This document provides strategies for going from relationships to referrals in real estate. It discusses beginning with the end in mind by focusing on your legacy and values. It recommends spending time on existing relationships rather than cold calls. Relationship building techniques include sending handwritten notes, making phone calls using specific scripts, holding networking events, and following up consistently. Tracking your network through a database and communicating appropriately with different contact types can generate referrals over time through trust and helping others.
CNN has estimated that 80% of jobs are never advertised and instead filled through networking and employee referrals! Why is networking important? How do you build and maintain your networking? Check out this presentation to find out the answers to these questions...
What makes “the greats,” great? Is it natural talent, hard work and hustle, networking, building relationships, great customer service, or all of the above?
These are the top 10 reasons that our own sales team gave when asked the question: What are the reasons as to why you think you are a successful sales person?
CNN has estimated that 80% of jobs are never advertised and instead filled through networking and employee referrals! Why is networking important? How do you build and maintain your networking? Check out this presentation to find out the answers to these questions...
What makes “the greats,” great? Is it natural talent, hard work and hustle, networking, building relationships, great customer service, or all of the above?
These are the top 10 reasons that our own sales team gave when asked the question: What are the reasons as to why you think you are a successful sales person?
The Secret To Succes In Real Estate Is Simple.Ken Brand
Nobody wants to be sold to. Everybody likes to choose. The key to success is simple.
1. Know what others don't.
2. Do what others won't.
This share is filled with practical ideas and actions you can take today. Many of them are free. All of them are smartly simple.
If you practice these, you'll become uber-choosable, you'll attract, connect, impress, loyalize and thrive.
The days of chasing, muscle monologuing, me-meing, bragging, capturing, closing and generally being a rude and irrelevant selling machine are over.
Check it out.
THE NEED FOR A SALES PROCESS
PROBLEM
The results of a recent study conducted by The Sales Board confirmed what we have known for some time. Prospects are speaking up about how they feel about salespeople who are less than professional. We thought that you would like to see these statistics as they reinforce the need for a sales process and challenge you to improve your qualifying efforts.
DIAGNOSIS
The study showed the following startling facts. Can you relate to them as a salesperson or as a buyer?
Fact: 82% of salespeople fail to differentiate
Result: They lose the business, fail to sell value
Fact: 86% of salespeople ask the wrong questions.
Result: They miss selling opportunities and end up wasting time while appearing unprofessional.
Fact: Only 18% of salespeople close without discounting price.
Result: Discounting becomes a habit and profit margins are eroded.
Fact: 95% of customers say salespeople talk too much.
Result: Customers are bored and feel salespeople don’t care about understanding their problems.
Fact: 62% of salespeople do not earn the right to ask questions.
Result: They fail to position the sale properly and don’t gain commitment.
Fact: 85% of salespeople use a selling process that is extremely ineffective, compared to the buyer’s system.
Result: They close less than 50% of the business that they should close, with disastrous effects on their companies’ sales and their personal incomes. You may be ‘winging it’ if you find yourself relating to any of the following: (a) chasing prospects who don’t return calls; (b) hearing ‘think it over’ all too often when you ask for the business; (c) cutting price in an effort to obtain or keep business; and (d) spending most of your time in front of people who are not decision makers.
SOLUTION
1. Stop assuming that your prospect needs what you’re selling.
2. Learn how to ask more questions to see if the prospect has any serious ‘pain’ issues that your product or service can resolve.
3. Learn a sales process to help you stay in control of the sales interview.
Big Chapter Size in BNI - BNI Insomniacs, Muneer Samnani, Oxygen Management Consultant, Dubai, UAE
Learning from the Honey Bees. Effective utilisation of BNI membership. Bigger is better
BNI Middle East
Oxygen Management Consultant - Be more than you think you are
BNI Feature Presentation (10 minute presentation)David du Plessis
A brief overview of how to effectively deliver a BNI feature presentation to your chapter. Giving them the tools they need to get you referrals.
Also available on Youtube with voice over.
https://youtu.be/YBTLDHTt6IY
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
The Secret To Succes In Real Estate Is Simple.Ken Brand
Nobody wants to be sold to. Everybody likes to choose. The key to success is simple.
1. Know what others don't.
2. Do what others won't.
This share is filled with practical ideas and actions you can take today. Many of them are free. All of them are smartly simple.
If you practice these, you'll become uber-choosable, you'll attract, connect, impress, loyalize and thrive.
