An Informative Presentation on Netflix.
Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.
Analysis regarding three issues (Website, Audience, and Media) and two recommendations (Improved Website and Blogger Partnership) that will drive traffic to Zappos.com.
An Informative Presentation on Netflix.
Includes
1. History
2. Several business plans of Netflix over the time of its inception to the present scenario
3. S.W.O.T analysis
4. Present Challenges.
Analysis regarding three issues (Website, Audience, and Media) and two recommendations (Improved Website and Blogger Partnership) that will drive traffic to Zappos.com.
SoLoMo Social Summit 2015 - Cineplex Digital Solutions Mad Hatter Technology ...Mad Hatter Technology
Overseeing the studio and creative for a wide range of clients, Laura’s primary focus has been to develop interactive digital experiences to engage audiences in public spaces. With more than 20 years in the advertising industry, Laura has won awards for advertising campaigns, product launches, digital installations and corporate identity on a global scale. Laura leads her team by striving to push the creative boundaries with ideas that are rooted in a fertile strategy. Laura has experience working in Packaged Goods, Manufacturing, Spirits, Agriculture, Technology, Pharmaceuticals, Retail and Public Spaces.
Anyone interested in the basics of marketing could access this presentation which talks about the 7Ps, & the product, place, price & promotion at length
Analyze the social media performance of Top Movie Theater Brands. Find out how much engagement these brands receive, insights into their campaigns etc.
The various cinema operators in Singapore offer movie going experience, products and services with little differentiation. There is no brand loyalty for movie goers and this happen presents an opportunity in itself for a cinema brand to stand out as a champion. A study was carried out on Cathay Cineplexes on how they can make use of existing(or non existing) touchpoints which the brand can leverage to improve customer brand experience and at the same time reinforce the brand strength.
“Class is an aura of confidence that is being sure without being cocky. Class has nothing to do with money. Class never runs scared. It is self-discipline and self-knowledge. It's the sure-footedness that comes with having proved you can meet life.”
“Class is an aura of confidence that is being sure without being cocky. Class has nothing to do with money. Class never runs scared. It is self-discipline and self-knowledge. It's the sure-footedness that comes with having proved you can meet life.”
EKA INC. is a creative production house that captures and crafts unforgettable stories through exceptional cinematic films, creative content creation ( 3D Animation & Motion Graphics) & turnkey event solutions.
2. Presented By Nissa Razzak Nida Ilyas Mohammad Omer Ifthikar Mahmood Ahmad Kamran Ali Amna Mohsin Ali
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8. VISION STATEMENT “ To revitalize the concept of Cinema by building a reputable chain of movie theatres all over Pakistan. We further look forward to bringing allied retail entertainment concepts to Pakistan to complement and complete the entertainment experience for our consumers.”
9. MISSION STATEMENT “ Dedicated to introducing a world-class, film-going experience to all age groups by building state of the art film theaters in Pakistan. POPCORN will have multiple cinemas in each location and is committed to screening premium content in a friendly environment. We value our employees and believe in recruiting, developing, motivating, rewarding, and retaining personnel of exceptional ability, character, and dedication by providing good working conditions.”
19. CLASSIFICATION OF SERVICES END –USER Consumers SERVICE TANGIBILITY Highly tangibility as Popcorn uses all sorts of symbols to minimize the intangibility such as logos, environment, decor, sound, movie theatre etc. PEOPLE-BASED SERVICE At Popcorn all the process and service delivery is people based and not at all equipment based. EXPERTISE At Popcorn highly professionals are hired for ticketing staff, technical staff. Apart from this the ushers, managers all are fully trained before they come on ground for providing services. PROFIT ORIENTED Popcorn is a full commercial and profit oriented service.
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21. POSITIONING POPCORN will be an upscale premium movie theatre, it will be positioned on the sophistication and imagery of a young learned, well groomed individual. POPCORN will be positioned as a total entertainment facility.
30. POINT OF DIFFERNTIATION • We offer the same price as our main competitor, but with extended value offerings like free popcorn, gaming room, improved sound system (Dolby Surround Sound instead of DTS), better aesthetics and more seating space. • We offer a better variety of movies than Cineplex on different screens, ensuring that a complete family experience may be enjoyed. Like old age people could be watching our selection of classics. • We also differentiate on service where our policy is that “you will always be greeted with a smile”. Our staff will be specially trained to assist the customer in any way that he or she desires.
