CUnet Mobile Marketing Strategist Akeel Haider updates his previous mobile presentation to reflect the changes in the dynamic mobile lead generation space.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
Mobilizing The Shopping Experience: Tips for Building Relevant mCommerce Rela...G3 Communications
This webinar is designed to help retailers move off the sidelines offering how-to tips for:
* Getting started with mobile
* Getting buy-in for mobile apps in the store
Industry analysts have predicted that retailers that get in early and learn what their customers want from their mobile experience will drive the evolutionary curve of mobile shopping. Those who sit on the sidelines watching will quickly find themselves too far behind to catch up with any competitively differentiating capabilities.
Ad tech 2013 moving on mobile intro rachel pasquaRachel Pasqua
2013 is shaping up to be a breakout year for mobile advertising. According to eMarketer, the mobile ad market will triple this year to more than $4 Billion and could top $7 Billion next year. While there’s a lot of growth potential, how are marketers preparing for this surge? What technologies and media platforms are critical to your mobile success and how can you stay on top of customer engagement on mobile devices? How are heavyweights such as Google, Facebook, Apple and Twitter embracing this growth and monetizing their investments? Sit in and discover how the mobile landscape is changing, what marketing strategies work, and why the next leap in mobile reach is poised to hit us in the coming year.
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
"I Think We Have an Issue" - Delivering unwelcome messagesTEST Huddle
View webinar: http://www.eurostarconferences.com/community/member/webinar-archive/webinar-91-i-think-we-have-an-issue-%E2%80%93-delivering-unwelcome-messages
As testers, project managers, or consultants, we are paid to tell the truth as we see it. But what to us is evident fact about our projects can be unwelcome news to the powerful people who need to hear the message. Delivering bad news well to customers and senior managers takes courage and skill, as does dealing with many of the recipient’s reactions. For most people, the ability to do these things at all—let alone well—does not come easily. In this webinar, Fiona Charles shares practical strategies and tips for delivering significant messages successfully.
Presented by Fiona Charles
How volunteer land trusts can communicate effectively with their membersAlicia Pimental
I was thrilled to present a session on effective communications at the Southeastern Massachusetts Land Trust Convocation on Saturday, Feb. 1, 2014. More than 125 representatives from land trusts across southeastern Massachusetts (and beyond) gather for this annual meetup on Cape Cod.
This presentation is geared toward these local land trusts -- very small nonprofits, some entirely volunteer-run -- that want to improve their communications by creating a solid strategy that includes effective goals, a consideration of their audiences, and messages that will resonate.
Incorporating Mobile Commerce in your Multi-Channel strategy IBM Software India
This whitepaper understates the importance of incorporating mobile commerce in your multi channel strategy. The authors of this whitepaper are Luis E Rodriguez and Michael Au respectively who are IBM experts.
Hugh Jedwill, CEO of Mobile Anthem and Ross Alumnus, talks about new consumer behaviors created by the ubiquitous mobile device. Their readiness to engage brands through this new marketing channel is the biggest opportunity of the decade.
The mobile landscape continues to grow by leaps and bounds. This presentation helps identify where mobile is going through stats and graphs for location-based-apps, Mcommerce, and mobile advertising.
Overcoming challenges of implementing mobile audience measurement studies in ...Merlien Institute
Presented by Beth Uyenco, Senior Vice President, International Research - ComScore
at Market Research in the Mobile World Asia-Pacific
30-31 January 2013, Kuala Lumpur, Malaysia
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
The future is mobile_gemiusMobile_presentation_10.2010Gemius
Presentation from the largest conference in Russia: Russian Internet Week (RIW). It was part of the block: Mobile Technologies. The recording is available on YouTube: http://bit.ly/maOJmy
"I Think We Have an Issue" - Delivering unwelcome messagesTEST Huddle
View webinar: http://www.eurostarconferences.com/community/member/webinar-archive/webinar-91-i-think-we-have-an-issue-%E2%80%93-delivering-unwelcome-messages
As testers, project managers, or consultants, we are paid to tell the truth as we see it. But what to us is evident fact about our projects can be unwelcome news to the powerful people who need to hear the message. Delivering bad news well to customers and senior managers takes courage and skill, as does dealing with many of the recipient’s reactions. For most people, the ability to do these things at all—let alone well—does not come easily. In this webinar, Fiona Charles shares practical strategies and tips for delivering significant messages successfully.
