The document discusses and criticizes the hyper-sexualization of women in media advertisements. It provides numerous examples of advertisements that depict women in degrading, subordinate, and sexually objectified positions and roles. The document argues that these portrayals promote harmful gender stereotypes and can negatively influence how children view relationships and appropriate social behaviors between the sexes.

1. the Hyper-Sexualization of Women in the Media Media: English 232

2. NO women have played the most abject roles in the history of advertising. There is denying it

3. A woman’s body can be used to sell anything at all...

4. Are you at all inclined to become a vegetarian after watching this clip? How did this clip make you feel?

5. Pay close attention to these you might notice a similar pattern... next few images ...

6. DETAILS MAGAZINE: Objects of Desire Clockwise from top left: Shoe and belt by Dolce & Gabbana. Belt by D&G. Belt by D&G. Belt by Dsquared. Shoe by D&G. Bag by Dries Van Noten. Belt by D&G. Bag by Salvatore Ferragamo. Shoe by Valentino. Sunglasses by Dior Homme. Sunglasses by Persol. Loafer by Dsquared. Watch by Longines.

7. DETAILS MAGAZINE: Objects of Desire Top, from left: Scarf by Burberry Prorsum. Belt by BOSS Black. Belt by Paul Smith. Bag by Hermès. Hat by Still Life New York. Bag by Prada. Belt by Versace. Middle, from left: Watch by Panerai. Loafer by Allen Edmonds. Sunglasses by Michael Kors. Bottom, from left: Bracelets by Paige Novick. Shoe by Z Zegna. Belt by Trussardi 1911. Sunglasses by D&G. Watch by David Yurman.

8. Have you noticed anything about how the girls are being positioned in the photographs?

9. PROJECT DATE CLIENT DATE NAME DETAILS MAGAZINE: Objects of Desire Top, from left: High-top by Common Projects. Belt by Paul Smith. Tie by Dsquared. Belt by Cole Haan. Shoe by Salvatore Ferragamo. Belt by Gant. Underneath, from left: Bag by Gucci. Sneaker by Common Projects. Briefcase by Bottega Veneta. Sunglasses by Carrera. Sunglasses by Ray-Ban. Loafer by Dsquared. Watch by TX. Wallet by Dior Homme. Wallet by Coach.

10. The naked bodies of these three women were used to sell as many products to men as possible...

11. positions of INFERIORITY ...in the most degrading and sexually indiscriminate positions. These woman have been placed in

12. if not for sex, then... just what else are women good for?

13. here are some ideas. Without men women cannot: Apply their own sunscreen 2. Chop a tree for wood (in order to provide for themselves) 3. Play a game of table tennis and/or row a boat and/or play a game of volleyball 4. Serve breakfast - for there is no man to serve breakfast to 5. Swing on a swing-set - we are idiots who need men to push us 6. Play spin the bottle - do we sit around waiting for a man to play this game with? 7. Without a man, a woman cannot enjoy her swim, and therefore refuses to swim altogether

14. who are we kidding...we women should stick to what we know Sharing beds with each other (translates to having sex with each other because according to men we’re all pseudo-lesbians) Sharing bikinis(underwear) with one another - we also change clothing in front of each other and watch each other undress Bouncing around in our bikinis for exercise - wearing our bikinis and having perfect makeup all day long is how we feel the most comfortable Straddling thick and virile horses with one another - also known as engaging in group sex; plenty of women, one male Stretching our mouths open as wide as we can possibly get them, as a group - we all participate in oral sex together: one object, many mouths Getting wet and fondling ourselves - we love to sweat, pour water over our bodies and rub ourselves down

15. Just what exactly are we intending to teach our children through all these negative advertisements? children are developing skewed misconceptions of what femininity is all about. “ It can happen anywhere.” Women are willing to endure having the pain of a steering-wheel engrave itself into theirs backs, all because the “axe effect” renders us submissive to the power of man.

16. A personal favourite: Women are able to endure being defecated on by birds as an excuse to get dirty. We want desperately to jump in the shower with a man. His smell is so irresistible and our sexual desire is so uncontrollably strong that we will allow pigeons to eat off of us; we’ll stuff them with food until they feel several urges to defecate; we are looking for any excuse to be so dirty for men.

17. The main problem? Through these advertisements, children learn how to behave amongst the opposite sex. Children also learn about what the opposite sex expects and desires from us, and how we should in turn expect to be treated by them. We are only desirable if we are half-naked, heavily made up, thin yet fully-chested.

18. Women should be able to engage in one-night-stands without feeling remorse for it, men shouldn’t be chastised for forgetting your name the next day, men love sensual women even more, men love how there should be more sensual women around... The problem with the portrayal of these images is the lack of depth that the minds of children engage into when they are viewing the advertisements. They subconsciously believe that the messages are REAL.

19. If children are primarily learning about the opposite sex (as well as their own sex) through gender misconceptions, the results can be psychically and emotionally damaging for both parties. This isn’t what all men want, but how are children supposed to think otherwise?

20. Children will be learning dangerous social mannerisms

21. they will construct their own codes of conduct through the negative portrayals of the “needs” and “wants” of females and males.

22. Does Axe realize that it often promotes violence towards women? Why are women risking physical and emotional abuse for sex?

23. Where does social injustice end?

24. for the sake of advertisement. This woman truly embodies what being pregnant is all about: looking ready to engage in more sex! When women stop being sexually exploited