This document provides an introduction to developing web pages. It explains that a web site's home page is the first page that opens and can span multiple servers. Web pages allow features like product catalogs and online ordering. The document outlines guidelines for web page design and colors and reviews the evolution of HTML markup language. It then details many common HTML tags for formatting text, images, and layout like headings, paragraphs, fonts, divs, lists and tables. The benefits of HTML are that it provides a simple formatting language to link web pages in a device-independent way, while limitations are a lack of programming capabilities.