Frances Smith has over 15 years of experience in retail management, merchandising, buying, planning, and marketing for major department stores. She has a proven track record of driving revenue growth through identifying new opportunities, mentoring teams, and exceeding financial goals. Her roles have included ecommerce merchandiser, ecommerce merchandise planner, financial merchandise planner, multichannel buyer, assistant buyer, and regional merchandise manager.
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Developing a marketing plan that delivers low budget and high impact marketingChris Houchens
Does your organization have a marketing plan? Or does your current marketing strategy need to be revisited? In this session, marketing speaker Chris Houchens will take you through the essential steps of creating an effective, long-term strategic marketing plan. You will learn what marketing elements get the best ROI and how to maximize the effectiveness and efficiency of any size marketing budget.
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...Claire Akin, MBA
Are you ready to make this year your best year ever? Get started by joining us for an exclusive workshop webinar to create your marketing plan! We'll review six steps to get started with your marketing plan including:
Your Website
Search Engine Optimization (SEO)
Email Marketing
Event Marketing
Social Media
Creating a Marketing Calendar
You'll walk away with a concrete action plan to increase new leads and referrals this year and beyond!
TopRight is a strategic marketing consulting firm founded in 2006 by consultants from top firms (Mckinsey, Booz & Company) and former Chief Marketing Officers and senior marketing practitioners.
Developing a marketing plan that delivers low budget and high impact marketingChris Houchens
Does your organization have a marketing plan? Or does your current marketing strategy need to be revisited? In this session, marketing speaker Chris Houchens will take you through the essential steps of creating an effective, long-term strategic marketing plan. You will learn what marketing elements get the best ROI and how to maximize the effectiveness and efficiency of any size marketing budget.
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...Claire Akin, MBA
Are you ready to make this year your best year ever? Get started by joining us for an exclusive workshop webinar to create your marketing plan! We'll review six steps to get started with your marketing plan including:
Your Website
Search Engine Optimization (SEO)
Email Marketing
Event Marketing
Social Media
Creating a Marketing Calendar
You'll walk away with a concrete action plan to increase new leads and referrals this year and beyond!
The Optimal Marketing Agenda at Sales Kickoff
https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/
The optimal marketing agenda at sales kick off meetings should be solely focused on correlating marketing to revenue.
In general, marketing consists of three core objectives or “pillars”:
Build and maintain the brand
Help build better products, services, solutions
Enable the sales team to get to and close more opportunities faster
While marketing owns and is responsible for all of this, it is the third pillar that is most relevant to a sales team and sales kick-off. Ergo, that is what marketing’s agenda at sales kick-off should be focused on.
The Optimal Marketing Agenda at Sales Kickoff – Know the Audience
Provide A Step-by-Step Guide from Marketing to Sales
Develop A Nurture Path Specifically Designed for the Sales Team
The Optimal Marketing Agenda at Sales Kickoff
https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/
Go to market resources available at www.fourquadrant.com
Smarketing
The ability to bring marketing-qualified leads (MQL) and sales-qualified leads (SQL) together through a process that measures, grades and follows up on possible leads for your business.
My recommendations on how senior marketing leaders can increase the credibility/value of marketing and transform their organizations from being tactical & reactive to really strategic. It cuts through the marketing hype and gives real life examples from my time as CMO of Colt (FTSE250 IT/Cloud) and more recently as a strategic marketing consultant
I am a Senior Executive with over 15 years in executive-level sales leadership roles and a track record of delivering significant profitable and sustainable growth. Known as both an excellent strategist and tactician, I am particularly strong in translating the company mission into actionable strategies that drive multimillion-dollar sales, build client loyalty, and grow market and wallet share.
Highlights of my background include:
* Consistent track record of expert negotiations. As an articulate, persuasive communicator and engaging presenter, I have negotiated multimillion-dollar contracts with clients, customers, channel partners, and resellers.
* National and regional territory development and management. I have repeatedly secured key Fortune 1000 client accounts, increased product distribution, and expanded the company footprint in territories of 12 to 50 states.