The days of chasing, muscle monologuing, me-meing, bragging, capturing, closing and generally being a rude and irrelevant selling machine are over.
Check it out.
THE NEED FOR A SALES PROCESS
PROBLEM
The results of a recent study conducted by The Sales Board confirmed what we have known for some time. Prospects are speaking up about how they feel about salespeople who are less than professional. We thought that you would like to see these statistics as they reinforce the need for a sales process and challenge you to improve your qualifying efforts.
DIAGNOSIS
The study showed the following startling facts. Can you relate to them as a salesperson or as a buyer?
Fact: 82% of salespeople fail to differentiate
Result: They lose the business, fail to sell value
Fact: 86% of salespeople ask the wrong questions.
Result: They miss selling opportunities and end up wasting time while appearing unprofessional.
Fact: Only 18% of salespeople close without discounting price.
Result: Discounting becomes a habit and profit margins are eroded.
Fact: 95% of customers say salespeople talk too much.
Result: Customers are bored and feel salespeople don’t care about understanding their problems.
Fact: 62% of salespeople do not earn the right to ask questions.
Result: They fail to position the sale properly and don’t gain commitment.
Fact: 85% of salespeople use a selling process that is extremely ineffective, compared to the buyer’s system.
Result: They close less than 50% of the business that they should close, with disastrous effects on their companies’ sales and their personal incomes. You may be ‘winging it’ if you find yourself relating to any of the following: (a) chasing prospects who don’t return calls; (b) hearing ‘think it over’ all too often when you ask for the business; (c) cutting price in an effort to obtain or keep business; and (d) spending most of your time in front of people who are not decision makers.
SOLUTION
1. Stop assuming that your prospect needs what you’re selling.
2. Learn how to ask more questions to see if the prospect has any serious ‘pain’ issues that your product or service can resolve.
3. Learn a sales process to help you stay in control of the sales interview.
Big Chapter Size in BNI - BNI Insomniacs, Muneer Samnani, Oxygen Management Consultant, Dubai, UAE
Learning from the Honey Bees. Effective utilisation of BNI membership. Bigger is better
BNI Middle East
Oxygen Management Consultant - Be more than you think you are
BNI Feature Presentation (10 minute presentation)David du Plessis
A brief overview of how to effectively deliver a BNI feature presentation to your chapter. Giving them the tools they need to get you referrals.
Also available on Youtube with voice over.
https://youtu.be/YBTLDHTt6IY
How to Retire in Two Years with Network Marketing - This will help any Entrepreneur starting out in their first business or for seasoned professionals who need a good reminder! Thanks for reading! Please share this.
Build Your Sales Pipeline: Hot Lead Generation Hacks for Real Estate AgentsMelissa Zavala
This presentation includes the slides used in an original webinar for real estate agents on lead generation ideas for real estate agents in 2016 and beyond.
The Principles of Effective Communication PowerPointlucyg1234
This is a PowerPoint explaining the different priniples of effective communiction. This PowerPoint covers verbal and non verbal communication, written communication and barriers to effectiove communication and how to reduce these.
Communication is the key factor in the success of any organization. When it comes to effective communication, there are certain barriers that every organization faces. People often feel that communication is as easy and simple as it sounds. No doubt, but what makes it complex, difficult and frustrating are the barriers that come in its way. Here are a few do's and don'ts to remove or reduce these barriers.
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
The top do's and don'ts in a job search. Times have changed in a job search....Greg David
The Top Things to Do and Not Do in a Job Search by Greg David of Laka & Company. How to achieve the best results, while avoiding the typical mistakes in a job search. Times have changed in a job search. Are your job search skills still relevant and current? More than 95% of professionals fail to be relevant and current. They may not have directly caused their unemployment, yet they virtually create it’s lengthy and painful timeline due to poor and outdated mindset, philosophy, strategy, activities, and lack of clarity as to what essential things to do, and stop doing that create job search failure in this new labor market models and cycles.
Getting to Know the Right People: the Power of NetworkingRashad Bayramov
Whether you are looking for a job right away or developing as a professional in your current position, your success will depend on not only what you know but also who you know (and who knows you). The presentation provides a brief look at the process of networking from A to Z, shows you the right approach and warns you of potential pitfalls.
A conference is a huge opportunity to build relationships with
extraordinary people, people who might have significant impact on your professional or personal success. To make sure that you maximize the return on your (and your organization’s) investment of time and money to attend, you can’t afford to be a conference commoner. You have to be a Conference Commando – and that takes new mind sets and skill sets.
