Marketing That Really Delivers
•Download as PPTX, PDF•
1 like•580 views
Is your marketing hit or miss? Do you know if what you’re doing is actually working?Take the often-costly guesswork out of your marketing efforts and join us for a lively and interactive discussion on how to create comparable, measurable and scalable marketing initiatives that will positively impact your bottom line…and ensure your marketing is contributing to your success. Speaker: Miriam Christof, Principal, JustJump Marketing Connect with Miriam! Twitter: @MiriamChristof LinkedIn: www.linkedin.com/miriamchristof/
Recommended
More Related Content
Viewers also liked
Viewers also liked (10)
Similar to Marketing That Really Delivers
Similar to Marketing That Really Delivers (20)
More from enterprisecenter
More from enterprisecenter (16)
Recently uploaded
Recently uploaded (20)
Marketing That Really Delivers
- 1. Marketing That Really Delivers April 8, 2014
- 2. Agenda ① Position your company and find your superpower ② Define goals ③ Make it happen
- 4. MichaelPorter’s 5 Forces Buyer Power Outcome: Barriers to Entry Substitute Power Rivalry Supplier Power
- 6. CoreCompetency A unique ability that a company acquires from its founders or develops and that cannot be easily imitated. Core competencies are what give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field. Your Core Competency: ______________________________________________________ ______________________________________________________ ______________________________________________________
- 7. CompetitiveAdvantage Competitive Advantage is the strategic advantage one business has over its rivals within its competitive industry. Achieving competitive advantage strengthens and positions a business better within the business environment. Your Competitive Advantage: __________________________________________________________ __________________________________________________________ __________________________________________________________
- 8. PositioningGrid Low Cost Differentiator (high prices) Specific Population General Population
- 9. Define Goals
- 10. WorldDomination?Let’s Start at Square 1! • Improve lead generation • Shorten sales cycle • Increase recurring business • Increase deal size • Sell into other departments • Create more brand awareness • Develop thought leadership • Breaking into a new market
- 11. Key considerations • High traffic = High sales • Constant communication = constant engagement • Sold out event = increased revenue
- 12. Make It Happen – Marketing Plans Matter
- 13. BecauseOf This
- 14. Creating a Marketing Plan
- 15. Key Elements of a MarketingPlan • What divisions/departments/products or service offerings need marketing support? • What initiatives are you running for each division/department? • What are the goals for each initiative or campaign? • What elements are included in each initiative? • What is the path? • What are the measurements? • What is the timeline? • Who is in your team?
- 16. Goals
- 17. Path
- 18. Metrics
- 19. Important Elements of your Plan
- 23. GoogleAnalytics – Traffic Sources
- 25. Facebookmetrics
- 26. Youmade it! Kirsten Furman and Miriam Christof miriam@justjumpmarketing.com Call me at 781.366.5549 Follow me on Twitter: @miriamchristof Visit our website: www.justjumpmarketing.com Let’s have a coffee!
Editor's Notes
- Don’t even start to read…. Do you remember the time you got your first email? And you thought: Nah, this will never work, people will never communicate this way? I’m sure if I ignore this it will go away?