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Frameline Theatre


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Frameline Theatre

  1. Listening Experiment <ul><ul><ul><li>Frameline Outreach Goals </li></ul></ul></ul><ul><ul><ul><li>Increase participation in and engagement with Frameline’s many programs. </li></ul></ul></ul><ul><ul><ul><li>Diversify Frameline’s audiences and engage underserved constituencies, especially people of color, transgender people, and youth. </li></ul></ul></ul><ul><ul><ul><li>Deepen engagement with other community organizations. </li></ul></ul></ul><ul><ul><ul><li>Reiterate Frameline’s legacy and role as the world’s oldest and largest LGBT film and media arts organization. </li></ul></ul></ul>
  2. Listening Experiment <ul><ul><ul><li>Communications Strengths </li></ul></ul></ul><ul><ul><ul><li>1. A reputation for being a leader in LGBT media: festival, distribution, filmmaker support, etc. </li></ul></ul></ul><ul><ul><ul><li>2. A reputation for being one of the main LGBT community events in San Francisco that brings people together and greatly impacts our audiences’ lives. </li></ul></ul></ul>Stuffy, corporate-funded institution Fun, community-based arts organization
  3. Listening Experiment <ul><ul><ul><li>Questions for Experiment </li></ul></ul></ul><ul><li>1. The Organization </li></ul><ul><ul><li>Who is talking about us? </li></ul></ul><ul><ul><li>What are they saying? </li></ul></ul><ul><ul><li>Where are they saying it? </li></ul></ul><ul><li>2. The “Wo rld ” : LGBT Film & Media Arts </li></ul><ul><ul><li>What else is going on in the world? </li></ul></ul><ul><ul><li>Who are the major players? </li></ul></ul><ul><ul><li>What’s the content? </li></ul></ul>Systems!
  4. Listening Experiment Listening Tactics <ul><li>Google Alert Keywords: </li></ul><ul><ul><li>Frameline </li></ul></ul><ul><ul><li>Frameline34 OR San Francisco International LGBT Film Festival </li></ul></ul><ul><ul><li>gay OR lesbian OR bisexual OR transgender OR LGBT OR queer film </li></ul></ul><ul><ul><li>&quot;Youth In Motion&quot; </li></ul></ul><ul><li>Examples of Blogs Followed: </li></ul><ul><ul><li>IndieWire </li></ul></ul><ul><ul><li>Towleroad </li></ul></ul><ul><ul><li>GLAAD Blog </li></ul></ul>
  5. Listening Experiment Listening Tactics (continued) <ul><li>Co-Tweet Saved Searches: </li></ul><ul><ul><li>Frameline OR &quot;San Francisco International LGBT Film Festival&quot; </li></ul></ul><ul><ul><li>Frameline34 </li></ul></ul><ul><li>Twitter Lists: </li></ul><ul><ul><li>Distribution / Educational </li></ul></ul><ul><ul><li>Community Partners </li></ul></ul><ul><ul><li>Celebrities </li></ul></ul><ul><ul><li>Film Festivals & Film News </li></ul></ul>
  6. Listening Experiment <ul><ul><ul><li>What We “Heard” </li></ul></ul></ul>Filmmakers posting about their own films News articles about specific festival films
  7. Listening Experiment <ul><ul><ul><li>What We “Heard” (continued) </li></ul></ul></ul>News articles about the festival Articles about LGBT films, celebrities, etc.
  8. Listening Experiment <ul><ul><ul><li>What We “Heard” </li></ul></ul></ul>RSS feeds of our own content Junk: cameras, tech equipment, etc. <ul><ul><ul><li>What We “Heard” (continued) </li></ul></ul></ul>
  9. Listening Experiment How We’ve Used This Information <ul><li>Tracked press clippings </li></ul><ul><li>Reposted articles on E-News, Facebook, and Twitter </li></ul><ul><li>Created blog: </li></ul><ul><li>Engaged more with friends & followers </li></ul>
  10. Listening Experiment Next Steps & Future Directions <ul><li>Refine search terms further, weed out junk </li></ul><ul><li>Look further at peer organizations’ strategies </li></ul><ul><li>Build success of blog </li></ul><ul><li>Support for programming (what films are we aware of?) </li></ul><ul><li>Rethink festival program release timing </li></ul><ul><li>Consider how to continue engagement in non-festival season </li></ul><ul><li>Consider how to use listening strategies to shape programs </li></ul>
  11. Listening Experiment Frameline34: The San Francisco International LGBT Film Festival June 17 - 27, 2010 @FramelineFest