* Superior sales force development and leadership skills. My ability to recruit, develop, mentor, and coach top talent has resulted in high performance, motivated teams of geographically dispersed sales professionals who meet and exceed expectations in all areas
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs
Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand.
Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan
Интеграция МоегоСклада и курьерских служб (на примере PickPoint)MoySklad
Презентация Олега Ильина из компании "Точка роста" с вебинара "Интернет-магазин: эффективная работа со службами доставки" от 27.10.2016.
МойСклад, PickPoint и Точка Роста рассказали, как организовать эффективный бэк-офис интернет-магазина, интегрированный с сервисами доставки:
- Что должен уметь бэк-офис интернет-магазина;
- Преимущества обработки заказов в сервисе МойСклад;
- Виды доставки: как сделать оптимальный выбор;
- Особенности доставки через постаматы PickPoint;
- Интеграция МоегоСклада и курьерских служб (на примере PickPoint);
- Как правильно учитывать расходы на доставку в МоемСкладе.
The Optimal Marketing Agenda at Sales Kickoff
https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/
The optimal marketing agenda at sales kick off meetings should be solely focused on correlating marketing to revenue.
In general, marketing consists of three core objectives or “pillars”:
Build and maintain the brand
Help build better products, services, solutions
Enable the sales team to get to and close more opportunities faster
While marketing owns and is responsible for all of this, it is the third pillar that is most relevant to a sales team and sales kick-off. Ergo, that is what marketing’s agenda at sales kick-off should be focused on.
The Optimal Marketing Agenda at Sales Kickoff – Know the Audience
Provide A Step-by-Step Guide from Marketing to Sales
Develop A Nurture Path Specifically Designed for the Sales Team
The Optimal Marketing Agenda at Sales Kickoff
https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/
Go to market resources available at www.fourquadrant.com
Smarketing
The ability to bring marketing-qualified leads (MQL) and sales-qualified leads (SQL) together through a process that measures, grades and follows up on possible leads for your business.
My recommendations on how senior marketing leaders can increase the credibility/value of marketing and transform their organizations from being tactical & reactive to really strategic. It cuts through the marketing hype and gives real life examples from my time as CMO of Colt (FTSE250 IT/Cloud) and more recently as a strategic marketing consultant
I am a Senior Executive with over 15 years in executive-level sales leadership roles and a track record of delivering significant profitable and sustainable growth. Known as both an excellent strategist and tactician, I am particularly strong in translating the company mission into actionable strategies that drive multimillion-dollar sales, build client loyalty, and grow market and wallet share.
Highlights of my background include:
* Consistent track record of expert negotiations. As an articulate, persuasive communicator and engaging presenter, I have negotiated multimillion-dollar contracts with clients, customers, channel partners, and resellers.
* National and regional territory development and management. I have repeatedly secured key Fortune 1000 client accounts, increased product distribution, and expanded the company footprint in territories of 12 to 50 states.
* Superior sales force development and leadership skills. My ability to recruit, develop, mentor, and coach top talent has resulted in high performance, motivated teams of geographically dispersed sales professionals who meet and exceed expectations in all areas
Margaret Dawson defines integrated marketing and the required components of an integrated marketing plan. You can use this template to set up your marketing program for success. From performing a market analysis and SWOT to establishing the right strategies and objectives to establishing the right metrics - and then putting an action plan together based on all of that.
The Ultimate Guide To Creating A Brand Marketing PlanMash Bonigala
Watch the video version of this presentation at https://www.youtube.com/watch?v=giwggfKZnDs
Now more than ever, brands need a robust and complete marketing plan – even before they have named their company. I am not kidding. Your marketing plan – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales, and retention plans, marketing channels, and campaigns etc should be the first thing to start working on when you have decided to launch a new brand.
