Session 9, Knotter
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Amsterdam Airport Schiphol aims to build its green reputational capital through several initiatives. It recognizes the need to diversify its income sources and move faster than competitors on environmental issues. The airport plans to create business opportunities around climate and environmental solutions to boost its AirportCity strategy and attract economic activity. It will communicate its climate initiatives and view greening its reputation as turning climate challenges into business opportunities by innovating solutions for global markets and fulfilling the interests of non-business stakeholders.
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This document discusses industrial symbiosis, which is a circular economy approach where companies collaborate and exchange materials, energy, water, and byproducts in an effort to achieve resource efficiency. It provides examples of companies engaging in industrial symbiosis through the National Industrial Symbiosis Programme (NISP) model, which connects over 15,000 companies. Industrial symbiosis has led to eco-innovation, cost savings, new revenue streams, and reductions in waste and carbon emissions. The European Commission recognizes industrial symbiosis as a key driver of green growth and innovation.
Chapter 8
The document discusses the requirements and design principles for an eco-industrial park. It aims to integrate industries within the park to allow for sharing of resources and byproducts in an environmentally sustainable way. Key requirements include including facilities like a plastic recycler, paper plant, sugar industry and related infrastructure, waste management systems, power plants, administrative buildings, housing, and security. Design principles focus on energy and resource efficiency, reuse and recycling, and minimizing environmental impacts.
EIT Climate KIC Sustainable Production Systems
This document summarizes EIT Climate-KIC's Sustainable Production Systems program which addresses climate change and sustainable economic development through strategic innovation. It consists of 3 cause-related programs: Loop, which aims to close material loops and reduce emissions; Re-Industrialize, which helps carbon-intensive regions transition economically; and <<2°C Pathway to decarbonize high-emission industries. The programs include pathfinder, accelerator, demonstrator, and scaler projects, as well as flagships on circular economy plastics and regional economic transition. The overall goal is to recast materials production, reboot economies, and reduce industry emissions to help achieve a less than 2 degree global temperature rise.
Airbus Ppt
1. The document discusses through-life costs, which are the total costs of owning an aircraft over its lifetime, including acquisition, maintenance, fuel and personnel costs. It notes that customers are increasingly asking manufacturers like Airbus to consider through-life costs in aircraft design.
2. Airbus is taking several initiatives to address through-life costs, such as collaborating on integrated wing and life cycle cost modeling projects. These aim to better evaluate how new technologies impact overall costs.
3. Balancing performance improvements with implementation costs will be important for future designs to meet environmental and resource constraints while remaining affordable over the long run.
Clean Sky - an overview - by Eric Dautriat
1) Clean Sky is a European public-private partnership focused on developing integrated technology demonstrators to reduce aircraft CO2, noise and NOx emissions by 30%.
2) It involves most major European aerospace companies and over 500 partners working on six integrated technology demonstrators.
3) Clean Sky is coordinated as one program and governed jointly by public and private stakeholders to achieve its environmental goals through 2022.
A Case Study on Global Issues due to Airport Use
The global aviation industry has experienced exponential growth over the past few decades, leading to an increased reliance on airports as crucial nodes in the global transportation network. While airports play a pivotal role in facilitating travel, trade, and economic development, their operation can also give rise to a myriad of global issues with far-reaching implications. This case study delves into the multifaceted challenges stemming from airport use on a global scale, examining their impacts and exploring potential strategies for mitigation.
Workshop 1: Newmarket and policy-makers briefing
The document discusses developing Newmarket, a commercial and industrial district in Boston, as an eco-industrial zone to help businesses reduce costs and environmental impact. It provides background on Newmarket's economy and challenges with energy use, waste production, and transportation. The EPA is providing funding to pilot cleantech projects and develop strategies to advance sustainability goals. A series of workshops with businesses and policymakers will identify potential projects and develop a strategy to mitigate rising costs through energy efficiency, renewable energy, and waste management solutions while engaging the community.
Mpipec08.Biz.Sense.Climate.Chg.V5
The document discusses making business sense of climate change and provides strategies for reducing the environmental impact of conferences and meetings. It provides case studies of the European Medical Congress and ExCeL London conference center that implemented sustainability practices like reducing carbon emissions, using local and sustainable food options, and encouraging public transportation. The outcomes included energy savings, positive PR, new business opportunities, and helping organizations align their sustainability efforts with proven methods and tools.
Climate change adaptation and mitigation measures - Madrid
Presentation by students off IE University's Master in Global Environmental Change for the Biari (Brown International Advanced Research Institute) international workshop on world cities and climate change, held from 31 May to 2 June in Madrid.