Presented by Fiona Charles
How volunteer land trusts can communicate effectively with their membersAlicia Pimental
I was thrilled to present a session on effective communications at the Southeastern Massachusetts Land Trust Convocation on Saturday, Feb. 1, 2014. More than 125 representatives from land trusts across southeastern Massachusetts (and beyond) gather for this annual meetup on Cape Cod.
This presentation is geared toward these local land trusts -- very small nonprofits, some entirely volunteer-run -- that want to improve their communications by creating a solid strategy that includes effective goals, a consideration of their audiences, and messages that will resonate.
Among the top three reasons why students drop out of higher education is the lack of communication between faculty members and their students. Failure to communicate with students results in lower student retention and student engagement, and higher rates of student dropouts. This presentation gives five humorous examples of various failures to communicate in film.
http://mindpersuasion.com/
When you find that quiet place within your mind to retreat to, you'll always come back stronger. http://mindpersuasion.com/kundalini/
Moments Matter - Technology Trends Changing the Way We Live, Work and Communi...Kyle Lacy
Technology trends are completely disrupting every facet of our lives and we must remember that any moment should matter when interacting with a consumer.
This presentation was given at Summer Brand Camp in Dallas on June 3, 2015.
This week we are talking about "How to Communicate Effectively and get Everything you Ever wanted" in Chapter 8 from Questions are the KEY to Unlock Your Reality and focus through the fear™.
This is a weekly content based webinar to help you build and grow what ever aspect of your life you are improving! In order to Succeed you need a Plan. In tonights episode we talk about how to focus on the right perspective, to insure you are in that “right” mindset and what to do if you aren’t. This is the Essence of this book. The Questions to ask to get in the right mindset in minutes to capture opportunities! This episode is Incredible it’s absolutely PACKED with Actionable Information!
2014 is HERE and it’s time for you to take your life to the NEXT level! So in this series Pete Asmus will go over how to envision, create and most important KEEP your ultimate success! This series is based off Pete’s sophomore book, Questions are the KEY, to Unlocking Your Reality™
Main points of this Webinar:
Chapter 8: How to Communicate with Others Effectively
-Perception is key
-Knowing your Outcome
-Focusing on the possible
-What’s your background?
Here are the links from the Webinar I go over too:
http://c2creia.com/credit (For the Credit Webinar WAS AWESOME, Check out the recording in the ExpertsCORNER on http://c2creia.com)
http://c2creia.com/alf (For the Assisted Living Facility Webinar)
http://c2creia.com/birddogprogram
http://c2creia.com/birddogcall (Weekly Webinar)
Nicola Theunissen presented Khulisa’s second brownbag lunch session about the rise of visual communication and social media to craft effective messages. Her presentation also touched on the basics of business writing.
How messaging apps are changing the way we communicate1000heads
Mobile messaging is big, but how are messaging apps changing the way we communicate? From Snapchat to Slingshot, Bolt and other up and comers, we're going from a static, text-first activity to a mobile, visual-first habit.
7 tips to effectively communicate with the next generationNick Skytland
A presentation on “7 Tips to effectively communicating with the next generation” given at the NASA Education Stakeholder’s Summit in Chantilly, Virginia on 01 December 2011. The presentation explores how to engage "true digital natives" in your mission using a framework developed by historians Strauss and Howe that explains the cyclical nature of generations in Anglo-American history. The annual NASA Education Stakeholders’ Summit was first created in 2010 to bring together high-level representatives of NASA, other Federal Agencies, academia and industry to raise awareness around initiatives for STEM education and workforce development and provide forums for dialogue to enhance those initiatives. This year’s Summit explored how a new infrastructure can be shaped for the STEM workforce of tomorrow for NASA and other organizations, and the message that it is “cool” to work in STEM fields in the Federal Government, NASA, academia and industry.
SCCI'15-Soft-skills-session 8-How to be effective.SCCI-CU
if u want to be effective you have to effect yourself positively first then you have to effect others and you can't effect them without accepting them.
60 Second Summary: Barack Obama's MasterClass in Speaking SpeakerHub
Regardless of your political standpoint: there is no denying that the 44th President of the United States of America, President Barack Obama, is a influential public speaker.
Being one of the greatest orators in our times, his speeches artfully blend his key message with a mixture of personal anecdotes and stories, gratitude and humility.
But what are the most important things he can teach speakers?
In an article for Forbes, Carmine Gallo, examines what public speakers can learn from one of the world’s best orators. Gallo narrows down the three things that makes Obama a powerful speaker.
We’ve summarized the article visually, highlighting the main ideas.
