Given the task of exploring a topic within "sex in advertising", my team and I chose to perform research on the prevalence of violence and sex in advertising. (Project completed April 2013).
Muslims And Media: Perceptions, Reality and how you can make a differencePyramid Connections
This presentation provides a status of Muslims and how the are presented in media, especially film. It covers Hollywood and Bollywood. Finally it presents actions the Muslim community can take to help change the negative images to positive ones.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
In our societies media the equality which stands between men and women is almost non-existent. It is widely understood that we live in a man’s world. Something as common to our culture as the English language stands guilty of encouraging content that displays domestic violence, rape, and child pornography. With these messages surrounding our everyday lives and yet still being ignored as an issue seeking attention, it is common for many people to overlook the equally degrading images in which advertising agencies surround us. Advertising contributes to people’s attitudes about gender, sex, race, and violence. With advertising agencies standing by the notion that “Sex Sells” it is very common to find sex tied into a number of advertisements seen everywhere on a daily basis.
Muslims And Media: Perceptions, Reality and how you can make a differencePyramid Connections
This presentation provides a status of Muslims and how the are presented in media, especially film. It covers Hollywood and Bollywood. Finally it presents actions the Muslim community can take to help change the negative images to positive ones.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
In our societies media the equality which stands between men and women is almost non-existent. It is widely understood that we live in a man’s world. Something as common to our culture as the English language stands guilty of encouraging content that displays domestic violence, rape, and child pornography. With these messages surrounding our everyday lives and yet still being ignored as an issue seeking attention, it is common for many people to overlook the equally degrading images in which advertising agencies surround us. Advertising contributes to people’s attitudes about gender, sex, race, and violence. With advertising agencies standing by the notion that “Sex Sells” it is very common to find sex tied into a number of advertisements seen everywhere on a daily basis.
Sex sells. I will present you AIDA advertising concept and maslow’s hierarchy of needs and how it works together in advertising.
After that some testimony for you to believe and chosen examples to understand it better.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Is your marketing hit or miss? Do you know if what you’re doing is actually working?Take the often-costly guesswork out of your marketing efforts and join us for a lively and interactive discussion on how to create comparable, measurable and scalable marketing initiatives that will positively impact your bottom line…and ensure your marketing is contributing to your success.
Speaker: Miriam Christof, Principal, JustJump Marketing
Connect with Miriam!
Twitter: @MiriamChristof
LinkedIn: www.linkedin.com/miriamchristof/
فيودور ميخايلوفيتش دوستويفسكي Фёдор Михайлович Достоевский(11 نوفمبر 1821 - 9 فبراير 1881).
واحد من أكبر الكتاب الروس ومن أفضل الكتاب العالميين، وأعماله كان لها أثر عميق ودائم على أدب القرن العشرين.
شخصياته دائماً في أقصى حالات اليأس وعلى حافة الهاوية، ورواياته تحوي فهماً عميقاً للنفس البشرية كما تقدم تحليلاً ثاقباً للحالة السياسية والاجتماعية والروحية لروسيا في ذلك الوقت.
العديد من أعماله المعروفة تعد مصدر إلهام للفكر والأدب المعاصر، وفي بعض الأحيان يذكر أنه مؤسس مذهب الوجودية
Why is there so much really bad marketing out there?Richard Meyer
Why is there so much really bad marketing out there today ? Because of a lot of reasons including dumb marketers and a failure to grasp the realities of the new marketplace
Le futur du marketing révélé par l'étude "Marketing 2020"Christophe Robinet
Cette étude (document en Anglais) découle de 250 entretiens avec des CMO à l'international.
Le rôle du marketeur évolue puisque dans 58% des entreprises, il collabore étroitement avec la direction générale pour déterminer les priorités stratégiques de croissance, contre 38% en 2006.
L'enjeu d'intégration passe, selon les entretiens, par un "dé-silotage" de la structure pour repenser les compétences des équipes, dans un modèle 365/24/7, selon 3 axes : Think (marketing analytics), Feel (customer engagement), Do (content production).
L'étude révèle que les entreprises sur-performantes dans leur secteur investissent en moyenne 20% de plus que les autres dans le développement des compétences de leurs équipes.