Non-profit careers are particularly dependent on networking and Information Interviews are the best way to expand your network. I wrote this guide to Information Interviews for a colleague who was looking to change careers in 2007. Thanks to my friend Anik Muhkeja for teaching me the concept in the first place.
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Green Homes, Islamabad Presentation .pdfticktoktips
Green Homes Islamabad offers beautifully designed 5, 8, and 10 Marla homes near the airport and motorway. Enjoy luxury, convenience, and high rental returns in a prime location.
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BrickAndBolt
Load-bearing walls are the backbone of any home construction, providing crucial structural support that carries the weight of the house above. For companies like Brick and Bolt Mysore and Bricknbolt Faridabad, understanding and properly implementing these elements are key to constructing safe and durable buildings.
Referans Bahcesehir which is being constructed, in the center of the most regional destination as Bahçeşehir, shines out with its central location and unique landscape including social facilities such as a fitness center, sauna, sports facilities, children’s playground and recreational areas.
Not only drawing attention for immediate surroundings including commercial centers and private schools but also providing the easily accessible location with closeness to Tem Highway and connection roads, ongoing construction of 3rd Bridge Connection roads and Metro Projects
Bahcesehir is a rising value in the great city of Istanbul… Located at a new transportation junction in the northwest of the City… Located at such a spot that the access roads for the 3rd bridge and for the 3rd Airport will reach the region in 2016. The Marmaray and the Subway will extend all the way to Referans Bahcesehir respectively in 2018 and 2019.
465 flats and 34 stores are designed with an outstanding approach and arranged with a unique perspective offering the following options: 1 plus 1, 2 plus 1, 3 plus 1, 3.5 plus 1, 4 plus 1, and 4.5 plus 1. It is planned so as to safeguard you and your loved ones based upon a modern, technological safety approach. As you experience the joy and luxury here, you will be content and feet at ease.
It is worth seeing both inside and outside with heart-warming cafes, tasty restaurants and elegant stores… And it is ready to offer a vivacious social life with a warm and cozy space design.
A folding swimming pool and indoor swimming pools, playgrounds, Turkish bath, sauna… It has them all. Everything you need for your well-being and for having a pleasant time will be at your service. You simply need to align the rhythm of life with the rhythm of Referans Bahcesehir.
https://listingturkey.com/property/referans-bahcesehir/
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Need MCA leads? No sweat! MCAs are great for small biz funding. Learn how to snag top-notch leads: businesses needing cash, with repayment ability, decision-makers, and accurate contacts. Use content, social ads, lead platforms, partnerships, and capture processes for quality leads.
https://www.leadgeneration.media/blog/b/streamline-your-mca-sales-process-with-pre-qualified-leads
Brigade Insignia offers meticulously designed apartments with modern architecture and premium finishes. The project features spacious 3,3.5,4 and 5 BHK units, each thoughtfully planned to provide maximum comfort, natural light, and ventilation.
https://www.newprojectbangalore.com/brigade-insignia-yelahanka-bangalore.html
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG
One FNG by Group 108 is launching a new commercial project in Sector 142 Noida. Office space and high street retail shops on the FNG and Noida Expressway. For more information visit the website https://www.onefng.com/
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...JagadishKR1
Immerse yourself in the epitome of luxury living at Urbanrise Paradise on Earth. These opulent 4 BHK villas, nestled off the prestigious Kanakapura Road in Bangalore, redefine elegance and sophistication. With meticulous craftsmanship, breathtaking design, and unparalleled amenities, Urbanrise Paradise on Earth offers a sanctuary where every moment is infused with luxury and serenity. Experience a life of grandeur and indulgence at this exclusive residential enclave.
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...JagadishKR1
Experience unmatched luxury at Elegant Evergreen Homes, offering exquisite 2, 3, and 4 BHK apartments in the serene locality of Yelahanka, Bangalore. These meticulously crafted homes blend modern design with timeless elegance, providing a harmonious living environment. Enjoy top-tier amenities and a prime location, making Elegant Evergreen Homes the ideal choice for discerning homeowners.
The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
1. How To Go From Relationships to Referrals
"Don't wait for a life changing event to change your life" (unless this meeting is your life changing event)
2. Begin With The End In Mind
If there were only 12 words on your tombstone what would you want them to be, who would you want at your
funeral, what would you want them to say about you?...
