Session 3, de Vries
•Download as PPTX, PDF•
0 likes•241 views
1) An experiment conducted by researchers at Leiden University examined how communicated motives for corporate social responsibility investments affected perceptions of greenwashing for an energy company. 2) When the company communicated an environmental/CSR motive for investing in carbon capture technology, it led to higher perceptions of strategic behavior and greenwashing than just providing background information. 3) However, communicating an economic motive for the investment decreased perceptions of greenwashing and strategic behavior compared to a CSR motive. This was because a CSR motive led to suspicions of purely strategic rather than sincere intentions.
Report
Share
Report
Share
Recommended
Green - The Reader Perspective
The document discusses a survey of organizations and their commitment to green IT initiatives to reduce power consumption and environmental impact. The survey found that larger organizations have broader green policies and are further along in implementing initiatives. Respondents believe that reducing power consumption and enabling more efficient business operations through IT are important goals. However, many organizations do not accurately track or measure IT power usage at a granular level, which could help identify opportunities to minimize power consumption through solutions like server virtualization and desktop power management features. Overall green considerations are still not a prominent part of IT strategies for many organizations.
Organisational Behaviour: Business Models for a Profitable and Sustainable Fu...
There is a growing trend for companies to integrate sustainable strategies that require a comprehensive reconfiguration of their daily operations. This is referred to as “embedded sustainability”. Whilst also providing significant reductions in environmental impact, these sustainability strategies result in (a) reduced short term operational costs, (b) reduced exposure to future environmental risk and (c) an improved brand image. This is in contrast to the sustainability actions implemented by the majority of companies currently reducing their environmental impact. These actions typically include solutions that have a short implementation period and only impact on the surface of the company’s operations. This is referred to as “surface sustainability”. “Embedded sustainability” strategies must be deeply integrated in the company’s operations as they directly impact on the behaviour of the organisation’s stakeholders. One drawback is that as a consequence of this stakeholder interaction, these strategies take longer to be implemented and thus require support from all levels of the organisation. The primary purpose of these strategies is to considerably reduce environmental impact, however as a by-product they can achieve significant long term financial results while also yielding reductions in short term operational and capital expenditure. The tangible financial and environmental benefits of these actions are highlighted through a wide range of innovative international case studies. The key concepts discussed in this paper are most applicable to companies that produce tangible products, rather than services companies, and thus consume materials and manage a supply chain. It is anticipated that the majority of the lessons learned from the case studies are adaptable and scalable and thus can be transferred across organisations.
Impact of Green Attitude on Green Work Behavior: An Empirical Study of Employ...
As interesting and important areas, Green Attitude (GA) and Green Work Behavior (GWB) are
examined considering the employees in a Sri Lankan tiles manufacturing company. The main objective of the
study is to explore the impact of GA on employees’ GWB. Using simple random sampling, 81 employees were
selected as the sample and primary data were gathered using two self-developed instruments regarding to GA
and GWB. Univariate and bivariate analyses were conducted to analyze the data and the main finding of the
study is that there is a positive and significant impact from GA on GWB of the employees in the selected tiles
manufacturing company. As the recommendation of the study authors instruct the companies in the tiles
manufacturing industry to develop employees’ green attitude for the better work behavior in greening
Presentation1-ΠΤΥΧΙΑΚΗ
The document summarizes the results of a study examining green entrepreneurship among SMEs in Greece. It includes 10 hypotheses related to SMEs' ability to incorporate green strategies and the factors influencing their greening process. The methodology section describes a survey of Greek professionals to collect data. The results section outlines the findings for each hypothesis. It found that SMEs can incorporate green strategies and consumers are willing to pay more for green products. European funding was found to positively influence greening processes, while the relationship between firm size/turnover and greening was inconclusive. Government support for greening efforts was found to have some positive but also insignificant relationships.
Green And Competitive
Strategies on how companies can be green and competitive. This is an old school project but I thought this information would be useful to share. All images are from the Internet and belong to their respective owners.
Audit Quality and Environment, Social, and Governance Risks
This study examines the association between a firm’s environment, social and governance (ESG) risks and audit quality. We measure audit quality using two proxies: audit fees and discretionary accruals. ESG risk is measured using Representative Risk Index from the RepRisk AG database. Using a sample of public U.S. firms from the period between 2007 and 2016, we find that there is positive association between audit fess and ESG risk implying that firms pay higher audit fees when their ESG risk increase in order obtain higher quality audit services. We also find that there is a negative relationship between ESG risk measures and discretionary accruals suggesting firms assessed having high ESG risks do not manage their earnings as much. Overall, our results indicate that auditors take ESG risks of a firm into account when performing financial statements audit.
Green Environment
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
Boards Contributing to the Protection of the Environment: Looking at the Dyna...
The inconclusiveness of previous research on the relationship between women on boards and pro-environmental initiatives calls for a reassessment of this association. Following the social identity theory, this study examines the influence of women on boards on the corporate decisions related to the emissions reduction, by distinguishing between women as out-group members and men as in-group members. Using an econometric model that employs a sample of FTSE-MIB companies over the years 2009-2018, the findings show that the ability of the board to use the women’s contribution changes according to the dynamics between out-group and in-group. Specifically, when the board has only one women director, the in-group members (men) fail to consider in their decisions the woman’s perspectives and her sensitivity toward the environmental consequences of the business activities. These dynamics influence the board’s attention towards the protection of the environment. When the out-group reaches a considerable size (three women) the dynamics between in-group and out-group change and the board becomes more engaged in environmental issues. The results also find that there is a turning point, after which the board engagement towards a better protection of the environment does not increase with the number of women directors, showing an inverted U-shaped relationship.
Recommended
Green - The Reader Perspective
The document discusses a survey of organizations and their commitment to green IT initiatives to reduce power consumption and environmental impact. The survey found that larger organizations have broader green policies and are further along in implementing initiatives. Respondents believe that reducing power consumption and enabling more efficient business operations through IT are important goals. However, many organizations do not accurately track or measure IT power usage at a granular level, which could help identify opportunities to minimize power consumption through solutions like server virtualization and desktop power management features. Overall green considerations are still not a prominent part of IT strategies for many organizations.
Organisational Behaviour: Business Models for a Profitable and Sustainable Fu...
There is a growing trend for companies to integrate sustainable strategies that require a comprehensive reconfiguration of their daily operations. This is referred to as “embedded sustainability”. Whilst also providing significant reductions in environmental impact, these sustainability strategies result in (a) reduced short term operational costs, (b) reduced exposure to future environmental risk and (c) an improved brand image. This is in contrast to the sustainability actions implemented by the majority of companies currently reducing their environmental impact. These actions typically include solutions that have a short implementation period and only impact on the surface of the company’s operations. This is referred to as “surface sustainability”. “Embedded sustainability” strategies must be deeply integrated in the company’s operations as they directly impact on the behaviour of the organisation’s stakeholders. One drawback is that as a consequence of this stakeholder interaction, these strategies take longer to be implemented and thus require support from all levels of the organisation. The primary purpose of these strategies is to considerably reduce environmental impact, however as a by-product they can achieve significant long term financial results while also yielding reductions in short term operational and capital expenditure. The tangible financial and environmental benefits of these actions are highlighted through a wide range of innovative international case studies. The key concepts discussed in this paper are most applicable to companies that produce tangible products, rather than services companies, and thus consume materials and manage a supply chain. It is anticipated that the majority of the lessons learned from the case studies are adaptable and scalable and thus can be transferred across organisations.
