2. TABLE OF CONTENT
In The Beginning
Were we Are
What We Have
Annual Footfall
Our Reach
Our Offfers
3. IN THE BEGINING
Silverbird Group opened Its 5-screen Cinema in May 2004. It is located at the Silverbird Galleria in the centre of Victoria
Island, Lagos. It was the first cinema to operate in Lagos since the late 1970's, and the first multi-screen cinema in the
country. It stood for 5 years rivalling any multiplex found abroad.
In January 2009 Silverbird Group acquired the Ceddi Plaza 3- Screen Multiplex Abuja. This was followed by the opening
of the 8-Screen multiplex in Port Harcourt in April 2009. Situated at the former Obi Wali Cultural Centre, Mile 1 in the old
GRA, it quickly established itself as the entertainment centre of Port Harcourt and its environs.
4. WERE WE ARE
In the last 12 years , the Silverbird Cinemas has grown in size and experience which's makes us the leading Cinemas chain
in West-Africa. We have 9 locations in 2 Countries and 4 States in Nigeria. We are striving to be the largest Cinema and
Communications chain in Africa.
2Countries
4States
9Locations
5. WHAT WE HAVE
On-screen IPhone Stand LCD Screens
Escalator Branding
Elevator doors Branding
6. SN LOCATION
NUMBER OF
SCREENS
SEATING CAPACITY
1 VICTORIA ISLAND 5 805
2 IKEJA 5 712
3 SEC ABUJA 12 2227
4 FESTAC TOWN 4 954
5 PORT HARCOURT 8 1354
6 GHANA 5 750
7 UYO 6 1076
8 JABI LAKE 5 projection
TOTAL 45 7878
SITTING
CAPACITY
7. ANNUAL
FOOT FALL
SN LOCATION FOOTFALL
1 Port Harcourt 309,410
2 SEC 687,708
3 IKEJA 840,983
4 VICTORIA ISLAND 350,528
5 FESTAC TOWN 100,714
6 UYO 514,573
TOTAL 2,803,916
Our Annual footfall has
a growth rate of 5% per
annum. That means
that one out f every 20
person is a new
customer.
8. OUR REACH
1
2
SILVERBIRD TELEVISION
46 Million ViewersCOVERAGE:
Our Sister Companies
Lagos: LAGOS,
Awka: ANAMBRA STATE,
Jos: PLATEAU STATE,
Benin: EDO State,
Abuja: FCT
LOCATIONS:
SILVERBIRD RHYTHM FM
45 Million Listeners
Lagos: LAGOS,
Awka: ANAMBRA STATE,
Jos: PLATEAU STATE,
Benin: EDO State,
Abuja: FCT
COVERAGE:
LOCATIONS:
12. Target Audience
SILVERBIRD Hang Out would be targeted at primary and
Secondary school visit to the cinemas. There would engage in a
mini party while at the cinemas. Activities include the following:
• Music from a Top D.j.
• Games to partake in and win loads of gifts while also
interacting with their peers from other reputable schools.
• Coverage by SILVERBIRD TV and RHYTHM FM.
• Finally, there will be a guest appearance of one of the biggest
O.A.P in the country to serenade
INTRODUCTION
7 – 18 Years
14. • Mother's Day Out or MDO is a special MONTHLY event organised by
Silverbird Cinemas for Mothers and their preschool children.
• It is a day when Mothers come to the cinemas to bond and
socialize while being relived of the task of baby siting for a whole
day.
• It is one of our many ways of reaching out to our customers and
our community at large.
• We provide a loving and nurturing
environment for preschool children to
experience being with other children on a
one day each week basis.
OFFER 2
15. Once a Month, a hall is dedicated
to showing movies only to mothers
and their Pre-school children.
• A Playgroup will be setup for the
children of the Mothers while they
are watching their movies
16. • Brand placement for Sponsors to
reach out to prospective customers
• Attract new Genre of customers
(Mothers) with family oriented
packages target at Women
• Focus on the children with products
for them ( MILO)
• Generate brand affinity with the
Mothers
18. New movies are released every week at the cinemas, of course,
but often the big studios decide to pull out all the stops and throw
an old-fashioned, full-blown Movie premiere (sometimes called
"special screenings").
MOVIE Premiere
19. Silverbird Cinemas is throwing open the sponsorship opportunities for a
blockbuster movie. The opportunity for sponsors to use a unique proven
marketing strategy to reach a targeted audience with using blockbusters as
brand endorsements. With effective subliminal marketing strategies
MOVIEPremiere
20. We understand the peculiar dynamics of the Nigerian market that most
brands faces and have recognized a unique opportunity to stimulate and
enhance their organisation’s visibility across regions (North, South, East, West);
increase demand for your company's products and services; and provide the
necessary support for strengthening your company’s image and brand name
and principally, ensure that your valued products are at the consumers’
reach.
WHY MOVIE Premiere
21. To drive optimum awareness that will support your brand
image .
To increase target market penetration and drive potential
targets towards your products and services across regions;
Increase Top-of-Mind Awareness (TOMA) and recognition for
your brand
Ultimately draw more target market interest, Induce more trials
and a buy-in attitude amongst the target market within the
premiere period and after thus transforming to more
Customers
Benefits of a MOVIE Premiere
22. Hall size varies from 103 – 232 seats
depending on which is selected .