What you want said at your funeral has everything to do with how you do business today.
Your business should be a vehicle for helping you live and leave a legacy.
You really need to dig deep and know what your “Why” is.
3.
4. Where Should We Spend Our Time & Money
We should NOT spend it on cold calling, door knocking, and advertising. This is trying to attract and close people
we have never met.
We can spend our time, energy, effort, and money on people we actually know, like, and trust.
Think about who you sold in the last 6 months.
The number of your relationships not the size of you advertising budget will determine your future.
The more you give, the more you get as your relationships turn into referrals. If your goal is to get 50 referrals
over the next 12 months then you need to give out 100 referrals. You need to start connecting people in your
database to each other.
It is not about who you know. It is about who you know, how well you know them, and who THEY know.
5. The Math 150=9,000
Assume 150 people in your database
NAR estimates that the average person moves once every 5 years so that means one fifth or 30 people will be
moving each year (if they sell and buy that is 60 transactions!). If you did 30 transactions last year you would be in
the top 10% of all real estate agents nationwide.
Now let’s say each person you know also knows 150 people. 150 X 150=22,500 in your community.
So if 22,500 and 20% of them are moving each year then 4,500 people in your community are moving and that
equals 9,000 potential transactions.
6. Will You Attend?
Huge Ad in the paper
Jumbo Post Card
Email Invitation
Hand Written Invitation
Personal phone call from him
He shows up at your office in person
So now you see why no one responds to the billboard, bus benches, or huge ads. You wouldn't respond to
that and neither will they.
7. As go up the pyramid the more impact you have on the other person and the relationship grows
stronger.
The lower 3 levels are the informational zone, best used for informing or updating.
The upper 3 levels are the influential zone if you are looking to influence, convince, or sell do it with
Phone Calls, Events and Seminars, or One on One Meetings.
8. Handwritten Notes
7 Steps To a Power Note
Use unbranded cards with a symbol or monogram that represents you. It's a personal note. No card with
company logo...
Use blue ink. It looks original and positive.
Words-Use you, but avoid, I, me, my.
Be specific in your praise. Identify and acknowledge a characteristic, a talent, a unique quality.
Leverage the power of positive projection. Identify a personal characteristic you want to improve and express
respect for others who possess that quality. (Happiness, wealth, balance, ect..)
Write rightly-Slope text slightly upward from left to right. Read the book-Your handwriting can change your life by
Vimala Rodgers.
The power of the P.S. Use a P.S. as a call to action. Ask the recipient to take action such as e-mailing or calling.
Write these notes to everybody you know, pick up a business card, look in your email, look in your database.
Find a person identify a positive characteristic to acknowledge and write the note. Write at least 50 with a
compelling P.S. this week and your phone will ring.
9. Phone Calls
Call reluctance if you are reluctant you are being selfish and
thinking about yourself. If you think about their needs and
helping them it is easy to pick up the phone.
1st and 10 calls. You do these as soon as you get to the
office each day. -people showing houses to that week,
referral sources, cooperating los/agents, recent networking
contacts, team members potential clients and so on.
Why are you calling? Go into call with heart to help, they
may need a recommendation for a vendor, job
recommendation, or whatever. Take time after the call to send
them what they need. When calling forget about thinking of
how this person can help grow your business. If the
conversation goes there great, but your objective is to assign
yourself at least one action item when it over just like your
one on ones. Focus your attention on finding something you
can do for them by the end of the call.
Hour of Power: At least 4 hours per week for focused phone
calls to people in your database-those you have worked with
in the past, networking contacts, friends, family, anybody you
don't have to call, but should (does not include returning
calls).
Get Better: Rank your self after each call 0 to 10. 0 hung up
on you to 10 like reconnecting with your best friend. You want
people to see your number and be excited to answer the
phone.
10. The Great Retrace
Communicating with every person of a strand of referral sources.
For Example: Joe refers Jeff who introduced you to Cindy who
recommended you to Janet. You would call Cindy with an update on
Janet. Then you would call Jeff to express appreciation for connecting
you to Cindy. Then you would call Joe to let him know what has
happened. There is enormous power to this subtle strategy.
These are calls you can make in your hour of power.
11. Events & Meetings
Attending a seminar or live event with someone.
Attending a networking event.