Impact of Green Attitude on Green Work Behavior: An Empirical Study of Employ...
As interesting and important areas, Green Attitude (GA) and Green Work Behavior (GWB) are
examined considering the employees in a Sri Lankan tiles manufacturing company. The main objective of the
study is to explore the impact of GA on employees’ GWB. Using simple random sampling, 81 employees were
selected as the sample and primary data were gathered using two self-developed instruments regarding to GA
and GWB. Univariate and bivariate analyses were conducted to analyze the data and the main finding of the
study is that there is a positive and significant impact from GA on GWB of the employees in the selected tiles
manufacturing company. As the recommendation of the study authors instruct the companies in the tiles
manufacturing industry to develop employees’ green attitude for the better work behavior in greening
Presentation1-ΠΤΥΧΙΑΚΗ
The document summarizes the results of a study examining green entrepreneurship among SMEs in Greece. It includes 10 hypotheses related to SMEs' ability to incorporate green strategies and the factors influencing their greening process. The methodology section describes a survey of Greek professionals to collect data. The results section outlines the findings for each hypothesis. It found that SMEs can incorporate green strategies and consumers are willing to pay more for green products. European funding was found to positively influence greening processes, while the relationship between firm size/turnover and greening was inconclusive. Government support for greening efforts was found to have some positive but also insignificant relationships.
Green And Competitive
Strategies on how companies can be green and competitive. This is an old school project but I thought this information would be useful to share. All images are from the Internet and belong to their respective owners.
Audit Quality and Environment, Social, and Governance Risks
This study examines the association between a firm’s environment, social and governance (ESG) risks and audit quality. We measure audit quality using two proxies: audit fees and discretionary accruals. ESG risk is measured using Representative Risk Index from the RepRisk AG database. Using a sample of public U.S. firms from the period between 2007 and 2016, we find that there is positive association between audit fess and ESG risk implying that firms pay higher audit fees when their ESG risk increase in order obtain higher quality audit services. We also find that there is a negative relationship between ESG risk measures and discretionary accruals suggesting firms assessed having high ESG risks do not manage their earnings as much. Overall, our results indicate that auditors take ESG risks of a firm into account when performing financial statements audit.
Green Environment
“Green Environment” relates to the concerns for environmental conservation and improved health of the environment. This includes supporting practices like informed consumption, conservation practices and investment in renewable energy.Why is green environment important?
Going green reduces air pollution and environmental toxins that could affect our body's immune system that fights infections, and that could expose us to diseases and fatal illnesses
Boards Contributing to the Protection of the Environment: Looking at the Dyna...
The inconclusiveness of previous research on the relationship between women on boards and pro-environmental initiatives calls for a reassessment of this association. Following the social identity theory, this study examines the influence of women on boards on the corporate decisions related to the emissions reduction, by distinguishing between women as out-group members and men as in-group members. Using an econometric model that employs a sample of FTSE-MIB companies over the years 2009-2018, the findings show that the ability of the board to use the women’s contribution changes according to the dynamics between out-group and in-group. Specifically, when the board has only one women director, the in-group members (men) fail to consider in their decisions the woman’s perspectives and her sensitivity toward the environmental consequences of the business activities. These dynamics influence the board’s attention towards the protection of the environment. When the out-group reaches a considerable size (three women) the dynamics between in-group and out-group change and the board becomes more engaged in environmental issues. The results also find that there is a turning point, after which the board engagement towards a better protection of the environment does not increase with the number of women directors, showing an inverted U-shaped relationship.
1 s2.0-s1877042813039153-main
This document summarizes a study on how strategic decision-makers in Danish industry have responded to stakeholder influence regarding environmental sustainability over almost two decades. The study finds that sustainability has gradually risen in strategic importance for firms over time, suggesting environmental initiatives have become lasting priorities. It uses longitudinal data from surveys of small and medium industrial firms in Denmark collected every four years since 1995. The study aims to shed light on how stakeholders' perceived influence and firms' environmental activities may have changed over the long term.
Final green hrm
A class presentation given in class in a team of three. Green HRM is an merging concept which every organisation needs to follow for the betterment of the environment.
Green Human Resource Management
Green Human Resource Management is nothing but securing the environment and optimizing the resources by doing eco-friendly practices and making policies about the same
ReadChapter4forwhymetricsmatter
Want to know why happiness metrics are important? Read Chapter 4 of this publication by Tim Kasser (featured in the film HAPPY) and Tom Crompton
Green technology
The document discusses going green and becoming more environmentally friendly. It suggests simple ways for individuals and families to help the environment such as using reusable shopping bags, recycling, composting food scraps, and reducing energy and water usage in the home. Adopting some of these easy habits can collectively make a positive impact.
Dissertation doc
The document discusses green marketing initiatives in the healthcare sector. It outlines the objectives of examining the need for green marketing and understanding consumer awareness of green practices among Indian hospitals. The methodology section describes how primary and secondary data will be collected and analyzed. There is a literature review on the need to make hospitals more energy efficient and implement practices like water recycling. The case study from Rockland Hospital describes their green approach including an environmental impact assessment and management plan to minimize impacts.
Session 11, Kolar
The document analyzes how social responsibility is used as an empty signifier in media discourses. It applies Laclau's theory of empty signifiers to analyze how social responsibility comes to represent various unrelated demands. A content analysis of 104 newspaper articles finds that social responsibility is described in managerial and moral terms and used to represent both individualism and communitarian values. The analysis concludes that social responsibility functions as an empty signifier that offers a common solution while resurrecting some pre-modern values.
Session 8, Grigore & Stancu
This document discusses corporate foundations and their role in communicating corporate social responsibility in Romania. It finds that of the top 200 Romanian companies analyzed, 9.5% use corporate foundations for social involvement purposes. The foundations primarily support social and educational causes. Some have missions aligned with their parent companies, while others have distinct missions. Corporate foundations help give coherence to companies' CSR activities and fulfill stakeholder expectations. They mainly communicate CSR internally to employees through newsletters and intranet.
Session 10, van Gorsel & Verhoeven
The document presents research on how Dutch corporations present corporate social responsibility (CSR) initiatives on their websites. The research questions how CSR is presented and what frames are used to communicate about CSR to stakeholders. Content analysis was conducted on the websites of the 50 most valuable Dutch brands. The results found that 62% presented CSR information on their homepage. While the amount of CSR information varied between companies, most focused on stakeholders like employees and suppliers, and issues like people and the planet. Responsibility was the most common frame used to discuss CSR.
Session 9, Davis
This document discusses challenges in marketing socially responsible products (SRPs). It summarizes research showing that while consumers claim to support corporate social responsibility, price is usually the main purchasing criteria. SRP marketing must focus on features salient to consumers in specific purchasing situations. Future research should study actual purchasing behaviors rather than attitudes, investigate robust product sectors for marketing strategies, and develop SRP retail strategies targeting the mainstream by emphasizing costs and benefits salient to situational consumer priorities.
