SlideShare a Scribd company logo
Scepticism in CSR advertisements  Francisca Farache Keith Perks Brighton Business School
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Main research questions ,[object Object],[object Object]
What do we mean by ,[object Object],[object Object]
Main findings ,[object Object],[object Object],[object Object],[object Object]
Main findings - examples ,[object Object],[object Object]
Findings - summary ,[object Object],[object Object]
Main conclusions ,[object Object],[object Object],[object Object],[object Object]
Further research ,[object Object],[object Object]
Final thoughts  ,[object Object],[object Object]

More Related Content

Similar to Session 1, Farache

(4) 10.30 John Lippincott (Louvre II-III, 26.04)
(4) 10.30 John Lippincott (Louvre II-III, 26.04)(4) 10.30 John Lippincott (Louvre II-III, 26.04)
(4) 10.30 John Lippincott (Louvre II-III, 26.04)
CAEI
 
Strategic Communication Plan
Strategic Communication PlanStrategic Communication Plan
Strategic Communication Plan
Dani Cox
 
Digital Health: Building Social Confidence in Pharma
Digital Health: Building Social Confidence in PharmaDigital Health: Building Social Confidence in Pharma
Digital Health: Building Social Confidence in Pharma
Weber Shandwick
 
Fundraising Basics_A Complete Gu.docx
Fundraising Basics_A Complete Gu.docxFundraising Basics_A Complete Gu.docx
Fundraising Basics_A Complete Gu.docx
budbarber38650
 
Answer questions 14-1 and 14-4 with approximately 40 to 90 w.docx
Answer questions 14-1 and 14-4 with approximately 40 to 90 w.docxAnswer questions 14-1 and 14-4 with approximately 40 to 90 w.docx
Answer questions 14-1 and 14-4 with approximately 40 to 90 w.docx
justine1simpson78276
 
2013 BioBuzz Employment Report Final
2013 BioBuzz Employment Report Final2013 BioBuzz Employment Report Final
2013 BioBuzz Employment Report Final
Chris Frew
 

Similar to Session 1, Farache (20)

How websites can support your impact
How websites can support your impactHow websites can support your impact
How websites can support your impact
 
(4) 10.30 John Lippincott (Louvre II-III, 26.04)
(4) 10.30 John Lippincott (Louvre II-III, 26.04)(4) 10.30 John Lippincott (Louvre II-III, 26.04)
(4) 10.30 John Lippincott (Louvre II-III, 26.04)
 
I Quit! - Case Study
I Quit! - Case StudyI Quit! - Case Study
I Quit! - Case Study
 
Strategic Communication Plan
Strategic Communication PlanStrategic Communication Plan
Strategic Communication Plan
 
Dijital Sağlık Çalışması 2013
Dijital Sağlık Çalışması 2013Dijital Sağlık Çalışması 2013
Dijital Sağlık Çalışması 2013
 
(리포트) Digital Health: Building Social Confidence in Pharma
(리포트) Digital Health: Building Social Confidence in Pharma (리포트) Digital Health: Building Social Confidence in Pharma
(리포트) Digital Health: Building Social Confidence in Pharma
 
Digital Health: Building Social Confidence in Pharma
Digital Health: Building Social Confidence in PharmaDigital Health: Building Social Confidence in Pharma
Digital Health: Building Social Confidence in Pharma
 
UNICEF Report
UNICEF ReportUNICEF Report
UNICEF Report
 
Fundraising Basics_A Complete Gu.docx
Fundraising Basics_A Complete Gu.docxFundraising Basics_A Complete Gu.docx
Fundraising Basics_A Complete Gu.docx
 
Disseration
Disseration Disseration
Disseration
 
Patrocínio de Sociedades de Pediatria por indústrias que fabricam os ditos Su...
Patrocínio de Sociedades de Pediatria por indústrias que fabricam os ditos Su...Patrocínio de Sociedades de Pediatria por indústrias que fabricam os ditos Su...
Patrocínio de Sociedades de Pediatria por indústrias que fabricam os ditos Su...
 
SMART Holdings USA - SMARTvt Magazine Spring 2017
SMART Holdings USA - SMARTvt Magazine Spring 2017SMART Holdings USA - SMARTvt Magazine Spring 2017
SMART Holdings USA - SMARTvt Magazine Spring 2017
 
Answer questions 14-1 and 14-4 with approximately 40 to 90 w.docx
Answer questions 14-1 and 14-4 with approximately 40 to 90 w.docxAnswer questions 14-1 and 14-4 with approximately 40 to 90 w.docx
Answer questions 14-1 and 14-4 with approximately 40 to 90 w.docx
 
2013 BioBuzz Employment Report Final
2013 BioBuzz Employment Report Final2013 BioBuzz Employment Report Final
2013 BioBuzz Employment Report Final
 
Advertising and Branding Campaign for The Children\'s Trust Fund of Michigan
Advertising and Branding Campaign for The Children\'s Trust Fund of MichiganAdvertising and Branding Campaign for The Children\'s Trust Fund of Michigan
Advertising and Branding Campaign for The Children\'s Trust Fund of Michigan
 
Spark Solutions Presentation
Spark Solutions PresentationSpark Solutions Presentation
Spark Solutions Presentation
 
