The document provides guidance on implementing an effective recruitment and marketing program for a volunteer fire/rescue service. It discusses recruiting strategies like engaging potential candidates in conversation, following up on leads, and closing interactions to obtain contact information. It also outlines how to develop a marketing plan, create partnerships with businesses, and leverage free and grant-funded resources for promotion. The overall aim is to treat recruitment as a sales process and utilize various digital and unconventional marketing channels.
Step 1:
The 7 Stages to MLM Success
Step 2:
Commitment
Step 3:
Selecting Your Distributors
Step 4:
Prospect, Qualify, Invite
Step 5:
Successful Meetings
Step 6:
Give Something of Value
Step 7:
The Follow-up
Step 8:
Building Your Organization
Step 9:
Charting Your Progress
Step 10:
Effective Teaching Techniques
You can't market private client services? Oh yes you can and this special report covers a variety of proven marketing and business suggestions for private client practitioners.
Step 1:
The 7 Stages to MLM Success
Step 2:
Commitment
Step 3:
Selecting Your Distributors
Step 4:
Prospect, Qualify, Invite
Step 5:
Successful Meetings
Step 6:
Give Something of Value
Step 7:
The Follow-up
Step 8:
Building Your Organization
Step 9:
Charting Your Progress
Step 10:
Effective Teaching Techniques
You can't market private client services? Oh yes you can and this special report covers a variety of proven marketing and business suggestions for private client practitioners.
We've heard it over and over and over again, "The Money is in the Follow Up!" and then what do we do?
Sometimes we Follow Up and sometimes we don't. It's all about building business relationships that really work. If your structure for follow up is shaky then your business is shaky. Of all the elements that go into creating the kind of business relationship that leads to referrals and sales, follow up is listed as #1 by Harvard Business School.
Obviously YOU are the only one in the way. Maybe you have tried some things and have just never found a system that really really worked. DON'T WORRY! We have it for you. Join us on November 5 to learn the secret steps that if done - over and over again - will create the steady business results you are looking for.
Worksheet - Make Yourself Memorable! – 5 Winning Tactics To Raise More Money ...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty.
Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
“ The difference that sets professional networkers apart from amateur networkers is that they look forward to their prospects objections and know exactly what to say with each one. ”
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
What did you think SALES WAS? It is a handbook which is written by AJIL A L, in which he has faced a lot of challenges while along with corporate sales. This is a handbook for people who are struggling to make sales and have been underconfident about the work which they have been. Once upon reading the book, you would get an idea of how and what are the key features of making sales. Go through the chapters and implement them in your work and daily life to be successful in life. Success doesn't mean that you are earning millions, success means you took the first step rather than looking at the road how long it is.
School of Synnervation is a holacratic circle within CHE-NL. The first slides shows the SoS circle and other Circles in CHE-NL. The second and third slide show the Holacratic organisational chart of School of Synnervation.
We've heard it over and over and over again, "The Money is in the Follow Up!" and then what do we do?
Sometimes we Follow Up and sometimes we don't. It's all about building business relationships that really work. If your structure for follow up is shaky then your business is shaky. Of all the elements that go into creating the kind of business relationship that leads to referrals and sales, follow up is listed as #1 by Harvard Business School.
Obviously YOU are the only one in the way. Maybe you have tried some things and have just never found a system that really really worked. DON'T WORRY! We have it for you. Join us on November 5 to learn the secret steps that if done - over and over again - will create the steady business results you are looking for.
Worksheet - Make Yourself Memorable! – 5 Winning Tactics To Raise More Money ...Bloomerang
https://bloomerang.co/resources/webinars/
Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty.
Matt Jones, SVP, Global Strategy & Creative at Jack Morton, presented at Sponsorship Australasia National Conference on 20 October 2011. He talked about how we need to think about sponsorship differently and ideas to make it a win-win-win situation.
“ The difference that sets professional networkers apart from amateur networkers is that they look forward to their prospects objections and know exactly what to say with each one. ”
How to contact decision makers: Experts weigh in
It doesn’t matter how great a product or service your small business offers if you cannot get it in front of a decision maker. By pitching to the wrong person you decrease your likelihood of making the sale. So what is the best way to contact a decision maker?
To help you sort through it all, we’ve reached out to a panel of sales and small business experts and asked them all a single question: “What is the best way to contact a decision maker to pitch a sale?”
What did you think SALES WAS? It is a handbook which is written by AJIL A L, in which he has faced a lot of challenges while along with corporate sales. This is a handbook for people who are struggling to make sales and have been underconfident about the work which they have been. Once upon reading the book, you would get an idea of how and what are the key features of making sales. Go through the chapters and implement them in your work and daily life to be successful in life. Success doesn't mean that you are earning millions, success means you took the first step rather than looking at the road how long it is.
