The document discusses 5 major digital marketing trends for 2013:
1) Native advertising will become more prevalent as brands promote content in a non-interruptive way.
2) Social TV will grow as more channels encourage viewers to interact on social media while watching shows.
3) Fragmentation across devices, channels, and platforms will continue posing challenges for marketers to reach consumers.
4) Content marketing will be an increased area of focus for brands as they build expertise in creating and sharing valuable content.
5) The use of "smart data" to understand consumer behavior from structured and unstructured data sources will be important for personalizing marketing messages.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has. An insights piece by Havas Digital.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
Mobile World Congress 2014 - Key TakeawaysHavas Media
This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond the bigger and better screens, faster processors, and integration of new functionalities in mobile devices, there was a notable shift in focus from high-end devices to less expensive and more accessible technology.
This document contains the five key areas of focus for 2014 in the mobile industry.
[ See live footage from Mobile World Congress at http://www.youtube.com/watch?v=_dyLKbZxMNo ]
Digital markets can adopt different personalities as they evolve. Understanding each one is the key to turning media fragmentation into precise communication opportunities.
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The slides from our Inside Mobile Event. Find out what's going to be big and what's not, learn how to navigate the new mobile landscape and ensure you're prepared with the best mobile strategy for 2013.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
Mobile in 2013: Our Take On The Top Trends & InsightsMCSaatchiMobile
The slides from our Inside Mobile Event. Find out what's going to be big and what's not, learn how to navigate the new mobile landscape and ensure you're prepared with the best mobile strategy for 2013.
AdReaction : Insights on perceptions of advertising, particularly digital for...Philippe KHATTOU
AdReaction delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets.
Go to Market Plan for new OTT players in IndiaSuman Mishra
A sketch on "Go to Market" plan for new OTT players in India . Could be also replicated to e-commerce portals. Essentially the next battle FOR advertisers is going to be BETWEEN OTT (social media) and E-commerce players - and the battle arena would be ON the mobile
Mapping connected tv viewership: CTV India Report 2021 by mediasmartSocial Samosa
The latest India CTV report 2021 by mediasmart highlights consumer adoption insights layered with an expert view on the possible advertising potential of the CTV medium.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.
Carla Buzasi is managing director bij trendbureau WGSN, en weet in die hoedanigheid alle ins en outs als het gaat om trends in magazine media. Voordat ze de wereld van de trendwatchers betrad, werkte Buzasi vijftien jaar in de journalistiek. Ze was founding editor van The Huffington Post UK, en in haar tijd daar werd ze twee keer werd uitgeroepen tot Hoofdredacteur van het Jaar. Daarvoor werkte ze voor titels als Marie Claire, Glamour, Vogue en The Guardian.
This is a public version of an exploratory research undertaken for a New Media Company. For more information or to get a similar research done for your brand or company - please reach out to me on riitu.chugh@gmail.com
State of Video - Mobile and Connected Devices - Geoff SpenceEric Arline
Supply continues to skew toward digital environments - most notably mobile & multimedia devices.
The buy side is catching up with digital ad spend surpassing TV in 2017 & digital video predicted to see significant growth.
Industry changes (i.e. death of flash, standardization) favorable to promote advertising revenue growth across mobile & CTV environments.
The Objective of the Industry Report was :-
To increase the overall knowledge base about the Social and Digital Media Industry.
To understand the strategies adopted by the companies to increase their presence and revenue as a whole.
One of the fastest growing creator-media companies, QYOU Media operates in India and the US producing, distributing and monetizing content created by social media influencers and digital content stars. In India, under its flagship brand, The Q, the Company curates, produces and distributes premium content across television networks, VOD and OTT platforms, mobile phones, smart TV's and app-based platforms. QYOU Media now has five emerging content destinations engaging over 125 million Indian households weekly – The Q (mass entertainment), Q Marathi (regional content), Q Kahaniyan (animated content), Q Comedistaan (comedy focused) and its latest Q-GameX (live gaming). QYOU Media’s influencer marketing company, Chtrbox, has been a pioneer in India's creator economy, leveraging data to connect brands to the right social media influencers. In the US, the Company powers major film studios, game publishers and brands to create content and market via creators and influencers. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches more than one billion consumers around the world every month.
