1) The document proposes a business idea of operating a movie bus that brings a theatre experience directly to customers' locations. 2) Key advantages are a niche market with little competition and the convenience of booking and receiving the service. 3) The business model involves a bus fitted with a projector, theatre seating, and selling snacks to create a mobile theatre experience for families, children, and professionals who lack time.

1. RMS Individual Assignment
By
Vamsi Bodavula
PGDM 2

2. Identification of the new Retail Idea
High growth of working
professionals, they don’t
have time to Enjoy with
their family and spend
time with their children
There is a need for best
ambience movable Theatre
that Comes to your place
and provides you party
and theatre experience
BAS MOVIE makes use of
Bus fitted with Projector
and theatre Environment &
goes to customer area
when they book their date.
No competitor is currently
serving to such niche
market that gives
competitive edge in terms
of ease of booking and
delivery of service
Reasons for Choosing
the Retail Idea
As there was less
competition in this type of
business and niche market
As in this Modern world
increasing the Party lovers,
that may brings profits to
my business
Low cot of investment in the
initial stage
1
2
3 Inner View of the
bus
Identifying the Target Segments
Children
Working Professionals
Families, Who loves to celebrate
within their family

3. • Well Trained Employees and staff
• Good Ambience and different look
• Movie experience in a non routine way
• Initial Investment for Projector and truck
and other required equipment's
• Salary of the Employees and staff
• Fuel cost and Satellite or movie film cost &
Other Variable expenses.
• Online booking Staff and offline
booking staff
• Food serving staff during the play.
• Promotional and marketing staff.
• Cleaning of the inside hall of the bus after the completion of the
each paly.
• Bus maintenance and ticket collector and online booking ticket
controller.
• Revenue from the Tickets that
was sold to watch movie to the
customers.
• By selling popcorn and beverages
to the customers during the play.
• Customers satisfaction is
the prior thing.
• Offers during weekends
and combo offers along
with snakes and tickets
• The Feedbacks forms also available near the
bus and collect the opinion of their
experience during the play.
• Quick response to the customer when ever
customer needed
• Our main Target customers are Movie
freaks and also ambience lovers.
• Working Professional who wishes very
peaceful to watch movies
Business Model CanvasKey Activities
Value
Proposition
Customer Relationship
Customers
Revenue
Key partners
Costs
Key Resources
Movie Party Bus is a full size fun party bus, equipped with a state of the art sound system,
projector and screen, concessions like popcorn and refreshments are offered. Busamove is
a fun party bus designed to give guests a movie theatre experience without having to leave
home. Busamove brings the movie bus to you, rain or shine. Ideal for private functions,
homes, schools, summer camps, etc. No more cleaning up, planning, or stress. PARTIES
Movie Bus

4. Strategies to Create Competitive Advantage
It is Very important to
train the workers and
the staff available in the
bus.
Quick response to the
customer need
It is important
to have no.of
services available
as compared to
theatre to give
same experience
Number and service
offered
Skilled Workers
Quick Response
When we are
charging high
amount for the
service. And that
service should be
worth to which
our customer is
paying
Service Quality
Customer Experience journey map
Name:-CHUPKE Call
or
book
Tickets
online
Bus arrives at Your Place
Enjoy Movie with your family in
theatre environment