By Gloryanne

1. EVAN EGERER
PORTFOLIO PIECE | FULL SAIL UNIVERSTY MUB481-O
SARAH WEATHERS, TERRIANNE BLEGEN, BETHANY BURGESS, GLORYANNE FERNANDEZ
W W W . E V A N - E G E R E R . C O M

2. ABOUT EVAN
Evan Egerer is a beloved husband, father, and talented singer/songwriter. With pop, rock, gospel, and Latin
influences in his music, he is a genre all his own. His bilingual music is not only catchy, modern, and fun, but
relatable and moving to many different types of audiences. He has collaborated with top artists in the
Contemporary Christian Music community like Casting Crowns, Jeremy Camp, Phil Wickham, Crowder, and Point of
Grace, and is currently touring with the popular Christian Band, Rend Collective on their The Whosoever Tour.

3. @evanegerer
@evanegerer
/EvanEgerer
evan-egerer.com
ARTIST
MANAGEMENT
Evan Egerer has a unique style, unusual talents,
and an electric personality. His love for God,
people, and music are evident, and he will do
big things if guided adequately. When studying
his approach to music and the creativity behind
it, there is undoubtedly huge potential for his
career. As a management team, we would love
to help elevate and launch his career to new
heights and see it thrive on an international
level. We believe this is possible with hard work
and smart decisions.

4. TARGET MARKET
Ages: 25-44
Gender: 58.44% Female / 41.56% Male
Geographic: North America
Life Cycle Stages:
Bachelor stage young
Single and not living at home
Newly married couples, young with children
Newly married couples, no children
Full nest I, full nest II, full nest III
Evan's music reaches listeners of all ages, but specifically, those 25-44 years old,
with 58.44% being female and 41.56% being male. Lower class, working class,
middle class, upper class, and those with a reformer lifestyle create the
psychographic market of listeners, including all those within the bachelor stage
young, single and not living at home, newly married couples young with no
children, full nests I-III, and empty nest I-II.

5. Hobbies & Lifestyle Choices
Church-going
Homeschool / private education
Community-Involved
Other Similar Artists
Evan Craft
Micah Tyler
Danny Gokey
Clothing & Accessory Brands
Time & Tru (Walmart)
Members Mark
Old Navy
Major Social Media Accounts
K-Love Radio
Lifeway
Compassion International
Relevant Personalities & Influencers
TobyMac
The Wally Show (WayFM)
Joanna Gaines
Movies & TV Shows
The Chosen
Jesus Revolution
I Can Only Imagine
TARGET AUDIENCE PSYCHOGRAPHICS

6. ARTIST
STRENGTHS
Bilingual Songwriting
Guitar Playing
Artist collaborations
Live performances
Behind-the-Scenes videos showing the creative process

7. ARTIST
WEAKNESSES
Lack of Content on Socials
Fan Reach
Posting frequent & consistently branded social content
Direct interaction on social media with followers
Radio single releases to saturate the market
Live performances to reach attendees

8. Truly caring about your artists and the work they do will
build the trust needed for both parties to be highly
successful in this industry. It's not only about the work that
you do, it's about connecting personally with your artist,
leading with integrity, and having a genuine love for them,
the work they do, and the people you serve.
BE DRIVEN BY AUTHENTICITY
Being there for your artists personally is something that
can be overlooked so easily by a manager. It's all about
shifting your perspective toward creating deeper and
healthier relationships. Having a balance between
them being an artist and a human.
HUMAN OVER ARTISTS
When making decisions for your artist, always make them
as if they are decisions you would want made for yourself.
Not as the manager, but as the artist. Use integrity,
discernment, and passion in every decision made, and trust
will be shared between you and your artist, along with all
the relationships needed for a successful career.
TREAT YOUR ARTIST'S CAREER THE SAME
WAY YOU WOULD TREAT YOUR OWN
When you are in the position of being a manager you
may get carried away with the power that comes with
that title. As managers, we must stay humble and
connect with others as people before business.
Talking with respect to each person, without thinking
of their positioning or title. Humbleness above all.
HEALTHY CONNECTIONS
KEY TAKEAWAYS