Session 16, Schultz & Gond
The document outlines different perspectives on conceptualizing corporate social responsibility (CSR) as a communicative phenomenon. It discusses functionalist perspectives that view CSR as a tool for reputation management, marketing, and public relations. Political-normative perspectives see CSR as a way for corporations to build legitimacy and shape policy agendas. Culturalist perspectives analyze how CSR takes different forms based on cultural context. Finally, it proposes a socio-constructivist perspective that views CSR as a communicative construct constituted through organizational communication and media, with reality negotiated through ongoing communication processes.
Session 18, Giese
The document discusses corporate sustainability communication (CSC) in small- and medium-sized enterprises (SMEs). It analyzes the CSC of a German watermill company through interviews and observation. The study finds that SMEs primarily use informal, face-to-face communication for CSC, like discussions and open days, rather than formal reports. Informal tools are effective locally due to trust, while more formal methods are needed at a distance. Overall, SMEs do not require the formal CSC strategies of large firms.
Session 14, Townsend & Lappalainen
Employees as instruments in CSR communication presents a pedagogical perspective on using curriculum revision at Aalto University to:
1) Raise employee awareness and knowledge of corporate social responsibility.
2) Develop employee mindsets and behaviors that support CSR communication as an organizational resource.
3) Achieve learning objectives for students like social responsibility, sustainability, and communication skills through integrated, problem-based education that develops critical thinking.
Session 19, Schultz
This document analyzes concepts of corporate social responsibility, transparency, and authenticity from a non-dualistic perspective. It discusses how these concepts are typically understood through functionalist and normative lenses in corporate communications. A descriptive perspective is proposed that views them as communicative, situational, and relational events that emerge through interactions rather than as fixed attributes. Their paradoxical nature and tendency to function as myths that invisibilize problems while securing ongoing communication is examined. Taking a non-dualistic approach reveals both subjective and objective meanings and implications, including how claiming these concepts can serve purposes of differentiation, identity construction, and legitimacy.
Session 13, Kunch, Peres-Neto & Smith
The document summarizes a presentation given at a CSR communication conference in Amsterdam. The presentation investigated how CSR theory has evolved in communication research and interfaces proposed by scholars. It analyzed 126 articles published between 2005-2010 looking at constructs like social responsibility, sustainability, and stakeholders. The analysis found that while CSR-related terms were commonly used, stakeholder theory was not related to most articles. It also found that while some articles discussed transparency and PR theory, few considered macro aspects of sustainability debates or criticisms of models of production and consumption.
Session 3, de Bruijn & Elving
1. The document reports on research into whether brand associations can transfer through an endorsement strategy.
2. It used an implicit association test to measure unconscious attitudes towards L'Oreal, which has a questionable reputation for animal testing, and The Body Shop, which has a more sustainable image.
3. The results showed brand associations did transfer, with stronger endorsements of L'Oreal leading to more positive unconscious associations, showing brand images can influence each other.
Session 12, Heindl
The document discusses the concept of a "Common Welfare Balance Sheet" as a tool for reporting corporate social responsibility. It presents the ideas of various thinkers such as Adam Smith, Friedrich Hayek, and Gerald Hüther regarding competition and cooperation. The key point is that society must shift from a competitive model to a cooperative, responsibility-focused model that redefines success in terms of common welfare rather than just profit maximization. Over 400 companies have now joined the Common Welfare Economy network in several countries.
Session 17, Tuccillo et al.
The document summarizes a case study on an Italian energy company's (Eni) use of social media for corporate social responsibility (CSR) communication and consumer empowerment. It finds that Eni utilizes social media platforms like Facebook, Twitter, and LinkedIn to discuss CSR topics interactively with stakeholders. This allows stakeholders to provide feedback and participate in CSR issues, increasing their power. Eni's goals are to improve dialogue, spread CSR information, and maintain a positive reputation through an integrated online CSR communication strategy.
Session 1, Farache
The document summarizes a research study that analyzed the level of substantial information and third party associations provided in corporate social responsibility (CSR) advertisements. The researchers examined six advertisements, three from the UK and three from Brazil. They found that most advertisements provided low levels of substantial information about investments and impacts. Only two advertisements provided high levels of detail. Half of the companies disclosed third party associations. The study concludes that advertisements could do more to address skepticism by providing more transparent and credible information about CSR initiatives. Further research with larger samples was recommended to generalize the findings.
Session 14, ter Hoeven & Verhoeven
This document summarizes a study that examines how corporate social responsibility (CSR) awareness among employees affects their affective commitment to the organization. The study uses survey data from 301 employees of a Dutch health insurance company to test a model linking four types of CSR awareness (related to customers, government, society, and employees) to information flow about CSR activities and ultimately employees' affective commitment. The results suggest that awareness of CSR activities aimed at external stakeholders like customers and society has a positive effect on employees' commitment, beyond just activities aimed at employees. The findings have implications for how organizations communicate about CSR activities and their aims.
More Related Content
What's hot
1 s2.0-s1877042813039153-main
This document summarizes a study on how strategic decision-makers in Danish industry have responded to stakeholder influence regarding environmental sustainability over almost two decades. The study finds that sustainability has gradually risen in strategic importance for firms over time, suggesting environmental initiatives have become lasting priorities. It uses longitudinal data from surveys of small and medium industrial firms in Denmark collected every four years since 1995. The study aims to shed light on how stakeholders' perceived influence and firms' environmental activities may have changed over the long term.
Final green hrm
A class presentation given in class in a team of three. Green HRM is an merging concept which every organisation needs to follow for the betterment of the environment.
Green Human Resource Management
Green Human Resource Management is nothing but securing the environment and optimizing the resources by doing eco-friendly practices and making policies about the same
ReadChapter4forwhymetricsmatter
Want to know why happiness metrics are important? Read Chapter 4 of this publication by Tim Kasser (featured in the film HAPPY) and Tom Crompton
Green technology
The document discusses going green and becoming more environmentally friendly. It suggests simple ways for individuals and families to help the environment such as using reusable shopping bags, recycling, composting food scraps, and reducing energy and water usage in the home. Adopting some of these easy habits can collectively make a positive impact.
Dissertation doc
The document discusses green marketing initiatives in the healthcare sector. It outlines the objectives of examining the need for green marketing and understanding consumer awareness of green practices among Indian hospitals. The methodology section describes how primary and secondary data will be collected and analyzed. There is a literature review on the need to make hospitals more energy efficient and implement practices like water recycling. The case study from Rockland Hospital describes their green approach including an environmental impact assessment and management plan to minimize impacts.
What's hot (7)
Viewers also liked
Session 11, Kolar
The document analyzes how social responsibility is used as an empty signifier in media discourses. It applies Laclau's theory of empty signifiers to analyze how social responsibility comes to represent various unrelated demands. A content analysis of 104 newspaper articles finds that social responsibility is described in managerial and moral terms and used to represent both individualism and communitarian values. The analysis concludes that social responsibility functions as an empty signifier that offers a common solution while resurrecting some pre-modern values.
