1. San Francisco Performances Listening Report May 28, 2010
POSITIVE MENTIONS:
Summarize the key themes: Is this what you want people to know, think, feel, or do? Has
anything changed when you look at the themes over time?
Positive mentions this week were reviews of our Eugene Brancoveanu recital.
Link to a couple of examples: Title of Post/Article, Author
Pull out any insightful quotes
http://www.sfcv.org/reviews/san-francisco-performances/vocal-splendor-from-eugene-
brancoveanu
“How could I not lose myself completely in the wondrous beauty of baritone Eugene
Brancoveanu’s voice during the first set of his Sunday afternoon, San Francisco Performances-
sponsored recital?”
http://articles.sfgate.com/2010-05-18/entertainment/20902753_1_song-recital-carl-loewe-
schubert
“Baritone Eugene Brancoveanu is one of those performers with such an innately theatrical gift
that even a song recital becomes an exercise in musical dramatics. At its best, his dynamic and
often thrilling appearance at the San Francisco Conservatory of Music, presented Sunday
afternoon by San Francisco Performances, burst the usual boundaries of the recital.”
NEGATIVE MENTIONS:
Summarize the key themes : What is a perception? What is a true complaint? How can you
address it or fix the problem? Who needs to know? New issue or recurring?
No negative mentions this week.
Link to a couple of examples: Title of Post/Article, Author
Pull out any insightful quotes
Created by Beth Kanter, Beth’s Blog
http://www.bethkanter.org http://artssocialmedia.wikispaces.com

2. NEUTRAL MENTIONS:
Summarize the key themes:
Calendar mentions of our new season; mentions of artists who have appeared with San
Francisco Performances in the past.
ACTION:
Summarize what you’ve learned related to your program, brand, or issue. What decisions can
you make?
Once again, very little discussion about San Francisco Performances (most links were about
the artists we present or have presented in the past). We’ve joined Twitter and will be doing
research on what our colleague organizations tweet.
Describe in a sentence any ideas for applying the information in your outreach, messaging,
program improvement, etc
We’re investigating how to best expand into Twitter to generate more buzz.
New Ideas for content, programs, etc.
Ideas in the summer come from articles about upcoming artists and from information
provided by our artistic department.
Influencers: Identify any individuals that you think may be influencers in the social media space
that you want to cultivate
Created by Beth Kanter, Beth’s Blog
http://www.bethkanter.org http://artssocialmedia.wikispaces.com

3. We’re going to start using klout.com to help us with Twitter.
Engagement: Where have you engaged with individuals?
On Facebook where we posted twice this week.
DISTRIBUTION:
Who should receive a copy of the report?
Directors of Marketing, Public Relations and Education.
Do you need to point a specific listening data point to a particular program or individual?
Not quite sure what the question means.
Created by Beth Kanter, Beth’s Blog
http://www.bethkanter.org http://artssocialmedia.wikispaces.com