See this on the SpeakerHub blog.
http://speakerhub.com/blog/barack-obama-masterclass-speaking
As designers, we manipulate all that is available to us, aiming to present ideas in a visually engaging form. But what are our motives, and why do we go in a particular direction? Why do great designers have the courage to do things a certain way, and succeed?
Simon will explore how web designers can improve their thought processes by stepping away from the browser, and in turn bring clearer, well-reasoned thinking back into their work. He’ll introduce established and new ways of thinking, and key points of influence that can assist with any web design process.
Candidate Contact: How to Effectively Communicate with TalentTALiNT Partners
Nick Clement, Channel Director, reed.co.uk
● A typical candidate’s job search journey
● The importance of sending the right message, at the right time
● The most effective communication channels to reach active and passive candidates
AdMob Mobile Metrics Report - February 2010AdMob Inc
AdMob stores and analyzes data from each ad request to serve the most relevant ad possible. AdMob Mobile Metrics offers a snapshot of this data to provide insight into trends in the mobile ecosystem.
Our February 2010 report separates the traffic in our network into three categories – smartphones, feature phones, and mobile Internet devices – to examine the growth rates of each over the past year.
Somo - Investing in a Mobile Strategy (UK specific)Ross Sleight
Defining Somo's (the full service mobile marketing agency - http://www.somoagency.com) approach to developing mobile strategies for brands.
UK specific content.
Presented by Ross Sleight, Chief Strategy Officer of Somo, at The Future Digital Strategies conference in London on 16th November 2011
A really quick review of the state of mobile marketing from the Global Head of the Mobile Marketing Association. Slapped together in 2 hours to manage your expectations.
Lunsford Group Wireless Industry Snapshot 2010Bernard Moon
An internal document I created but nothing proprietary, so sharing it here. It provides a snapshot of the wireless industry and serves as a "cheat sheet", or quick reference guide, to the mobile space: industry rankings, trends, and detailed company overviews. Profiles select companies from Fortune 500 to startups attempting to disrupt the mobile landscape.
Similar to 7 Tips for Mobile Lead Generation - Oct. 2010 (20)
Higher Education Compliance Survey Results: What Are Schools Really DoingSparkroom
Program Integrity regulations have led schools to change everything from marketing campaigns to internal policies. But with so much room for interpretation, it’s difficult to know what’s really necessary. Find out how schools are responding to the regulations, emerging best practices, and how your school can stay ahead of the compliance curve.
Key Performance Indicators You Must Monitor When Buying LeadsSparkroom
CUnet's Steve Smith, Managing Director of Project Management, presents on the key performance indicators you need to know about. Sure, successful lead buying will ultimately be judged on the cost of each sale that is generated from the campaign, but in many cases determining the cost of each sale may take 15-60 days. During that time you may be wasting thousands of dollars on poor performing lead buying campaigns. This is unacceptable! In this session you will learn about the most important key performance indicators you MUST monitor when buying leads.
Discovering Uncharted Territories in Social Media to Engage your StudentsSparkroom
In today’s competitive landscape, schools need to understand their potential and current students better than ever before. Knowing how to engage them, where to reach them and how to keep their interest are vital components to the enrollment and retention process, With social media being an increasingly important communications platform, schools need to know not only how to use social media, but how students use it. Jeff Berg, CUnet’s Social Media Strategist, will take you through social media tips and insights, allowing you to “Blaze New Trails” in the world of new media.
For all of us in the for-profit education sector, change and uncertainty has become the status quo. Regulatory changes and deteriorating macro-economics are impacting everything from how schools recruit students to the type of programs they will be able to offer.
Recently, LeadsCouncil and CUnet conducted a survey among marketing professionals in higher education to measure and understand the full impact of these issues.
This presentation provides a review and analysis of the results from the 2011 Higher Education Marketing Survey, including:
• How budgets are being affected, and how the money is being allocated;
• How cost per enrollment is changing, and what schools plan to do about it;
• Concerns and priorities for school marketers for 2011;
• How the survey numbers compare to what we're seeing in the market as we approach the end of Q2.
More Than Just Friends: Creating Vibrant Social Communities for Recruitment &...Sparkroom
Drawing from a blend of academic research and real-world campaigns, CUnet's social media strategist, Jeff Berg, will discuss how social media can play a key role throughout the school selection and application process and provide attendees with practical tactics to implement in their social media strategies today.
CUnet Mobile Marketing Strategist Akeel Haider reviews the current state of mobile marketing and how colleges and universities can use these tools to generate leads.