Our team of MBA consultants, "Dragon Consulting Partners", developed this key learnings report after completing fieldwork, interviews and desktop research on trends in digital media in China.
Together with our MBA cohort, we flew to China for a study tour where we experienced first hand the cultural differences in China.
This report condenses the key learnings and take aways that we had from the experience. Drawing upon a number of case studies, we analyse managerial implications for businesses looking to succeed with digital media in China
"Dragon Consulting Partners" are: Georges Shayeb, Izam Ryan, Lisa Amin, Mike Yu Tian, Ram Chandramohan (who wasn't able to join us in China for the fieldwork, sadly) and Rizwan Habib.
Submitted in partial fulfilment of the requirements of the Imperial MBA degree and the Diploma of Imperial College London, our team was awarded a Distinction for the quality of our work.
One of the fastest growing creator-media companies, QYOU Media operates in India and the US producing, distributing and monetizing content created by social media influencers and digital content stars.
Profitability in the Direct-to-Consumer Marketplace: A Playbook for Media and...Cognizant
Amid constant change, industry leaders need an upgraded IT infrastructure capable of adapting to audience expectations while proactively anticipating ever-evolving business requirements.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. The Indian Digital Marketplace
• Internet Users in India – Over 150 million
• Social Users (in millions): Facebook – 61, LinkedIn – 18.4, Twitter – 18, Google+ - 16, Pinterest – 0.4
• Category Reach in %: Search 87, Social – 85, Email – 78, News – 51, Education – 41
• E-commerce market - $6 Billion, $40 Billion by 2015
• Digital Marketing Industry - $900 Million
2 27-Jan-13
3. 5 Digital Marketing Trends for 2013
• Native Advertising
• Social TV
• Fragmentation
• Content Marketing
• Smart Data
3 27-Jan-13
5. What is Native Advertising?
Native advertising allows brands to promote
their content into the experience of the site or
other mediums, in a non-interruptive &
integrated manner
5 27-Jan-13
6. The Only Viable Ad Strategy
Native is built around
• Content
• Choice
• Integration
& not banners or interruption
6 27-Jan-13
7. 3 Pillars of Native Advertising
• Visually Integrated
• Choice Based
• Content Driven
7 27-Jan-13
9. The Future is not Interruptive
Company’s revenue model must be aligned with it’s
underlying business model - & native is the only form of
monetization that does just that
9 27-Jan-13
11. Beyond the Existing
• All NEWS channels have adopted a form of Social
TV in India
• Sports has also led the way with Cricket properties
like IPL promoting twitter heavily, along with home
matches of the Indian Cricket Team
• Besides NEWS & Sports Channels, even other
youth oriented channels like VH1, MTV, V are
encouraging viewers to get on the 2nd screen
• But 2013 will see GEC’s adopting Social TV in a
big way, inviting viewers to interact & be a part of
the storytelling experience
11 27-Jan-13
14. Biggest #SocialTV app
World’s biggest #SocialTV app has over 500 million users
worldwide
One of the largest social networks in the world, dominates
Social TV landscape
Demo which is ripe for exploiting #SocialTV phenomena
14 27-Jan-13
15. Nielsen Twitter TV Ratings
Proposed standard metric for measuring the conversation that a
TV show spurs on Twitter.
Will compliment Nielsen’s existing TV Ratings
15 27-Jan-13
16. Social TV apps
Other Social TV apps have gone beyond just
check-ins, even incentivizing users.
