Pecha Kucha Jakarta 4 - Indonesian Youth ConferenceNena Brodjonegoro
The document is about an Indonesian youth conference held on November 16, 2009 at Rasuna Epicentrum organized by Umar in cooperation with other groups. The conference aimed to empower Indonesian youth and encourage them to enact positive change as "Agents of Change."
Dokumen ini membahas tentang Telapak.org sebagai harapan baru untuk pengelolaan sumber daya hutan dan laut Indonesia yang lebih berkelanjutan. Telapak.org bekerja untuk menghentikan penebangan liar dan konversi hutan, serta mendukung komunitas lokal dalam pemanfaatan hutan. Mereka juga bekerja untuk mengatasi masalah di laut seperti kerusakan terumbu karang akibat racun sianida dan bahan peledak, s
This document provides guidance on using Twitter for brands. It discusses why brands should consider Twitter, the advantages such as reaching a large audience cost effectively and building communities, and disadvantages like ads clutter and character limits. It also outlines ethical guidelines around not posting about other brands, practical guidelines like knowing internet culture and being interactive, and dos and don'ts such as avoiding provocation. Examples of brands that succeeded and failed on Twitter are provided to illustrate best practices.
This document discusses an agent of change workshop organized on November 16, 2009 at Rasuna Epicentrum. It highlights agent of change #5, GURUKREATIF, and includes a testimonial from a teacher who has found success implementing creative teaching methods discussed on the GURUKREATIF blog in their classroom. The teacher expresses their hope to participate in future workshops or seminars led by Agus Sampurno of GURUKREATIF to further discuss becoming a more creative teacher.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for relief efforts in Haiti. It featured short presentations by Klein Dytham architecture and Marlissa Dessy of AIESEC Indonesia following the Pecha Kucha format of 20 slides shown for 20 seconds each. The event was trademarked by the Pecha Kucha Night Foundation and more information could be found on their website, Facebook group, and Twitter account.
This document provides guidelines for brands considering using Facebook pages. It discusses the advantages of Facebook which include its large user base, access to data to help with advertising, and that it is free. It also notes potential disadvantages like lack of personalization and always including the Facebook logo. Ethical guidelines prevent harassment, scamming, or abusing personal information. Practical guidelines suggest optimizing content length, format, and ensuring high quality, relatable content. Recommended best practices include regularly updating the page, fast responses, and interactive content while avoiding too frequent updates or inappropriate content. Examples of brand successes and failures on Facebook are also mentioned. The document concludes with assigning students to groups for a final exam involving a case study company.
Pecha Kucha Jakarta 4 - Indonesian Youth ConferenceNena Brodjonegoro
The document is about an Indonesian youth conference held on November 16, 2009 at Rasuna Epicentrum organized by Umar in cooperation with other groups. The conference aimed to empower Indonesian youth and encourage them to enact positive change as "Agents of Change."
Dokumen ini membahas tentang Telapak.org sebagai harapan baru untuk pengelolaan sumber daya hutan dan laut Indonesia yang lebih berkelanjutan. Telapak.org bekerja untuk menghentikan penebangan liar dan konversi hutan, serta mendukung komunitas lokal dalam pemanfaatan hutan. Mereka juga bekerja untuk mengatasi masalah di laut seperti kerusakan terumbu karang akibat racun sianida dan bahan peledak, s
This document provides guidance on using Twitter for brands. It discusses why brands should consider Twitter, the advantages such as reaching a large audience cost effectively and building communities, and disadvantages like ads clutter and character limits. It also outlines ethical guidelines around not posting about other brands, practical guidelines like knowing internet culture and being interactive, and dos and don'ts such as avoiding provocation. Examples of brands that succeeded and failed on Twitter are provided to illustrate best practices.
