Analyze the social media performance of Top Movie Theater Brands. Find out how much engagement these brands receive, insights into their campaigns etc.

1. Top Movie Theater
Brands on Social Media
May 1st – July 31st 2016

2. Movie Theater Brands: Social Media Report
This Report looks at how
Movie Theater Brands
Performed on Social Media between
May 1st – July 31st, 2016

3. Comparison of
“Movie Theater Brands"
Facebook Pages
May 01, 2016 - Jul 31, 2016

4. AMC Theatres had the largest fan base of 4,489,816 while Harkins Theatres showed the highest fan growth of 7.90%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K
Growth%
Number of Fans
AMC Theatres Harkins Theatres IMAX(US) Cineplex Cinemark Regal Cinemas Marcus Theatres Showcase Cinemas
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Marcus Theatres Cinemark AMC Theatres Regal Cinemas IMAX(US) Harkins Theatres Cineplex Showcase
Cinemas
United States Countries < 2% Canada Argentina Other Countries
Fans - Geography

6. Harkins Theatres had the highest PTAT of 3.14% as a percentage of its average number of Fans during this time period.
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K 4,500K 5,000K
Peopletalkingabout(as%ofFans)
Average Number of Fans
AMC Theatres IMAX(US) Harkins Theatres Cineplex Cinemark Regal Cinemas Marcus Theatres Showcase Cinemas
Conversations

7. Regal Cinemas published the greatest number of posts (531). IMAX(US) had the highest average engagement, with a
score of 452.
0 100 200 300 400 500 600
0 50 100 150 200 250 300 350 400 450 500
AMC Theatres
Harkins
Theatres
IMAX(US)
Cineplex
Cinemark
Regal Cinemas
Marcus
Theatres
Showcase
Cinemas
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. AMC Theatres received the most number of Likes (216,638), Regal Cinemas got the most number of Comments
(37,315) Shares (47,379).
0K 50K 100K 150K 200K 250K
AMC Theatres
IMAX(US)
Harkins Theatres
Cineplex
Cinemark
Regal Cinemas
Marcus Theatres
Showcase Cinemas
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
Cinemark
26-JUL-16, TUE 9:47PM
Join us for #CinemarkCommunityDay on
August 20th, from 9AM - 1PM! Enjoy a
complimentary family-frien ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 2,708 838 5,530 Positive
Marcus Theatres
24-JUL-16, SUN 2:00PM
We bring some of Steve Spielberg’s
classic films back to theatres! Jurassic
Park leads everything of ..
IMAX(US)
06-JUN-16, MON 9:00AM
Alexander Skarsgård transforms into the
King of the Jungle in our exclusive sneak
peek at Legend of ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 3,091 398 1,342 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 1,404 263 2,641 Positive

10. Most Engaging Brand Posts
IMAX(US)
05-JUN-16, SUN 5:00PM
Have you felt the power of TMNT Movie?
Go full-throttle in IMAX 3D:
http://spr.ly/6188BSveK
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 10,491 342 571 Positive
IMAX(US)
01-JUN-16, WED 1:00PM
Feast your eyes on our exclusive art for
Legend of Tarzan, swinging into IMAX
3D theatres in 1 month ..
Marcus Theatres
23-JUN-16, THU 12:30PM
SHARE for a chance to #win a basket full
of scrumdiddlyumptious sweets AND a
copy of Roald Dahl’s be ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 627 75 1,879 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
999 493 167 1,260 Positive

11. AMC Theatres's Facebook Page saw the highest number of Fan posts (984).
0 200 400 600 800 1000 1200
AMC Theatres
Harkins Theatres
IMAX(US)
Cineplex
Cinemark
Regal Cinemas
Marcus Theatres
Showcase Cinemas
Number of Fan Posts
Fan Posts

12. Harkins Theatres received the highest percentage of Positive Sentiment (49.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
AMC Theatres
Harkins Theatres
Cineplex
Cinemark
Regal Cinemas
Marcus Theatres
Negative Neutral Positive
Sentiment Analysis

13. Harkins Theatres responded to the highest percentage of Fan posts (57.83%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 200 400 600 800 1000 1200 1400 1600
%ofFanPostsBrandRespondedto
Average Response Time (mins)
AMC Theatres Harkins Theatres Cineplex Cinemark Regal Cinemas Marcus Theatres
Brand Responses

14. Regal Cinemas published the most with 531 posts.
22%
13%
6%
8%
15%
14%
12%
10%
Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas
Share Of Voice – Volume of Posts

15. AMC Theatres received the largest volume of Likes (216,638).
20%
8%
7%
4%
5%
12%
26%
18%
Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas
Share Of Voice – Likes

16. Regal Cinemas received the largest volume of Comments (37,315).
35%
12%
6%
8%
5%
10%
20%
4%
Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas
Share Of Voice – Comments

17. Regal Cinemas received the largest volume of Shares (47,379).
30%
7%
7%
6%9%
9%
29%
3%
Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas
Share Of Voice – Shares

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