Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.
In the industrial workplace, our training programs could prepare us for years of work, but much of what we learn today will be outdated in months or even weeks.http://www.flickr.com/photos/elitepete/442095833/sizes/l/in/photostream/
Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter. And, he isn’t tweeting about what he ate for breakfast or one of his personal passions, basketball. He uses Twitter to curate information related to his organization’s mission and work as a bipartisan advocacy organization dedicated to making children and families a priority in federal policy and budget decisions. He also uses content curation for sources for his guest blogging. His use of Twitter (and his organization’s use of Twitter and all communications channels for that matter) serve this intent:First Focus is working to change the dialogue around children’s issues by taking a cross-cutting and broad based approach to federal policy making. In all of our work, we seek to raise awareness regarding public policies impacting children and ensure that related programs have the resources necessary to help them grow up in a healthy and nurturing environment.If you take a look at Bruce Lesley’s Twitter stream, you will see that he is curating information on public policies impacting children. Bruce does his own curating, using Google Reader and FlipBoard. Any individual or nonprofit organization can curate information using these tools. They can make it strategic by linking the information to their mission. But what is the secret sauce to doing it well?
Content CurationSEEK SENSE SHAREKeeping up
to date in your Make sense of the Exchanging resources,field and finding content information by creating a insights, and conversationsthat will help you be more product or applying what with people in youreffective at work or build you’ve learned. network.your organization’sreputation as thoughtleaderFramework: Harold JarcheNetworked Learning Is Working Smarter
The Ideal PracticeSEEK SENSE SHAREDefine
topics and organize Product – writing, report, Understand Privacysources presentation, memo,Scan more than you Annotate, Archive , Apply Feed your network acapture steady diet of good stuffDon’t share unless it adds Must add value to your Comment on othergreat value work people’s stuffTime: 15 minutes Time: 30-60 minutes Time: 15 minutesDaily Daily or 3 x per week Daily
Curation Mini-Plan Exercise 20 minutes
10 minutes – report out• What is your goal?• What are your topics?• What are the best sources?• How can you link your sense-making to a work task?• What networks do you want to share with and through?• How to stay disciplined about sharing only the best stuff?• How can you integrate curation into your work flow?
Thank you! Beth Kanter Beth’s
Blog www.bethkanter.org My Content Curation Primer http://socialmedia-strategy.wikispaces.com/Content+Curation My Curated Collection on Content Curation http://www.scoop.it/t/content-and-curation-for-nonprofits