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From impact to activation
Case ‘How on Earth’ – CSR campaign for
Essent




                                         Eleonoor Hintzen
                                         Robert Hexspoor

                                         October 2011
From Ambition to Impact
Incorporation into culture and
behaviour
Interventions in the spotlight
MVO minutes
Interventions in the spotlight
‘How on earth can you make a difference’
Interventions in the spotlight
‘How on earth can you make a difference’
Interventions in the spotlight
‘How on earth can you make a
difference’
Interventions in the spotlight
Sustainability Day
Interventions in the spotlight
Sustainability Day
Interventions in the spotlight
Sustainability Day
Presenters




                  “De Presenters -
             De CR „verhalenvertellers‟ van
                       Essent.

              Vanuit de eigen interesse,
             werkgebied en betrokkenheid”
• Majority of Essent Staff aware of
  campaign
• Majority of Essent Staff
  understands meaning of CSR for
  Essent
• How on Earth well known
• Participation of employees in CSR
  related activities increased
  significantly

• All measured through employee
  satisfaction survey
Session 6, Hexspoor & Hintzen
Session 6, Hexspoor & Hintzen

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