9. 3-MONTH GOALS
REVENUE GENERATION - Create merchandise to sell during tour with Rend
Collective and future tours and create an online merch shop. Evan does not
currently have any memorabilia to sell with his name or logo. While
performing in front of thousands of people during this tour, the chance of
selling merchandise to current and new fans is big. It is also good
advertisement and marketing if people wear/use the products. We will utilize
Printful as our manufacturer and start with shirts and hats. .
CONTENT CREATION - Create a new logo using Adobe Express that
embodies Evan's personality and appeals to his current and new audience. Do
this within a month and promote it on all social media platforms and
advertising markets for two months. Post new content weekly on Evan's socials
during this time.
AUDIENCE GROWTH - Schedule an interview on the Skip & Amy Show on K-
Love Radio. This will allow him to introduce himself and his music
internationally, and make current and future fans aware of upcoming shows
and performances to be completed by June 2023.

10. 6-MONTH GOALS
REVENUE GENERATION - Having a single collaboration performance with
well-known artists in the music industry. Such as a “two in one concert” with
Evan Craft, an opportunity where both artists will generate revenue through
tickets, exposure on social media, meet & greets, and also merch. This will
give immense exposure as one artist will benefit from the opposite artist's
exposure and fan base.
CONTENT CREATION - Launch six acoustic performances of existing, new,
and cover songs on Evan’s YouTube channel and share them across all social
media platforms. This will help grow Evan’s social media audience. All
recording, editing, and launch are to be completed in six months, beginning
launch in August and concluding in October.
AUDIENCE GROWTH - Make Live streams on his social media platforms. This
will allow him to connect even deeper with his fans and allow him to create
new connections with people who come in contact with his page. In addition,
we would schedule a live-stream interview with the Instagram page
@podcastforthepeople, which is a Christian podcast that touches on real
human problems through a Godly perspective.

11. 1-YEAR GOALS
REVENUE GENERATION - We want Evan to be playing larger shows to really
maximize the profit through live performances. Upon completion of the
Whosoever Tour In August, we will secure a spot on select stops of the 2024
Winter Jam tour to really boost our live show revenue and increase sales of
merchandise at the select tour stops with our merch booth. Getting our
submission to the Gospel Music Association and also Toby Mac's Camp Electric to
get the ball rolling for being booked for this large scale event.
CONTENT CREATION - Film a mini-series to be launched on Instagram and
YouTube of the behind-the-scenes process of songwriting and recording at
Ocean Way Nashville. This mini-series will be broken into multiple episodes
leading to the release of the newly written song. This is to be completed
within one year to account for recording, production, and performance
schedules.
AUDIENCE GROWTH - We want to double the number of streams on Spotify within
the next 365 days. In order to do this we will take the following actions: embed a
Spotify button on all Evan's social media accounts as well as his website. Secondly,
we will utilize the Spotify Ad Studio to really target our market demographic. Lastly
and our greatest effort, will be to continue to create our own playlists monthly to
really boost our streams and create content that may reach new listeners. If we don't
see the numbers start to increase by month 6, we will look into buying Spotify plays
to help get the attention we are wanting to see.

12. EVAN EGERER
PORTFOLIO PIECE | FULL SAIL UNIVERSTY MUB481-O
SARAH WEATHERS, TERRIANNE BLEGEN, BETHANY BURGESS, GLORYANNE FERNANDEZ
W W W . E V A N - E G E R E R . C O M

13. REFERENCES
MEET EVAN EGERER - NASHVILLEVOYAGER MAGAZINE | NASHVILLE'S MOST ... NASHVILLE VOYAGER. (2022, MAY 23).
RETRIEVED APRIL 27, 2023, FROM HTTPS://NASHVILLEVOYAGER.COM/INTERVIEW/MEET-EVAN-EGERER-OF-FRANKLIN-TN/