This document discusses an agent of change workshop organized on November 16, 2009 at Rasuna Epicentrum. It highlights agent of change #5, GURUKREATIF, and includes a testimonial from a teacher who has found success implementing creative teaching methods discussed on the GURUKREATIF blog in their classroom. The teacher expresses their hope to participate in future workshops or seminars led by Agus Sampurno of GURUKREATIF to further discuss becoming a more creative teacher.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for relief efforts in Haiti. It featured short presentations by Klein Dytham architecture and Marlissa Dessy of AIESEC Indonesia following the Pecha Kucha format of 20 slides shown for 20 seconds each. The event was trademarked by the Pecha Kucha Night Foundation and more information could be found on their website, Facebook group, and Twitter account.
This document provides guidelines for brands considering using Facebook pages. It discusses the advantages of Facebook which include its large user base, access to data to help with advertising, and that it is free. It also notes potential disadvantages like lack of personalization and always including the Facebook logo. Ethical guidelines prevent harassment, scamming, or abusing personal information. Practical guidelines suggest optimizing content length, format, and ensuring high quality, relatable content. Recommended best practices include regularly updating the page, fast responses, and interactive content while avoiding too frequent updates or inappropriate content. Examples of brand successes and failures on Facebook are also mentioned. The document concludes with assigning students to groups for a final exam involving a case study company.
The document provides an Instagram 101 guide for brands, outlining key reasons to use Instagram, advantages like high reach and easy engagement, potential disadvantages like unclear targeting, and ethical and practical guidelines for content. It recommends best practices like using hashtags and organizing competitions, and cautions against over-promotion or irrelevant posts. Examples of both a Facebook success story and fiasco on Instagram are provided to illustrate effective versus ineffective strategies.
This session highlights the brief development of corporate communication & the importance of corporate identity, and further prompts students to discuss abour elements in a company profile
This sessions go through blogging dos & don'ts, with regard to public relations practices, as well as some explanation about why blogging is important for PR. Following that, website is also an important part of a company's communication strategy, and as such, require good content that has high possibility to be distributed virally.
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.
This is the first session for the PR Media Production Class for UI International Class. This covers overview of the PR industry, what it entails to be a PR person.
The document discusses newsletters, their purpose, structure, and best practices for creating effective newsletters. A newsletter is a regularly distributed publication about a main topic of interest to subscribers. The key elements of a newsletter include the email subject, headline, content, links, and calls to action. Newsletters should be concise, relevant to the audience, and aim to get their attention, trigger actions, market products or events, and inform or educate readers. Analytics can then measure a newsletter's effectiveness to help improve future newsletters.
This document discusses corporate identity and corporate communication. It provides definitions of corporate communication as managing all internal and external communication to establish favorable reputations with stakeholders. It lists the key aspects of corporate communication including public relations, media relations, corporate design, and issues management. The document also discusses the importance of company profiles in communicating with stakeholders and provides tips for writing concise, accurate company profiles that highlight a company's mission, achievements, and employees.
The document provides an overview of blogging, including its history and benefits. It discusses how blogging democratized publishing and allowed everyone to be a publisher through self-publishing and self-marketing on social media. Blogging helps monitor conversations, shape discussions, and build trust and leads and sales. The document recommends reading blogs to gain insight and then starting your own blog, participating in blog conversations, and working with other bloggers by providing interesting experiences or content.
The document discusses the changing rules of PR and marketing in the digital age. It defines key terms like Web 2.0, PR 2.0, and Marketing 3.0. The old rules focused on one-way communication through press releases and advertising to mainstream media and consumers. However, the new rules are driven by consumer participation online and the long tail effect. There is now a convergence of PR and marketing through content that builds relationships and trust. Under the new rules, everyone can be a publisher and companies communicate directly with customers.
This document outlines the topics that will be covered in an introductory course on public relations (PR) media production. It discusses what PR professionals do, including program planning, writing, media relations, corporate identity, speaking, production, special events, and research. It also lists the essential skills needed for a PR career, such as analyzing needs, counseling, researching, planning, writing, and working with stakeholders. Finally, it sets expectations for the course, which will involve active participation, using social media and writing, as well as a class blog where students will publish and comment on articles.
