The document discusses the use of sex appeal in advertising. It notes that advertisers often use sex appeal to gain brand recognition and influence consumers to purchase products. However, this reliance on sex appeal has led to unethical advertisements that make consumers feel inadequate and depict unrealistic ideals of beauty, especially for women. The portrayal of women in advertisements sets unattainable standards and gives people unrealistic notions of what they should look like.

1. SEX APPEAL IN
ADVERTISING
By: Chelsea Moss

2. Advertisements use sex appeal to create brand
recognition, brand loyalty, and influence consumers
to purchase products or services
Herbel Essence is a prime example of an
advertisement that uses sex appeal to try and reach
it’s audience

4. Advertisers rely heavily on sex appeal in
advertising due to the fact that shock value carries a
lot of weight in our culture
This need to fight for attention through
advertisements has brought about a great deal of
unethical advertisements

20. Obviously these advertisements are suggestive
and can get almost anyone's attention
With that being said, these types of ads end up
not only making the consumer feel inadequate
but depict a false sense of reality and fulfillment
of what a product will really do
 It is unethical to play off people’s insecurities to
sell a product. (Moog, 160)

21. Carol Shepherd, author of the article, “The
Influence of Sex in Advertising, makes a great point
when saying, “What began as the exposure of a
titillating bit of ankle in the 1800's has evolved into
explicit promises of sex in the slogans of some
advertising campaigns. What was once innuendo
and suggestion has become overt sexuality.”

22. Advertisements also depict a false ideal women
which has ultimately slandered the portrayal of
female beauty
For example…

32.  These types of sexual appeals used in advertisements give
women the unrealistic notions of what they should look like
 The beauty that so many seek is unattainable due to the fact
that it is a mere illusion. The portrayal of female beauty in
advertising is completely misleading and unethical

33. JEAN KILBOURNE
 Jean Kilbourne, noted speaker on sex and advertising, furthers my point
saying, “Women learn from a very early age that we must spend enormous
amounts of time, energy and above all money, striving to achieve this look
and feeling ashamed and guilty when we fail. And failure is inevitable
because the ideal is based on absolute flawlessness. She never has any lines
or wrinkles, she certainly has no scars or blemishes, indeed she has no pores.
And the most important aspect of this flawlessness is that it can not be
achieved, no one looks like this including her; and this is the truth, no one
looks like this. “

34. Ultimately, the use of sex appeal in advertising
has indirectly caused our society into a spiraling
mass producing hypersexualized domain which that
has lead to the outcome of unethical and immoral
advertisements