Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
7 Tips for Mobile Lead Generation - Oct. 2010Sparkroom
CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Improving the Economics of Mobile Marketing AdTruth
This whitepaper is intended to present a view of the current situation in mobile advertising and the trends that are shaping it today and will shape it in the future. While mobile devices are rapidly outpacing traditional personal computers as the platform of choice for consumers, marketing and advertising are currently failing to keep up and capitalize on the opportunity. We divide this whitepa- per into three sections to review the issue. The first section outlines the current landscape and economic realities for digital advertising. The second section defines and describes the key challenges facing mobile marketers and contributing to the core problem of mone- tization (or lack thereof). The third and final section provides practical advice for improving the economics of mobile advertising for everyone – both advertisers and publishers alike.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Provides a first look at the data captured by PSMA Australia's new dataset, Geoscape. This is from the first production phased which has captured 16,500 square km in the Adelaide region. The full delivery of Geoscape in 2017 will provide location, distribution and physical characteristics for over 15 million structures across 7.6 million square kms.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Improving the Economics of Mobile Marketing AdTruth
This whitepaper is intended to present a view of the current situation in mobile advertising and the trends that are shaping it today and will shape it in the future. While mobile devices are rapidly outpacing traditional personal computers as the platform of choice for consumers, marketing and advertising are currently failing to keep up and capitalize on the opportunity. We divide this whitepa- per into three sections to review the issue. The first section outlines the current landscape and economic realities for digital advertising. The second section defines and describes the key challenges facing mobile marketers and contributing to the core problem of mone- tization (or lack thereof). The third and final section provides practical advice for improving the economics of mobile advertising for everyone – both advertisers and publishers alike.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Mobile Marketing Masterclass - March 2012kapoorkriti
This deck covers the fundamentals of mobile marketing campaigns, including, SMS, apps and integration of mobile strategy with traditional and social media marketing.
Dive into numerous case studies, analyzing the best mobile campaigns and evaluating why those campaigns found success. Using these case studies, this session will walk attendees through the steps necessary to build, launch and maintain highly optimized mobile strategies for their organization.
Learning objectives:
Understand how mobile marketing results in positive ROI
Integrate mobile into their overall marketing strategies
Craft a successful mobile marketing campaign
Increase mobile efforts through optimizing mobile fundamentals
Measure mobile success
Provides a first look at the data captured by PSMA Australia's new dataset, Geoscape. This is from the first production phased which has captured 16,500 square km in the Adelaide region. The full delivery of Geoscape in 2017 will provide location, distribution and physical characteristics for over 15 million structures across 7.6 million square kms.
This is the edited version of the investigatory project on physics with different topic(To construct a switch using transistor and plot a graph bw input output voltage) originally created by rahul only intention to upload this project is to help other class 12 appearing students ................... so they do not have to kill there time in making these useless projects THANKS HOPE IT HELPED ................comment what you think...................................
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Impact of mobile marketing on youngsters for buying electronic gadgets.RahulSingh297288
This report is based on the rapid evolution of mobile technology, and the enthusiasm with
which it has been embraced. These developments have transformed mobile as a
marketing channel. Mobile marketing spend across the world is starting to rise
significantly. In the right circumstances, mobile can be a powerful tool. The rise of
smartphones and tablets has deepened the relationship between consumers and their
devices. The connectivity and technology they give to consumers are helping to drive
several consumer trends, including ‘smart boredom’ and ‘gamification’. They also
transform mobile as a marketing channel. Mobile had always had reach (the sheer number
of handsets in circulation) and location (the fact that phones go wherever the consumer
goes) in its favour. Now it has much more besides. One of the iPhone’s achievements was
to abolish the idea that the ‘mobile web’ had to be a different, lower-grade experience
compared to the PC-based web. Smartphones have opened up areas like mobile search
and mobile social networking like never before. Added to this is the bundle of technology
that comes in a modern phone – cameras, voice and image recognition, QR code readers,
GPS, and a host of new features.
Etude "Global Mobile Media Consumption" réalisée par le InMobi.Bertrand Jonquois
Comment et pour quels raisons utilise-t-on son smartphone et sa tablette pour surfer sur Internet ?
A quelles activités consacre-t-on ce temps passé ?
La publicité mobile est-elle acceptée, voire efficace ? Réponse avec l'étude "Global Mobile Media Consumption" réalisée par le groupe de publicité mobile, InMobi.
Shippers Warehouse, Inc. is a provider of supply chain services (3rd party logistics or 3PL). The Company operates over 4.5 million square feet in 8 facilities in the Dallas/Ft. Worth area and 500,000 square feet in Atlanta, Georgia.