School of Synnervation is a holacratic circle within CHE-NL. The first slides shows the SoS circle and other Circles in CHE-NL. The second and third slide show the Holacratic organisational chart of School of Synnervation.
Local SEO is a subset of search engine optimization (SEO) that focuses specifically on ranking for search results based on the searcher's location. In Loco for Local, Globe Runner's Senior SEO Strategist Bill Hartzer will talk about local SEO best practices, useful tips and insider secrets that you can use in making your website rank better in searches relevant to Fort Worth.
Topics covered in Loco for Local include:
1. Local listings and citations: What they are, how to make them, how to maintain them
2. Simple changes you can make to your website to help it rank better
3. Online reviews: How they factor into search results and their impact on buyer decisions
The major search engines have shown that there is value in social media, and what you do on Facebook, Twitter, and Google+ factors into ranking algorithms. In this session, we will provide tips for webmasters to make their site more accessible and "social media friendly." From extensions to conversation, we will discuss the integration of social and search and how you can maximize your online presence.
The Little Rann of Kutch is a salt marsh located in the northern region of Gujarat, close to the Great Rann of Kutch. It produces near 25% of India’s salt production and employs nearly 50,000 workers in the process. The saltpan workers working in the Little Rann of Kutch belong to the Agrariya community, are illiterate, and their professional skills are limited to salt making. It is the life of their children, however, which suffers the most. Due to being in the Rann for 8 months, they miss out on any formal education. While the young ones need care and hence, accompany their parents, some of the older children (14-16 years) aid their parents in salt making.
Various NGOs have been working in and around Rann to resolve the plight of children and ensure their primary education. Education and awareness alone can facilitate their switching to some other occupation and hence the breaking of the vicious circle of illiteracy and poverty. One of the most prominent of these is Ganatar. Ganatar has come up with unique initiatives like schools in Rann, vocational training programme, bridge course to help students keep pace with mainstream education, with involvement of the community as its cornerstone principle.
Inspite of such innovative solutions and impeccable spirit shown by the students who have continued in the education system after being impacted by Ganatar, the situation is still bleak. The change is coming but more vigorous efforts need to be made, both by the community and the government, to ensure that the right to education and hence, equal opportunity is made available to these children.
Tomorrow’s SEO Today – Social Search and Beyond - Pubcon SFIMA 2014Bill Hartzer
As search results become more personalized, it’s only natural that social media networks play a bigger role in these tailored search results. Learn how social search produces results that are specific to the individual and how your brand can stay relevant in these results as the social impact on search continues to grow.
Our biggest challenge is to have everyone on the team busy, in production, happy, and profitable! Together Everyone Achieves More.
With the amount of competition in the market, it is no longer possible to simply do the bare minimum or maintain the status quo. In addition, marketing budgets alone will not keep buyers in the car.
The Challenge: It is now, more than ever, necessary for the agent to elevate and grow their business within a business. They must engage in each aspect of the process to maximize the potential of their business.
Tips for Nonprofits from Industry Experts for 2010 DonorsGuideStar
Nonprofits reputation, both online and off, drives contributions. This presentation gives ideas to polish your image in 2010 from experts in the fields of online marketing, branding and sustainable fundraising. To view the live version and more webinars - go to www.guidestar.org.
A compendium of techniques for raising funds for not for profit organizations. Covers such topics as board organization, networking, PR, Social media, events and other techniques. For the starter not-for-profit board or board member.
Using Social Media to Promote Your Non-Profit Event or BusinessAnyssa Jane
This is a talk Anyssa from The Communication Studio gave to The Fraser Valley Event Planning Association on March 26, 2013. She spoke about take care to build a plan, segment your lists so you can be ready to mobilize them, and have press packages ready in case you are a success! If you would like us to come out to your non profit group or would like your staff to understand social media better please contact us at www.communicationstudio.ca
Fundraising Training for start up projects & student activitiesseif salama
this training for
- every one have good idea but don't have money to start it.
- start up that want to sponsors begin their projects.
