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Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens


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Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screens

  1. 1. New Media as a challenge on 4+ screens Patrice Slupowski Vice-President Digital Innovation & Communities November 9 th , 2010 – RoNewMedia Bucharest
  2. 2. this is Orange <ul><li>consolidated sales of 44.8 billion Euros in 2009 </li></ul><ul><li>182 million customers worldwide </li></ul><ul><li>125.5 million mobile subscribers worldwide </li></ul><ul><li>13.4 million ADSL customers  worldwide </li></ul><ul><li>3 700 multinational companies, 6 million business users worldwide </li></ul><ul><li>N°3 mobile operator in Europe </li></ul><ul><li>N°2 provider of internet services in Europe   </li></ul><ul><li>3.57 million digital TV subscribers in Europe </li></ul>
  3. 3. Orange : 182 million customers worldwide ; # 2 provider of internet services and #3 mobile operator in Europe Spain 1,1 M customers 11,6 M customers Poland 2,3 M customers 13,8 M customers UK 0,82 M customers 16,4 M customers France 8,94 M customers 26,2 M customers Source: Orange, March.2010
  4. 4. Orange is one of the 2 telcos in the top 25 audiences in Europe 51.5 Million unique visitors / month <ul><li>Poland </li></ul><ul><li>Web : 13 008 M visitors </li></ul><ul><ul><li>1 - Google </li></ul></ul><ul><ul><li>2 - orange (wirtualna polska) </li></ul></ul><ul><li>France </li></ul><ul><li>Web : 22 753 M VUs </li></ul><ul><ul><li>1 - Google </li></ul></ul><ul><ul><li>2 - Microsoft </li></ul></ul><ul><ul><li>3 - Facebook </li></ul></ul><ul><ul><li>4 - orange </li></ul></ul><ul><li>Mobile : orange ranks #5 in the most visited sites </li></ul><ul><li>Spain </li></ul><ul><li>Web : 7 810 M VUs </li></ul><ul><ul><li>1 - Google </li></ul></ul><ul><ul><li>2 - Microsoft </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><ul><li>11 – orange </li></ul></ul><ul><li>UK </li></ul><ul><li>Web : 4 234 M VUs </li></ul><ul><ul><li>1 - Google </li></ul></ul><ul><ul><li>2 - Microsoft </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><ul><li>36 - orange </li></ul></ul><ul><li>Mobile : orange ranks #4 in the most visited sites </li></ul><ul><li>Nielsen/ Médiamétrie panel, “all places”, France Telecom Parent, July 2010, FR </li></ul><ul><li>Nielsen Netview panel, Home & Work, France Telecom Parent, July 2010, Spain, UK </li></ul><ul><li>Gemius panel & census, audience tracking of Wirtualna Polska, June 2010 Poland ( methodology change in May09) </li></ul><ul><li>Comscore, Nielsen Q2 2010 - Orange </li></ul>(1) (2) (2) (3) (4)
  5. 5. Orange in Romania <ul><li>Orange leader in Romania with 10.4 million customers. leading the way in innovation, aiming to offer its customers the best communication services available. </li></ul><ul><li>Orange Romania has a wide network coverage. In 2004, Orange launched EDGE technology, a first for all of South-Eastern Europe. In 2006, Orange Romania launched 3G services and 3G+ in 2007 </li></ul><ul><li>“ Firsts” on the Romanian broadband market : data transfer services, mobile e-mail and internet access, online store where customers can buy mobiles, accessories, promotional items, services like Smartphone Expert, Smart Services, iPhone 3GS. </li></ul><ul><li>In 2010, Orange continued its development strategy by offering full internet access solutions: laptop together with broadband internet service plans that enable people to access their e-mail and applications from anywhere, at a speed of up to 14,4 Mbps. The portfolio of connecting devices has been enlarged for instance providing wi-fi features for home or mobile use. Orange has maintained its position as a provider of complete mobile internet access solutions. </li></ul><ul><li>Key launches in 2010 : iPhone 4, Samsung Galaxy Tab, App Shop </li></ul>
  6. 6. The digital revolution is driving the proliferation of new contents and services on increasingly connected screens… A multiplication of screens that are nomadic, connected, multi-function, and that are used for entertainment, communication and practical life <ul><li>This multitude of products and services is: </li></ul><ul><li>Complex </li></ul><ul><li>inconsistent </li></ul><ul><li>Often dedicated to a single device/terminal </li></ul>
  7. 7. <ul><li> Today changes with </li></ul>
