Introducing an Innovation This document discusses introducing the innovation of Near Field Communication (NFC) technology. It begins with defining NFC as a set of standards that allow devices to establish radio communication by touching or bringing them close together, with a range of less than 0.2 meters. It then presents survey data on user awareness and knowledge of NFC in Hong Kong. The data shows that most respondents did not know what NFC was, and that Samsung smartphone users were more likely to be familiar with NFC compared to users of other brands. The document concludes that while NFC is convenient, it has not gained widespread popularity in Hong Kong yet and may require further development of NFC-enabled products and services.

1. Introducing an Innovation

Group Member: Choi Ting Tung, Barry (13200712)
Au Ka Hang, Kenneth
(13210713)

2. Mind Map

3. Mind Map

4. Definition of NFC
 A set of standards for smartphones and
similar devices.
 Establish radio communication by touching
them together or bringing them close.
 Range: < 0.2m

5. How NFC works

6. NFC Application
 In Hong Kong, major use is related to mobile data
transmission.
 In worldwide, NFC might perform as electronic
payment or ticket of public transport.

7. Data from the survey
Number of Respondence
25
20
15
10
Female
Male
5
0
Yes
No
Do you know what is NFC?

8. Data Analysis
 Most responders do not know what is NFC
 Since NFC in HK
Not Common
 Most NFC device only focus on Mobile Phone
 Eg. S Beam, NFC speaker

9. Data from the survey
Which of the following technology are supported by NFC?
40%
60%
S Beam
Octopus Card

10. Data Analysis
 40% Responder answer wrongly
 Octopus Card: RFID
 But still 60% Responder with correct answer
 Might related to the TV advertisement of Samsung
Galaxy S3,
 since S Beam is one of the function of it.

11. Data from the survey
The relationship between the using brand of mobile and knowing what
is NFC
10
Number of Respondent
9
8
7
6
Yes
5
4
No
3
2
1
0
Apple
Samsung
SONY
BRAND
others

12. Data Analysis
 User of Apple or SONY: 0 knows NFC
 User of Samsung: 80% knows NFC
 Since NFC is one of the major function of Samsung
Smartphone
 Many promotion on NFC, more user know what
NFC is.

13. Conclusion
 NFC is a very convenient innovation
 Still not very popular in Hong Kong
 Might need to wait till the related product of NFC
to mature in order to raise it popularity.