Final Campaign for IMC 618 at WVU
Final Campaign for IMC 618 at WVUFinal Campaign for IMC 618 at WVU
Final Campaign for IMC 618 at WVU
 
Top 3 Charitable Companies of 2015
Top 3 Charitable Companies of 2015Top 3 Charitable Companies of 2015
Top 3 Charitable Companies of 2015
 
The Real Project- Creative Strategy 1
The Real Project- Creative Strategy 1The Real Project- Creative Strategy 1
The Real Project- Creative Strategy 1
 
Resourcefulness, creativity can help further your nonprofit's mission
Resourcefulness, creativity can help further your nonprofit's missionResourcefulness, creativity can help further your nonprofit's mission
Resourcefulness, creativity can help further your nonprofit's mission
 

More from csrcomm

More from csrcomm (20)

Keynote Andrew Crane
Keynote Andrew CraneKeynote Andrew Crane
Keynote Andrew Crane
 
Keynote Mette Morsing
Keynote Mette MorsingKeynote Mette Morsing
Keynote Mette Morsing
 
Session 1, Pomering, Johnson & Noble
Session 1, Pomering, Johnson & NobleSession 1, Pomering, Johnson & Noble
Session 1, Pomering, Johnson & Noble
 
Session 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & KardolSession 1, Van der Rijt, Hoeken & Kardol
Session 1, Van der Rijt, Hoeken & Kardol
 
Session 2, Etter & Morsing
Session 2, Etter & MorsingSession 2, Etter & Morsing
Session 2, Etter & Morsing
 
Session 2, Morsing & Eriksen
Session 2, Morsing & EriksenSession 2, Morsing & Eriksen
Session 2, Morsing & Eriksen
 
Session 2, Lee & Holladay
Session 2, Lee & HolladaySession 2, Lee & Holladay
Session 2, Lee & Holladay
 
Session 2, Tench & Jones
Session 2, Tench & JonesSession 2, Tench & Jones
Session 2, Tench & Jones
 
Session 3, de Vries
Session 3, de VriesSession 3, de Vries
Session 3, de Vries
 
Session 3, Steenhuis & Elving
Session 3, Steenhuis & ElvingSession 3, Steenhuis & Elving
Session 3, Steenhuis & Elving
 
Session 3, Bowers
Session 3, BowersSession 3, Bowers
Session 3, Bowers
 
Session 3, de Bruijn & Elving
Session 3, de Bruijn & ElvingSession 3, de Bruijn & Elving
Session 3, de Bruijn & Elving
 
Session 4, Jarolimek
Session 4, JarolimekSession 4, Jarolimek
Session 4, Jarolimek
 
Session 4, Parani
Session 4, ParaniSession 4, Parani
Session 4, Parani
 
Session 5, Van Loo
Session 5, Van LooSession 5, Van Loo
Session 5, Van Loo
 
Session 5, Ellerup Nielsen & Thomsen
Session 5, Ellerup Nielsen & ThomsenSession 5, Ellerup Nielsen & Thomsen
Session 5, Ellerup Nielsen & Thomsen
 
Session 5, Coombs & Holladay
Session 5, Coombs & HolladaySession 5, Coombs & Holladay
Session 5, Coombs & Holladay
 
Session 5, Faber-Wiener
Session 5, Faber-WienerSession 5, Faber-Wiener
Session 5, Faber-Wiener
 
Session 5, Rademacher
Session 5, RademacherSession 5, Rademacher
Session 5, Rademacher
 
Session 6, Hexspoor & Hintzen
Session 6, Hexspoor & HintzenSession 6, Hexspoor & Hintzen
Session 6, Hexspoor & Hintzen
 

Recently uploaded

Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
KaiNexus
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...
BOHR International Journal of Business Ethics and Corporate Governance
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
LR1709MUSIC
 

Recently uploaded (20)

Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdf
Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdfMaximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdf
Maximizing Efficiency Migrating AccountEdge Data to QuickBooks.pdf
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Enterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdfEnterprise Excellence is Inclusive Excellence.pdf
Enterprise Excellence is Inclusive Excellence.pdf
 
HR and Employment law update: May 2024.
HR and Employment law update:  May 2024.HR and Employment law update:  May 2024.
HR and Employment law update: May 2024.
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
sales plan presentation by mckinsey alum
sales plan presentation by mckinsey alumsales plan presentation by mckinsey alum
sales plan presentation by mckinsey alum
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 
Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...
 
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Global Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdfGlobal Interconnection Group Joint Venture[960] (1).pdf
Global Interconnection Group Joint Venture[960] (1).pdf
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
Meaningful Technology for Humans: How Strategy Helps to Deliver Real Value fo...
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
 
Understanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and EmployeesUnderstanding UAE Labour Law: Key Points for Employers and Employees
Understanding UAE Labour Law: Key Points for Employers and Employees
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case StudyTransforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
Transforming Max Life Insurance with PMaps Job-Fit Assessments- Case Study
 
FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134FINAL PRESENTATION.pptx12143241324134134
FINAL PRESENTATION.pptx12143241324134134
 

Session 1, Farache

  • 1. Scepticism in CSR advertisements Francisca Farache Keith Perks Brighton Business School
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.