7 P's of Airline industry

7 P's of Airline industry

• 1.
  PRESENTED BY: UMANG MAHESHWARI
• 2.
  • Airline industryis one of the fastest growing industry in the world. • According to the International Air Transport Association (IATA), India is the fastest growing aviation market. • Bangalore is the aviation manufacturing hub in India and constitutes of about 65% of the share of manufacturing.
• 3.
  • The AirlineProduct includes two types of product:- 1. On the Ground Services 2. In-Flight Services CORE •TRANSPORTATION SUPPLEMENTARY •CHECK IN •FOOD ON BOARD •CONNECTING FLIGHT •COMPLEMENTARY GIFTS •IN FLIGHT ENTERTAINMENT AUGMENTED •ONLINE BOOKING •VARIETY OF MEAL •PICK UP AND DROP SERVICES •MOBILE TICKETING
• 4.
  • Pricing canbe done on these basis- CLASS OF TRAVEL LOAD FACTORS COMPETITIVE PRICING PROFIT MARGIN DAY OF TRAVEL DATE OF TRAVEL
• 5.
  ONLINE 24 HOURS RESEVATION TOUR OPERATOR TRAVEL AGENT AFFILIATED WITH COMPANIES
• 6.
  ADVERTISING OFFERS & DISCOUNTS WORD OF MOUTH BRAND AMBASSADOR PUBLICITY AIRLINEADVERTISEMENTS NEED TO KEEP IN MIND THE IMAGE OF COUNTRY, THE SCENIC BEAUTY, TOURIST ATTRACTION, RICH CULTURAL HERITAGES OR WHICH WOULD ATTRACT NUMBER OF TOURISTS. THE PRO, RECEPTIONIST, TRAVEL AGENTS, MEDIA PEOPLE ARE VERY IMPORTANT PEOPLE IN PUBLICIZING THE BUSINESS. OFFERS, DISCOUNTS AND CASHBACKS EASILY ATTRACTS THE CUSTOMERS. ONE OF THE MOST IMPORTANT, IT SHOWS THE CUSTOMER LOYALTY
• 7.
  FLIGHT INFORMATION MEAL SERVICES BAGGAGE HANDLING FACILITIES AT THEAIRPORT RESERVATION DELIVER QUALITY SERVICES FLIGHT ENTERTAINMENT CHECK-IN
• 8.
  POSITIVE ATTITUDE RESPONSIVE NESSCOMPETENCE INITIATIVE PROBLEM SOLVING ABILITY CARING ATTITUDE
• 9.
  TICKET AIRCRAFT UNIFORM AMBIENCE BAGGAGECLEANLINESS INTERIOR& EXTERIOR INFRASTRUCTURE LOGO & SYMBOL