M 5.3.2 eco friendly mobility
The document discusses implementing sustainable mobility or "green mobility" in the hospitality industry. It provides objectives for green mobility which include improving guest experiences and travel behavior while safeguarding the local environment. Additional objectives are improving quality of life for residents, mitigating the carbon footprint of hotels, raising awareness of sustainable practices, and incentivizing hotels to adopt green initiatives. The document then provides tips for sustainable transportation like using foot, bike or public transit over private vehicles and flying direct to reduce emissions. It also discusses analyzing company mobility needs and behaviors to set goals and measures to encourage sustainable options.
Green technology 06 42_50
Green technology aims to develop and apply technologies that are environmentally friendly and resource efficient. It covers areas like green chemistry, green nanotechnology, green building, green IT, and green energy. The goals are sustainability, reducing waste and pollution, innovation, and economic viability. Green chemistry uses principles like prevention of waste, safer solvents and materials. Green nanotechnology minimizes environmental risks of nanotechnology. Green buildings use renewable materials and energy generation. Green IT improves energy efficiency of computing. Green energy develops power from renewable sources like solar and wind. Green marketing considers environmental impacts in the 4Ps of product, price, place and promotion. The triple bottom line model evaluates financial, social and environmental impacts and is linked to corporate social responsibility
Han Brezet_Introduction To Sustainable Pss & Tools
The document discusses sustainable product-service systems (PSS) and tools for their design and development. It introduces PSS as a system that provides customer satisfaction through a combination of products and services while reducing environmental impact compared to traditional business models. Examples of existing PSS like bike sharing and electric vehicle charging networks are provided to illustrate how customer needs can be met through integrated products and services rather than product sales alone.
Aviation's Response to Climate Change: A Northwest Airlines Perspective
Tim McGraw, Director of Environmental and Safety at Northwest Airlines, presented on the aviation industry's response to climate change. He discussed how aircraft emissions contribute to both local air quality and global climate change issues. While the industry aims to achieve a 1% annual reduction in fuel burn per passenger, overall emissions are growing due to increased air traffic. Northwest Airlines has implemented an eight-point environmental strategy focused on reducing their environmental impact through fleet upgrades, operational efficiencies, partnerships, and other initiatives.
MARCOD_PhD_web
The document summarizes key findings from a PhD thesis on greening the maritime industry. It discusses drivers for eco-innovations like new regulations on sulfur emissions. Case studies analyzed partnerships for developing environmental technologies and potential business models for suppliers. Regulations and partnerships were found to motivate eco-innovations, while collaborations helped match suppliers with customers and test technologies. Business models bundling installation, service, and monitoring into packages could increase supplier value by moving from product to service focus.
Resource efficient,low carbon cities ktn
The document discusses the challenges of creating resource efficient, low carbon cities. It identifies five key aspects: 1) best practice deployment, 2) people-focused design, 3) effective energy and heat use, 4) commercial brand image, and 5) efficient material resource use. It then focuses on three priority challenge areas: efficient resource use and maximizing value, resource efficient communities/smart neighborhoods, and data collection and modeling to monitor resource flows. The challenges involve integrating systems, changing behaviors, overcoming institutional barriers, and addressing data ownership and privacy issues to effectively measure and optimize city resource use.
Sustainable applied innovation pankaj shah and bipin patwardhan cwin18 india
The document discusses sustainable applied innovation, including:
1. Key elements of sustainable innovation systems include sustainability requirements, innovation determinants, processes, actors/networks, and effects. Partner cooperation and demand-side changes are also important.
2. Sustainable innovation communities can take the form of contact networks, virtual communities, or promoters of specific projects, and may focus on research, solutions, markets, multi-actors, or production/logistics.
3. Creating sustainable innovation systems requires identifying catalysts, improving recognition of opportunities, and better connecting stakeholders in information flows.
Capstone Project_2013-15
This document appears to be a capstone project submitted by Priyankur Dhar to the Institute for Technology and Management for a Post Graduate Diploma in Management between 2013-2015. The project is titled "A Study on Carbon Finance & Analysis on Carbon Credits (INDIA)". It includes sections on the introduction, literature review, carbon finance, analysis of data, conclusion, and recommendations. It also includes declarations by the student and faculty guide, acknowledgements, table of contents, and references. The project aims to study carbon finance and carbon credits markets in India through empirical analysis of relevant factors.
