Intranets And Webs TM4Y ORM Presentation
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Make sure that you build trust and present a good image of your company through managing your company's reputation online.
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In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
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Intranets And Webs TM4Y ORM Presentation
- 1. Tailormade4you Presents: ORM – Online Reputation Management
- 9. ORM = Online Reputation Management The combination of Marketing, PR and Search Engine Marketing to increase your overall positive web presence.
- 10. ORM approach Monitor Analyze Influence/ Repair These strategies can either be executed REACTIVELY or PROACTIVELY!
- 16. Action to be taken – Repair (cont) Strategies: 1. Move the negative results down into the SERPS (off to page 3 or 4) 2. Engage and address negative comments/criticism
- 17. Some detailed ORM strategies