- students activities that want to learn their members fundraising to finance their activities (academic sessions ,events,job fairs )
1. Implementing a Sales Strategy to Develop an Effective Recruitment and Marketing Program
2. About Me My name is Jason Goldberg I was hired in January as one of the nation’s first Recruitment and Retention Program Managers for the volunteer fire/rescue service. I am a Syracuse University Alumnus I sit on the board of directors as the Secretary at the Cabin John Park Volunteer Fire Department. I have been in the volunteer fire/rescue service since 2002 I am a Firefighter and an EMT-B I am still very much operational and staff apparatus between 4-5 times a week I have an extensive background in recruitment and sales I have worked as a Staffing Manager at: Robert Half International SNI Companies I have worked as a Corporate Recruiter for: Cricket Communications First Washington Mortgage Cornerstone First Financial
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4. Information Covered Today Recruiting 101 Developing and Managing a Marketing/Recruitment Campaign How to Create Business Partnerships and Obtain Sponsorships Free Marketing /Recruitment Resources Expensive Marketing/Recruitment Resources Obtained at NO COST Marketing/Recruitment Resources Gained Through SAFER Grant Money
5. Recruiting 101 Create an Opener “ Chat em’ up” Break up the conversation Always Be Closing Utilize PNCs for warm leads
6. Create an Opener Make a joke “You have a lot of bananas in your shopping basket, you must be one of those healthy granola eaters” Talk about the weather “Man It is Hot out there today…what do you think?” Comment about current environment or situation “This line is super long…is it always like this?”
7. “Chat em’ up” The stronger your conversational skills are, the stronger your connection will be with the potential new candidate (PNC). Women and Men who naturally flirt with the opposite sex during normal conversation are your department’s most effective recruiters! Initially focus on benefits rather than expectations (the conversation will naturally flow to the subject later on) We want to avoid turning people off with the requirements before they find out about the benefits
8. Break up the Conversation Ask about sports, favorite movies, etc. Do not solely focus on the volunteer opportunity. By engaging in other conversation, the candidate will feel as though they are conversing and NOT being sold The more the applicant talks, the more interested they will become. Ask a lot of open-ended questions…do not ask anything that can be answered with a yes or no The conversation will die…and the PNC will move on!
9. Always Be Closing! The concept works with flirting with the opposite sex and…SELLING. CLOSE TO ANYTHING!!!!!!!!!! Contact Information Ride-Along Scheduled (Form Filled Out) A Scheduled Tour A Completed Application (IDEAL)
10. Utilize PNCs for Warm Leads Your Recruitment/Membership Committee should be asking the candidate if he/she has any friends that may be interested. Feel free to ask for contact information. Perform cold Calls Always open utilizing the referral as a resource Start the process over again Your PNC will know of other people interested! Remember…referrals are FREE!
12. Developing and Managing a Marketing/Recruitment Campaign Establish a Plan How to Actualize Your Goals How to Avoid Kinks in the Pipeline
13. Establish a Plan Establish your ultimate goal and an ideal end-result. Approach this critical component with a strategic, tiered plan. Assign each component to a recruitment/membership committee member. Create phases and deadlines.
14. How to Actualize Your Goals Utilize as many free resources as possible. Develop community partnerships. Aggressively reach out to companies that control community exposure. If you see value in a company’s product or service, solicit them for free service. What is the worst they can say…no?
15. How to Avoid a Kink in the Pipeline Establish one resource for all potential new candidates to reach out to. A website form An E-Mail Address A Telephone Number
16. How to Avoid a Kink in the Pipeline Establish a system so your team does not accidentally harass PNCs Establish a generic Email Address with ONE INBOX Place emails that have been followed up with in a separate folder. Create a weekly recruiter schedule for answering telephone leads.
17. How to Avoid a Kink in the Pipeline Create a tracking sheet (Pipeline System) Include PNC personal information Include dates and times PNCs are contacted Include how the PNC discovered the opportunity If a referral, document who sent them
18. How to Avoid a Kink in the Pipeline If all of these systems are implemented you will be able to: Determine who your best recruiters are. Determine which marketing medium is most effective. Ensure that there are no, “fall offs.”
19. How to Create Business Partnerships and Obtain Sponsorships Determine which companies will be easiest to work with. Prepare for the initial cold call.
20. Determine Which Companies will Be Easy to Work With Use your own membership for leads. Someone in your own membership might be able to facilitate a partnership. Do some research. Reach out to other non-profits and find out what companies are, “low maintenance.”
21. Prepare for the Initial Cold Call Be very familiar with the company you are calling. Research who the decision makers are. Memorize business locations, last year’s revenue, company mission…and most important, WHAT THEY DO! Find out who else the company has partnered up with
22. Prepare for the Initial Cold Call Know exactly what you want and be prepared to know how much that resource may cost that company!
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24. Have their logo placed in a designated section of your department’s website.
25. Allow them to sell their product or set up a booth at your open house.
26.
27.
28. Prepare for the Initial Cold Call Be prepared to overcome objections with, “word tracks” and solutions. “We already have a preferred non-profit we donate to.” “Our mission is significantly different then the non-profit your company currently supports…we are not looking for a handout; we are looking for strategic partnerships within our community.”