The Georgia facility packaging operations ships out over 3 billion bags per year. Shippers Warehouse is one of the largest co-packers in the Southeast. Shippers operate 9 packaging lines with a ready room that is a showcase for reducing any type of foreign matter. The facility handles a variety of food products, is a leader in recycling, & distribution of products.
Shippers Warehouse, Inc. also has the distinction of having all of its locations ISO 9001:2008 certified. (ISO 9001:2008 certified by Management Certification of North America, an ANAB-accredited certification body.)
Regards,
Bill Stankiewicz
Vice President & General Manager
Shippers Warehouse
Office: 678.364.3475
williams@shipperswarehouse.com
www.shipperswarehouse.com
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Тренды`2014 основаны на результатах наблюдений за мировыми редакционными практиками и опросах более чем 30 редакторов и ведущих журналистов из 12 стран мира, таких как Германия, Италия, США, Великобритания, Австралия, Южная Африка, Ботсвана, Кения, Индонезия, Индия, Украина и Аргентина.
Достижения в цифровых технологиях продолжают переопределять роль ньюзрумов. Они влияют на организацию работы, привлечение аудитории, поиск и проверку информации, сторителлинг.
Изменения, произошедшие за истекший год, продемонстрировали, что множество редакционных практик требуют срочного пересмотра, а журналистская этика – усовершенствования, чтобы производители новостей оставались конкурентоспособными и релевантными.
Перевод подготовили:Украинская Ассоциация Издателей (УАИПП), Гильдия Издателей Периодической Печати (ГИПП), Ассоциация Независимых Региональных Издателей Украины (АНРИУ)
18 ноября 2011, Киев – Эксклюзивная встреча для редакторов с Кристофом Риссом, генеральным директором Всемирной ассоциации издателей газет и новостей (WAN-IFRA)
3. VOLUME 8 REPORT N° 4 WINNING MOBILE STRATEGIES
TABLE OF CONTENTS
Executive Summary 5
1 Global Mobile Market 7
Telecom Markets by Country 10
Global Mobile Usage 13
2G vs. 3G 14
Mobile Internet 15
Japanese Mobile Market 18
2 Mobile Marketing and Advertising 19
Successful Mobile Ad Campaigns in Japan 26
3 Mobile Tagging 29
QR Codes in Japan 30
2-D Barcodes in Europe 33
2-D Barcodes in the United States 37
4 Mobile Technologies and Platforms for Newspapers 39
Mobile – Play it all the Way 39
Mobile Analytics 41
Implementing a Mobile Strategy 43
5 Why Mobile is an Opportunity for Newspaper Companies 45
Distribution and Monetization 45
Conclusion 53
3
5. VOLUME 8 REPORT N° 4 WINNING MOBILE STRATEGIES
Executive Summary
Around the world, newspapers' digital soaring, with some markets reaching
strategies are finding more ways to reach saturation. In 2004, there were 1.74 billion
audiences with better, more tailored offerings mobile subscribers worldwide. That number is
for each audience member. There is no expected to reach 3.9 billion by the end of
question mobile, although currently a small 2009, and 4.9 billion in 2012, according to
slice of the digital pie, will increasingly be a Portio Research.
key platform audiences turn to, and
Mobile growth is happening in developing
newspapers must be there to meet them.
parts of the world, where handsets are cheaper
“There is no doubt a future-proof newspaper than PCs, and online access via mobile is
channel strategy means a strong mobile spreading like wildfire, bringing news and
presence. And the more browsers newspapers information to areas that previously had no
receive, the more they will gain in click- connection to the Internet. Meanwhile, in
throughs and advertising revenue,” states mobile-saturated markets like Japan, where
Anders Børde, marketing director for Oslo- mobile tagging was developed in 2003 and
based More Mobile Relations in Chapter 4. smartphone usage is high, the mobile is relied
“Newspapers that have the opportunity to talk on as a wallet, to make purchases online and
to customers (not only distributing content) on share information in real time through mobile
so many channels and several times every day Web sites, as well as for e-mailing, sending
are in a unique position to build rich relations SMS messages and voice calls – activities that
with their audiences. I believe newspapers, as are also becoming the norm elsewhere.
well as any other type of company, cannot take
Although each market around the world has its
the risk of not communicating with customers
own variables, they all have one thing in
over the mobile platform. It will simply be
common: each day, the number of people who
expected.”
cannot live without their mobile goes up. This
Indeed, mobile usage on a global scale is means newspapers not only have more
5
6. APRIL 2009 SHAPING THE FUTURE OF THE NEWSPAPER
opportunities to reach audiences, but also to What newspapers should be thinking about is
engage them and understand them like never not only mobile ads, but how to use cell
before. phones for micro payment. We do that a lot
here, and that's the biggest driver of mobile
“It encourages users to repeat interaction. It
revenues.”
