The document discusses service quality and identifies five gaps that can exist between customer expectations and the actual service delivered. Gap 1 is between customer expectations and management's perception of expectations, which can occur due to lack of market research and communication between management and customers. Gap 2 is between management's perception of expectations and service quality specifications, which can be caused by lack of management commitment, perception that expectations cannot be met, and absence of clear quality goals. Gap 3 is between quality specifications and actual service delivery, and can result from role ambiguity/conflict, poor job-person fit, inappropriate supervision, and lack of teamwork. The document provides remedies to close each gap, such as improving communication, training