PVR Ltd is India's largest movie exhibition company with over 108 screens across India. It was founded in 1995 as a joint venture between Priya Entertainment and Village Roadshow. PVR provides state-of-the-art cinema experiences with luxury formats and advanced technology. It follows a growth strategy of expanding to more cities and increasing screens. PVR earns revenue through ticket sales and food & beverages. It faces competition from other multiplex chains but has strengthened its position as India's leading exhibitor through strategic acquisitions and focus on customer experience.

1. MOVIES MASTI MAGIC" Movies First "

2. Presented By-ManendraShukla

3. Entertainment is an activity designed to give people a diversion. It is usually conducted in one's free time‘

4. Sultan Of India‘s MultiplexesAjay BijliChairman AND Managing Director, PVR Ltd.

5. The following persons constitute the Board of Directors: Mr. Ajay Bijli (Chairman cum Managing Director, Whole Time Director)Mr. Sanjeev Kumar (Joint Managing Director)Mr. Sumit Chandwani (Independent Director)Mr. Vikram Bakshi (Independent Director)Mr. Sanjay Khanna (Independent Director)Mr. Ravi K. Sinha (Independent Director)

6. VISION & MISSION VISION :- To remain India' most premium and most preferred Retail Entertainment Company.MISSION :- To dazzle and delight the best patronBy giving the best entertainment experience, everywhere, everytime

7. HISTORY (Once Upon a Time ………………)March 1974, PEPL Started with single screen cinema hall. 1990, A set back to businesses of Cinema Halls. November 1994, joint venture agreement executed between Village road show Ltd australia and PEPL Renovation of Priya Theatre (PEPL) at a cost of Rs. 4 Million. April 1995, PEPL Joint Venture with Village Roadshow Ltd. (VRL), forming PVRL (Priya Village Roadshow Ltd.) Inscription of PVR ‘Movies First‘ Logo.

8. HISTORY (Once Upon a Time ………………)The Company was incorporated on April 26, 1995 under the Companies Act as Priya Village Roadshow Limited .On June 28, 2002 the name of the Company was changed from Priya Village Roadshow Limited to PVR Limited.

9. JOURNEY OF PVR………

10. PVR - the key points that attracted them to open retail chains in India, are -World class acoustics State-of-the-art projector and its allied technologyOnline ticket booking facility Snacks outlets serving Indian and international food items Special meals and mini meals are on offer on weekendsEnvironment friendly arrangementsHighly secured entertainment zone & Spacious parking lot Different classes of comfortable seating arrangements are offered

11. Some facts about entertainment business…… (OBSERVATION BY CEO)It has been observed that during a recession, spend on entertainment actually increases. A series of factors –Indian premier league

12. Terror attacks

13. Lack of good films But in spite of that Recession, strike provide hope to single screen theatres.

14. LUXURY & TECHNOLOGY (Sit back, Relax & Enjoy)

15. The Magic of 3 way Surround Sound - Real Life Sound Effects.Xenon Technology - The way for State of Art ProjectionUnobstructed Viewing - Hurdle Less Viewing Convenience to Comfort, Generous Legroom to Flexibility - All in one Seat.

16. AWARDS AND RECOGNITIONS (The Desire Never Ends)

17. Highest Box Office Collections in INDIA for 5Consecutive Yrs. “The Theatre World Newsmaker of the Year” Award for 2003. “Retailer of the Year”- 2005 “Franchise Award” - 2005

18. STRATEGIES (To be a Leader)

19. First to Introduce the Concept of Multiplexes in INDIA – First Movers AdvantageJoint Venture with Foreign Company for its Multiplex Business – Technological Benefit Efficient Implication of Online & Mobile based Booking – Reengineering Approach

20. First ever acceptance of Credit Cards for Movie Tickets – Moving with EraOnly Loyalty Program for Movie Buffs – Retaining CustomersMonthly Magazines for Latest Movie Updates - Bridging the Comm. Gap

21. Drivers

22. Marketing

23. ProductPVR Cinemas, one of the leading cinema chains in the country with over 108 screens in 26 different cinemas spread across multiple locations.State of the Art Technology that enhances the whole experience of watching a movie -the great picture quality, sound system etc.

24. What You GetThe bright red colors in the interiors to glittering gold in the foyer.Comfortable seats with more leg-room.Refreshments serving staffs in the theatre itself.High Class audio-visual quality.