Five Social Media Tips for Higher EducationSparkroom
Social media is on the rise. In fact, three-quarters of adult internet users communicate through social media. To continue reaching potential students, colleges and universities need to include social media in their marketing strategy. In this presentation, we review current market trends and how colleges and universities can interact with current and potential students through social media venues.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
4. What is Mobile Marketing?
“A set of practices that enables organizations to
communicate and engage with their audience in an
interactive and relevant manner through any mobile
device or wireless network.”
- Mobile Marketing Association
4
5. Some Terms & Definitions
• What is SMS? (Short Message Service)
• What is MMS? (Multimedia Message Service)
• What is a Common Short Code (CSC)? (5-6 Digit Number)
• What is WAP? (XHTML & Wireless Access Protocol)
• More Recourses @
5
6. Some Popular Forms of Mobile Marketing
WAP/ Mobile Page Mobile Application
SMS / Text Mobile Ad Display
Messaging
6
7. Other Ways to Access Mobile Marketing
Wireless Gaming Tablets and eBook
GPS/Bluetooth 2D Bar Codes / QR
Readers
App Stores, Wireless Gaming, eBook Readers, Tablets, 2D Bar Codes, GPS,
Bluetooth, etc
7
8. Why Mobile Marketing?
• MEASURABLE—Every detail of a mobile campaign can be captured and reported,
providing accurate data for ROI metrics
• CROSS-CHANNEL—Ability to transform traditional media into interactive, measurable real-
time media through SMS
• UNSATURATED MARKET—Still an emerging market in the EDU space
• FAST GROWING—The mobile internet audience accounts for one third of the total online
audience today and is growing fast, nearly 200% growth since January 2008, that is 70M as
of Q1 2010
8
9. More Targeting and Tracking Capabilities
• Target based on:
– Carrier
– Device
– Location
– Demographics
– Channel
– Publisher
– Time of day
• Track every aspect of performance with a combination of:
– Text message delivery and response rates
– Conversion pixels
– Hosted landing pages
– Unique URLs
9
12. U.S. Mobile Market Opportunity
US Mobile Subscribers/Users (in millions)
UNIQUE USERS Q1 2010
280M Mobile Subscribers
Text
168M (60%)
Messaging
86M (31%) MMS
Mobile
70M (25%) Internet
50M (18%) Audio
33M (12%) Apps
33M (12%) Games
20M (7%) Mobile Video
Source: Nielsen
Source: Frost & Sullivan
12
13. Mobile Internet Usage is Growing Fast
Online Audience
185M
• Monthly mobile internet visits in
January 2009: 63.18 million
Mobile Web Audience
• Mobile internet usage accounts for 64 M
20% of all internet consumption today Q3 2009
and growing fast
Source: Nielsen
• Mobile internet usage is
expected to equal desktops by 2013
Source: Morgan Stanley Research
13
14. Smart vs. Feature Phones Market Share - Q2 2010
Feature Phone vs Smart Phones iPhone Share of U.S. Population
5%
23%
Smart Phones iPhone
non-iPhone
Feature Phones
77%
95%
Overall Wireless Phones Market Share Smart phones Market share
7% 5%
9% Samsung 12%
RIM
LG
27% Apple
% Motorolla
Google
RIM
% 40%
Microsoft
Nokia
Palm
Apple
23%
Source: comScore
24%
25%
Smart phone sales are predicted to overtake feature phone sales by Q3 of 2011
Source: Neilson
14
16. Reaching the Mobile User
Use Apps Browse Internet
Display on Display on Mobile
Downloaded Apps Sites
Text Messaging Search
Respond,Receive,
Respond, receive Look for Search
Mobile Answers
orParticipate
Participate Engine Marketing
or Local Info
Source: Nielsen
16
17. Mobile Demographic Trends - % of All Mobile Subscribers
Mobile Browser Usage by
Gender
Mobile Browser Usage by
Age Group
Female,
44%
13-17, 7%
65+, 30%
18-24, 17% Male, 56%
55-64, 6%
Mobile Browser Usage
For
45-54, 14% Sports, 32%
25-34, 29%
Search, 54%
Weather, 36%
35-44, 24%
Social Networking,
43%
Source: comScore News, 40%
17
18. Mobile Demographic Trends
• 72% of those between 25-49 use text messaging, and 53% of texters are 35
years-old and up. (Scarborough Research)
• African Americans are the most active users of mobile web–outpacing the
national average by nine percentage points.
