Questions and input to guide the conversation regarding globalisation, culture and business

1. Welcome to today's intercultural practice
International Management 2022

2. Instructions
In this first online session you and your partner will discuss
about globalisation. In the following slides you will find
some statements and questions to guide and support your
conversation. We encourage you to share your opinion and
debate about the topic only in English so you can also
challenge your communicative skills in a foreign language.
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3. According to Wikipedia...
Globalisation is the increasing interaction of people, states, or countries through the growth of the international flow of
money, ideas, and culture. Globalization is primarily an economic process of integration that has social and cultural aspects.
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• What do you think are the positive and negative aspects of globalisation?
• How is culture being affected by globalisation?
• If you were managing a multicultural company:
- How will you face cultural differences in your company?
- How will you assure the balance and respect between cultures?
Session 1 - Globalisation
Warming up questions
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4. • Is there a need of discussing the procedure, effect and consequences of working globally?
• Are we really ready to embrace diversity and work in multicultural environments?
• To what extent can cultural differences ruin a negotiation or a work environment?
• What would you do to avoid cultural breakdowns in a negotiation? And in a company?
• Do you know any real-world examples in which this has occurred?
In the first video, Dr. Nadya Fouad, Distinguished Professor at the University of Wisconsin-Milwaukee, compares women’s
incorporation to the job market to the incorporation of race and cultural diversity in working environments.
Questions for reflection
Going multicultural
Session 1 – Globalisation
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5. ● What is your opinion about this cultural exportation?
● Could it threaten or enrich local cultures?
● How do you feel knowing that they are using your culture to sell you products?
● Are they trying to touch your core, emotions, to make you consume their products?
● Will you use this strategy in your company? How?
The local going global - The second video shows the exportation, globalisation, of a particular culture (and its products) like
the case of Irish culture. Their local traditions, like music, dance and iconography, beer and whiskey are known worldwide.
Global brands using local cultures - Johnie Walker’s slogan “keep walking” turned into 100 different local inspirational quotes
to ensure local resonance (Marek, 2014).
Session 1 – Globalisation
Global, local or glocal?
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Questions for reflection

6. What’s your voice regarding the upcoming future effect of globalisation shared in Mareck’s (2014) article on
p. 28 – section: “A new approach for the future”?
• Is the concept “omnicultural people” something possible?
• Will we really reach the point in which brand messages will get global and will not be lost
in translation?
• Will local cultures and cultural differences disappear due to globalisation?
Session 1 – Globalisation
Conclusions
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Questions for reflection

7. Good Job!
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Thanks!
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