This document discusses how the film targets its audience of 16-19 year olds by: 1) Featuring an attractive lead female role and male role to draw in viewers of both sexes. Examples given are Bar Refaeli and emphasis on looks/age. 2) Including violence, which research suggests fulfills an innate human drive to learn survival tactics, and is exacerbated by today's media environment. 3) Developing sexual tension and romance between leads to interest both male and female viewers, though each gender may prefer a different resolution.

1. Evaluation Task 5
How did you attract/address your
target audience ?

2. Target Audience
• Our primary target audience is between the
ages of 16 and 19. I will point out different
selling areas which invites our audience to
watch the film.
• These areas include the cast and the action.

3. Lead Female Role
• Our lead female role could be considered attractive (tall, skinny, Blonde ?). And
due to her age the male’s in our target audience will be drawn in. They would
watch the film just because if her. This will attract both the younger and older
people in our target audience bracket.

4. Bar Refaeli
Maxim voted Bar Refaeli the hottest
women of 2012. This will have been
the public consensus . I believe that
our main character looks similar to
her (ish)

5. Male Lead
• Women consider our Main Male lead an attractive man. This will attract females
from our target audience. This works in the same way as the Female role.
Furthermore The age of the man will attract the whole span of our target
audience.

6. This Study represents why the male audience would watch our film

7. Violence
• The violence projected in our piece should attract the male audience, due to their
drive for violence. You may ask why we watch violent films? Is this an innate drive
or is it learned in modern society, Evolutionary theory would suggest that this is an
innate program to enable us to survive. Furthermore does modern society effect
our drive for violence, could It be down to the modern media that is shown today
through film, news and games?

8. A quick study into why we watch violent films.
• This study highlights interesting points like we
watch violence because we want to learn tactics
due to our innate strive to seek different ways of
killing incase we come into a life of death situation

9. Romance
• The sexual tension created in our piece should attract both the males and females
from our target audience group. He males may wish for an unhappy
ending, whereas the females will want a good ending. This aspect should increase
the amount of people who will watch our film.