Session 8, Grigore & Stancu
This document discusses corporate foundations and their role in communicating corporate social responsibility in Romania. It finds that of the top 200 Romanian companies analyzed, 9.5% use corporate foundations for social involvement purposes. The foundations primarily support social and educational causes. Some have missions aligned with their parent companies, while others have distinct missions. Corporate foundations help give coherence to companies' CSR activities and fulfill stakeholder expectations. They mainly communicate CSR internally to employees through newsletters and intranet.
Session 10, van Gorsel & Verhoeven
The document presents research on how Dutch corporations present corporate social responsibility (CSR) initiatives on their websites. The research questions how CSR is presented and what frames are used to communicate about CSR to stakeholders. Content analysis was conducted on the websites of the 50 most valuable Dutch brands. The results found that 62% presented CSR information on their homepage. While the amount of CSR information varied between companies, most focused on stakeholders like employees and suppliers, and issues like people and the planet. Responsibility was the most common frame used to discuss CSR.
Session 9, Davis
This document discusses challenges in marketing socially responsible products (SRPs). It summarizes research showing that while consumers claim to support corporate social responsibility, price is usually the main purchasing criteria. SRP marketing must focus on features salient to consumers in specific purchasing situations. Future research should study actual purchasing behaviors rather than attitudes, investigate robust product sectors for marketing strategies, and develop SRP retail strategies targeting the mainstream by emphasizing costs and benefits salient to situational consumer priorities.
Session 16, Schultz & Gond
The document outlines different perspectives on conceptualizing corporate social responsibility (CSR) as a communicative phenomenon. It discusses functionalist perspectives that view CSR as a tool for reputation management, marketing, and public relations. Political-normative perspectives see CSR as a way for corporations to build legitimacy and shape policy agendas. Culturalist perspectives analyze how CSR takes different forms based on cultural context. Finally, it proposes a socio-constructivist perspective that views CSR as a communicative construct constituted through organizational communication and media, with reality negotiated through ongoing communication processes.
Session 18, Giese
The document discusses corporate sustainability communication (CSC) in small- and medium-sized enterprises (SMEs). It analyzes the CSC of a German watermill company through interviews and observation. The study finds that SMEs primarily use informal, face-to-face communication for CSC, like discussions and open days, rather than formal reports. Informal tools are effective locally due to trust, while more formal methods are needed at a distance. Overall, SMEs do not require the formal CSC strategies of large firms.
Session 14, Townsend & Lappalainen
Employees as instruments in CSR communication presents a pedagogical perspective on using curriculum revision at Aalto University to:
1) Raise employee awareness and knowledge of corporate social responsibility.
2) Develop employee mindsets and behaviors that support CSR communication as an organizational resource.
3) Achieve learning objectives for students like social responsibility, sustainability, and communication skills through integrated, problem-based education that develops critical thinking.
Session 19, Schultz
This document analyzes concepts of corporate social responsibility, transparency, and authenticity from a non-dualistic perspective. It discusses how these concepts are typically understood through functionalist and normative lenses in corporate communications. A descriptive perspective is proposed that views them as communicative, situational, and relational events that emerge through interactions rather than as fixed attributes. Their paradoxical nature and tendency to function as myths that invisibilize problems while securing ongoing communication is examined. Taking a non-dualistic approach reveals both subjective and objective meanings and implications, including how claiming these concepts can serve purposes of differentiation, identity construction, and legitimacy.
Session 13, Kunch, Peres-Neto & Smith
The document summarizes a presentation given at a CSR communication conference in Amsterdam. The presentation investigated how CSR theory has evolved in communication research and interfaces proposed by scholars. It analyzed 126 articles published between 2005-2010 looking at constructs like social responsibility, sustainability, and stakeholders. The analysis found that while CSR-related terms were commonly used, stakeholder theory was not related to most articles. It also found that while some articles discussed transparency and PR theory, few considered macro aspects of sustainability debates or criticisms of models of production and consumption.
Session 3, de Bruijn & Elving
1. The document reports on research into whether brand associations can transfer through an endorsement strategy.
2. It used an implicit association test to measure unconscious attitudes towards L'Oreal, which has a questionable reputation for animal testing, and The Body Shop, which has a more sustainable image.
3. The results showed brand associations did transfer, with stronger endorsements of L'Oreal leading to more positive unconscious associations, showing brand images can influence each other.
Session 12, Heindl
The document discusses the concept of a "Common Welfare Balance Sheet" as a tool for reporting corporate social responsibility. It presents the ideas of various thinkers such as Adam Smith, Friedrich Hayek, and Gerald Hüther regarding competition and cooperation. The key point is that society must shift from a competitive model to a cooperative, responsibility-focused model that redefines success in terms of common welfare rather than just profit maximization. Over 400 companies have now joined the Common Welfare Economy network in several countries.
Session 17, Tuccillo et al.
The document summarizes a case study on an Italian energy company's (Eni) use of social media for corporate social responsibility (CSR) communication and consumer empowerment. It finds that Eni utilizes social media platforms like Facebook, Twitter, and LinkedIn to discuss CSR topics interactively with stakeholders. This allows stakeholders to provide feedback and participate in CSR issues, increasing their power. Eni's goals are to improve dialogue, spread CSR information, and maintain a positive reputation through an integrated online CSR communication strategy.
Session 1, Farache
The document summarizes a research study that analyzed the level of substantial information and third party associations provided in corporate social responsibility (CSR) advertisements. The researchers examined six advertisements, three from the UK and three from Brazil. They found that most advertisements provided low levels of substantial information about investments and impacts. Only two advertisements provided high levels of detail. Half of the companies disclosed third party associations. The study concludes that advertisements could do more to address skepticism by providing more transparent and credible information about CSR initiatives. Further research with larger samples was recommended to generalize the findings.
Session 14, ter Hoeven & Verhoeven
This document summarizes a study that examines how corporate social responsibility (CSR) awareness among employees affects their affective commitment to the organization. The study uses survey data from 301 employees of a Dutch health insurance company to test a model linking four types of CSR awareness (related to customers, government, society, and employees) to information flow about CSR activities and ultimately employees' affective commitment. The results suggest that awareness of CSR activities aimed at external stakeholders like customers and society has a positive effect on employees' commitment, beyond just activities aimed at employees. The findings have implications for how organizations communicate about CSR activities and their aims.
Session 19, Schoeneborn, Trittin & Scherer
This study applies a constitutive approach to communication (CCO) to reconceptualize corporate social responsibility (CSR) communication. The CCO view sees communication as the basic element that constitutes organizations rather than a means to an end. This shifts the focus from communication having an instrumental purpose to it being a process of meaning negotiation. Applying CCO to CSR communication has three implications: 1) it sees organizations as polyphonic sites constituted by many communicative practices including CSR, 2) CSR communication can partially constitute organizational forms, and 3) non-human actors like texts have communicative agency and responsibility in CSR.
Session 15, Pavlova
- Maersk Line is a global shipping company that transports over a third of global trade via container ships.
- Maersk aims to make container shipping a key driver in improving environmental sustainability and reducing emissions from commercial transportation, which currently accounts for 3-4% of global emissions.
- Jacob Sterling, Maersk's Head of Climate and Sustainability, says the company wants to help grow sustainability efforts and create solutions to drive demand for low-emission shipping.