Read the full article at https://www.spellbrand.com/the-ultimate-guide-to-creating-a-brand-marketing-plan
Интеграция МоегоСклада и курьерских служб (на примере PickPoint)MoySklad
Презентация Олега Ильина из компании "Точка роста" с вебинара "Интернет-магазин: эффективная работа со службами доставки" от 27.10.2016.
МойСклад, PickPoint и Точка Роста рассказали, как организовать эффективный бэк-офис интернет-магазина, интегрированный с сервисами доставки:
- Что должен уметь бэк-офис интернет-магазина;
- Преимущества обработки заказов в сервисе МойСклад;
- Виды доставки: как сделать оптимальный выбор;
- Особенности доставки через постаматы PickPoint;
- Интеграция МоегоСклада и курьерских служб (на примере PickPoint);
- Как правильно учитывать расходы на доставку в МоемСкладе.
Fabian Stein (@docmak) and Florian Franke (@ffranke1985) are exploring the question: Are websites still needed? Or are they slowly eaten up by answer-machines like Google, Platforms like Facebook, Yelp and such? And who is going to build small websites in the future? Agencies or business themselves?
Self Assessment for Driving Revenue GrowthThe Naro Group
I often get called into an organization when revenue growth stalls. I start at a high level to discover where there are missing links and broken pieces within the sales organization to determine what’s needed to get back on track. What I’ve outlined below will give you a starting point for assessing your own organization's sales effectiveness gaps and what you might want to focus on in terms of sales readiness and sales enablement activities.
An outline for how to approach staring new in a position as a sales manager to establish a strong start and sustaining success leading a sales team. June 2020 update.
Key Customer Account Management is the master-key to quantum sales improvement and retention of key customers.Yet few companies are able to convert good intentions to effective programs. Dr Wilfred Monteiro India's leading sales performance guru share a few insights and ideas.
Avanzare Inc. e-Brochure - Our ServicesIan Townsend
Avanzare Inc. is expanding! We've built a broad range of services for consumer-driven companies that are highly relevant in today's world. Have a look!
1. FrancesSmith LinkedInProfile
Headline
CategoryManagementProfessional,leveragingrelationshipstoharnessnew opportunitiesforproduct
growth
Summary
Merchandisingprofessional capitalizingonvastexperience withrenownedretailerNordstrom. Drives
revenue growthbycontinuallyanalyzingmarketandcompetitorstoreveal new opportunities .
Impressive trackrecordof mentoringteams,guidingindividualsandbusinessunitstonew heights.
Careerprogressionincludes variedandincreasingresponsibility inretail management,buying,planning,
merchandising,andmarketing.
As Ecommerce Merchandiser,achieved4% revenuegrowthduringchallengingsituationinwhichother
corporate unitsstruggled.
As Ecommerce Merchandise Planner,pioneeredsalesof plus-sizelingerie,drivingrevenuesandstarting
popularretail trend.
As Financial Merchandiser,successfullyexceededfinancial goalsfor$230M businessdespite havingno
financial productknowledge upontakingonrole.
As InterimMulti-Channel Buyer, successfullyattractedmore youthful marketforsleepwearsaleswithin
six months.
As AssistantBuyer,developedteamtrainingtool adoptedbycorporationtoenhance processesand
relationshipsbetweencross-functional teams.
As Regional MerchandiseManager,delivered21% salesincrease andoversaw fournew store openings
inBoston area.
As Retail Manager,directed upto25 directreportsand promotedsix tomanagementpositions.
AlwaysopentonewopportunitiesinBrandStrategy,ProductManagement,Marketing,and
Merchandising.
Experience
Major Dept. Store, 2015-2016
Ecommerce Merchandiser
2. Drove online businessforthree separate categorieswithvolumeexceeding$400 millionbydeveloping
newbusinessopportunitiesandestablishingcategoryprioritiesfor online business.
Fosteredunderstandingof ecommerce amongthree buyingteamsof 24merchants,includingcustomer,
productcategories,andcompetitors.
PartneredwithSite MerchandisingandMarketingteamstoincrease traffic,productviewsandcustomer
experience.
