Intercultural business communication, intercultural marketing, communication in New Zealand, business communication in New Zealand, cultural and social values in New Zealand.

1. Intercultural business communication:
the case of New Zealand
Claudia Ciuraru Cucu
28 June 2013

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Understanding social relationships and the
way other cultures work
How each society conveys meaning
Adapting values and guiding principles to the
local context
Avoiding misunderstandings
Being successful

4. 
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High context culture
Communication tends to be
more indirect and formal
High power distance
Collectivism
Masculine society
Low tolerance for
uncertainty
long-term orientation
culture
Māori
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Low context culture
Communication is direct
and linear
Low power distance
Individualism
Masculine society
Pragmatic culture
Short-term oriented
culture
British

5. 
Equality and opportunities for everyone
Individualistic culture: individual goals and
accomplishments (British)
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But
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Each individual contributes to the community
wellbeing (Maori)
Honesty- Trust

7. Source: http://www.fonterra.com/nz/en/Sustainability/Environment

8. Source: http://www.thewarehouse.co.nz/red/content/homepage/communities-andenvironment

10. 
Source: https://careers.airnz.co.nz/about-us/our-vision-and-principles/diversity

11. 
The Warehouse:
“You are our Number 1
We wouldn’t be here without you, so keeping in close contact
with you our customers is big priority for us. Whether it’s
talking with you when you visit our stores, reading your letters
of thanks or taking note of what you love and you don’t
through sales reports, our relationship with you our customer is
the focus of our business.”
 Goodman New Zealand's core values:
“Customer+focus
Our customers are at the heart of everything we do.
We believe success comes from listening to our customers.
We focus on building relationships for the long term and
delivering innovative solutions to meet our customers’ needs.

12. Source: www.fonterra.com

13. Air New Zealand

14. Draws inspiration from the Maori tradition:
“To communicate the way we see the world and
the principles that guide us, we look to our
famous Koru.”

16. 
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Communication style:
direct*, clear*, sincere, sentimental, colloquial
Focused on New Zealand
Supported by data and facts
We will strive to be number one in every market we serve by
creating a workplace where teams are committed to our
customers.
Our people make us who we are. They are the face of Air
New Zealand. We welcome the things that make individuals
different, as we celebrate the one thing that we all share our Air New Zealand.
We have a sense of community and a share in the success of
Air New Zealand and its place on the world stage.
It is about who you are, that counts.

17. 
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Our Awards
Our Fleet Enhancement
Air New Zealand has committed over $2.5 billion to
updating our fleet with Boeing 777-300ERs and
Boeing 787-9s.
Sustainable Bio fuel
On the ground, our support vehicles at
Auckland, Blenheim and Christchurch airports are
running on 20% biodiesel.

19. 
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http://www.edwardthall.com/
http://geert-hofstede.com/
http://www.maori.info/
http://www.teara.govt.nz/en
http://www.airnewzealand.com/
http://www.fonterra.com/global/en
http://www.thewarehouse.co.nz/