1. “The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith
Strategic Marketing and Social Media Launch Plan
Initial Marketing Foundation and Content Materials Set Up
Main Strategic Marketing Plan Objectives
To increase sales
To be more visible in the marketplace
To gain dominance in Specific states
To Recruit and Train Sales Force
To create online presence and community
What are our Existing distribution and execution methods
Face to face
Phone
Video / Video Conference
Internet
Current Marketing Analysis
Internal Strengths and Weaknesses
External Threats and Opportunities
Opportunity analysis
Threats or Potential Problems
Industry and Customer Based
Promotion
Media
Blog
Social Media
Facebook Ads
Squeeze pages
Video Marketing
Create and Manage online community
Press
Sales Team
Build List online
Database for follow up
Print and online
New product and service promotions
Company and client testimonials
Ezines and eNewsletters
Customer Surveys
22503 Katy Freeway #28 ♦ Katy, TX 77450
Ph: 281-994-4240 ♦ Fax: 281-840-6881

2. “The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith
Schedule a weekly marketing specific meeting initially to track objectives, accomplishments and do
additional training.
System Implementation
Database for client tracking and follow up
Corporate Communications scripts for all scenarios
Detailed and scripted lead origination and follow up system
Effectiveness Tracking For Marketing Activities
Employee and Sales Staff Analytics
Documents and Information To Be Produce
We need to know what our customers are thinking.
What they are saying about us and what their needs are.
Our focus has to be on the customers:
Online surveys
Phone surveys
Survey Monkey / Personal phone calls 30 days, 6 months, Anniversary
Marketing and Training
Webinars
Social Media
Blogging
Fan Page Execution (Facebook)
Google Business Listing
You Tube Channel
Conference Calls
Craigslist Marketing
Facebook Marketing
Co-Marketing with other businesses that share your target market
Training programs-Seminars that you give to increase awareness
22503 Katy Freeway #28 ♦ Katy, TX 77450
Ph: 281-994-4240 ♦ Fax: 281-840-6881

3. “The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith
Systems to Implement and use to recruit team members!
SellersUnfairadvantage.com/christina
All Agents have personal page to promote to sellers
agentsunfairadvantage.com (World Domination)
Video Marketing
Testimonials
Virtual Tours live with interaction
Tip of week to past clients, current clients
Video’s with referral partners, CPA, Financial Planners
B to B Video promotion with every business in town
Video for buyer favorites with personal site
“Broadcast My Move” for closing gift (personal site)
Eproperysites.com
Contact management, Automation
We enter Clients and the system does all the work.
How to use Gmail for business
• 29 ways to use Gmail to save time
• How delegate your inbox
• Manage and delegate your voice mails using Google voice
• Manager and delegate your phone calls using Google voice
• How to use Gmail for different marketing mailers, strategies.
22503 Katy Freeway #28 ♦ Katy, TX 77450
Ph: 281-994-4240 ♦ Fax: 281-840-6881

4. “The Richard Smith Team”
22503 Katy Freeway Suite 28, Katy TX, 77450
Phone: (281)994-4240 Fax: (281)840-6881 C/O: Richard Smith
Facebook For Business
• Introduce you to using Facebook for business
• Introduce you to profiles vs. pages and when to use each
• Show you example of well done Facebook fan pages and the tools
used to create them.
• Introduce you to ways you can promote your fan page to FB Insiders
And outsiders
• Show you ways to enhance your fan page automatically so you can spend
More time engaging and less time manually broadcasting.
www.texashomebuyerworkshop.com
Monday Morning Fax - 82% of the public said they would use the same Real Estate Agent
again. Only 7% actually do, Because of the lack of follow up Lets fix that NOW.
•
Follow Up With My Clients for me system!
Prelisting Package
22503 Katy Freeway #28 ♦ Katy, TX 77450
Ph: 281-994-4240 ♦ Fax: 281-840-6881