Session 12, van Wersch
The document discusses the benefits of producing a corporate social responsibility (CSR) report, including improving CSR strategy and stakeholder engagement. It notes that a CSR report is an important means of communication with stakeholders and can contribute internally to policymaking while motivating employees. Externally, a CSR report provides transparency, credibility, and a basis for external consultation and benchmarking. The document also discusses lessons learned around stakeholder identification, issue selection, data collection, and using the GRI reporting framework in a flexible way. It emphasizes that CSR reporting is a living process that supports continuous performance improvement and stakeholder engagement.
Session 5, Ellerup Nielsen & Thomsen
This document provides a summary of a literature review on CSR communication research from a management and marketing perspective. It examines 49 articles focusing on conceptualizing CSR communication and how it can add value for stakeholders. It finds that the field is emerging but marketing approaches dominate, and research often takes a functionalist perspective. There is increased research on strategic and operational CSR communication and country/industry impacts. However, companies still tend not to take a proactive, stakeholder-oriented approach to CSR communication. Stronger theoretical anchoring is also needed.
Viewers also liked (19)
Similar to Session 3, de Vries
Green Business is Good Business
A presentation on the state of green business in Hawaii and beyond. Also, using The Natural Step framework for sustainablity strategic planning.
The green strategy
Here are 2 examples of organizations in each quadrant of the matrix given in the case:
High Social Impact, High Financial Performance:
- Starbucks: Known for ethical sourcing and environmental sustainability. Also highly profitable.
- Nestle: Committed to reducing environmental footprint while maintaining financial success.
High Social Impact, Low Financial Performance:
- Chiquita: Focused on fair trade and reducing food waste but not always financially profitable.
- Videocon: Emphasizes green products but financial performance has been mixed.
Low Social Impact, High Financial Performance:
- Apple: Very profitable but criticized for environmental and labor practices in supply chain.
- McDonalds: Strong financial
The First Steps Of Greening Your Business
Green Business 101: This one-hour class covered the business case for sustainability, the range of approaches that companies can take to green their operations and image and a few case studies of industry leaders.
101Part Two Strategies for BuildingEco-AdvantageHow .docx
101
Part Two Strategies for Building
Eco-Advantage
How do companies create an Eco-Advantage? To answer this
question, we first had to ask a more basic one: How do com-
panies create competitive advantage in general? In his semi-
nal works on strategy, Harvard Business School’s Michael
Porter describes two basic categories of competitive advan-
tage. A company can:
• Lower its costs compared with the competition.
• Differentiate its product on quality, features, or service.
Porter’s work on competitiveness proved a useful starting
point for analyzing the Eco-Advantage strategies we saw
WaveRiders using.
Some costs are obvious and relatively short-term: inputs
used, energy consumed, time and money spent on meeting
regulatory requirements. More fundamentally, a great deal
of pollution is waste and a function of outmoded production
processes or poor product design. So improving the resource
productivity of a business—the amount of material or energy
Esty, Daniel C., and Andrew S. Winston. Green to Gold : How Smart Companies Use Environmental Strategy to Innovate,
Create Value, and Build Competitive Advantage, Yale University Press, 2006. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/ashford-ebooks/detail.action?docID=3420338.
Created from ashford-ebooks on 2020-05-19 12:27:21.
C
o
p
yr
ig
h
t
©
2
0
0
6
.
Y
a
le
U
n
iv
e
rs
ity
P
re
ss
.
A
ll
ri
g
h
ts
r
e
se
rv
e
d
.
102 Strategies for Building Eco-Advantage
needed per unit of output—goes straight to the bottom line. Simi-
larly, eliminating regulatory burdens by avoiding products, chemi-
cals, or processes that require special care and documentation lowers
overhead.
Companies that successfully manage environmental risks lower op-
erating costs, reduce the cost of capital, drive up stock market val-
uations, and keep insurance premiums reasonable. They also avoid
the indirect costs of business interruption and lost good will.
On the revenue side, the benefits of differentiation through good
environmental stewardship are sometimes concrete—like command-
ing a price premium or just selling more—but are largely intangible:
strengthened relationships with customers, employees, and other
Strategy Framework
Less Certain / Long Term
COSTS
INTANGIBLES
RISKS
REVENUES
More Certain / Short Term
U
p
s
id
e
D
o
w
n
s
id
e
Esty, Daniel C., and Andrew S. Winston. Green to Gold : How Smart Companies Use Environmental Strategy to Innovate,
Create Value, and Build Competitive Advantage, Yale University Press, 2006. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/ashford-ebooks/detail.action?docID=3420338.
Created from ashford-ebooks on 2020-05-19 12:27:21.
C
o
p
yr
ig
h
t
©
2
0
0
6
.
Y
a
le
U
n
iv
e
rs
ity
P
re
ss
.
A
ll
ri
g
h
ts
r
e
se
rv
e
d
.
Strategies for Building Eco-Advantage 103
stakeholders. Some say that these intangibles are too vague to be
measured, but they’re wrong. How much does it co.
101Part Two Strategies for BuildingEco-AdvantageHow .docx
101
Part Two Strategies for Building
Eco-Advantage
How do companies create an Eco-Advantage? To answer this
question, we first had to ask a more basic one: How do com-
panies create competitive advantage in general? In his semi-
nal works on strategy, Harvard Business School’s Michael
Porter describes two basic categories of competitive advan-
tage. A company can:
• Lower its costs compared with the competition.
• Differentiate its product on quality, features, or service.
Porter’s work on competitiveness proved a useful starting
point for analyzing the Eco-Advantage strategies we saw
WaveRiders using.
Some costs are obvious and relatively short-term: inputs
used, energy consumed, time and money spent on meeting
regulatory requirements. More fundamentally, a great deal
of pollution is waste and a function of outmoded production
processes or poor product design. So improving the resource
productivity of a business—the amount of material or energy
Esty, Daniel C., and Andrew S. Winston. Green to Gold : How Smart Companies Use Environmental Strategy to Innovate,
Create Value, and Build Competitive Advantage, Yale University Press, 2006. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/ashford-ebooks/detail.action?docID=3420338.
Created from ashford-ebooks on 2020-05-19 12:27:21.
C
o
p
yr
ig
h
t
©
2
0
0
6
.
Y
a
le
U
n
iv
e
rs
ity
P
re
ss
.
A
ll
ri
g
h
ts
r
e
se
rv
e
d
.
102 Strategies for Building Eco-Advantage
needed per unit of output—goes straight to the bottom line. Simi-
larly, eliminating regulatory burdens by avoiding products, chemi-
cals, or processes that require special care and documentation lowers
overhead.
Companies that successfully manage environmental risks lower op-
erating costs, reduce the cost of capital, drive up stock market val-
uations, and keep insurance premiums reasonable. They also avoid
the indirect costs of business interruption and lost good will.
On the revenue side, the benefits of differentiation through good
environmental stewardship are sometimes concrete—like command-
ing a price premium or just selling more—but are largely intangible:
strengthened relationships with customers, employees, and other
Strategy Framework
Less Certain / Long Term
COSTS
INTANGIBLES
RISKS
REVENUES
More Certain / Short Term
U
p
s
id
e
D
o
w
n
s
id
e
Esty, Daniel C., and Andrew S. Winston. Green to Gold : How Smart Companies Use Environmental Strategy to Innovate,
Create Value, and Build Competitive Advantage, Yale University Press, 2006. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/ashford-ebooks/detail.action?docID=3420338.
