A Hollywood star's career longevity depends on public perception. If out of the public eye or out of favor, jobs disappear. To stay relevant, stars hire public relations firms to manage their image. PR firms distribute information on charitable acts and advocacy to maintain popularity. They can redirect attention from scandals by arranging apologies and media tours to keep the star's name positively in the public view.

1. Star?

2. The longevity of a Hollywood star's career totally
depends on how they are perceived in the public eye.
If a star falls out of favor with the public, or if they
aren't in plain view on a regular basis, then no
matter what their level of talent - the jobs begin to
go away and they eventually get forgotten.
So how does a typical Hollywood star keep all this from
happening, and stay in the good graces of the general
populous? Enter a top notch public relations company - a
good PR company can handle a wide variety of tasks to
ensure that their Hollywood star clients continue to be
considered for the best parts available.

3. PR company will make sure that word on any and all good deeds
and acts of good will are widely distributed to the public.
Participation in charity both events and contributions,
volunteer work and active membership in advocacy groups and
organizations are all things that are flooded into the public
eye.
Naomi Campbell, liar?
Focus on all things that can sky rocket a
Hollywood star's status and whether they're
doing those things because the cause is really and
Angelina jolie, for UN truly important to them or just to win favor with
their dwindling fan base

4. There are celebrities who can't stop
using drugs, can't keep their mouth
closed when necessary or can't keep
their clothes on in public. For this group
of Hollywood stars, a good pr company is
a necessity to keep things from falling
apart as the drama unfolds.
G-dragon, Marijuana Case
As much as good publicity can turn a
career around for the better, bad
publicity can send it right down the
toilet. Studios also don't want to
associate themselves with Hollywood
Britney Spears, depression stars who have nothing but problems.
A good public relations firm can literally make most of the bad
scenarios go away. Even the most heinous incidents will often be
forgiven if a wayward Hollywood star makes an apology with a
believable amount of remorse for the situation.

5. Media Tours
Pr company can send stars on a
whirlwind media tour to talk about
their work. The daytime and evening
talk show circuit and sit down
interviews with entertainment
magazines will keep the star
positively placed directly in the view
of potential fans.
A pr firm will set up all of these
interviews and make sure that they are
structured in a manner as to shed
positive light on their client.

6. In Entertainment
keep them looking good to the public
and make sure that their fan base
gets bigger rather than smaller.

7. Sources
http://EzineArticles.com
http://www.polarisprinc.com/