This document summarizes research on the use of sex in advertising. It finds that the use of sex in ads has increased over time, especially for alcohol. While sexual ads attract more male attention, they can negatively impact women and children by promoting unrealistic body images and unhealthy behaviors. International views on sexual ads vary by culture, with more restrictions in China and Thailand but more acceptance in Brazil. The roles of both women and advertising have changed in recent decades, but gender stereotypes still persist to some degree.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Sex sells. I will present you AIDA advertising concept and maslow’s hierarchy of needs and how it works together in advertising.
After that some testimony for you to believe and chosen examples to understand it better.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Sex sells. I will present you AIDA advertising concept and maslow’s hierarchy of needs and how it works together in advertising.
After that some testimony for you to believe and chosen examples to understand it better.
Learn more about the history and origins of public relations in the U.S. This slideshow was prepared by Brett Atwood (clinical associate professor at Washington State University).
Presentation and teaching material: Communication Theory - Cultivation Theory by George Gerbner. Research on Television and Violence based on the Cultural Indicators Project
The is a brief presentation on the central tenets of Bikjer and Pinch's theory on significant factors at play in forming, developing, adopting, and establishing sociotechnical objects.
Anderson Direct and Digital explores marketing opportunities for the LGBTQ community, and how to do them right. The LGBTQ community has a projected $884 Billion in total buying power for 2017.
Learn more about the history and origins of public relations in the U.S. This slideshow was prepared by Brett Atwood (clinical associate professor at Washington State University).
Presentation and teaching material: Communication Theory - Cultivation Theory by George Gerbner. Research on Television and Violence based on the Cultural Indicators Project
The is a brief presentation on the central tenets of Bikjer and Pinch's theory on significant factors at play in forming, developing, adopting, and establishing sociotechnical objects.
Anderson Direct and Digital explores marketing opportunities for the LGBTQ community, and how to do them right. The LGBTQ community has a projected $884 Billion in total buying power for 2017.
Representation of male and female in mediaIlhaan Marwat
In general, "media" refers to various means of communication. Media includes every broadcasting and narrow casting medium such as newspapers, magazines, TV, radio, direct mail,telephone, fax, and internet.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
Sexist media: the presence of gender stereotypes in US advertisementAmanda Pereira Santos
The way women are portrayed in US’ advertisement changed, but it’s still sexist and women are still marginalized by the media. In the old days, advertisers related women with beauty, childcare and domestic works. Nowadays, there’s more pressure to avoid content that influences gender inequality - despite this, we can find many ads that stereotype women, mostly showing them as sexual objects.
https://bit.ly/sexistmedia
The Importance of Global Marketing Strategy (600 Words) - PHDessay.com. Essay on Global International Marketing. Globalcompose.com sample essay on marketing strategy. Marketing Strategies Essay | Business Studies - Year 12 HSC | Thinkswap. Global Marketing Issues Assignment Example | Topics and Well Written .... Global Marketing Report: Emerging Markets Essay Example | Topics and .... Global Marketing Essay Sample. Global Marketing Essay | MKT3721 - Global Marketing - NUS | Thinkswap. International marketing - INTERNATIONAL MARKETING INTRODUCTION Due to .... International marketing management essay. international marketing plan essay. Best Global Marketing Strategies With Examples & Campaigns. Sample Report on Global Marketing Management By Instant Essay Writing. International Marketing Chapter Argumentative Essay Example .... Introduction to global marketing. Global Marketing and R&D Free Essay Example. ⇉International Marketing Global Marketing Essay Example | GraduateWay. International Marketing Plan Essay : Save Time on Research and Writing. Sample on International Marketing Management By Instant Essay Writing. Global Marketing Management - Authentic Essays | Custom Research Paper .... Challenges Facing International Marketers Essay Example | Topics and .... Essay discussing international marketing strategy of Munchy | BBDT3033 .... Global Marketing Essay – Telegraph. (PDF) Pricing Challenges in Global Marketing: A Model for Export Pricing.
Don't Let Your Commercials Look Like A Health TextbookCheryl Faux
Last semester, I took Culture, Race & Media and for our final, we were asked to create something for our industry that related back to the class. I made a pocket guide for agencies filled with tips on how to add more diversity into their work.
Changing American Society VALUES1) What is a cultural value Do.docxtidwellveronique
Changing American Society: VALUES
1) What is a cultural value? Do all members of a culture share cultural values?
Cultural values are widely held beliefs that affirm what is desirable. They impact our daily activities. They are not shared by all members. However, they are common to the main body of the culture even though there are significant variations between subcultures.