Les challenges qui attendent les CMO dans le futur seraient : l'infobésité, le respect de la vie privée, la multiplication des points de contact et les silos.
Les entretiens d'une heure de plus de 250 CMO et marketers américains, français, britanniques, brésiliens, chinois, singapouriens, néerlandais, belges et allemands ont été compilés et 10 231 professionnels du marketing de 92 pays ont été interrogés.
A study on women's perspectives on and identification with the word "feminist". Includes assessment by demographics, and a look at how women benefit from past feminist advocacy, and where work still needs to be done.
The Role of Sex in International and Domestic AdvertisingTrevor LaRose
This is a presentation detailing the role that sex plays in advertising both domestically and internationally. We highlight different cultures and their attitudes towards advertising around the world as well as focusing specifically on sexuality in alcohol advertising.
The (non)sense of gender-free in conversational AI - Women in voice Netherlan...Marion Mulder
(Why) should technology have a gender?
Why are all voice devices female? Is that actually a bad thing? And what does this do to/for how we perceive women and gender equality? Is this making an improving for all of us or should we be concerned about something?
On 20 January I gave a presentation at the Women in Voice Netherlands (online) meetup about #genderfreetech, how I see it and what I've learned from both being in tech and diversity & inclusion for years as well as insights I got from ready a series of really good books on this subject.
Here you find my presentation addressing the following topics:
* What do I mean by Gender-Free; I’ll take you along on my journey of exploration
* Does everything need to be gender-neutral? Spoiler alert: Hell NO!
* That ‘thing’ about gender; what’s going on? why is that? Symptoms & underlying causes. In short: Bias and by Binary Thinking
* Opportunities & Possible Solutions
Want to know more about it, or want to create positive change? Feel free to contact me. I'd be happy to present, give workshops or work with you on co-creating great technology solutions that benefit everyone.
Marion
info@muldimedia.com
With the recent political upheaval, it's become more important than ever for our alternative sexuality communities to insist upon inclusion and diversity for people of all races, sizes, genders, abilities and sexual and relationship orientations. Here's how we can stand together and prove that love trumps hate. Opening keynote for Poly Living Philadelphia 2017.
Videos of presentation are embedded in slides.
All videos along with speaker notes available here: http://neutrois.me/non-binary-transition/
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More people are identifying outside the binary, feeling their gender does not fit into a male or female box. For these folks, as well as for the professionals supporting them, questions surrounding transition are often left unanswered.
What does a non-standard transition route look like?
Is this quickly becoming the norm?
Does it even exist?
This workshop explores the myriad options people have, covering social, medical, and legal transition needs. It includes busting myths and clarifying misconceptions, outlining alternatives and loopholes, and developing strategies for empowering you and your clients in their transgender journey.
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I presented this 90 minute workshop at the Gender Odyssey Professional Conference, held in Seattle, August 2015. The audience was primarily medical and service providers of trans health. For more info, visit http://www.genderdiversity.org/gopro/
Ease, Fun and Authenticity: Keys to More Effective & Enjoyable MarketingComBridges
Internet marketing wizard, Jon Leland, explains the New Convergence of the human factors of New Marketing like ease, fun and authenticity and why trying to leverage New Media like social media, mobile and cloud computing is a folly without them.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
6. A G E N D A
I N T R O D U C T I O N
S E C O N D A R Y D ATA
P R I M A R Y D ATA
R E L E VA N C E O F F I N D I N G S
R E C O M M E N D AT I O N S
C O N C L U S I O N
7. H Y P O T H E S I S
The threshold of the acceptability of
sexualized violence will be higher for men
than women, due to the desensitizing and
normative influences of advertising media on
consumers.
8. S E C O N D A R Y D A T A
O V E R V I E W
The evolution of sex in
advertising
• Focused on desensitization
• Normative influences
Sexualized violence
9. E V O L U T I O N O F S E X
I N A D V E R T I S I N G
Consistent trend to push the boundaries of
acceptability
• Contingent upon socio-cultural climate
Sex transcends product categories
• The progression is increasingly controversial
Sex is an attention-grabbing
technique
10. F E A T U R E D S T U D Y
Research looked at ...
