The document is a resume for Alexandra P. Craig that summarizes her career experience in medical device and jewelry sales. Over eight years, she has consistently achieved sales goals through her product knowledge, customer relationships, and sales strategies. Her experience includes roles as a Distributor for surgical devices, Territory Manager for minimally invasive devices, and sales positions for a jewelry studio and insurance company. She holds a B.S. in Business Administration and has taken science courses in preparation for nursing school.

1. Alexandra P. Craig
www.linkedin.com/pub/alexandra-craig/37/8b3/738/ (336)407-4737 spinedesign9@gmail.com
814 Colonial Drive, Wilmington, NC 28403
CAREER PROFILE
Driven medical device sales professional with eight years of documented sales experience. Demonstrated ability to develop a strong client base
and consistently achieve solid sales goals. Proven success in sales due to an in-depth product knowledge to identify customer needs, solutions and
become a trusted customer resource. High level of achievement in cultivating new business relationships, up-selling to existing accounts and
closing deals.
 Consistent track record of documented sales
accomplishments
 Ability to independently plan, analyze and act upon sales
data within an assigned geography
 Solid business acumen including excellent and persuasive
business communication
 Demonstrated ability to work independently and exercise
good business judgment and discretion
 Utilize available resources to learn customers’ needs, and
proactively contact and connect with customers
 Build rapport with key decision makers and act as a
customer liaison
 Research customers’ businesses and account information
in order to develop appropriate selling and pricing
strategies
 Maintain comprehensive and thorough knowledge of
products and services to develop appropriate sales
solutions
 Assess, identify, measure and monitor customer needs in
order to make decisions and build steadfast business
partnerships
 Create and develop strategies and plans for effectively
managing accounts.
CAREER HISTORY
Distributor, Surgical Alternatives 2016- Present
Responsible for distribution of hardware and biologics while establishing new territory in Eastern North Carolina.
 Hunter mentality with innovative ideas resulting in 7 new accounts within 6 months
 Self motivated with strong work ethic requiring little to no management
 Successful and creative handling of objections to obtain sales
 Cultivate valuable relationships with materials management, purchasing and OR staff
 Strong product knowledge to distinguish myself in the OR as an asset
Territory Manager, Minimally Invasive Devices, Inc. 2014- 2016
Sole responsibility driving OR sales for minimally invasive procedures in North Carolina.
 #1 Sales Representative for the company
 Opened 9 new accounts in 11 months
 Grew territory by 45% my first quarter
 Provide advice and support for members of my sales team
 Develop and maintain exceptional, steadfast relationships with general, gynecologic and bariatric surgeons
 Build and sustain strong rapport with OR staff, materials management and purchasing to aid in closing sales and device implementation
 Assist with account inventory and ordering to ensure accounts are suitably stocked
Sales Person and Daily Operations Manager, Jonkheer Jewelry Art Studio 2011-2014
Assisted in the design and completion of eight successful sales events including researching target market for advertising, sales promotions and
leads.
 Sold $240,000 worth of product over a three year period
 Social media efforts directly resulted in a significant increase of new customers and a 30% revenue increase over a three year period
 Development of successful marketing strategy to increase sales and achieve a sustainable competitive advantage
 Additional responsibilities include generating and maintaining marketing budget, development and frequent updates of social media
pages, A/P and A/R
Sales Representative, Western & Southern Financial 2010-2011
Cold calling efforts resulted in ten new accounts and 50 policies within first eight months. Grew and maintained existing accounts and excelled in
discovery and contact of leads and referrals
 Sold $880,000 (50 policies) in insurance policies and brought in 15 new accounts
 Achieved the second highest sales average in the office and fifth highest sales average in the district
EDUCATION
B.S., Business Administration (Small Business Development Concentration); Lees-McRae College 2009
 Took numerous courses in preparation of Nursing School, including anatomy and physiology I&II, and microbiology