Marketing allows you to reach to the masses through branding yourself and getting your prospects to believe in you.
When your prospects believe in you, the ability to sell them something becomes natural and they will buy from you for a life time.
Go to Networking Events, mixers, parties, sporting events and any other place you can to meet new people. The more you are in front of people the better opportunity you have to meet new people to eventually join your business.
Join Social Networking Sites like Facebook, MySpace, Twitter, LinkedIn and others but make sure you are educated on how to promote on Social Networking Sites.
Post adds on CraigsList.com, write articles for press releases, post to blogs, join forums and post quality content that will add value to the reader.
When you are building your list make sure you can manage it with notes of when and what was said to your prospect. You should have an List Builder that also has and Auto Responder function. I recommend AWeber to build your list!
Once you start building your list the communication will be the key in the success of your business. Remember the key is to add value and have that persona of a leader that knows what he or she is talking about. DO YOUR HOMEWORK!