanced search
Fill contract roles faster
Avoid wasting InMails on candidates who aren't
interested in contract roles
Contractor Targeting
Quickly identify candidates who may be open to contract work
Members
identified
5.8M+ Increase in
response rate*
2x
Respond within
a day*
39%
*Self-identified contractors
13. Search for candidates who may be open to contract
work and more, with the “Employment Type” filter
We identify contractors 2 ways:
1. Self-reported through Open Candidates
1. Predictive algorithm based on LinkedIn
profile data
Quickly identify candidates who are likely
to be interested in specific types of
employment, including contract roles
To limit your view to self-reported
contractors, use the Employment Type
filter and the ‘Open to new
opportunities’ spotlight together.
14. Additional Updates
Likely to Respond
Spotlight
New InMail, Jobs and
Custom Reporting
InMail Response
Rate improvements
LinkedIn Career
Pages
15. Search results optimized for time to hire.
Filter for those candidates more likely to respond and be
hired quickly - especially for those time-sensitive roles.
Predictive algorithm.
Relevance is based on relationships, insights and affinity
data.
Boost your response rates.
Generate a list of candidates who are more likely to
respond to you, based on candidate data and insights
around where you’ve seen success before.
‘Likely to respond’ spotlight
Focus on candidates more likely to respond to you
16. ‘Likely to Respond’ spotlight
New spotlight optimizes for an
engaged talent pool tailored to you,
based on:
● Candidate relationships and
affinity with your company
● Your past recruiting activity
Compare to ‘Total Candidates’ view,
which optimizes for relevance matches
based on search criteria
17. Updated InMail Analytics Report
Deeper insights into the value of your solution
Make strategic decisions with real-time data.
InMail data updates in hours, not days, so you can make
strategic decisions with the most recent information
available.
Boost InMail response rates with personalized insights.
Get visibility into which of your InMail strategies are paying
off to improve your InMail response rates.
Share actionable, visual reports with stakeholders.
Bring your business partners onto the same page with easy-
to-read reports.
18. Updated InMail Analytics Report
Data updates in hours, not
days
See how you’re trending
over time
Drill down to see what
strategies are working
Get detailed information
about accepts, declines,
and credits used
Test and measure your InMail strategy
19. InMail Response Rate Improvements
Increase the number of candidates who respond to your outreach
Higher overall response rate
25%
Reduced friction in candidate response process.
We improved the candidate notification experience to
make it even easier for them to respond to InMails.
Updated Recruiter search for more relevant results.
We updated the core relevance algorithm, and added two
new spotlights, to help you find candidates who are a
better fit - and are more likely to respond.
Introduced automated email follow-ups.
Candidates now receive an automated email follow-up
reminder if they haven’t responded in a while.
20. Next Generation Career Pages
The most authentic, personalized experience of your company culture and jobs
Reach the right talent: Traffic-driving ads & tailored
audience views help you engage high-priority candidates
Share your authentic story: “Life” page provides
candidates invaluable culture insights from you & your
employees
Drive quality applicants: “Jobs” page helps talent hone
in on the right roles & self-assess fit before applying
Measure impact: Robust in-product analytics allow you
to see key recruiting results & insights
21. Next Generation Career Pages: Key Updates
Redesigned Analytics
allows you to view and
export traffic, growth and
demographics of
company/career page
visitors and company
followers, as well as
engagement metrics for
company status updates
If you have Enhanced Analytics you can
view key recruiting insights, including:
● Talent Attraction: Who is viewing
my company page, viewing or
applying to my jobs?
● Applicant Behavior: Which
company pages are my applicants
viewing, which companies’ jobs are
they viewing or applying to?
Next Gen design
ramped to 100% of
LinkedIn members
on both desktop and
mobile
22. Things you should know
Recruiter Updates Jobs Updates Talent Media Updates
23. Recruiter Search Updates
Target your search for the right talent with greater accuracy
Boolean support in search filters
Hover over a search term to apply a ‘NOT’
command and exclude that term from your search.
Find candidates who are open to relocate
When you search for a location, you will now see
candidates who are open to relocate to that area.
24. Jobs Posting Updates
Get qualified applicants through more precise targeting
Specify required skills in your Job Posts
Get your jobs in front of the right candidates with
precision skill targeting that’s easy to use.
Jobs now get in front of more quality candidates
Targeting algorithm improvements mean that members are
50% more likely to applies to a job they see in JYMBII
25. Custom Background Spotlight Ad
LinkedIn’s most flexible, customizable ad format now has a great new design
Complete control over how your brand is presented..
The new ad design offers customizable 300x250
background, call-to-action button, logo, and post-click
landing page URL
Easy to use.
Minimal effort is required from the client, as LinkedIn
manages the campaign on their behalf.
Increase engagement with unique visuals.
Clients can reflect their unique style to stand out from the
crowd.