Facebook has over 200 million active users who spend over 4 billion minutes on the site daily. While originally dominated by the US college demographic, Facebook's fastest growing demographics are now those aged 35-54 and 55+, who are growing at rates over 190%. Over 70% of Facebook users are now located outside the US, and the site has been translated into over 70 languages. The average Facebook user has 120 friends and spends time sharing content like photos, videos, links and comments. Marketers can leverage Facebook's large audience and targeting options by creating brand pages, running ads, developing apps, and integrating with websites using Facebook Connect.

1. Facebook Marketing

2. Why Should You Care?Facebook is the leading online social network

3. The site claims more than 200 million active users (worldwide)

4. That’s an audience twice the size of the Superbowl

5. More than 50%, or 100 million users, log on at least once a day

6. More than 4 billion minutes are spent on Facebook each dayCopyright @2011 Mobiz Infotech Pvt Ltd.

7. Who Are All These People?There are more females (55.7%) than males (42.2%)

8. 2.2% are of unknown gender(?)

9. The fastest growing demographic is the 35-54 year old demo

10. Experiencing a 276.4% growth rate over the past 6 months

11. The 55+ demo is not far behind with a 194.3% growth rate

12. The 25-34 year population is doubling every 6 months(source: Istrategy Labs 2009 Facebook Demographics and Statistics Report)Copyright @2011 Mobiz Infotech Pvt Ltd.

13. Where Are They Coming From?About 70% of Facebook users are outside the United States

14. Facebook has been translated into 70+ languages

15. In U.S., the largest demographic concentration remains the college crowd of 18-24 year olds (40.8%) which is down from (53.8%) six months ago

16. Miami is the fastest growing metropolitan area (88.5%) and Atlanta (6.4%) is the slowest

17. There are more than 30 million active users currently accessing Facebook via their mobile devicesCopyright @2011 Mobiz Infotech Pvt Ltd.

18. What Are They Doing?Average user has 120 friends on the site

19. More than 30 million users are updating their statuses at least once each day

20. More than 6 million users become fans of Pages each day

21. More than 850 million photos are uploaded each month

22. More than 10 million videos are uploaded each month

23. More than 1 billion pieces of content are being shared each week (web links, news stories, blog posts, notes, photos, etc.)

24. More than 2.5 million events are created each month

25. More than 30 million active user groups have been created since the site launched(source: Facebook stats)Copyright @2011 Mobiz Infotech Pvt Ltd.

26. Facebook StrategiesCopyright @2011 Mobiz Infotech Pvt Ltd.

27. 5 Steps to Building Your Facebook PresenceStep 1: Expanding your network of friends Step 2: Joining and participating in related GroupsStep 3: Monitoring your brand reputation within Facebook Step 4: Creating and taking ownership over your company’s official Public Profile Step 5: Managing an ad campaign to reach your desired audience Copyright @2011 Mobiz Infotech Pvt Ltd.

28. Step 1: The Art of Influencing FriendsFacebook is all about making connections with old and new contacts

29. Facebook allows you to search for friends by:

30. Name

31. High School

32. College

33. Company

34. Import email contacts and blast your friends

35. Be bold, be assertive, chances are they’d love to connect

36. Friendship is a two-way street - show your friend’s you care

37. Comment on photos

38. Send bday wishes