2) Describe the current American culture in terms of each of the 18 values discussed in this chapter.
a. Individual/collective: More collective than in the past but still strongly individualistic.
b. Performance/status: Moving back toward a strong performance emphasis.
c. Tradition/change: Hesitation to accept all change as positive, but still strongly change‑oriented.
d. Masculine/feminine: Shifting away from a strongly masculine dominance.
e. Competition/cooperation: A reduction in the competitive orientation of the society but still basically competitive.
f. Youth/age: Movement away from youth toward more of an older orientation.
g. Active/passive: Strong active orientation remains.
h. Material/nonmaterial: Indications that some Americans are putting less emphasis on materialism though it is still a dominant value.
i. Hard work/leisure: Leisure activities are seen as being somewhat more rewarding and necessary than in the recent past.
j. Risk taking/security: Somewhat reduced emphasis on security than in the recent past.
k. Problem solving/fatalistic: People basically feel they can affect and, to some extent, control the world around them.
l. Admire nature/overcome nature: We are more prone to admire nature, to coexist with it, and to learn from it.
m. Diversity/uniformity: The orientation has shifted from uniformity toward diversity.
n. Postponed gratification/immediate gratification: Many Americans who postponed gratification during the recent recession are less willing to do so now even if their financial situation would suggest otherwise.
o. Sensual gratification/abstinence: Increased tolerance and acceptance of sensual gratification seems to be continuing.
p. Religious/secular: Generally, American society is secular though there are strong religious influences.
q. Limited/extended family: Americans have a limited family orientation compared to many other cultures.
r. Cleanliness: Cleanliness is viewed as being extremely important.
3) How is voluntary simplicity related to the materialism value? What are the marketing implications of voluntary simplicity? Do these implications vary by product class?
The U.S. continues to possess the characteristics of a consumption society. However, there is some evidence that the strong value on material possessions is moderating with some consumers due to role overload, burnout, and emotional exhaustion. These consumers are rethinking their priorities and consciously simplifying their lives. Although voluntary simplicity involves a small segment of the overall population, its growth holds economic and ma ...
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
The Role of Sex in International and Domestic Advertising
1. The Role of Sex in
Domestic and International
Advertising
By: Trevor LaRose, Steven Gilburne, Katie Grudens, Tricia Grudens
2. Agenda
History
Use of Sex in Ads
Problems With Sexual Advertisements
Cultural Impacts
Demographic Responses
International Opinions
Alcohol Ads
Gender Roles in Advertising
Analysis
Conclusion
3. History
● 1911: First notable U.S. ad involving sex
● 1971: genders portrayed unequally
● 1983: perceived role disparities exist
cross- culturally
● 1990s: international studies on gender
roles and sex in advertising
● Today: improvements are being made
but advertising is increasing
4. Statistics and Facts
● Study done in 2003 shows:
○ Ads using sex rose from 15% to 27%
○ At least 50% of print ads include models
○ Ads for computers and charities were the only two
categories of products not using sex appeal
● 58% of women say there’s too much sex in ads
● 29% of men say there’s too much sex in ads
● 8% of women like sexual ads
● 48% of men like sexual ads
5. How Sex is Used
● Sex is used to sell just about every-
thing, and just about everywhere.
● Across the world, sex is used to
sell a large variety of products and
services, even those that are not always considered “sexy”
○ most commonly for beauty products, alcohol, clothing
● Increasing degree of globalisation→ marketers seeking
techniques that can reach consumers across different
cultures with minimum levels of adaption
● Let’s face it, sex is appealing to people of all kinds
6. Problems with Sexual Ads
●Sexual content may be a distraction
○“Vampire Effect”
●Gender differences in processing sex appeal
○Research from the 1990s show nudity attracts men
and personality attracts women
●Appropriateness to advertised product
●National culture
○individualism vs. collectivism
○low context vs. high context
7. Cultural Impacts
Effects on children
Misguided perceptions about sexuality and women’s bodies
Exposure to mass media without supervision
⅔ of children 8-18 have TV in their bedroom
Lack of effective sex education
Lead to misinformation and unrealistic expectations
Unhealthy body image
27% of teen girls feel pressured by media to have “perfect body”
Increase in dieting, eating disorders, using tobacco
Increasing number of boys feel pressured to work out and get stronger
or lose weight.
Sexualizing culture
1983-15% of ads
2003-27% of ads, increase most in alcohol ads
8.
9. Demographic Perceptions
Different ages respond differently
“Advertisers make too much use of sexual appeals in ads”[Wise, King,
and Merenski (1974)]
Females and older respondents agreed the most
Majority of teenagers and young males said they see no problem
with the amount of sexuality in ads
Men vs. Women
Men tend to be generally unaffected in terms of self-confidence, but
focus more on the sexual content of the ad which has shown to
decrease buying power and product recall
Women generally respond negatively, but will respond positively
towards sexual ads if: the product is expensive, the product/brand
being advertised is sexual in nature i.e. Victoria’s Secret ads
10.