  8. 8. Key factors 2010-2015 Non-live program consumption Evolution of TV usage Multimedia search Mobile, pc and tv widgets Real social networks Consistent photo experience “ Brick & Mortarization” of web brands co-distributio n marketplaces Development and leverage of partner Ecosystems New forms of product Marketing and distribution Omnipresence of social networks and leakage into everyday services Internet-driven media reinventing on all screens Mobile multimedia democratization SDKs, open APIs and app stores for partners 3rd-party technologies integration Indexing Technologies crowdsourcing Personal Data Aggregation Social Media Marketing
  9. 9. So Orange develops jointly with our partners a universe of content and services that are integrated in our telco offerings and deployed on all connected screens Origami: content and services that are included in the telo offering entertainment communication practical services Dolphin, Monkey : content and services included for free for our prepaid customers who spend the most ID management Address book Personal data management / telco data Customer relationship enablers partage de mes informations
  10. 10. Our Mission is Innovation . Propose new mass-market digital experiences , by anticipating usage evolutions and disruptions Help Orange group initiate major directional changes by capturing opportunities linked to digital breakthroughs and related ecosystems transformations Use our expert understanding of value chain evolutions to test new audience development and monetization models Transfer to the Orange Group knowledge, service concepts or live projects for industrialization Digital Innovation & Communities team
  11. 11. Our work topics are evolving with new trends emerging <ul><li>First phase – (2006-2010) : Web 2.0 </li></ul><ul><ul><ul><li>Communities and social networks </li></ul></ul></ul><ul><ul><ul><li>User-Generated Content </li></ul></ul></ul><ul><ul><ul><li>Non-linear distribution of media </li></ul></ul></ul><ul><ul><ul><li>Deportalization (widgets and rich media) </li></ul></ul></ul><ul><ul><ul><li>APIs and ecosystems </li></ul></ul></ul><ul><ul><ul><li>Democratization of mobile internet </li></ul></ul></ul><ul><ul><ul><li>3-screen sequential experiences </li></ul></ul></ul><ul><li>Second phase – (2011-2015) : new conquests and web² </li></ul><ul><ul><ul><li>Real, implicit and advanced social networks around personal data aggregation </li></ul></ul></ul><ul><ul><ul><li>New digital medias and new digital distribution </li></ul></ul></ul><ul><ul><ul><li>Multiple screen parallel social experiences and in particular new experience of interactive TV </li></ul></ul></ul><ul><ul><ul><li>Contextual and community-aware mobile services </li></ul></ul></ul><ul><ul><ul><li>E-education </li></ul></ul></ul><ul><ul><ul><li>Nutrition / Fooding / Environment </li></ul></ul></ul><ul><ul><ul><li>Augmented reality </li></ul></ul></ul><ul><ul><ul><li>Crowdsourcing </li></ul></ul></ul>
  12. 13. 4, 5 or even more screens … <ul><li>Cinema </li></ul><ul><li>PC/Web </li></ul><ul><li>TV </li></ul><ul><li>Mobile </li></ul><ul><li>Tablets </li></ul><ul><li>Other devices (consoles, fitness devices, …, connected fridges, … </li></ul>
  13. 14. Quizz !!! <ul><li>What is the percentage of people using mobile internet in Europe in 2010 ? </li></ul><ul><li>25% </li></ul><ul><li>75% not using </li></ul><ul><li>What is the percentage of people with a smartphone or a superphone in Europe/AMEA in 2010 ? </li></ul><ul><li>20 % </li></ul><ul><li>80% with basic or feature phones </li></ul><ul><li>How many app stores in the world </li></ul><ul><li>103 … at least </li></ul>
  14. 15. Handset sales situation  
  15. 16. Challenges on mobile <ul><li>Smartphones vs Feature phones </li></ul><ul><li>Mobile Multimedia Democratization : Bringing simple services on devices that are in the hands of 80% of the customers for the next two years and still 64% of in 2017 </li></ul><ul><li>Battery life, Network quality </li></ul><ul><li>Applications vs Webapps </li></ul><ul><li>Search in Application Stores </li></ul><ul><li>Discovery for the customer </li></ul><ul><li>Distribution of apps and widgets for the developers and publishers </li></ul>