25. Price……One of the most important factors for Brand Loyalty.PVR offers “HIGH PRICE discrimination” forvarious segments of its customers.In addition it has come up variety of schemes.

26. Price……Flagship ProductPrice ranges between 100-200 Rs.Excellent viewing value to middle market audience.

27. Price……PVR Premiere screens, which would be high end luxury screens with an ATP beyond Rs200.Middle upper market and premium location in metros.

28. Price……PVR Talkies which have an ATP below Rs 100.Aimed at value conscious market in tier 2 towns.

29. Price……Gold class have Price over Rs 500 in Metros

30. Price……Movie tickets cost 12-40% cheaper now.PVR Cinemas has dropped prices for shows screened before 1 pm to as low as Rs 50-100, depending on properties.Its tickets were earlier priced between Rs80 and Rs 150.

31. Places………………..Availability at the right place, at the right time, in the right quantities…

32. Places………………..26 cinemas with a total of 108 screensEntertained over 18 million moviegoers in 2007-2008PVR additionally plans to invest Rs 300-400 crore toopen 250 screens by 2010.- Maiden Mall, Amritsar (5 screens)- Ampa Mall, Chennai (7 screens)- Odeon, Ghatkopar, Mumbai (4 screens)

33. Promotion….

34. “VISA PVR Offer”PVR customers who useVisa Platinum, Visa Signature or Visa Gold cards who buy cinema tickets throughhttp://www.pvrcinemas.com.You will receive one free ticket out of every two ticketsPurchased.

35. ALTERNATIVE OPTIONS TO PURCHASE TICKETS

36. MEMBER’S ZONE

37. Online Movie Booking Websites PVR Cinemas

38. Book Eazy

39. Kyazoonga

40. Ask4Ticket.com

41. I Ticket.in

42. BookMyShow.comMultiplexes dress up for partiesWhere’s the party tonight? ??-At A MOVIE HALL !!!!!!!!!!!!!!!!Multiplex chains are now positioning their luxuryformat lounges as a place where “MOVIE BUFFs” canenjoy a get-together and also watch a movie.

43. Delhi-based PVR Cinemas offers their 36-seater Gold class auditoriums for private parties. The ticket price per seat range between Rs 300-500. “We are offering private party packages at our luxury auditoriums for movie-goers. Besides corporate, the concept is a huge hit with celebrities,” says GautamDatta, VPmarketing, PVR Cinemas.

44. Why other 3 p’s ???Process.Physical evidence.People.

45. PROCESS……

47. Physical evidence….Aim“Tangibilize the intangible”

48. Physical evidence….PlacePeopleEquipmentCommunication materialSymbolsPrice

49. Customer-value propositionService - Produced and consumed simultaneouslyThe major elements of physical evidence physicalenvironment,.

50. The important benefits offered by physical evidence AreIncreased employee productivityCreation of good impression among customersIncreased credibility of the service providerDifferentiation from competitorsEffective management of service quality and repositioning of services

51. ANALYSIS (Power Within)

52. STRENGHTSLargest Multiplex Operator in IndiaFirst Mover AdvantageWEAKNESSESLackness of initiation to advertise and promotion itself Lack of Good filmsVideo Piracy

53. OPPORTUNITIESGrowing BusinessFilm DistributionFranchisingTHREATSIncreasing CompetitionGovt. Regulations

54. CSR INITIATIVES

55. In order to highlight issues like global warming, climate change, pollution, health and to reinforce the importance of conservation of environment in the surroundings, PVR Nest launched a 15-day campaign to generate public consciousness and actions on the above.'Green Films' PVR NEST

56. PVR has tied up with National Geographic for the screening of these non-commercial films and the target audience is school children.CineartPVR Nest, focuses on disadvantaged urban children and the deteriorating urban model. The multiplex chain also conferred the “Childscapes Award For Excellence” to motivate ordinary lives for their contribution in developing the Childscapes community model.

57. There is more to PVR’s SR programme. Like, the chain is celebrating a green year. “With the emergence of Nest and its activities, we will dedicate the year in developing...

58. FinanceFinance

59. Annual Income Statement ---------In Millions of Rupee -----

60. BALANCE SHEET OF PVR LTD. ---------------------------- RS. IN MILLION