Social media has become popular for business use because classic advertising methods have lost effectiveness. Consumers are exposed to many ads and don't trust brand messages as much. They now do most purchase research online. Businesses use social media for communication, SEO, and monitoring. It allows them to create engaging content, build relationships, promote events, gain links for SEO, and learn what people say about their brand to improve. Monitoring tools help track key metrics like followers, shares, comments and see analytics by date, website, location and sentiment.

1. Social Media for business

3. Consumers don’t trust brands’ messages

4. Consumers can find any information about any brand or product

5. 90% of purchase decision begins online 11. ForresterResearch. Feb 2009.

6. Consumer became exposed to so many ads that they lost interest and trust in marketing messages. The consequences of classic advertising: Brands Alergy and immunity to Advertising Brands Consumers Brands Ads: TV, DM, radio, web banners Brands Brands Brands

7. The new paradigm: consumers look for content that provide solutions and helps them lead productive jobs and lives. Discussion, forums, Blogs, microblogging, SNS Articles, whitepapers Manuals, directories Brands Consumers Webinars, vidcasts, tutorials RSS news feed

8. I - Why Use Social Media 2. SEO 1. Communication 3. Monitoring

10. Win consumer's trust by creating great content

11. Get your message out fast

12. Retain clients by establishing a personal relationship

14. Why Use Social Media? 2. SEO (Search Engine Optimization) Create inbound links to give authority to your website Increase your website’s pagerank Increase traffic on your website

15. Why Use Social Media? 3. SEO (Search Engine Optimization)

17. Monitor you social media marketing performance

18. Find new opportunities and customers

19. Gain competitive intelligence

21. Gridsum

22. MotiveQuest

23. Sinobuzz

24. JamiQ(USD 1500/month)

25. Brandtology.com

27. Collective Intellect

28. Radian6

29. Trackur

30. Buzzlogic

32. Why Use Social Media? 3. Monitoring: by date

33. Why Use Social Media? 2. Monitoring: by most active websites

34. Why Use Social Media? 2. Monitoring: By location

35. Why Use Social Media? 2. Monitoring: By tone of voice