11. International Perceptions
China
China banned many ads they believe to be overtly seductive and tantalizing in nature.
Chinese regulations against unwholesome content and sexual themes is just one part of a larger
attitude of paranoia that surrounds advertising.
Thailand
Thailand has some strict censorship rules—kissing and romantic display of affection is not
allowed
Sexuality in Thai ads isn't used to sell products in the same way as other countries, perhaps
because with sex selling almost everywhere in the country, sex doesn’t pack as big a punch in
advertising.
12. International Perceptions
Brazil
The ads “reinforce an erroneous stereotype of women as sex objects and ignore the progress
made in ending sexist practices.”
There is no political correctness about them or their society.
Brazil may be the largest Roman Catholic country in the world but the church obviously rules with
a light hand.
Australia
40% of all advertising complaints during the past year have been about sex and nudity.
The view has always been that sex can be used effectively only if it has some relevance to
the product.
Women have been shown to respond negatively to advertisements, and are more likely
than men to comment on the motive of the advertisers.
13. International Perceptions
India
TV channels should not use extremely sexual advertising, but it is still relatively common
Sex appeal serves a number of crucial roles in advertising including grabbing attention, augment
recognition, enhancing recall, evoking emotional responses, enhancing persuasion to buy and
boost brand recognition.
France
Reflects general attitude of European countries
Common to see female frontal nudity; considered commonplace
15. Sexual Content in Promotional
Advertisements
Promotional Advertisements
5 Divisions of Verbal and Visual Sexual
Content
Visual
Verbal
Walker, 2000
Women V.S Men
16. Sex and Advertising Effectiveness
Sex Creates Interest
Shidler and Lowry (1995)
Alternative Research, Reichert
and Walker (2005)
Selective Exposure to Televised
Sexual Content
a.Ye and Zhou
17. Humor & Alcohol Advertisements
Linking Products to Sexual Intimacy
3 Advertising Study
Strong humor that was not generally seen to be sexist using an
attractive sexy woman
Humor showing an overtly seductive, sexy woman, who could either be
powerful and in control or promiscuous in a degrading manner
Humor showing a woman in a sexist/demeaning and
degrading/objectifying manner.
18. Gender Roles in Advertising
Gender is a huge segmentation variable used in marketing
Role of women in society has changed in
the last few decades
Increase of women in the workforce
United States: 1940s vs. present
Women worldwide
Family structure has shifted away
from “traditional”
Chart from 2012 research
19. Women have also changed their roles as consumers
Control 65% of global spending, a total of about $20 trillion (2012)
20. There isn’t too much of a change in the way that women
are portrayed in media, but the rise in feminism
movements and fall of traditional female stereotypes are
changing how
marketers are
selling their
products:
● Every country of the
world identifies with
a specific gender on
the Hofstede
Masculinity
Continuum
21. ○ But in recent years, the U.S.’ influence has reached traditionally
masculine places (especially Asia) and managed to turn some of
these stereotypes around
○ Extreme increase in
women portrayed in
ads within the U.S.
22. ● 1951 vs. 2014
● Sometimes still sexist, but definitely less so
23. Differences in How Men and Women Receive and Evaluate Information
MEN WOMEN
Primary message (i.e. “buy this beer”) Evaluate primary message and tend to
infer inner meaning (i.e. “buy this beer and
it will make you trendy”)
Make decisions quickly Make decisions more slowly, spend more
time thinking of the decision’s effects
More likely to enjoy ads featuring humor
and sexual imagery
More likely to enjoy ads featuring children
or a “slice of life”
Prefer ads with more simplicity Prefer ads with detail and emotional cues
24.
25.
26. Stereotypical ads are effective though
● Familiarity
● Limited time and space
for explanation
27. Are Sexual Ads Ethical?
●Lowers self-worth and self-esteem
○Negative body image
●Increase in sexual activity and
STDs in youths as well as a rise
in teen pregnancy
●Subliminal messages
○Creates problems with censorship
○Takes advantage of consumer
29. Examples of International Ads Using Sex
1.Nissan
a.objectifies women by comparing them to cars
2.PETA
a.uses sex to spark controversy and get the public to
notice their ads
3.Dentyne Ice
a.uses a sexual allusion to create memorable slogan
(“practice safe breath”)
30.
31. Discussion Questions
●Is sex in advertising ethical? Why or why
not?
●What can advertisers/ marketers do in the
future in relation to this issue?
●General Questions/ comments?