2016 YTD 4% increase withinareaof responsibility,exceeding2015 salestarget, while otherdivisions
struggled.
Providedexecutive teamwithauthoritative ecommerce adviceandanalysis,productselection,and
financial decisions.
Major Department Store
Ecommerce Merchandise Planner,2013-2015
Expanded online business by developing strategies and assortment plans for fast paced, complex
category.Optimizedinventory,content and price within assortment to enhance customer experience.
Continuallymonitoredmarkettrendsandcompetitorswhile also sourcing new suppliers and products.
Mentored team of nine Assistant Buyers, Assistant Buy Planners, and Replenishment Buyers.
Femmy Intimates Industry Honor for Retailer of the Year for innovative business approaches.
Instrumental in pioneering plus-size lingerie sales, later adopted throughout retail industry.
Drove business growth by 56%, (increasing $14M), by identifying opportunities.
Expanded breadth of offer 43% by collaborating with over 80 suppliers on product strategies, pricing,
and innovation.
Delivered double digit sales increases both years, from $20Mto $50M.
Grew drop-ship business by 250% gaining incremental volume over $2M.
Major Department Store
Financial Merchandise Planner,2011-2013
3. Createdandmanagedfinancial plansfor$230 millionbusiness. Plannedcategoryandlocationsalesand
receipt actual vs. plan including online demand. Recommended actions on sales and inventory to
mitigate risks and maximize profits by location.
Learnedfinance businessconceptswithoutpriorfinancial industry knowledge and later taught them to
buyers.
Selected for role based on previously demonstrated leadership and performance.
Exceeded financial goals for 118 stores and online business.
Major Department Store
Multichannel Buyer(Interim),April-Sept.2012
Chosen for interim position to set customer and merchandise strategies for $50 million product
category.
Led team that selected product and manage inventory for 118 stores and online.
Oversaw supplier performance expectations, negotiated gross margin, exclusivity and Co-op.
Taught and mentored new assistant buyers.
Changed product strategy and gained new, younger customers for category.
Improved sales trend by 8% in 6 months.
Leveragedreplenishmentsystem to manage product flow to location resulting in $1 million sales gain.
Major DepartmentStore
Assistant Buyer,2010-2011
Drove in-seasonmanagementfor$48M businessbymanaginginventoryandnegotiatingwithsuppliers.
Analyzed and managed online and stores assortment, inventory and exit strategies.
Developedteamtrainingtool,adopted corporate-wide, enhancing processes and relationships among
cross-functional teams.
Exceptional Leadership Divisional Award.
Increasedonline salesby7%by identifying opportunities in product, pricing and customer experience.
4. PartneredwithMarketingandexecutedcategory'slargestonline campaign,resulting in 21% increase in
sales.
Major DepartmentStore,NERegion
Regional MerchandisingManager, 2008-2010
Trained and developed 12 managers in the North East stores. Improved selling capabilities, product
training, merchandising skills and product mix in each store. Grew relationships with merchant team,
store team, visual team and vendors.
Exceptional Leadership Regional Award.
Corporate Anniversary Cup Winner.
Regional Merchandiser of the month.
Delivered #1 sales increase corporately within category in 2009 and 2010.
Delivered 21% sales increase for $22Mbusiness.
Oversaw four new store openings in Boston area.
Major Department Store, CARegion
Retail Manager,2004-2008
Hands-onbusinessmanagerforseveraldifferentproductcategories.
Hiredand managedsalesteamsupto 25 directreportsand successfullypromotedsix employeesto
management.
Merchandisedandmanagedvisual aestheticsof the salesfloor.
Receivedcashawardsfortop salesincreases.
Movedstore rank in salesvolume fromtop10 to top 3 corporatelywithincategory.
Education
5. University of Phoenix
Master of Business Administration
California State University
Bachelor of Science, Marketing,
Institut De Francais
French Immersion Language Course
SkillsandExpertise
As currentlylisted