• 85% of Hispanics have a cell phone and 39% have taken advantage of online
access with their handheld. Mobile access often takes the place of broadband at
home with 28.2% using their mobile only for data consumptions. As of Dec.
2009, there were 15.2M Hispanic mobile subscribers.
• There are 75M US adults on the mobile Internet, more than half of them daily
• 55% of mobile internet users are online via their mobile phones at least once a
day and 43% are accessing the mobile internet several times a day.
18
20. Create an Optimized User Experience
CUnet
Control
Panel Data
Lead
Scrubbing
HTTP POST
• The audience lift from adding a mobile website is 15% on average
across multiple verticals Source: Nielsen Q1 2009
20
22. SMS is Still King
70%
168 million SMS
63.7%
users in the US— 60%
63.7% higher than
the next-ranked 50%
service (MMS)
40%
by Share (%) of US Mobile Subscribers March 2010
30%
30.1%
28.6%
20% 21.8%
18.7%
10% 13.2%
0%
Sent text Used browser Used Played games Accessed social Listened to
message to downloaded networking site music on mobile
another phone apps or blog phone
Unique to mobile is the ability to transform traditional offline media to interactive
measurable real-time media
Source: comScore
22
23. Capture Data from Traditional Media via SMS
DELIVERY Direct Response TV, Radio, or Print
FORMAT SMS
AUDIENCE Based on Media Plan
TARGETING Handset
TRACKING Time of Day
REPORTING All SMS interactions
TEXT DEGREE TO 28638 Carrier
Demographic
Geography
CALL TO Text “Keyword” to “28638”
ACTION
User Texts the
Keyword to the Lead Data
[phone/name/other]
Short Code
Posted to Client
SMS HTTP
interaction
POST
capture
or EMAIL
Mobile Platform Sends
Back Pre-Set Reply /
Questions
23
24. Increase Contact Rates, Touch Points, and Retention through SMS
• Engage students throughout the
enrolment process for updates and
reminders
• Create complaint SMS lists from all
media
• Complement your email marketing
strategy
• Test placing SMS Short Code on all
media including web pages and
mobile short forms
24
26. Click-to-Call Campaign
CUnet Call
Filtering “IVR
& Duplicate
Scrubbing”
Call Center or
Admission
26
27. Mobile Click2Call Data Analysis – CUnet Internal – Q3, 2010
700
600
500
400
Calls
300
200
100
0
Calls Over 6
Total Call Volume Under 20 Secs / Call Over 2 Has GED / No GED / Pressed
Minutes [High
Analyzed Missdial Minutes Pressed 1 2
Quality]
% 100% 26% 19% 15% 46% 16%
% 100% 26% 19% 15% 46% 16%
• C2C Campaign with IVR Qualification Questions Press 1 if you are
Volume 609 161 116 94 280 97
over 18 and have a GED or High School Diploma
27
29. Effective Mobile Campaign Guidelines
• Clear visuals
• Clear call-to-action with high sense of urgency
• Compatible with handsets that are most common among the
target demographic
• Relevant and valued by the target audience.
29
32. Google Index of Mobile EDU Queries 12-31-07 to 12-31-09
Source: Google
32
33. Google Mobile Paid Search Campaign
• Google now allows you to add a 1-800 number
directly on mobile text ads enabling click-to-call
• Track impressions and clicks
• Target by city, state, keyword, carrier, smart vs.
feature phone, and zip code Veterinary Schools
• Have the URL redirect to a mobile page to keep
the user experience consistent, or just include the
toll-free number
• Capture user info on the mobile page
• Proven to have a 55.5% qualify, match, and
transfer rate
33
34. Overview:
Seven Tips and Strategies for Student Recruitment Success
1. Understand the Current Mobile Market
2. Understand your Mobile Audience
3. In Mobile, Simple is Better
4. When You Build a Mobile Page, Build it for All Devices
5. Don’t ignore SMS marketing
6. Utilize Click-to-Call on Mobile Phones
7. Extend Online Paid Search to Mobile
How can CUnet help?
35. CUNet’s Mobile Marketing Solutions for Student Recruitment
Click to Call Mobile Short Form SMS Solutions Google Mobile Ads
Traditional Media Lead Capture
Veterinary Schools
SMS Broadcasting / Text Alerts
35
36. CUnet Solutions
• Mobile Short Form Lead Generation
• Performance Based Mobile Click-to-Call
• SMS Lead Capture for Traditional Media
• Relationship Text Messaging
• Mobile Search Engine Marketing
Questions?