Have the hall named after your organization
5.1 Dolby sound for realistic experience
We are offering you the opportunity to make your brand stand out from the rest by having one
or more of our hall named after your organization.
23. • A 232 sitting capacity hall
with a 30ft Screen, fully air-
conditioned with 5.1.Doulby
sound quality for realistic
experience.
• 24 hours un interrupted
power supply
• 24 hours security
• Customer Services personnel
available.
The aim of this idea is to make your
brand and its product a lifestyle brand.
To achieve this, we would break down
the project into the following benefits:
24. Celebrity Day at Silverbird
Cinemas (Galleria) is an event
organized in partnership with
PEPSI-COLA. The event will
involve watching a movie with
Celebrities' fans, signing of
autographs, musical concert and
other side attractions. The event
is expected to attract audience
of diverse demography.
We hereby offer you an
opportunity to partner with us in
this respect by sponsoring the
attached financial budget.
25.
26. • Brand placement for
Sponsors to reach out to
prospective customers
• Showcase your
organisation as a trendy
and youthful. By doing this,
you attract a large amount
of upwardly mobile
customers
• Brand Affinity.
• Target Marketing
Opportunities
28. Box Office branding ( Cinema Ticket sales point Branding) is one of the
fastest way for any brand to get their product to the fore front of
consumers memories. It identifies any brand to the cinema culture
while showing the brands upward movement on exposure.
CINEMA Box office and Pillars
29. Door branding can be done on all the doors within the cinema
CINEMA
Door Branding
32. HALL LEASING
LEASE 1
SN TYPE OF LEASE NUMBR OF HALLS LOCATION DURATION(YEARS) AMOUNT
Long Lease 1 Any 1 12,000,000
LEASE 2
SN TYPE OF LEASE NUMBR OF HALLS LOCATION DURATION(YEARS) AMOUNT
Long Lease 2 Any 1 18,000,000
Features / Benefits
• 20 Complimentary Tickets Monthly
• 100 On-Screen Adverts
• 1 Pre-Screening of a Movie before Release
33. SN ITEMS QUANTITY
UNIT
PRICE
AMOUNT Monthly COMMENTS
1
INDOOR BRANDING OF
HALLS 1 250,000 200,000
This includes the cost of
branding at our locations
3
Advert on Digital Signage's ,
On-screen Ads and 2 Roll-up
Banners
50 600,000 600,000
This is the cost of branding
4 Hall Rental
1 446,000 446,000
This will include 2 (two)
halls at the Galleria and 2
(two)at Silverbird Cinemas
Abuja. The total sitting
capacity of the halls is 762
5 Popcorn and Drink 300 900 270,000
The unit price for a pack of
Pop-corn and bottle of
Coca-Cola
6 Branding of Pop-corn Bags 300 400 120,000
The is the branding cost
for our bags of pop-corn
GRAND TOTAL
1,636,600
34. SN ITEM AMOUNT
1 Venue: 232 Hall Capacity & Atrium 698,000
2 Atrium Decoration 220,000
3 Sound Engineering & Equipment 1,200,000
4 Stage & Lighting 450,000
5 Refreshment (small chops, pop corn & soft drink, wine, juice)
464,000
6 MC & a comedian 300,000
7 Celebrity Gift 1,500,000
8 Video/ Picture coverage 350,000
9 Security 150,000
10 Event Booklets & IV 180,000
11 Logistics 345,000
12 Banners 8 240,000
13 Publicity 2,000,000
Total 8,097,000
35. SPONSORSHIP BENEFITS
SN ACTIVITIES
1 100 pre-movie Adverts at the cinemas 1,000,000
2
Digital Signage advert on 27 Screens for 1 Month
1,000,000
3
4 Sky scrapper Banners at 3 Locations ( Excluding LASAA permit cost)
2,000,000
4
5 Hall rentals for Invited Guest
1,500,000
5
Pop-Corn Bag Co-Branded for 2000 units
600,000
6
Props and Small chops for 3 Locations
2,000,000
7
Silverbird Atrium
500,000
8
1500 Co-branded T- Shirt
3,000,000
9
50 Rhythm Advert ( Non- Network)
800,000
10
50 Stv Advert Slots ( Non-Network)
1,500,000
11
20 Radio Hypes
900,000
12
Interviews on Today on STV
270,000
VALUE OF BENEFITS N15,070,000
SPONSOURSHIP BENEFITS N 11,000,000
36. CINEMA BRANDING COST
SN CINEMA NAMES
NUMBER OF
SCREENS
UNIT COST
Naira
Square/M2
DURATION
(WEEKS)
AMOUNT
1
BRANDING OF CINEMA
(GALLERIA)
5 18,000,000
1,746
52
18,000,000
2 BRANDING OF IKEJA 6 10,000,000
926
52
10,000,000
3 BRANDING OF SEC 12 25,000,000
3,000
52
25,000,000
4 BRANDING OF FESTAC 5
15,000,000 1250
52
15,000,000
5 BRANDING OF PORT-HARCOURT 8 7,000,000
1,438
52
7,000,000
Total 8,360 75,000,000
CINEMA
The cost above is for the branding of the cinema box Office
Box Office