The document discusses social media and its use for public relations. It provides statistics on the growth of users on major social media platforms like Facebook, LinkedIn, and Twitter. It also discusses different types of social media like blogs, social networking sites, social media sharing services, social news and bookmarking services, location-based services, and community building services. The document emphasizes that social media allows direct communication with consumers and that people want participation over interruption in marketing and public relations.
The document provides an overview of blogging, including its history, benefits, and tips. It discusses how blogging democratized publishing and allowed everyone to be a publisher through self-publishing platforms. Blogging helps sharpen writing skills, build trust with customers, and generate leads and sales. The document recommends reading other blogs, leaving comments, and participating in online conversations to get started with blogging. It also provides tips for writing blog posts and monitoring trends to measure perceptions.
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
This is the presentation material for my class at UI International Program - PR Media Production. Session 2 - Understanding the Audience and The Importance of Storytelling
The document provides an overview of a PR media production course. It defines the key roles and responsibilities of a PR professional, including program planning, writing and editing, media relations, corporate identity, public speaking, production, special events, and research and evaluation. It outlines essential PR skills such as analyzing management needs, counseling management, researching public opinion, planning and coordinating tasks, setting goals and objectives, motivating others, and working with journalists. It also discusses stakeholders, media, platforms, channels and how the class will explore best practices and campaign management through discussion, blogging, and sharing current events.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for Text For Haiti. It was devised and shared by Klein Dytham architecture and followed the Pecha Kucha Night Foundation format. Imron Fauzi from the Yayasan Air Putih foundation spoke at the event.
Pecha Kucha Jakarta Vol. 5 held an event to raise funds for relief efforts in Haiti. The event was organized by Klein Dytham architecture and Maverick Indonesia under the Pecha Kucha Night Foundation. Safriza Sofyan from the World Bank spoke at the event.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for relief efforts in Haiti. The event featured short presentations by architects and designers using the Pecha Kucha format of 20 slides shown for 20 seconds each. Sri Adi Bramasetia gave a presentation on behalf of PKPU, a humanitarian organization providing aid to those affected by disasters.
The document provides an Instagram 101 guide for brands, outlining key reasons to use Instagram, advantages like high reach and easy engagement, potential disadvantages like unclear targeting, and ethical and practical guidelines for content. It recommends best practices like using hashtags and organizing competitions, and cautions against over-promotion or irrelevant posts. Examples of both a Facebook success story and fiasco on Instagram are provided to illustrate effective versus ineffective strategies.
This session highlights the brief development of corporate communication & the importance of corporate identity, and further prompts students to discuss abour elements in a company profile
This sessions go through blogging dos & don'ts, with regard to public relations practices, as well as some explanation about why blogging is important for PR. Following that, website is also an important part of a company's communication strategy, and as such, require good content that has high possibility to be distributed virally.
Session 3 - Understanding the Audience & The Importance of StorytellingNena Brodjonegoro
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.
This is the first session for the PR Media Production Class for UI International Class. This covers overview of the PR industry, what it entails to be a PR person.
The document discusses newsletters, their purpose, structure, and best practices for creating effective newsletters. A newsletter is a regularly distributed publication about a main topic of interest to subscribers. The key elements of a newsletter include the email subject, headline, content, links, and calls to action. Newsletters should be concise, relevant to the audience, and aim to get their attention, trigger actions, market products or events, and inform or educate readers. Analytics can then measure a newsletter's effectiveness to help improve future newsletters.
This document discusses corporate identity and corporate communication. It provides definitions of corporate communication as managing all internal and external communication to establish favorable reputations with stakeholders. It lists the key aspects of corporate communication including public relations, media relations, corporate design, and issues management. The document also discusses the importance of company profiles in communicating with stakeholders and provides tips for writing concise, accurate company profiles that highlight a company's mission, achievements, and employees.
The document provides an overview of blogging, including its history and benefits. It discusses how blogging democratized publishing and allowed everyone to be a publisher through self-publishing and self-marketing on social media. Blogging helps monitor conversations, shape discussions, and build trust and leads and sales. The document recommends reading blogs to gain insight and then starting your own blog, participating in blog conversations, and working with other bloggers by providing interesting experiences or content.