also connects what was previously
disconnected, drives specific actions, and Another interactive mobile revenue stream
embeds into greater context,” said Christopher seeing growing usage is mobile tagging. This
Billich, senior vice president of research and trend, which digitally links a 2-D barcode and
strategy at Tokyo-based Infinita, Inc., in mobile device, provides users with
Chapter 2. complementary information, such as coupons,
product details, content in other formats,
Just as newspapers launched print versions
contests and more.
hundreds of years ago, then Web sites in the
1990s, they are now developing a presence on For example, QR codes are used by
mobile. Publishers agree that, just as when McDonald's in Japan to access nutrition
they launched their first Internet sites, growth information. The fast food chain claims to
was slow, and missteps were made along the have 10 million registered users – this amounts
way to Web 2.0. They also agree there is a to 10 percent of Japan's population.
future for mobile advertising, and as adoption
In Spain, daily newspaper El País launched
rates increase, so will revenue opportunities.
several campaigns using the 2-D barcode in
“ ... the mobile advertising market seems to be 2008, one of which was a campaign that gave
heading the same way as the standard Web customers an easy way to access the mobile
advertising market. It just lags behind by a few site – by using their mobiles to scan barcodes
years, and it’s tempered by screen size and the in the paper.
functionality of the mobile phone.
In all, monetization strategies for mobile are
Smartphones like the iPhone are showing us
plentiful, ranging from advertising, to
what the future of mobile can look like, but not
micropayments to barcoding. As newspaper
everyone is going to want a big screen, and we
companies face mobile, like they did with the
will have to wait until some of the
Internet in the past, they are reminded that
functionality available on high-end phones,
above all else, as always, content is key.
like location information, and the ability to
stream video and audio filter down to the
lower-end of the market. We will also need to
wait for faster 3G connections, to get out of
the cities and into the towns, villages and
country before we can start to see video
advertising becoming more commonplace on
mobiles,” Marcus Austin, mobile product
manager for Guardian News & Media in
London, told SFN in Chapter 5.
Jo Christian Oterhals, CEO of VG Multimedia
AS in Oslo, pointed out in Chapter 5 that
mobile is ripe for advertising, as well as other
types of revenue.
“We believe eyeballs have the same value, no
matter if it's in print, online or on the cell
phone,” he said. “But today the revenues from
mobile ads aren't big. As always, what's most
important is to develop the product itself, drive
traffic to it and establish a position. When this
is in place, monetizing can start for real. I
think that the mobile Internet is just starting
up, and frankly the revenues all of us see today
is just a drop compared to what will come.
6
7. VOLUME 8 REPORT N° 4 WINNING MOBILE STRATEGIES
1. Global Mobile Market
Despite the global advertising downturn, the higher than that of other handset users. iPhone
mobile market continues to grow in the double users accessed:
digits now and projected well into the future. • News and information via their Web browser
The anticipated skyrocketing growth resembles 80 percent vs. 20 percent for all mobile users
the hockey-stick trajectory of Internet revenue • E-mail 76 percent vs. 13 percent
starting in 2001. • Mobile music, 66 percent vs. 23 percent
• Social networking, 55 percent vs. 13 percent
The burgeoning mobile ecosystem is • Web search, 55 percent vs. 12 percent
punctuated by dynamic usage patterns, • Buying a game, 19 percent vs. 3 percent
interactive content development, advertising • 23 percent of mobile media users have a
and subscription revenues and technological smartphone and 3.5 percent an iPhone. Of the
breakthroughs that signal huge potential for iPhone users 75 percent are male and mostly
newspaper companies to extend their brands aged 18-44.
and revenue-making for the future. Dozens of newspaper companies around the
world realise the potential of iPhones, and
One of the key drivers for the most recent
have developed their iPhone Web sites
spikes in usage of mobile phone functionality
accordingly. Among the newspaper companies
beyond voice usage is the surge of iPhones and
with downloadable applications from the
other smartphones sweeping the consumer
Apple iTunes App Store are:
market. The CEO of Deutsche Telecom
• Globe and Mail, Canada
reported that iPhone data usage is 30 times
• USA Today, United States
higher than from other phones. Google reports
• New York Times, United States
that iPhone search requests are 50 times higher
• O Globo, Brazil
than from any other phone.
• Straits Times, Singapore
comScore reports that iPhone multimedia data • Le Parisiene and Le Monde, France
usage in the United Kingdom is significantly • El Universal, Mexico
7