  16. 17. Widgets activities <ul><li>Orange Widgets – Democratizing Mobile internet embedded on 4M devices in FR, UK, CH, PL </li></ul><ul><li>100 PC Widgets as new desktop interface and ad format </li></ul><ul><li>Homescreen/native widgets , providng Orange services in the smartphones and adding content to the AppShop </li></ul><ul><li>Open Source Mobile Widget Platform Toolkit – open source player and server technology to make feature phones smarter : http:// </li></ul><ul><li>Orange Widgets Ultra Light - Democratizing mobile widgets in emerging countries </li></ul><ul><li> – Widget Distribution site for the Ecosystem Gravity Center </li></ul><ul><li>Fast widget – Easy widget creation wizard for widgets in 1 minute </li></ul><ul><li>Netvibes partnership – Catalogue of 100,000 widgets available to Orange widgets, Djinngo mobile … </li></ul><ul><li>WAC – Whosale Application Community : together with 46 industry players we’re joining forces for widgets and apps distribution </li></ul>O range has started working on widgets in 2006 as a deportalization mechanism. After industrializing the widgets on the PC in 2007, we have focused our efforts on the mobile from 2008 to ease mobile data adoption, creating a Widget skill center to be able to embed and deliver widgets in the Signature devices in 2009, then extended the promise to native widgets in 2010 …
  17. 18. Quizz !!! <ul><li>What is the percentage of people using non-linear TV (Catch-up tv, VOD, …) in France in 2010? </li></ul><ul><li>8% </li></ul><ul><li>92% not using </li></ul><ul><li>How many people are using another screen while watching TV in the US in 2010 ? </li></ul><ul><li>35 % </li></ul>
  18. 19. Challenges on TV <ul><li>Connected TV or Set-Top Boxes. </li></ul><ul><li>Connectable or connected devices. </li></ul><ul><li>Education and non-linear consumption democratization </li></ul><ul><li>Multi-screen parallel experiences </li></ul><ul><li>Same story that on mobile with Smartboxes and Feature Boxes </li></ul><ul><li>Widgets vs TV channels interactive portals </li></ul><ul><li>Browsers vs Applications </li></ul><ul><li>Interactive experience technologies and standards </li></ul>
  19. 20. Providing a fluent and immersive experience to customers
  20. 21. Quizz !!! <ul><li>How many people on Facebook ? </li></ul><ul><li>500 million </li></ul><ul><li>How many people on Twitter ? </li></ul><ul><li>200 million </li></ul><ul><li>What is the most popular social network in the world ? </li></ul><ul><li>QQ with more than 500 million users of which 100 million are connected simultaneously and $1.8 billion revenues in 2009 </li></ul><ul><li>What will be the next killer social network ? </li></ul><ul><li>??? </li></ul>
  21. 22. Challenges on PC/Web <ul><li>Next big social network ? </li></ul><ul><li>Diminished reality : filtering information overload </li></ul><ul><li>Recommendation vs Search </li></ul><ul><li>Notebook going to closed world ? </li></ul><ul><li>Is PC dead ? </li></ul><ul><li>Where is the ultimate PC : touch screen flash memory tablet with a PC OS and a keyboard </li></ul>
  22. 23. Quizz !!! <ul><li>How many iPads sold in the world ? </li></ul><ul><li>8 Million </li></ul><ul><li>How many iPhones bought in my team ? </li></ul><ul><li>30 </li></ul><ul><li>How many iPads bought in my team ? </li></ul><ul><li>2 </li></ul>
  23. 24. Challenges on tablets <ul><li>Flat PC or bigger smartphone or personal consoles ? </li></ul><ul><li>Mobile features (communication, cameras, etc …) </li></ul><ul><li>Software offer vs application world </li></ul><ul><li>Price vs experience </li></ul><ul><li>Personal vs Home device </li></ul>
  24. 25. an internet-driven media on 4 screens Transmedia & multidevice experience Mobile TV Options subscription TV Free today (soon ads) 60+ renowned partners : TV – Radio - Newspapers Exclusive indexing and search technologies Automatic clustering and ordering of news themes Intuitive interface for a new generation of internet-driven services Multichannel presence Tablets Free today (soon freemium) Cross-device presence / Business Model iPhone, Android, WM7 iPad, Android PC Ads (soon Premium) 200,000 unique visitors 600,000 videos viewed per month #2 of iPad Free Apps in France 100,000 downloads on iPhone and Android Only started on WM7 Few thousands visitors per month Connected TV
  25. 26. My Golden rules <ul><li>Customer is the king </li></ul><ul><li>Not all the customers can afford all the devices </li></ul><ul><li>Dedicated experience is key and each screen has specific ergonomic principles -> Don’t replicate, don’t instantiate, just create </li></ul><ul><li>Technology without education means nothing </li></ul><ul><li>Successful innovation is an invention which has found its market in due time </li></ul>
  26. 27. mulţumesc [email_address]