The document discusses the changing rules of PR and marketing in the digital age. It defines key terms like Web 2.0, PR 2.0, and Marketing 3.0. The old rules focused on one-way communication through press releases and advertising to mainstream media and consumers. However, the new rules are driven by consumer participation online and the long tail effect. There is now a convergence of PR and marketing through content that builds relationships and trust. Under the new rules, everyone can be a publisher and companies communicate directly with customers.
This document outlines the topics that will be covered in an introductory course on public relations (PR) media production. It discusses what PR professionals do, including program planning, writing, media relations, corporate identity, speaking, production, special events, and research. It also lists the essential skills needed for a PR career, such as analyzing needs, counseling, researching, planning, writing, and working with stakeholders. Finally, it sets expectations for the course, which will involve active participation, using social media and writing, as well as a class blog where students will publish and comment on articles.
The document discusses social media and its use for public relations. It provides statistics on the growth of users on major social media platforms like Facebook, LinkedIn, and Twitter. It also discusses different types of social media like blogs, social networking sites, social media sharing services, social news and bookmarking services, location-based services, and community building services. The document emphasizes that social media allows direct communication with consumers and that people want participation over interruption in marketing and public relations.
The document provides an overview of blogging, including its history, benefits, and tips. It discusses how blogging democratized publishing and allowed everyone to be a publisher through self-publishing platforms. Blogging helps sharpen writing skills, build trust with customers, and generate leads and sales. The document recommends reading other blogs, leaving comments, and participating in online conversations to get started with blogging. It also provides tips for writing blog posts and monitoring trends to measure perceptions.
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas to understand customer needs and profiling personas by considering their goals, problems, media habits, and interests. The document advocates telling authentic stories about a company's origins, customers, employees, and values to humanize the brand and build emotional connections with audiences. It provides examples of how companies like Chase and Blue Bird Group use stories to inspire customers and build word-of-mouth promotion through social media and offline materials.
This is the presentation material for my class at UI International Program - PR Media Production. Session 2 - Understanding the Audience and The Importance of Storytelling
The document provides an overview of a PR media production course. It defines the key roles and responsibilities of a PR professional, including program planning, writing and editing, media relations, corporate identity, public speaking, production, special events, and research and evaluation. It outlines essential PR skills such as analyzing management needs, counseling management, researching public opinion, planning and coordinating tasks, setting goals and objectives, motivating others, and working with journalists. It also discusses stakeholders, media, platforms, channels and how the class will explore best practices and campaign management through discussion, blogging, and sharing current events.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for Text For Haiti. It was devised and shared by Klein Dytham architecture and followed the Pecha Kucha Night Foundation format. Imron Fauzi from the Yayasan Air Putih foundation spoke at the event.
Pecha Kucha Jakarta Vol. 5 held an event to raise funds for relief efforts in Haiti. The event was organized by Klein Dytham architecture and Maverick Indonesia under the Pecha Kucha Night Foundation. Safriza Sofyan from the World Bank spoke at the event.
Pecha Kucha Jakarta Vol. 5 was an event organized by Maverick Indonesia to raise funds for relief efforts in Haiti. The event featured short presentations by architects and designers using the Pecha Kucha format of 20 slides shown for 20 seconds each. Sri Adi Bramasetia gave a presentation on behalf of PKPU, a humanitarian organization providing aid to those affected by disasters.
4. THE FACTS Menurut data resmi yang dihimpun dari 33 Kantor Komnas Perlindungan Anak (PA) di 33 provinsi, jumlah anak putus sekolah pada tahun 2007 sudah mencapai 11,7 juta jiwa Jumlah anak putus sekolah SD setiap tahun rata-rata berjumlah 600.000 hingga 700.000 siswa. jumlah mereka yang tidak menyelesaikan sekolahnya di SMP sekitar 150.000 sampai 200.000 orang. hingga kini hanya 3,3 persen dari seluruh penduduk Indonesia yang mengenyam bangku perguruan tinggi.