This is how you get ready for a networking event:
Check out the website to find who is in charge of membership so you can call them. Ask chairperson 2
questions. If introductions will be formal or informal and the names of the top 3 or 4 people you should meet
(the most influential people). Ask if she or he will introduce you to them at the event.
Google those folks so you know what to say to them.
At the event go with the spirit of helpfulness. People can smell a taker a mile away. Get there 30 minutes
early. Wear your name badge on right side so when you shake hands it is thrust forward and easy to read.
Introduce yourself to the meeting organizer and remind what they promised you. If they get busy don't pester
just remind and say real politely you had mentioned I should meet so and so.
Use FROG-acronym to help you focus on the other person and what kind of questions to ask. Ask about
Family, Recreation, Occupation, and Goals.(what are you known for)
Have an elevator speech for when they ask what you do? (consultant, negotiate, manage fears)
Follow up strategy power notes to everyone you meet
12. 1 On 1 Meetings
Most important hours of your week you need to prepare for them.
DO internet research on people before you meet them.
Once you're there remember FROG-about them not you.
Ask what are their biggest challenges? You're there to help so you need to know what they need.
Match their natural pace of conversation-if not a fast talker than slow down.
End your one on one meetings with one or both of these questions. How can I help you and what can I do for
you? So your action item is to leave every one on one with an assignment that you will get done by the end of that
day.
And a POWER NOTE to follow up.
Take a gift to the meetings- A relevant book or maybe a download version as it will be cheaper
Create a Networking Stack: Make a restaurant your home territory. Become a regular. Tip well 25%. Get to know
the staff. Treat them like VIPS. Ask them about their kids, jobs, and hobbies. Use FROG Before you know it like
Cheers where everybody knows your name. Then stack your appointments-have networking lunch, and then
networking meetings at the same restaurant. Also strategically stack as they meet coming and going. Schedule
people next to somebody who could help their business.
13. 3 Most Referral Generating Questions
What is your biggest challenge right now? Do not guess how you can help the person. Do not assume.
So what have you tried so far? Do not want to suggest what they already tried. Maybe tweak what they did
or add to it and help them.
So what are you going to do next? (I’m not the expert you are showing respect the answer is deep down
inside them.) I do not know. So have a conversation about what they are going to do next. Or they may self
discover the answer themselves and talked their way through it. They solve it on their own because you are
there they think you solved and tell others how great you are.
They will reciprocate. How can I help you. Tell them I can move anyone from anywhere. Who do you know
who is looking to move? Give them specific clients or things they can help you with.
14. A Successful Success Story
When was the last time you made something good happen for a client?
Homework write 12 success stories
The Seven Steps to a Successful Success Story
What was the clients name and situation? (Be specific about the problem or challenge) For example Josh
and Jill were first time home buyers.
What would have happened if you weren't involved? (What is the worse possible thing that could have
happened? Josh and Jill could have bought the first home they saw(backed to a highway).
How did you help them solve the problem? Educated them on what makes a good investment.
What was the result? Be Specific. They Bought a great home that is a great investment. On cul de
sac, desirable floor plan, and neighborhood that has a good history of appreciation.
What did the client say or do to let you know you did well? Include their testimonial or that they referred
me to Chris Hills another first time home buyer.
Ask if you can use their picture in the success story as it makes it more powerful
You will use these success stories in your marketing and follow up plan
15. The F Bomb
The F word is:
FOLLOW UP
The F bomb is a system you will create for follow up on your one on one meetings. 7 Week series of
power notes, direct mail pieces, emails and phone calls. At least four of your follow up touches need to be
phone calls. Use your CRM calendar to schedule these tasks to take place. Ideally delegate the other
pieces of the follow up.
You can use your success stories for the direct mail pieces and emails.
16. Google Alerts
Google Alerts is a great product from Google that allows you to enter keywords to be notified when Google finds
something on the web (news, blogs, etc.) that mention the keywords you entered.
For Your Top Clients and Referral Sources:
Set Google Alert for their name: Remember the days when you would read the paper, see a friend or client’s
name, clip the article, and send it in a note? Those days aren’t gone – that is still a great idea – but Google Alerts
are the technological equivalent to this practice. Set up a Google Alert for your clients, verify the article includes
your client, copy and paste the URL into an e-mail, and send it over with a few words.
Set Google Alert for their hobbies or passions: Another idea for top referral sources is to find out what they
are interested in and send them relevant articles about that topic.
17. The Blessing Book
Each morning write 5 things you are grateful for. Examples: health, family, friends, work…
Each Morning you write some positive affirmations.