“Influence of sexualized violence as an
advertising appeal on consumers’
beliefs, attitudes, and intentions within
the theoretical framework of social
learning.”
T H E I M PA C T O F V I O L E N C E A G A I N S T W O M E N I N
A D V E R T I S E M E N T S
11. F E A T U R E D S T U D Y
( C O N T ’ D )
Three dependent variables Compared across
G E N D E R
• Males generally held positive
attitudes towards the ads
compared to females
A G E
• Younger respondents had
higher levels of acceptance
towards sexual ads
A T T I T U D E
TOWARDS
THE AD
ATTITUDE
TOWARDS
THE FIRM
PURCHASE
INTENTIONS
AGE
GEN D ER
12. M A R K E T I N G
I M P L I C A T I O N S
“Women are being
trivialized and sexual
violence is being
glamourized.”
- John Beyer, Director of MediaWatch
UK (2007)
• Sexism & sexualized violence
DESENSITIZATION
13. M E T H O D O L O G Y
Exploratory research
University students (19-22
years old)
• Projective techniques
• Free association
• Group discussion
Facilitation:
14. L I M I T A T I O N S
T I M E
A C C E S S
T O
P O P U L A -
T I O N
Q U A N T I T Y
O F
P R I M A R Y
D AT A
N O T A
R A N D O M
S A M P L E
15. P R I M A R Y D A T A
FORMS OF
COLLECTION
FOCUS
GROUP
EXPERT
INTERVIEW
16. F O C U S G R O U P
P O W E R P O IN T 1 : C O C A - C O L A
• Ads from the 50’s: “Conservative,
not scantily clad and respectful.”
• Ads today: “There is a lack of
clothing; it takes away from the
value of women.”
17. F O C U S G R O U P
F I N D I N G S
POWERPOINT 1: CLOTHING
• Ads from the 80’s: “sexual for people who
were living back then but with what we’re
used to these days, it’s hard for us to get
affected.”
18. A D S T O D A Y
PARTIAL NUDITY
SEXUAL POSITIONS
BORDERLINE PORNOGRAPHIC
19. F O C U S G R O U P
F I N D I N G S
POWERPOINT 1: ANALYSIS OF GENDER
DIFFERENCES
: “it doesn’t bother me that much because we
always relate women to sex.”
: “there are always guys in ads with just
underwear on, but no one gets offended. But if
it’s a girl, then everyone would find it offensive.”
20. F O C U S G R O U P
F I N D I N G S : A N A L Y S I S
ACCUSTOMED TO
SEXUAL
ADVERTISING
TODAY
“COP-OUT” FOR
MARKETERS
DESENSITIZATION
TO SEX
“Sex is sort of boring now, it doesn’t make the ad stand out. I
may find the girl hot, but that’s about it.” (Male Respondent)
21. F O C U S G R O U P
F I N D I N G S
POWERPOINT 2: SEXUAL VIOLENCE IN
ADVERTISING
ANSWERS
• “RAPE”
• “GUY IS CONTROLLING THE
GIRL”
• “GANG-RAPE”
• “DIRTY”
22. W E R E T H E V I O L E N T
A D S O F F E N S I V E ?
“No, because I wouldn’t remember what it
was for. It’s also not depicting real women
because, if women had a choice, no woman
would do that because it’s not okay”.
(Female Respondent)
23. G E N D E R & O P I N I O N O N
S E X U A L L Y V I O L E N T
A D V E R T I S I N G
• No apparent difference
• Both showed signs of desensitization
• Unrepresentative of real life
• Never knew what the ad was selling
24. I N T E R V I E W : P R A G N I
S A N G H V I
• Senior Marketing Manager at Kutoto Inc.
• Bachelors in Mass Media and Advertising from
the University of Mumbai
• Masters of Science in Advertising from the
University of Illinois at Urbana- Champaign
CREDENTIALS
25. I N T E R V I E W B A S I S
QUESTIONS
• Experience working with sex in advertising
• Use of sex in advertising today
• Different perceptions between genders
26. T H E E F F I C A C Y O F
S E X I N M E D I A
“Sex always sells.