29. Prepare for the Initial Cold Call Be prepared to overcome objections with, “word tracks” and solutions. “We just don’t have the money to help you guys out.” “We are not looking for money; we are looking for a partnership. If your help us with this resource we can actually help build your business.”
30. Prepare for the Initial Cold Call Be prepared to overcome objections with, “word tracks” and solutions. “I see no value in offering this to you for free…I have small non-profit clients that pay top dollar for my product.” “The economy has hurt us tremendously, our numbers are declining because our members have recently been forced to take second jobs and no longer have time to volunteer. Additionally, our funding has been significantly cut. We see a SIGNIFICANT amount of value in your product and that is why we have reached out to you. We can offer you alternative forms compensation.”
31. Prepare for the Initial Cold Call Be prepared to overcome objections with, “word tracks” and solutions. “We are not interested.” “How come you are not interested in helping our your local fire department?”
32. Prepare for the Initial Cold Call Be prepared to overcome objections with, “word tracks” and solutions. “We do not help out non-profits.” “We are more then a non-profit, we are a volunteer fire/rescue organization; our only mission is to help the community during the worst moments of their lives. All of our funding goes toward training, tools and apparatus to better assist people like yourself. We are looking to develop a mutually beneficial partnership…not solicit donations.”
33. Prepare for the Initial Cold Call Be prepared to overcome objections with, “word tracks” and solutions. “I hate the fire department…firefighters are a bunch of a**holes.” “I very much apologize for your prior negative experiences with firefighters. I take this kind of feedback very personally and will do anything to change your opinion of us.”
34. Prepare for the Initial Cold Call Be prepared to overcome objections with, “word tracks” and solutions. IF ALL ELSE FAILS, USE OPEN ENDED QUESTIONS
37. Free Digital Marketing Volunteer Match (www.volunteermatch.org) Idea List (www.idealist.org) Facebook (www.facebook.com) LinkedIn (www.linkedin.com) Twitter (www.twitter.com) You Tube (www.youtube.com) Your Local Volunteer Center (www.1-800-volunteer.org) Your Department Website
38. Free Digital Marketing Let’s Watch a Quick Movie On How Critical Digital Marketing is for a Successful Recruitment Campaign
39. Free [Un]Conventional Marketing PSA Ads Interior and exterior bus ads Bus Shelter ads Metro/Subway Ads Commuter Train Ads Radio TV Community Access Television
40. Free [Un]Conventional Marketing Brochure and Flyer Placement at: Community Centers Local Schools Churches, Synagogues, Mosques, Temples Retailers with community boards
41. Free [Un]Conventional Marketing Presentations/Booth Opportunities Community Events (Fairs, Carnivals, youth and adult club/school events) Local Concerts Community College Career Fairs High School Events Your Fire Department Open Houses Your Fire Department Fundraisers
42. Free [Un]Conventional Marketing Business Card Distribution Your operational folks can give out cards when out in the community (lunch at the mall, ice cream parlor, etc)
43. Free [Un]Conventional Marketing Letters/Postcards If your department solicits donations through mass mailings, you can add a recruitment message and contact information.
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45. Educators loves these partnerships because it adds a realistic component to their course.
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47. Expensive Marketing/Recruitment Resources Obtained at No Cost Professional Advertisement Development Flyers Bus Ads Take-Away Cards Posters Professionally generated slogans and tag lines General Marketing Materials
48. Expensive Marketing/Recruitment Resources Obtained at No Cost Space at 3 Local Major Shopping Venues Poster placement at all entrances Table top inserts in food courts (1/3 presence) Website Posting Brochures/flyers in literature racks Inserts for Easter and Santa Give Away Bags
49. Expensive Marketing/Recruitment Resources Obtained at No Cost Inserts in Local and National Restaurant Chain Take-Out Bags Utilizing take away cards created from professional advertisement agency
60. In Conclusion Recruiting is SALES You can get the best resources to help recruit; just remember how to sell! Take Advantage of all the free resources available to you USE INTERNS and VOLUNTEERS! Partner with local educational institutions Empower your existing members
61. Questions? My Contact Information: Jason Goldberg Recruitment and Retention Coordinator Montgomery County Volunteer Fire-Rescue Association 230 N. Washington Street STE 400 Rockville, MD 20850 Phone: 301-424-1297 E-Mail: Jgoldberg@mcvfra.org Twitter: @FireRecruitment Facebook:www.facebook.com/Fire.Rescue.Recruiter LinkedIn:www.linkedin.com/profile?viewProfile=&key=43690228