This document discusses various aspects of digital marketing including social media marketing, website development, blogging, search engine optimization, email marketing, mobile marketing, and Google ads. It emphasizes that digital marketing is important for brand awareness, increased sales, and building relationships with customers in a cost effective manner. Examples are given of ways digital marketing can influence customer purchases and interactions including through emails, social media posts, blogs, and videos. Top tips provided for digital marketing include regular posting on social media, engaging with customers, using tools like Buffer and testing strategies. Blogging is recommended for SEO benefits and driving traffic to a website.

1. suffolksocialmedia.com

2.  Ice breaker
 What does digital marketing include?
 The importance of digital marketing
 Top tips for social media
 Top tips for blogging

4.  Social media marketing
 Website
 Blogging
 SEO
 Email marketing
 Mobile marketing
 Google ads

5.  Brand awareness
 Increased sales
 Easy and cost effective
 Builds relationships
 Good for SEO
 Part of a joined up digital AND general
marketing strategy

6.  Purchased an online course after reading a
marketing email
 Attended a networking event after seeing it
advertised on Facebook
 Bought my boyfriend’s birthday present after
seeing a Tweet
 Read a blog / article and therefore been redirected
to a website
 Signed up to an email marketing list
 Watched a Youtube video
 Asked for more information

7.  Post regularly
 Engagement / build relationships.
 Use as part of a joined up marketing strategy.
 80 / 20 rule
 Use free tools such as Buffer, Feedly and Sniply
 Instagram
 FB Live
 FB groups
 FB ads
 Test and measure

8.  Helps with SEO Fresh content and key words
 Drive traffic to the website In conjunction with
SM
 Helps establish you as an expert

9.  Ask your web developer to add a blogging
facility to your website
 Post a blog at least once a month or even better
once a week
 Use key words
 Include a call to action
 Remember to proof read