Created from ashford-ebooks on 2020-05-19 12:27:21.
C
o
p
yr
ig
h
t
©
2
0
0
6
.
Y
a
le
U
n
iv
e
rs
ity
P
re
ss
.
A
ll
ri
g
h
ts
r
e
se
rv
e
d
.
Strategies for Building Eco-Advantage 103
stakeholders. Some say that these intangibles are too vague to be
measured, but they’re wrong. How much does it co.
final paper.docx
This document discusses green and sustainable manufacturing and eco-innovation. It begins with an introduction to green manufacturing and its relationship to sustainable manufacturing and eco-innovation. It then discusses the drivers and barriers of green manufacturing, as well as green supply chain management. The document also covers the impact of green and sustainable manufacturing on the environment, economy, and society. It provides examples of case studies implementing green and sustainable manufacturing practices. Overall, the document analyzes how green and sustainable manufacturing techniques and eco-innovation can positively influence environmental, economic, and social prospects.
final paper.docx
This document discusses green and sustainable manufacturing and eco-innovation. It begins with an introduction to green manufacturing and its relationship to sustainable manufacturing and eco-innovation. It then discusses the drivers and barriers of green manufacturing, as well as green supply chain management. The document also covers the types and impacts of eco-innovation, and provides examples of case studies on implementing green and sustainable manufacturing practices. Overall, the document analyzes how green manufacturing, sustainable practices, and eco-innovation can positively impact the environment, economy and society.
Environmental cost accounting and cost allocation (a study of selected manufa...
The document discusses a study of environmental cost accounting practices among manufacturing companies in Nigeria. The study found that most firms do not properly account for environmental costs, lumping them into overhead costs instead of directly allocating them to the products or processes that caused the costs. While firms allocate overhead costs to products using various bases like material use, labor hours, or floor space, these bases often do not accurately reflect what activities caused the environmental costs. The study concludes that environmental accounting is still embryonic in Nigerian manufacturing firms and recommends that firms embrace environmental cost accounting practices to more accurately allocate costs.
Green management and organizational effectiveness sjbss
This document discusses the relationship between green management and organizational effectiveness. It examines how waste recycling can reduce costs and environmental pollution for organizations. The author conducted a study of 20 printing press firms in Imo State, Nigeria to analyze the effects of waste recycling on cost minimization and pollution reduction. The results showed that waste recycling has a positive and significant impact on reducing costs and pollution. The document recommends that firms in the paper industry adopt green management practices like waste recycling to gain competitive advantages and improve their environmental sustainability.
A critical evaluation of Apple’s environmental corporate policy approach and ...
Apple is a large, powerful, and highly visible multinational electronics manufacturer. The document evaluates Apple's environmental corporate policy and communication approach. It discusses the effects of corporate environmental policies, outlines Apple's timeline towards sustainability, and analyzes criticism of Apple's current approach and communication. The document examines factors that influence environmental management initiatives at different levels, from macro forces to functional strategies within firms. It provides context on stakeholder and industry pressures and Apple's responses over time.
Chapter 17 Environmental Cost Management
This document discusses environmental cost management and eco-efficiency. It provides examples of how to calculate activity rates and assign environmental costs to products using activity-based costing. It shows how improving environmental performance through reducing materials usage and emissions can lower production costs. Tracking environmental costs can identify opportunities to lower costs while reducing impacts. Assigning full environmental costs provides the most complete picture, though firms often only report private costs.
Ppt thesis
This document summarizes a thesis that examines the influence of corporate social responsibility (CSR) on the purchase intentions of Generation Y in Jakarta, Indonesia. The thesis includes a literature review on CSR and its relationship to purchase intentions. It develops hypotheses about the influence of specific CSR attributes - corporate giving, corporate environmentalism, and corporate ethics - on purchase intentions. The methodology section describes a quantitative survey conducted with Generation Y consumers in Jakarta. The results section finds that corporate environmentalism and corporate ethics significantly influence purchase intentions, while corporate giving does not. The conclusion discusses the implications for managers to focus on environmental and ethical CSR programs when communicating with Generation Y consumers.
Changing consumer behavior with respect to green marketing
This document discusses a study on changing consumer behavior with respect to green marketing. As environmental awareness has increased, most customers now prefer greener products. Both marketers and consumers recognize the need to shift toward more environmentally friendly products and services. While initially more expensive, green options will prove cost-effective in the long run. The study will use a methodology that considers customers broadly and enables innovative, integrated branding with two-way communication and a focus on social responsibility.
Disclosing Environmental Practices
What is an effective environmental reporting? What is the difference between genuine disclosure versus 'greenwashng? In this study, we report how doing it the right way could help firms to strengthen corporate identity within the organisation. Read more or visit us at http://www.verityconsult.com
Cfi.co winter 2014 2015 - luisa nenci
The model needed to capture the value for money created by the correlation between corporate social and financial performance
Greenandcompetitive 100117012641 Phpapp01
The document discusses whether going green means companies have to be less competitive. It presents opposing views that green measures increase costs but also responsibilities to society. A survey found that most companies now see green issues as important and that employees prefer green employers. The document outlines strategies like eco-efficiency and eco-branding for companies to gain competitive advantages from environmental practices. Going green is becoming less of a trade-off and more of a new opportunity for companies.
Chapter 5 environment
This chapter examines business and environmental ethics, including:
1) The meaning of ecology and ecosystems, and how business impacts the environment.
2) Traditional business views of the environment as unlimited and views of pollution costs.
3) The ethics of environmental protection and debates around who should pay pollution costs.
4) Approaches to environmental goals like regulations, incentives, and pricing mechanisms.
5) Deeper questions around obligations to future generations and animal welfare.
Gbm 5-units-pdf
This document provides an introduction to green management. It discusses the objective of green business management which is to impart knowledge on building eco-friendly businesses. It defines green management as businesses that produce outputs without negatively impacting the environment or community. The evolution and key concepts of green management are explained, including its focus on nature-based knowledge, local economies, and triple value production. The document outlines the scope of green management in areas like green foods, vehicles, appliances, and consulting. It identifies important benefits such as cost savings, reduced energy use, healthier workplaces, and tax credits. Finally, it discusses types of green management approaches including green supply chain management and green marketing.
SB11 - GE Ecomagination - Katherine Brass
1. The document discusses General Electric's (GE) ecomagination initiative which aims to double investments in clean energy and reduce GE's environmental impact through goals like lowering greenhouse gas emissions and energy/water usage.
2. Ecomagination has helped GE develop green technologies since the 1870s and aims to inspire a sustainable energy future through programs, teams, and processes to track progress.
3. The initiative has benefited GE through new customers and products, policy influence, and improved reputation while helping solve environmental problems.
Similar to Session 3, de Vries (20)
101Part Two Strategies for BuildingEco-AdvantageHow .docx
101Part Two Strategies for BuildingEco-AdvantageHow .docx
101Part Two Strategies for BuildingEco-AdvantageHow .docx
101Part Two Strategies for BuildingEco-AdvantageHow .docx
Environmental cost accounting and cost allocation (a study of selected manufa...