Here is one affirmation you must write every day. It is called the Rainmakers Affirmation.
"Each and every day someone, somewhere in my city, needs my services. My job TODAY is to find
that person."
Have this where you can read it in the morning, at your desk, and in your car (not while the car is
moving ) Internalize this and you will think like a top producer.
I also suggest carrying a gratitude rock.
Create a sense of urgency. Repeat: “Do It Now” to yourself 49 times 3 times daily. This exercise will
build your sense of urgency.
18. Your Time
Vision Exercise: Imagine your perfect work day and write it out from the moment you wake up until the
moment you go to bed. Break it down hour by hour and describe exactly what you're doing on your perfect
workday.
80% of your time needs to be in influential zone on the phone or in front of people. Only way to achieve
this is to time block your day on an hourly basis. Like school: math 1st hour.... in this case 3 courses take
80 % of your day.
Schedule times to return phone calls and emails first. 11am and 4pm as an example. Next an hour of white
space=open time. (catch up on paperwork, take a walk, return extra calls, grab a coffee. At least 4 hours
per week for focused phone calls to people in your database-those you have worked with in the
past, networking contacts, friends, family, anybody you don't have to call, but should (does not include
returning calls). Called your hour of power.
1st and 10 calls. You do these as soon as you get to the office each day. People you are showing houses
to that week, referral sources, cooperating los/agents, recent networking contacts, team members
potential clients and so on. You write the names, numbers, and reasons for your 1st and 10 calls during
your pre-leave ritual.
Entire presentation on this but get an assistant and delegate!
19. The Four Rituals
These will prevent your life from getting out of control no matter how busy you get.
Morning Ritual: Affirmations, Blessing Book, Personal Preparation, and exercise. (morning run, lift
weights, audio)
Pre-leave Ritual-Get your desk in order, write down your 1st and 10 calls, and check your time blocking for
the next day.
Pre-sleep ritual-Reading, visualization, pray, stretch.
Sunday Night Ritual-take a look at the entire week's schedule. Make sure all of your appointments are in
order. Make sure clothes fit the weather and arrange them in the closet right down to the socks.
20. From Marketer To Communicator
You market TO someone but you communicate WITH your client's. You are going to build your community
by communication. Your Community of Influence is your database. Trying to build a community by staying
in the influential zone.
Never forget it is people who buy and nothing happens until a person says yes and no one says yes to
someone they do not trust.
You need to go through your database and grade your database.
A+ Ambassadors-they refer you multiple times a year they are unpaid sales staff.
A's are Champions they refer you on average once a year.
B’s are your potential champions
C's are friends and family like them but they do not send you business
D's have never sent you business, nor are they going to.
D means delete if D want them GONE
Need help creating or expanding your database:
http://www.sevenlevelsofcommunication.com/pdf/7LTheUltimateMemoryJogger.pdf
21. Communication Plan
Need to develop a communication plan for each grade in your database.
Ambassadors deserve the most communication. Call once a month during hour of power and quarterly into his
networking stack at restaurant. Eventually board of advisors meeting with all ambassadors and ask them how he
can improve his service and his business.
Champion 4 times a year. Use recurring reminders in CRM
B’s-send them the guaranteed response email or GRE. SUBJECT: Hey <first name> have a few quick specific
questions for you... BODY Hope all is well. Wanted to touch base. I have a couple of specific questions for you.
Could you please call me at your earliest free moment at <your phone number>? It's not an emergency, but when
you have a second, please give me a call. I promise to only take a minute or two of your time. Thank you in
advance. Talk to you soon! P.S If somebody else answers, please let them know that I need to to talk to you.
Thank you.
This email will cause them to give you a call. When they call you are going to ask how they are doing, what's new
in their lives. then you are going to use the Am I the Chosen One script. After that conversation you will know if
they are an A, C, or even a D
By the time done have no more B’s in database either be champions who promise to refer you, friends and family
who you choose to stay in touch with or they will be deleted because they have an established relationship with
another professional in your industry.
Send guaranteed response email to 20 B’s at a time to prevent getting overwhelmed
22. Relationship To Referral
For someone to buy from you they have to trust you. Trust comes from communication. 7 levels is about
maximizing your communication to increase trust. The more people trust you the more they buy from you.
the faster they trust you the faster they buy from you. Once you establish relationship to where you are an 8
ranking or above on the phone than you are approaching the referral zone. You have had a couple of
conversations and helped them out in a couple of ways. Now its time to have a referral conversation.
