This document provides a summary of Annette Hickey's 20+ years of experience in retail merchandising and buying roles of increasing responsibility. She has worked for prominent brands such as Trina Turk, Anthropologie, Coach, Chico's FAS, and Gap, where she managed product categories and led merchandising teams. Her experience includes developing product lines, implementing marketing strategies, and collaborating with design and production teams.

1. PROFILE
Knowledge of American and European merchandising, buying, product development, visual merchandising and
display, sales techniques. 20+ years of fast-track experience in retail. Qualified for major multi-unit and
corporate-level responsibilities.
EXPERIENCE
TRINA TURK, LOS ANGELES, CA
VP, MERCHANDISING, 11/2013- 10/2014
• Manage and develop buying/merchandising teams for Retail and Web.
• Collaborate and develop product with Creative Director/Design for monthly assortments.
• Develop and present merchandising strategy for Retail (including outlet), E-comm and Wholesale.
• Work with Creative Director on development of all licensed product.
• Work cross-functionally with production, planning, allocation on all aspects of monthly assortments.
• Develop and implement all promotional strategies fro DTC, including web and outlet.
• Create and drive Brand strategy and vision.
ANTHROPOLOGIE, PHILADELPHIA, PA
DMM, KNITS, LOUNGE, INTIMATES, 10/2010- 06/2012
• Responsible for building monthly Line Plans based on forecasted financial needs of the business, current
business and seasonal trends.
• Collaborate with Design on own brand product development and monthly assortments.
• Drive market collaborations and collections.
• Implement web as alpha strategy through on-line exclusives and web pop up shops.
• Work cross-functionally with production, planning, allocation on all issues regarding assortment.
• Create and drive strategy and vision for knits and lounge divisions.
• Train and develop buying team of 10.
COACH, NYC
SR. DIRECTOR, CORPORATE MERCHANDISING, HANDBAGS, 7/2009- 10/2010
• Responsible for building bi-monthly Line Plans based on forecasted financial needs of the business, current
business and seasonal trends.
• Collaborate with Design on aesthetic and functionality of assortment.
• Responsible for delivering collections at target gross margins.
• Point person for the Retail Business Unit. Ensure that product development is reflective of their business
strategies.
• Work cross-functionally with supply chain and commercialization partners to deliver monthly handbag
assortment.
• Create and implement seasonal business strategy and business plan.
• Spearhead competitive landscape initiative with Corporate Merchandising Team.
• Train and develop Merchandise Managers and Associate Merchants.
T: 415-846-2707
e-mail: annette512@mac.com
ANNETTE F. HICKEY

2. CHICO’S FAS, FORT MYERS, FL,
MERCHANDISE MANAGER, KNITS/OUTERWEAR, 6/2007- 7/2009
• Responsible for assortment and aesthetic of the knit tops and outerwear businesses totaling $211M.
• Manage cross-functional teams: Distribution, Planning and Production.
• Create and implement seasonal strategies and business plans.
• Identify catalog styles and product placement by month.
• Partner with Product Development to determine product and aesthetic of assortment for each season.
• Partner with Marketing to align on key ideas for each season.
• Train and develop buying team of 5.
GAP, INC. SAN FRANCISCO, CA
MERCHANDISING MANAGER, WOMEN’S SWEATERS, 5/2005- 6/2007
• Responsible for assortment and aesthetic of the women’s sweater business of $250M.
• Manage cross-functional teams: Distribution, Planning and Production.
• Create and implement seasonal strategies and business plans.
• Identify catalog styles and product placement by month.
• Partner with Product Design to determine product and aesthetic of assortment for each season.
• Collaborate with factories on yarn development.
• Partner with Marketing to align on key ideas for each quarter.
• Train and develop assistant merchandiser.
A GIRL AND HER DOG, SAN FRANCISCO, CA
OWNER/OPERATOR, WOMEN’S CLOTHING BOUTIQUE, 4/2000- 4/2005
• Established and developed contemporary boutique for women.
• Manage $200K inventory.
• Actualized annual sales of $500K.
• Recruit and develop partnership with leading designers.
• Exceeded a Gross Main profit upwards of 58%.