Environmental cost accounting and cost allocation (a study of selected manufa...
Green management and organizational effectiveness sjbss
Green management and organizational effectiveness sjbss
A critical evaluation of Apple’s environmental corporate policy approach and ...
A critical evaluation of Apple’s environmental corporate policy approach and ...
Changing consumer behavior with respect to green marketing
Changing consumer behavior with respect to green marketing
More from csrcomm
Keynote Andrew Crane
This document discusses opportunities for research on corporate social responsibility (CSR) communication. It identifies four areas or "4i's" of CSR communication research: (1) internal CSR integration, (2) external CSR interpretation, (3) CSR identity, and (4) CSR image. For each area, it outlines challenges and opportunities for exploring how communication shapes and is shaped by CSR programs and concepts. The document argues that CSR communication research could provide insights into how communication facilitates organizational sensemaking, stakeholder engagement, and the discursive construction of CSR.
Keynote Mette Morsing
The document discusses the increasing pressures and expectations for corporations to communicate their CSR policies, actions, and impacts. It notes that while much research has analyzed CSR communication through various lenses like advertising, reports, and media coverage, less research has explored how communication helps institutionalize new behaviors within organizations or shape their relations with stakeholders. The document argues that research on CSR communication often assumes words and actions must be consistent, but some gap may be productive for flexibility. It maps various themes and approaches within the interdisciplinary field of CSR communication research.
Session 1, Pomering, Johnson & Noble
This document summarizes a study that investigated how two message variables - social topic information and CSR commitment information - influence the effectiveness of CSR advertising. The study found that providing more specific CSR commitment information in ads (rather than just general policy information) significantly reduced consumer skepticism of the ads. However, including social topic information did not significantly interact with commitment information to further reduce skepticism as was hypothesized. The results suggest that consumer skepticism of CSR ads can be inhibited by including more detailed messaging about a company's CSR initiatives and impacts.
Session 1, Farache
The document summarizes a research study that analyzed six corporate social responsibility (CSR) advertisement campaigns from the UK and Brazil to determine the level of substantial information provided and association with third parties. The main findings were that most advertisements provided low amounts of substantial information about investments and impacts. Only two campaigns provided high levels of detail. Half of the companies disclosed partnerships with other organizations. The conclusions were that the advertisements did little to address skepticism about CSR claims and transparency could be improved to increase credibility.
Session 1, Van der Rijt, Hoeken & Kardol
This document discusses the strategic nature of corporate social responsibility and the role of communication. It describes how philanthropy can improve a company's reputation and attractiveness while also benefiting society. However, the level of communication and control around philanthropic activities indicates whether the motivation is truly altruistic or egocentric. High levels of communication and message control, like sponsoring, suggest a more strategic motivation whereas low levels, like anonymous donations, are less strategic in nature.
Session 2, Etter & Morsing
The document discusses barriers to dialogue and CSR communication in social media. It analyzes interviews with managers at a pharmaceutical company about launching a CSR Twitter account. Key barriers identified include unfamiliarity with social media, managerial scepticism of outcomes on new platforms, restrictive internal guidelines, and limited resources. These barriers negatively impact principles of building online relationships like keeping communication useful, frequent, conversational, and committed. The conclusion emphasizes looking at organizational aspects and developing capabilities for social media communication.
Session 2, Morsing & Eriksen
Vattenfall launched a social media campaign to increase dialogue on climate change but it did not achieve the expected results. Stakeholders criticized the campaign as "greenwashing" and responses became repetitive arguments without understanding differing positions. While social media aims to advance stakeholder dialogue, it also risks negative effects as criticism can escalate, challenging assumptions that it facilitates open communication.
Session 2, Lee & Holladay
This study examined how Fortune 100 companies use social media platforms like Facebook, Twitter and YouTube to promote their corporate philanthropy efforts. The researchers analyzed links from company homepages and reported philanthropic activities on each platform. They found most companies provided access to at least one social media platform, with Twitter used most often. The most frequently reported philanthropic activities were cash donations, product donations and donations of services. The study provides a foundation for further research on using social media for corporate social responsibility communication and managing promotional backlash.
Session 2, Tench & Jones
This document discusses how businesses must manage their corporate social responsibility (CSR) messages in the unregulated environment of social media. It argues that value is created through co-creating messages with stakeholders. While social media allows for greater participation and collaboration, it also poses challenges as audiences can now generate and spread content. The document examines survey findings on how communication professionals are adopting tools and strategies to navigate social media's "Wild West".
Session 3, Steenhuis & Elving
This study examined the role of skepticism towards food labels and its influence on buying intention. It hypothesized that greater knowledge and appreciation of a label would decrease skepticism, while increased skepticism would negatively influence buying intention. An online survey of 140 Dutch respondents about the "I make conscious choices" label found that most were familiar with it but few knew its true industry origin. Results confirmed that greater appreciation decreased skepticism and skepticism influenced buying intention. When respondents learned the label's industry origin, skepticism and negative evaluations increased. The study concludes the label may be misleading and organizations should be cautious adopting such labels for marketing purposes.
Session 3, Bowers
The document discusses three types of corporate social responsibility (CSR) interface designs found on company websites. Type 1 resembles printed pages with text-heavy content. Type 2 adds a table of contents for navigation but still emphasizes content over structure. Type 3 incorporates cinematic techniques to tell a company's CSR story through visualization rather than text. The researcher argues these designs do not effectively convey a clear CSR identity and calls for alternative interfaces that merge navigation and content through visual storytelling.
Session 4, Jarolimek
Dr. Stefan Jarolimek presented a framework for measuring CSR communication through a multi-case study approach. The study would analyze cultural factors like national culture, industry culture, and organizational culture that influence CSR communication. It would examine the self-image organizations project through their own CSR communications and websites. It would also analyze the public image of organizations as portrayed in media coverage. Comparing self-image and public image data across different countries, industries and organizations could provide insights into CSR communication and its relevance for communication research.
Session 4, Parani
The document discusses community development strategies of PT Freeport Indonesia and PT Total Exploration and Production Indonesie. It finds that while both companies implemented comprehensive programs, PT Total saw more success by thoroughly consulting communities, understanding their needs, and gaining stakeholder participation and media support, while PT Freeport failed to properly analyze the social environment. The key to effective strategies is involving stakeholders, addressing community needs, and building mutual benefit between corporations and communities.
Session 5, Van Loo
Companies must practice corporate social responsibility (CSR) in their own operations and educate stakeholders about CSR. CSR requires a double learning process, with companies implementing CSR policies internally and consumers learning how to engage with CSR efforts. Examples include educating consumers about the environmental impacts of using products and engaging the public in a campaign promoting Dutch greenhouse farmers while teaching about their CSR practices. Effective CSR communication keeps messages simple while being transparent, building legitimacy, and involving stakeholders.
Session 5, Coombs & Holladay
This document summarizes a presentation given at an international CSR communication conference in Amsterdam. The presentation discusses the concept of a "pseudo-panopticon" where companies claim their CSR activities are transparent due to fear of discovery online, but this actually creates a false sense of security. While companies use CSR to boost reputations, stakeholders are unlikely to question claims and perceive the internet and watchdogs as effective monitors, even though corporate control of disclosure persists. Future research questions are posed about stakeholder beliefs in verification and transparency of CSR information.