Morally it doesn’t
work, but it works
commercially.”
27. G E N D E R D I F F E R E N C E S
• Tolerant
• Comfortable associating violence with sex
MEN ARE MORE…
“They are psychologically and physically built in such a
way that makes them think that they can take a lot more,
so it makes them okay with it. They don’t know about the
fragility of women.”
28. W H Y A R E C O M P A N I E S
U S I N G S E X A N D
V I O L E N C E ?
SEX
Create the
“double-
take” factor
Stimulate
consumer
pull factor
Companies
want to
stand out
Establish
the “shock
factor”
“They’re
not selling
a product
anymore.”
29. W H Y A R E C O M P A N I E S
U S I N G S E X U A L I Z E D
V I O L E N C E ?
• Found the shock factor in violence
• Needed something “new and raw”
• Contributing to increasing consumer
desensitization
• Unconscious acceptance of something that
is wrong
30. R E L E V A N C E O F
F I N D I N G S
• Many of the findings are supported
• Ads have become controversial and
offensive
“Women have
become
objects of
sexual desire
for men.”
31. F O C U S G R O U P V S .
R E S E A R C H
P r i m a r y : F o c u s
G r o u p
Vi o l e n c e i n a d s
i s n ’ t r e a l i s t i c
S e c o n d a r y D a t a
Vi o l e n c e i s b e i n g
g l a m o u r i z e d
Desensitization
towards sex
Desensitization
towards sexualized
violence
32. R E C O M M E N D A T I O N S
• Gradually tone down the sex and couple it
with other stimuli
HUMOR
Romanticism
35. R E C O M M E N D A T I O N S
• Avoid overreliance on sex in
advertising due to its
saturation
FIRST
• It is the responsibility of
marketers to provide
meaningful advertising
SECOND
36. C O N C L U S I O N
• Moral implications
– How media portrays sex has normative
influences on how the public perceives these
issues
– Desensitization could lead to tolerance of
sexualized violence and rape
• Saturation of sex in advertising
– Doesn’t stand out
AnnyPushing boundaries. Ex: ankle was controversial, now nudity is the norm. Depends on socio-cultural climate = ex: other countries and their religious climate.Product categories: used to be perfume/underpants, now it’s even used for cementAttention-grabbing: increasingly desensitized, advertising using more and more overt/loud imageryWhy is this progression controversial? It has prompted sexual ads in products that have no direct relationship with sex.Women are being objectified “Women are being trivialized and sexual violence is being glamourized.”
AnnyVillanova Business School (in the States), study done recently that sought to explore our exact hypothesisSexualized violence in ads Consumers’ beliefs, attitudes, and intentionsSocial learning: if you see it, then you’ll think it’s okay (normative influence)
AnnySurvey – people wrote down their attitude towards the ad, firm, and purchase intentions when looking at 3 different ads (low was gang, medium was spanking, high was blood and on a stretcher). Compared across gender and ageMention that age = measure of desensitization across time
Pam No diverse population Not representative Not much time: mention how interview could only last 30 minutes
Pam2 sources of primary data
PamMention that we had 2 powerpoints: 1 for desensitization and another for the violence aspect
Pam
Pam Quotes from focus group members in response to those advertisements
PamAs you can see, both males/females were desensitizedJuxtaposition between genders
Pam
AmandaFor this ppt, we showed respondents pictures and first word in mind
Amanda
Amanda
Change to smartartEileen
Eileen
Eileen
EileenSales – no gender sensitization
EileenNot selling product – because markets are so saturated, more about memory-recall than actually selling a product. They just want to ring a bell.
Eileen
Amanda
Amanda“Companies aren’t trying to sell consumers their products anymore; they’re just trying to get the consumers to remember them.”First desensitized to sex, now towards sexualized violence major moral and societal implications (ex: rape myth, rape is okay)
AmandaEx: humorDouble factor without violence
Amanda
Amanda
Amanda
PaulHow media portrays sex has normative influences on how the public perceives these issuesDesensitization could lead to tolerance of sexualized violence and rape