Power of Words-Never say referral instead say introduce me to those they love and trust
neighbors, friends, family members and co workers or to be connected to influencers and other connectors.
A referral is an emotionally charged endorsement to put their reputation on the line for you. Easier for
someone to introduce you then refer you.
Birds of a feather flock together. people buying or selling with a neighborhood know others interested in
doing the same thing.
Birds of a Feather script:
Example client buying moved from renting a townhome. ”It has been great working with you, who is
another renter or first time home buyer like you who is looking to buy a home soon? The more specific the
better.”
23. Relationship To Referral
Great People Script:
Hi _____ I know how important your time is these days. I'm looking to grow my business and I want to grow
my business with great people like you. Something I've found is that great people tend to know great people.
SO with that in mind, out of all the people you know; who is the next person you know who will be buying
selling or investing in real estate? (practice make it more natural)
After you ask give them time to answer. Don't be afraid of silence in conversation. Let silence help you. So
many people get uncomfortable and feel compelled to say something. Don't do it.
The Reticular Activating System or RAS Script:
Example someone who buys a specific car all of a sudden notices all of those cars on the road.
Particular part of your brain. The Reticular Activating System or RAS. Controls what you focus on.
In real estate say this: ”Mr. and Mrs. Client now that you are buying a house you have supersonic hearing
and x ray vision for real estate. You're going to notice that dozens of people around you are
buying, selling, or investing. I ask you that when you see, hear, or meet a person who mentions real estate;
that you give them my card and give me a call. My promise to you is that I will respond quickly to determine
how I can help them. Would you do that for me please?
Ask for SPECIFIC and RELEVANT referrals Example:
Who is a person you know buying their first home-could be a renter or even a son or daughter or someone
you know?
Call to Action. Use a sentence like. Please reply to this email with the name and their situation. I promise
they'll get the excellent service they deserve.
24. The Magic Question
How would your best friend/spouse describe you: 1) straight to the point, 2) social and outgoing
3) steady and dependable 4) cautious and perfectly accurate? If you had to choose just one what would it be.
Put that magic question on your intake forms and next to your phone. Important to know the behavioral style of
your client. DISC.
D stands for Dominance-Straight to the point. Driven, Fast paced, impatient, efficient, and brutally honest. They
aren't into long explanations. They want the bottom line.
I stands for influence, and i's love socializing. They are often outgoing, friendly, emotional, and energetic. They
are the life of the party.
S is Steadiness-An Si steady and dependable. S's nurture. They live to serve and please others. They prefer
predictability and security over spontaneity and excitement. They enjoy executing systems.
C is for Compliance-C's are perfectionists who expect everyone to comply with the rules. These guys create
order and process. They can seem almost inflexible. This is the person who tells you it is more important to do it
right than to do it fast.
Buying process of a home or selling of a home brings out everyone inner C. The bigger the purchase the more
attention to the details. In life 3 things you should never mess with a person about his family, his home, and his
money. In our profession we mess with all 3. People are going to want specifics, details, and facts.
Some times as an agent it is easy to wonder what people are getting so worked up about. But its the largest
amount of money most of them will ever spend.
The Golden Rule is to treat others as you would wnat to be treated. Forget that. Instead The Platinum Rule-Treat
others the way THEY want to be treated, even if its not what you would want yourself. Sell the way the buyer
buys.
25. Do It Now!
Get the book: http://www.sevenlevelsofcommunication.com/michaeljmaher/products-page/
Start Implementing the concepts immediately!
Let’s Connect:
Like my Facebook Page: https://www.facebook.com/Free.Agent.Help or just type in Free.Agent.Help in
your Facebook search bar. Once you like page please leave a comment and if you need to contact me
you can message me right from my page b clicking message on the tip right.
Connect with me on Linkedin: www.linkedin.com/in/rsmithcrown
Join my Linkedin Group. Go to groups and type the following into the search bar: Houston Area Real
Estate Masterminds
Need A Speaker: email rsmith@realestateagentsupport.com
Editor's Notes
I know this is hard to believe, but I remember back in the day when I was chasing the ladies I had very little luck trying to meet girls at the bar that did not know me. I had the most luck with people I knew or people who introduced me to people that they already knew.
Now before we talk about the follow up system and how to turn all of this into an explosive referral business there is something you need to start working on.