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Keynote Andrew Crane
This document discusses opportunities for research on corporate social responsibility (CSR) communication. It identifies four areas or "4i's" of CSR communication research: (1) internal CSR integration, (2) external CSR interpretation, (3) CSR identity, and (4) CSR image. For each area, it outlines challenges and opportunities for exploring how communication shapes and is shaped by CSR programs and concepts. The document argues that CSR communication research could provide insights into how communication facilitates organizational sensemaking, stakeholder engagement, and the discursive construction of CSR.
Session 1, Pomering, Johnson & Noble
This document summarizes a study that investigated how two message variables - social topic information and CSR commitment information - influence the effectiveness of CSR advertising. The study found that providing more specific CSR commitment information in ads (rather than just general policy information) significantly reduced consumer skepticism of the ads. However, including social topic information did not significantly interact with commitment information to further reduce skepticism as was hypothesized. The results suggest that consumer skepticism of CSR ads can be inhibited by including more detailed messaging about a company's CSR initiatives and impacts.
Session 1, Farache
The document summarizes a research study that analyzed six corporate social responsibility (CSR) advertisement campaigns from the UK and Brazil to determine the level of substantial information provided and association with third parties. The main findings were that most advertisements provided low amounts of substantial information about investments and impacts. Only two campaigns provided high levels of detail. Half of the companies disclosed partnerships with other organizations. The conclusions were that the advertisements did little to address skepticism about CSR claims and transparency could be improved to increase credibility.
Session 1, Van der Rijt, Hoeken & Kardol
This document discusses the strategic nature of corporate social responsibility and the role of communication. It describes how philanthropy can improve a company's reputation and attractiveness while also benefiting society. However, the level of communication and control around philanthropic activities indicates whether the motivation is truly altruistic or egocentric. High levels of communication and message control, like sponsoring, suggest a more strategic motivation whereas low levels, like anonymous donations, are less strategic in nature.
Session 2, Etter & Morsing
The document discusses barriers to dialogue and CSR communication in social media. It analyzes interviews with managers at a pharmaceutical company about launching a CSR Twitter account. Key barriers identified include unfamiliarity with social media, managerial scepticism of outcomes on new platforms, restrictive internal guidelines, and limited resources. These barriers negatively impact principles of building online relationships like keeping communication useful, frequent, conversational, and committed. The conclusion emphasizes looking at organizational aspects and developing capabilities for social media communication.
Session 2, Morsing & Eriksen
Vattenfall launched a social media campaign to increase dialogue on climate change but it did not achieve the expected results. Stakeholders criticized the campaign as "greenwashing" and responses became repetitive arguments without understanding differing positions. While social media aims to advance stakeholder dialogue, it also risks negative effects as criticism can escalate, challenging assumptions that it facilitates open communication.
Session 2, Lee & Holladay
This study examined how Fortune 100 companies use social media platforms like Facebook, Twitter and YouTube to promote their corporate philanthropy efforts. The researchers analyzed links from company homepages and reported philanthropic activities on each platform. They found most companies provided access to at least one social media platform, with Twitter used most often. The most frequently reported philanthropic activities were cash donations, product donations and donations of services. The study provides a foundation for further research on using social media for corporate social responsibility communication and managing promotional backlash.
Session 2, Tench & Jones
This document discusses how businesses must manage their corporate social responsibility (CSR) messages in the unregulated environment of social media. It argues that value is created through co-creating messages with stakeholders. While social media allows for greater participation and collaboration, it also poses challenges as audiences can now generate and spread content. The document examines survey findings on how communication professionals are adopting tools and strategies to navigate social media's "Wild West".
Session 3, de Vries
1) An experiment conducted by researchers at Leiden University examined how communicated motives for corporate social responsibility investments affected perceptions of greenwashing for an energy company.
2) When the company communicated an environmental/CSR motive for investing in carbon capture technology, it led to higher perceptions of strategic behavior and greenwashing than just providing background information.
3) However, communicating an economic motive for the investment decreased perceptions of greenwashing and strategic behavior compared to a CSR motive. This was because a CSR motive led to suspicions of purely strategic rather than sincere intentions.
Session 3, Steenhuis & Elving
This study examined the role of skepticism towards food labels and its influence on buying intention. It hypothesized that greater knowledge and appreciation of a label would decrease skepticism, while increased skepticism would negatively influence buying intention. An online survey of 140 Dutch respondents about the "I make conscious choices" label found that most were familiar with it but few knew its true industry origin. Results confirmed that greater appreciation decreased skepticism and skepticism influenced buying intention. When respondents learned the label's industry origin, skepticism and negative evaluations increased. The study concludes the label may be misleading and organizations should be cautious adopting such labels for marketing purposes.
