A2 global media les5

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A2 global media les5

  1. 1. Global Media Lesson 5: Transparent Exports & Hybrid Programming L.O: To further understand what is meant by ‘transparent exports’ & ‘hybrid programming’.
  2. 2. Knowledge Check! Answer the following questions. The one with the most correct wins a prize! <ul><li>Who came up with the term “global village”? </li></ul><ul><li>In what decade was the term “global village” first used? </li></ul><ul><li>According to the inventor of the term “global village” what technology would make it possible for the global village to come into existence? </li></ul><ul><li>In what industry did the term globalisation first originate? </li></ul><ul><li>What is meant by the term “glocalisation”? </li></ul><ul><li>What does ‘cultural imperialism’ mean? </li></ul><ul><li>What is meant by ‘hegemony’? </li></ul><ul><li>What percentage of the world’s population DOESN’T have access to broadband internet? </li></ul><ul><li>What is meant by “narrowcasting”? </li></ul><ul><li>What/Who does Pia think the inventor of the term “global village”, looks like? </li></ul>
  3. 3. A Reminder… <ul><li>Culturally transparent Exports </li></ul><ul><li>E.g. programmes whose format and content is not changed when exported to another country. </li></ul><ul><li>Support the idea of the Global Village </li></ul><ul><li>The world as a melting pot of “all” cultural influences. </li></ul><ul><li>Only the names and presenters change. </li></ul><ul><li>Many programmes which fall into this category are those with a global capitalist emphasis (i.e. making money is good & business is extremely competitive and ruthless!) e.g. Deal or No Deal! </li></ul><ul><li>Hybrid Programmes </li></ul><ul><li>E.g. programmes the content of which is localised even if format is ‘foreign’. </li></ul><ul><li>Prove and disprove globalisation </li></ul><ul><li>Formats & content is “glocalised” </li></ul><ul><li>Show how global and local cultural influences on people can intermingle </li></ul><ul><li>They reflect the difference in cultural and moral ideology which survives the globalising trend! </li></ul><ul><li>They offer a fusion of the global and the local! </li></ul>
  4. 4. Activity – in pairs. <ul><li>Use the internet to find three hybrid programmes. (Examples not used in class!) </li></ul><ul><li>Your three examples must be different to each other in the following ways; </li></ul><ul><li>One must be culturally transparent. </li></ul><ul><li>One must be an imported format with some minor cultural changes. </li></ul><ul><li>One must be an imported format with more significant cultural changes that reflect ideological differences between the nation whre the product was first shown & the new host nation. </li></ul>

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