16 27-Jan-13
18. The 2nd Screen Experience
Drives
• Real user engagement
• Richer experience
• New revenue streams
18 27-Jan-13
19. 2nd Screen put to use
• Leveraging the small screen during big live events
• Incentivizing Ad engagement
• Gamifying TV ads
• Bridging a campaign's TV & Digital elements
• Syncing e-commerce with TV Content
• Sponsoring 2nd screen extras
• Spurring social chatter with #tags
• Enabling real time interactivity
• Creating transmedia opportunities
19 27-Jan-13
20. Transmedia goes BIG
The Biggest Experiment , launching in US,
April 2013
Standalone experience amplified by the TV
show & vice-versa
20 27-Jan-13
21. Why it’s a Big Deal for India?
TVC’s of the future will be trailers into deeper branded digital experiences
• Over 100 million Social Networking users in India
• Even a 1% figure will spike ratings & engagement in a big way
• Social TV will be a $12 Billion business in 7 years (worldwide)
21 27-Jan-13
28. & the Undisputed King of Consumption/Spending
3% Indian Advertising Industry 2012
4% 1%
5% Consumers are watching more TV , but the
aggregate audience remains dispersed
Television
Print
45% Internet
Radio
42% Outdoor
Cinema
28 27-Jan-13
30. Cord Extending
Cord- cutting, a popular phenomenon in
western markets is taking a different approach
in the Indian Marketplace
Users are not so much cutting their cable, but
extending subscriptions to DTH, Broadband,
IPTV services
30 27-Jan-13
31. Indian Streaming Services are Growing
Indian streaming services are growing in a small
market, but sudden influx of many players has
cluttered this market as well.
Some streaming services are exclusively video,
some are only audio, whereas couple of them
stream both
Different monetization models employed
DVRs are taking hold in Urban Indian
households.
31 27-Jan-13
32. Consumer A.D.D.
Network owners are coming out with their own
offerings
Second device is gaining prominence in India, with
few evolved users taking it up whole heartedly
32 27-Jan-13
33. Mobile – Divided Ecosystem
Mobile is plagued by it’s own fragmentation
• Time spent on apps increasing vis-à-vis Mobile web
• Tablets are used more for browsing, due to bigger
screen estate
• Fragmentation challenges to increase with time,
shifting strategy & focus of Marketers
33 27-Jan-13
35. Content is King
Brands & Agencies are in a hurry to build up their
strengths in content marketing, Interest level has already
seen a big jump from last year
35 27-Jan-13
39. Content Marketing Objectives
Goals of B2C Content Marketers in North
America.
80
70 Engaging with Customers is clearly the
60 priority, followed by branding, traffic &
50 sales
40
30
20
10
0
39 27-Jan-13
40. Context is King #2
Combining forces of Context & Content
will drive e(verywhere)- commerce
More avenues for engagement need to
be created, elevating value proposition
40 27-Jan-13
42. The Greatest Challenge for Marketers
Volume, Velocity & Variety are Big challenges for
Structured Data, &
Unstructured Data
42 27-Jan-13
43. The Delta
Most companies like to consider themselves nimble
but still lack the intention to close the gap between
Talk & Action on Data
For Marketers, the more they know, the better it is
43 27-Jan-13
44. Smart Data at Work
Publishers around the internet use
sophisticated tools to understand our
interests, mainly based on our browsing
behavior and clicks
44 27-Jan-13
45. Indian Retailers are Adopting Smart Data
Helps in Store Layouts
Inventory Management
Improving Shopper Experience
Generating additional revenue streams
Predicting Consumer Behavior and Personalizing
offers
45 27-Jan-13
46. Netflix reports 75% of videos
people watch are a result of
recommendations
46 27-Jan-13
47. Apple’s Genius serving Personalized
Results
Smart Data can be a powerful tool in driving engagement
conversion, especially to track behavior in real time
47 27-Jan-13
48. Crowdsourcing by Foursquare
Over 20 million users
Discovery + Location targeted offers
Power of combining Location, Context & Intent
48 27-Jan-13