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Session 14, Kartal & Elving

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CSR & Employees: The role of human relations

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Consistency of CEO behavior in CSR Does it really Matter? Damla Kartal (MSc, U of Amsterdam) Wim J.L. Elving (ASCoR, U of Amsterdam)
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research introduction ,[object Object],We were triggered by this by an action by TNT post CEO Peter Bakker, who traided his Porsche Sports car for a hybrid car (less energy use, less exhaustion) in line with the PLANET ME program (sustainability) of his organisation.
Theory: Heider’ Balance theory (1958) COMPANY EXTENSIVE SUSTAINABILITY PROGRAM CEO DRIVING IN A SPORTSCAR CEO DRIVING HYBRID!
Fit between communication & action ,[object Object],[object Object],[object Object],[object Object]
Experiment ,[object Object],[object Object],[object Object]
Variables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],Attitude towards TNT
Discussion ,[object Object],[object Object],[object Object],[object Object]
Future research ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],@WimElv @DamlaKartal

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Session 14, Kartal & Elving

  • 1. Consistency of CEO behavior in CSR Does it really Matter? Damla Kartal (MSc, U of Amsterdam) Wim J.L. Elving (ASCoR, U of Amsterdam)
  • 2.
  • 3.
  • 4. Theory: Heider’ Balance theory (1958) COMPANY EXTENSIVE SUSTAINABILITY PROGRAM CEO DRIVING IN A SPORTSCAR CEO DRIVING HYBRID!
  • 5.
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  • 11.