Session 3, Bowers
The document discusses three types of corporate social responsibility (CSR) interface designs found on company websites. Type 1 resembles printed pages with text-heavy content. Type 2 adds a table of contents for navigation but still emphasizes content over structure. Type 3 incorporates cinematic techniques to tell a company's CSR story through visualization rather than text. The researcher argues these designs do not effectively convey a clear CSR identity and calls for alternative interfaces that merge navigation and content through visual storytelling.
Session 3, de Bruijn & Elving
1. The document reports on research into whether brand associations can transfer through an endorsement strategy.
2. It used an implicit association test to measure unconscious attitudes towards L'Oreal, which has a questionable reputation for animal testing, and The Body Shop, which has a more sustainable image.
3. The results showed brand associations did transfer, with stronger endorsements of L'Oreal leading to more positive unconscious associations, showing brand images can influence each other.
Session 4, Jarolimek
Dr. Stefan Jarolimek presented a framework for measuring CSR communication through a multi-case study approach. The study would analyze cultural factors like national culture, industry culture, and organizational culture that influence CSR communication. It would examine the self-image organizations project through their own CSR communications and websites. It would also analyze the public image of organizations as portrayed in media coverage. Comparing self-image and public image data across different countries, industries and organizations could provide insights into CSR communication and its relevance for communication research.
Session 4, Parani
The document discusses community development strategies of PT Freeport Indonesia and PT Total Exploration and Production Indonesie. It finds that while both companies implemented comprehensive programs, PT Total saw more success by thoroughly consulting communities, understanding their needs, and gaining stakeholder participation and media support, while PT Freeport failed to properly analyze the social environment. The key to effective strategies is involving stakeholders, addressing community needs, and building mutual benefit between corporations and communities.
Session 5, Van Loo
Companies must practice corporate social responsibility (CSR) in their own operations and educate stakeholders about CSR. CSR requires a double learning process, with companies implementing CSR policies internally and consumers learning how to engage with CSR efforts. Examples include educating consumers about the environmental impacts of using products and engaging the public in a campaign promoting Dutch greenhouse farmers while teaching about their CSR practices. Effective CSR communication keeps messages simple while being transparent, building legitimacy, and involving stakeholders.
Session 5, Ellerup Nielsen & Thomsen
This document provides a summary of a literature review on CSR communication research from a management and marketing perspective. It examines 49 articles focusing on conceptualizing CSR communication and how it can add value for stakeholders. It finds that the field is emerging but marketing approaches dominate, and research often takes a functionalist perspective. There is increased research on strategic and operational CSR communication and country/industry impacts. However, companies still tend not to take a proactive, stakeholder-oriented approach to CSR communication. Stronger theoretical anchoring is also needed.
Session 5, Coombs & Holladay
This document summarizes a presentation given at an international CSR communication conference in Amsterdam. The presentation discusses the concept of a "pseudo-panopticon" where companies claim their CSR activities are transparent due to fear of discovery online, but this actually creates a false sense of security. While companies use CSR to boost reputations, stakeholders are unlikely to question claims and perceive the internet and watchdogs as effective monitors, even though corporate control of disclosure persists. Future research questions are posed about stakeholder beliefs in verification and transparency of CSR information.
Session 5, Faber-Wiener
The document discusses responsible communication (RC), a new approach to communicating social and ethical issues. RC is based on inclusion, critical self-assessment, ethics, and discourse. It differs from traditional CSR communication by integrating these principles into all levels of management decision-making, processes, and external communication. Implementing RC requires changes to organizational structure and decision-making processes. Potential impacts include increased credibility, legitimacy, cost savings, and stronger management and societal roles for communicators.
Session 5, Rademacher
The document discusses the relationship between corporate social responsibility (CSR), leadership styles, communication strategies, and management trends. It presents an agenda covering the introduction and problem definition, institutionalization of CSR, management styles related to CSR initiatives, the role of management trainers in management trends, and the project framework and methodology. Key findings include that explicit and implicit CSR can co-exist in organizations, with transformational leadership helping to manage conflicts and drive innovation. Management trainers see CSR as mainly a management responsibility but take a conservative, implicit approach, suggesting they view transformational leadership as important.
Session 6, Vollero, Siano, Palazza & Elving
The document compares the corporate social responsibility (CSR) communication strategies of Italian energy company Enel and Dutch energy company Eneco. It finds that Enel focuses on community involvement and stakeholder engagement, while Eneco emphasizes sustainability pervasiveness and a humorous communication style. Both companies recognize the risks of greenwashing and aim to integrate CSR into their core business strategy and communication in an authentic way to build trust.
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