• Realize continued growth in 5 years of business.
• Plan and execute store promotions and events.
• Responsible for hiring and training of sales team.
LES DEUX COPINES, BURLINGAME, CA
OWNER/OPERATOR, WOMEN’S CLOTHING BOUTIQUE, 10/98 -1/2000
• Established and developed contemporary boutique for women.
• Managed $150K Inventory.
• Recruited and developed partnerships with leading designers.
• Grew customer base throughout the Bay Area.
• Realized first year sales of $350.0.
• Exceeded a Gross Margin Profit upwards of 58%.
bebe, CORPORATE OFFICES, BRISBANE, CA
BUYER, LOGO DIVISION, 12/96 - 9/98
• Determine fabrications and silhouettes for bi-monthly collections in Logo.
• Develop and implement innovative techniques and graphics for Logo merchandise.
• Exceeded 1998 sales plan by $4.0 million or 62%.
• In 1998 increased 1997 sales by $7 million or 240%.
• Realized gross margin of 72%, IMU of 72%.
• Kept markdowns at under 2%.
• Responsible for analysis of bi-monthly open to buy.
• Maintained monthly buy plans.
• Input and revise all purchase orders on Merchandising database systems.
• Participate in fittings and style revisions of Logo program
• Negotiate with vendors and in-house manufacturing department for markdown dollars.
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3. NORDSTROM, SAN FRANCISCO, CA
INDIVIDUALIST BUYING OFFICE, 5/96 - 11/96
• Responsible for analysis of monthly dollar allocations. This includes weekly breakdown of fall out
and dollar shift.
• Prepare open to buy and profit plan vs. actual spreadsheets, including stat analysis and six month
plan revisions.
• Responsible for vendor negotiations. Involves negotiations of co-op and markdown dollars.
• Input and track purchase orders, both foreign and domestic, on various merchandising systems.
• Develop and implement spreadsheets using Microsoft Excel.
NORDSTROM, SAN FRANCISCO, CA
PETITE FOCUS MANAGER, 9/95 - 4/96
• Promoted to higher volume department and higher volume store.
• Managed sales team of ten. Responsible for all hiring and training of sales associates. Prepare sales
• reports, schedules and sales analysis. Prepare and lead sales meetings. Set a high standard for sales
and service.
• Organize and manage all in-department promotions and events. Responsible for planning of monthly
• calendar of events and building personal trade within the department.
• Accountable for all merchandising and department displays. Train sales team on merchandising
strategies.
NORDSTROM, CORTE MADERA, CA
INDIVIDUALIST MANAGER, 11/93 - 8/95
• Same as above
CAROLL INTERNATIONAL, s.a.r.l., PARIS, FRANCE
REGIONAL MANAGER, EXPORT MERCHANDISER, 12/91 - 10/93
• Merchandised 10 stores in England and five stores in Holland. Participated in the buying meetings
with buyers from France, England, and Holland.
• Regional Manager for Carroll stores, Sud-Ouest.
• Opened two boutiques for Carroll in Bordeaux. Hired sales associates, merchandised stores, created
visual merchandising techniques as specified by the home office.
• Personally created all window display designs and strategies.
NORDSTROM, SAN FRANCISCO, Ca
SAVVY MANAGER, 2/91 - 5/91
• Promoted to higher volume department and higher profile store (San Francisco Centre is considered
the flagship store in the chain.).
• Managed sales team of five. Set a high standard for sales and service. Coached sales associates; led
sales meetings.
• Provided expertise concerning store policies and procedures.
• Prepared sales reports
and sales analysis.
• Organized and managed high volume of in-department promotions, including V.I.P. appearances.
• Collaborated closely with buyers and store managers.
NORDSTROM, STONESTOWN, SAN FRANCISCO, CA
INDIVIDUALIST MANAGER, 5/88 - 1/91
• Same as above. Manager of the Month city-wide, September 1990. Earned rapid promotion.
EDUCATION
• Fashion Merchandising, City College of San Francisco
• Visual Merchandising, City College of San Francisco
• French, City College of San Francisco
• Biology, San Francisco State University
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