PVR Cinemas is India's largest film exhibitor with over 500 screens across the country. It was established in 1995 as a joint venture between Priya Village Roadshow and operates various cinema brands. The presentation analyzes PVR's marketing mix, strategy, achievements, and recommendations to further improve customer service through technological innovations, expanding reach, and leveraging sports events. Areas for improvement include matching service levels to ticket prices and enhancing CRM practices.

1. Institute of Management Studies
Presentation
PVR CINEMAS
SUBMITTED BY
ABHISHEK GUPTA

2. Industry Overview
 The media and entertainment industry in India consists of :
• radio
• music
• Animation
• Gaming
• visual effects (VFX)
• Internet advertising

3. Company Overview
 Its a joint venture agreement between priya exebitors Pvt Ltd nd Village road
show in 1995 with 60:40 ratio.
 Its is the largest and the most premium film entertainment company.
 Large no. of 500 screens in India.
 Other brands like PVR DIRECTOR'S CUT, PVR PICTURES, PVR IMAX, PVR 4DX,
PLAY HOUSE, BLU'O'

4. Marketing Mix Analysis
 Target Customer
 Brand Positioning
Market
Achievement
Product
Recent development
Promotion
Brand value

5. Marketing Mix Strategy
 Strategic Issue Analysis
 Quality management practice
 Productivity enhancement initiatives
 Use of IT, Automation, integration
 CRM efforts

6. Conclusion
 According to our observation and analysis organization is good in their field,
service quality, time management and ready to help the customers. Few things
that make PVR as leading like complimentary water, food court is their own to
manage good quality of food and kiosk ticket booking counter etc.

7. Suggestion
 Technological Innovation
 Once inside...Service must match the price charged
 Expanding reach
 Riding high on sports

8. Learning
 How to manage CRM
 Customer relationship management .
 Safety and security of customer.

9. THANK YOU