Service Blueprint Go Air 111009082743-phpapp02
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Go Air is a low-cost airline based in Mumbai that operates domestic flights to 11 Indian cities. It was established in 2004 and launched operations in 2005 with a fleet of 20 Airbus A320 aircraft. Go Air aims to provide affordable air travel and does not offer free meals, but allows passengers to purchase food and drinks on board. It has expanded its fleet and route network over the years and primarily uses Chhatrapati Shivaji International Airport as its main base of operations.
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Service Blueprint Go Air 111009082743-phpapp02
- 2. EVOLUTION OF AVIATION Source: Airports Authority of India, Planning Commission, Ministry of Statistics and Programme Implementation, Ministry of Civil Aviation, Aranca Research
- 3. AIRPORTS INDIA HAS 449 AIRPORTS AND AIR STRIPS OF WHICH 125 ARE OWNED BY AAI Airports Authority of India (AAI) was – •Established in 1994 under the Airports Authority Act •Responsible for developing, financing, operating, and maintaining all government airports •The Aircraft Act (1934) governs remaining airports
- 4. AIRLINES SIX MAJOR AIRLINES OPERATE IN THE COUNTRY All statistics are for the month of May 2013 as published by Directorate General of Civil Aviation. www.ibef.org
- 5. MAJOR AIRPORTS SIX MAJOR AIRPORTS OF INDIA
- 6. GROWTH Total passenger traffic stood at a 154.5 million in FY14* Passenger traffic declined by 1.8 per cent in FY13 Domestic passenger traffic expanded at a CAGR of 12.5 per cent over FY06–13; by FY17 domestic passenger traffic is expected to touch 209 million During April–February 2014, international passenger traffic increased by 8.9 per cent compared to similar period in the previous year
- 7. POTERS 5 FORCES ANALYSIS Competitive Rivalry (High) Threat of New Entrants (Low) Bargaining Power of Customers (Low) Bargaining Power of Suppliers (High) Substitute Products (Low)
- 8. Competition among major players is very high, especially in LCC’s (Low cost carrier) section because the airlines compete for the middle income group customers and passengers of air-conditioning segment of railways. This group has low brand loyalty and is highly price sensitive Competitive Rivalry •Threat remains low in this sector also as no other means of transport is as swift, and convenient as airlines •It saves time Threat remains low because of the nature of the industry (Regulatory hurdles, Capital-intensive) Threat of New Entrants Substitute Products Bargaining power of suppliers remain high as there are only few fuel and aircraft suppliers •Talent pool of pilots, engineers and other staff is also limited Bargaining Power of Suppliers Bargaining power of customers remains low as the demand for low cost air travel is quite high •The costs of switching airplanes and services offered hardly differ with each other Bargaining Power of Customers
- 10. INTRODUCTION Low-cost airline. Based in Mumbai. It operates domestic passenger services to 11 cities with 385 weekly flights. Its main base is Chhatrapati Shivaji International Airport.
- 11. HISTORY Established in June 2004. Low-cost budget airline, based in Mumbai. Launch operations in October 2005 with a fleet of 20 leased Airbus A320 aircraft. An order for 10 aircraft from the Airbus A320 family was announced in July 2006 Go Air airliners come in green, orange, blue, and pink.
- 13. SERVICES Go does not offer a complimentary meal service to its passengers. However, it does offer a buy-on-board food service where items such as sandwiches, parathas, cookies, nuts and soft drinks can be purchased. Water is provided free of charge.
- 15. REACHES AIRPORT COMPUTER LCD’s SHOWING FLIGHT STATUS EMPLOYEE GREETS PASSENGE R CUSTOMER CARE RECEIVES BOARDIN G PASS PILOT TAKES CONTROL GIVES LUGGAGE FOR WEIGHIN G & CHECKING WAITS FOR FLIGHT AT TERMINAL BOARDS FLIGHT PHYSICAL EVIDENCE CUSTOMER SUPPPORT PROCESS ON STAGE BACK STAGE CONTACTPERSON TAKES HIS SEAT ASKED FOR MEAL GO AIR SERVICE BLUEPRINT ARRIVES DESTINATION TAKES HIS LUGGAGE AIR HOSTESS ASKS FOR FOOD EMPLOYEE WEIGHS LUGGAGE EMPLOYEE ISSUES BOARDING PASS PARKING EMPLOYEE DESK, COMPUTER, UNIFORM WEIGHNING MACHINE BOOK STORE , RESTAURANTS AT TERMINAL AIRBUS IN FLIGHT ENTERTAIN- MENT FOOD , DRINKS SHUTTLE BUS CONVEYO R BELT GROUND STAFF CHECKS PLANE WEB CHECK IN AIR HOSTESS GUIDES WAY