Session 5, Faber-Wiener
The document discusses responsible communication (RC), a new approach to communicating social and ethical issues. RC is based on inclusion, critical self-assessment, ethics, and discourse. It differs from traditional CSR communication by integrating these principles into all levels of management decision-making, processes, and external communication. Implementing RC requires changes to organizational structure and decision-making processes. Potential impacts include increased credibility, legitimacy, cost savings, and stronger management and societal roles for communicators.
Session 5, Rademacher
The document discusses the relationship between corporate social responsibility (CSR), leadership styles, communication strategies, and management trends. It presents an agenda covering the introduction and problem definition, institutionalization of CSR, management styles related to CSR initiatives, the role of management trainers in management trends, and the project framework and methodology. Key findings include that explicit and implicit CSR can co-exist in organizations, with transformational leadership helping to manage conflicts and drive innovation. Management trainers see CSR as mainly a management responsibility but take a conservative, implicit approach, suggesting they view transformational leadership as important.
Session 6, Hexspoor & Hintzen
The document discusses a CSR campaign called "How on Earth" launched by the Dutch energy company Essent. It describes various interventions used as part of the campaign, including MVO minutes, Sustainability Day events, and presentations from CSR "storytellers" at Essent to raise awareness of CSR issues among employees and encourage participation in related activities. A survey found that most Essent staff were aware of the campaign, understood what CSR means for the company, knew of the "How on Earth" initiative, and had increased their involvement in CSR activities after the interventions.
Session 6, Vollero, Siano, Palazza & Elving
The document compares the corporate social responsibility (CSR) communication strategies of Italian energy company Enel and Dutch energy company Eneco. It finds that Enel focuses on community involvement and stakeholder engagement, while Eneco emphasizes sustainability pervasiveness and a humorous communication style. Both companies recognize the risks of greenwashing and aim to integrate CSR into their core business strategy and communication in an authentic way to build trust.
Session 7, Schmitt
The document discusses corporate social responsibility (CSR) communication and media coverage. It notes that companies cannot escape public scrutiny in today's media landscape. CSR can both benefit and harm a company's reputation depending on how it is communicated. The document also discusses analyzing how media frames CSR coverage and how this framing shapes public perceptions. Understanding media framing of CSR can help companies strategically influence the CSR discourse.
More from csrcomm (20)
Recently uploaded
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection -Introduction to Social Dreaming
#Systems Psychodynamics
#Innovation
#Creativity
#Consultancy
#Coaching
An introduction to the cryptocurrency investment platform Binance Savings.
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Recently uploaded (20)
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Session 3, de Vries
- 1. How Organizational Communications Affect Consumer Perception of Corporate Greenwashing Gerdien de Vries, Bart W. Terwel, Naomi Ellemers, Dancker D. L. Daamen Social and Organizational Psychology, Leiden University; CATO-2 WP 5.2 Project
- 2. Possible negative effects: Consumer protest and boycott, financial loss, and decreased credibility Perception of Corporate Greenwashing: When people perceive a company to present itself as more environment-friendly than it actually is
- 3. 1. A hotel’s request to reuse towels in order to save the planet? 2. A mineral water producer providing African children one day of clean drinking water for every liter water sold? 3. An oil and gas company investing in a technology that helps reducing CO2 emissions? What is perceived as corporate greenwashing?
- 4. Green Communications BP’s “Go Green” campaign (2000) - Environmental concern - Investment in environmental technologies - Positive evaluations expected However… - Environmental concern questioned (LeMenestrel et al., 2002) - Negative evaluations (lower corporate credibility) (García, 2011)
- 5. Are energy companies perceived as greenwashing when communicating a CSR motive for investment in an environmental technology? Communicated Motive Perceived Corporate Greenwashing
- 6. Experiments 1. Three experiments University Leiden 2. Background info on energy company investing in environmental technology (CO2 capture and storage technology) 3. Company webpage with reason to invest: CSR-motive versus economic motive (except for baseline group). 4. Questionnaire
- 7. 5,17 3,43 1 2 3 4 5 6 7 Perceived Corporate Greenwashing Results: Perceived greenwashing 4,96 3,65 1 2 3 4 5 6 7 Perceived Corporate Greenwashing 5,50 3,56 5,79 1 2 3 4 5 6 7 Perceived Corporate Greenwashing CSR motive Economic motive Baseline (no motive) Exp.1 Exp. 2 Exp.3 F(2,54) = 15.52, p < .001, η2 = .37 F(1,44) = 11.11, p = .002, η2 = .20 F(1,52) = 27.54, p < .001, η2 = .35
- 8. Why are energy companies perceived as greenwashing? - Firm-serving motives expected (Spangler & Pompper, 2011; Terwel et al., 2009) - Inconsistency > suspicion of strategic behavior (public relations) - Suspicion of strategic behavior > feelings of insincerity (Campbell & Kirmani, 2000; Terwel et al., 2009) Communicated Motive Suspicion of Strategic Behavior Perceived Corporate Greenwashing
- 9. Results: Suspicion of Strategic Behavior 5,54 4,26 1 2 3 4 5 6 7 Suspicion of Strategic Behavior Environmental motive Economic motive F(1,44) = 13.81, p = .001, η2 = .24 Exp. 2 CSR motive Economic motive 5,87 4,61 1 2 3 4 5 6 7 Suspicion of Strategic Behavior Environmental motive Economic motive F(1,52) = 15.32, p < .001, η2 = .23 Exp. 3
- 10. Results (Mediation Model) Communicated Motive Suspicion of Strategic Behavior β = .59** / β = .38* ** p < .001 * p < .01 Sobel z = 2.70, p = .007Perceived Corporate Greenwashing β = .48** β = .44** Communicated Motive Suspicion of Strategic Behavior β = .45* / β = .24ns Sobel z = 2.28, p = .022Perceived Corporate Greenwashing β = .49* β = .42* Exp. 2 Exp. 3
- 11. Conclusions People perceive an energy company as greenwashing as soon as they hear that it invests in an environmental technology Communication of an economic motive decreases perception of corporate greenwashing. Communication of a CSR motive does not. Communication of a CSR motive leads to perceptions of corporate greenwashing because people suspect the energy company of strategic behavior.
- 12. - Companies with ‘damaging’ reputations (e.g., tobacco and energy industries) who engage in CSR activities in the domain of their core business are regarded as hypocritical (Yoon, Gürhan-Canli, & Schwarz, 2006). -“If they want to save the world or prevent cancer, they could better end their core business!” - However, when they communicate an economic motive for these activities they are perceived as ‘honest’. Conclusion
- 13. Are companies with neutral reputations also perceived as greenwashing when they are involved in CSR activities in the domain of their core business? Or do they benefit from this high fit? Discussion
- 14. Thank you for your attention. Questions? Gerdien de Vries vriesgde@fsw.leidenuniv.nl This researchis part ofCATO-2, theDutch national researchprogram on CO2capture and storage. CATO-2 is financially supported by theDutch governmentand theCATO-2 consortium parties.